Lane Frost Brand
FOR THE CHAMPION IN YOU
Champion Lane Frost Statue Giveaway
From November 11 to December 2, every dollar you spend at lanefrost.com will earn you 1 automatic entry to win the $1,350 bronze Champion Lane Frost statue — a smaller sculpture modeled after the original 1993 Monumental Memorial Bronze at Cheyenne Frontier Days. Shop any piece of Lane Frost Brand gear to start earning entries now!
Frost family owned and operated!
The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.
Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.
8 SECONDS : THE MOVIE
8 Seconds is a 1994 American biographical drama film directed by John G. Avildsen.
Its title refers to the length of time a bull rider is required to stay on for a ride to be scored.