Shop Lane Frost Inspired Gear Today!

Lane Frost Brand

FOR THE CHAMPION IN YOU

New Releases

Kool Hoodie

Kool Hoodie

$50.00
Inspired by his classy yet bold outfits, the Kool Hoodie is designed to help you stand out from the crowd. Our hoodies feature classic fits and retro designs. Whether you’re hitting the town or having a few late-night beers by the fire, the Kool Hoodie will bring out the champion in you.
VIEW PRODUCT

Frost family owned and operated!

The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.

Shop Best Sellers

Learn Everything About Lane's Life

1963 – 1989

SURE, I GOT TIME

Lane's Legacy

Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.

See All Videos

8 SECONDS : THE MOVIE

8 Seconds is a 1994 American biographical drama film directed by John G. Avildsen.

Its title refers to the length of time a bull rider is required to stay on for a ride to be scored.

WATCH IT NOW