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For The Champion In You

For The Champion
In You

Designed, printed, and shipped in America's heartland

Designed, printed, and shipped in America's heartland

lane frost brand

lane's legacy

Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.

featured product

Legends Sock

Legends Sock

Even the toughest cowboys need some support every now and then. Made in America, our Legends Sock uses innovative BravoFiber™ technology in the upper cuff, toe, heel, and footbed for
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frost family
owned and operated!

We give a percentage of all sales to the Cowboy Bible Fund.

His memory is alive today in all the young bull riders that strive to be like him and his fans who carry his champion spirit. With your support, his legacy will live on to be one of the most loved American cowboys in history.

watch the movie about lane's life

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"sure, i got time"

"sure, i got time"