QUICK NOTE FROM THE FROST FAMILY

We HIGHLY RECOMMEND knocking out your holiday shopping early this year because Carriers are reporting that there will be longer-than-normal delivery times during the Holidays. We are going to do all we can to speed up the processing times, but the best solution will be to grab your gifts early this year.

To make shopping even easier, we're offering DISCOUNTED BUNDLES this year so you can get more for less.

- Stetson Frost

HOLIDAY GIFT CARDS

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Gift Card

Shopping for someone else but not sure what to give them? Give them the gift of choice with a Lane Frost Brand gift card.

Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Frost family owned and operated!

The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.

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Learn Everything About Lane's Life

1963 – 1989

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Lane's Legacy

Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.

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8 SECONDS : THE MOVIE

8 Seconds is a 1994 American biographical drama film directed by John G. Avildsen.

Its title refers to the length of time a bull rider is required to stay on for a ride to be scored.

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