REMEMBER LANE FROST

10.12.1963 - 07.30.1989

33 YEAR MEMORIAL

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LANE'S LIFE

July 2022 marks the 33rd anniversary of the passing of the most legendary bull rider of all time. Today, his legacy lives on thanks to his fans that carry on his World Champion spirit. Join us in remembering Lane by wearing your favorite Lane Frost gear or grabbing a new item! During Lane’s Memorial Month we are offering free gifts and flash sales throughout the entire month of July (see details below)!

UNLOCK FREE GIFTS

(ONE Gift Per Order - If you unlock the FREE hat you will receive one gift, not all three.)

fan

You're a fan because you know premium apparel when you see it.


Spend $60 Save 10% OFF

champion

You're a champion because you won't settle for anything less than the best.

Spend $80 Save 15% OFF

legend

You're a legend because you know that drive and dedication leave lasting legacies.

Spend $100+ Save 20% OFF

UNLOCK FREE GIFTS

(ONE Gift Per Order - If you unlock the FREE hat you will receive one gift, not all three.)

Unlock a FREE Mystery Decal 
3-Pack on Orders $65+

Unlock a FREE Mystery Koozie 
4-Pack on Order $85+

Unlock a FREE Hat on 
Orders $100+

BEST-SELLING HATS

Sale Off
Courage
$31.00
Sale Off
Rambler
$31.00
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Desperado
$31.00
Sale Off
Diamondback
$31.00
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Bully
$31.00
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Patriot
$31.00
Sale Off
Eagle
$31.00
Sale Off
Aztec
$31.00

FROST FACTS


In 1978, at the age of 15, Lane was the Bull Riding Champion of the Small Fry Rodeo Association.


In 1980, when Lane was a sophomore, he was the Bull Riding Champion of the Oklahoma Youth Rodeo Association, and the runner-up Bull Riding Champion of the National High School Rodeo Association.


Also in 1980, while competing at the National High School Rodeo Association Lane met two people that he would know the rest of his life, Kellie Kyle and Tuff Hedeman.


One year later, in 1981, when he was a junior, he won the Bull Riding Championship in the National High Schools Final Rodeo Association, held in Douglas, Wyoming.


Lane at the1980 National High Schools Final Rodeo Association

BEST-SELLING SHIRTS

Sale Off
American Rodeo Tee
$30.00
Sale Off
Roper Tee
$30.00
Sale Off
Bully Tee
$30.00
Sale Off
Neon Cowboy Tee
$30.00$30.00
Sale Off
WORLD CHAMP TEE
$31.00
Sale Off
Rodeo Life Tee
$30.00
Sale Off
Legend Tee
$30.00
Sale Off
RIDE THE LIGHTNING TEE
$31.00

“Don't be afraid to go after what you want to do, and what you want to be. But don't be afraid to be willing to pay the price.”

-Lane Frost

LANE FROST DOCUMENTARY

⬆ WATCH TRAILER ⬆

Our team is humbled to present to you the first official trailer and title of the Lane Frost documentary. Combining the details of his life, the legend he became, and the legacy he left behind brought us a heartwarming story of the impact Lane had on the sport of bull riding, the rodeo community, and fans around the world.

“A big part of winning is having lots of good luck. And I think a good competitor makes his own luck. That's why he is a winner. Luck to me is lots of determination, lots of hard work, faith in myself, and in God.”

-LANE FROST