Lane Frost Brand

FOR THE CHAMPION IN YOU

Champion Lane Frost Statue Giveaway

From November 11 to December 2, every dollar you spend at lanefrost.com will earn you 1 automatic entry to win the $1,350 bronze Champion Lane Frost statue — a smaller sculpture modeled after the original 1993 Monumental Memorial Bronze at Cheyenne Frontier Days. Shop any piece of Lane Frost Brand gear to start earning entries now!

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Kool Hoodie

Kool Hoodie

$50.00
Inspired by his classy yet bold outfits, the Kool Hoodie is designed to help you stand out from the crowd. Our hoodies feature classic fits and retro designs. Whether you’re hitting the town or having a few late-night beers by the fire, the Kool Hoodie will bring out the champion in you.
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Frost family owned and operated!

The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.

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Learn Everything About Lane's Life

1963 – 1989

SURE, I GOT TIME

Lane's Legacy

Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.

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8 SECONDS : THE MOVIE

8 Seconds is a 1994 American biographical drama film directed by John G. Avildsen.

Its title refers to the length of time a bull rider is required to stay on for a ride to be scored.

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