FREE Holiday Gift Set When You Spend $70+ (While Supplies Last)


For The Champion In You

For The Champion
In You

Designed, printed, and shipped in America's heartland

Designed, printed, and shipped in America's heartland

Free Gift Set With Every Purchase of $70+

While supplies last, receive a Legends Socks, Christmas Koozie, and Limited Edition, never-before-seen postcard of Lane Frost when you spend $70 or more.

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lane frost brand

lane's legacy

Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.

featured product

Bolt Hoodie

Bolt Hoodie

Much like a lightning bolt, Lane's riding style was agile, tenacious, and always left a lasting impression. Sport the same fierce style the propelled Lane to the top with
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frost family
owned and operated!

We give a percentage of all sales to the Cowboy Bible Fund.

His memory is alive today in all the young bull riders that strive to be like him and his fans who carry his champion spirit. With your support, his legacy will live on to be one of the most loved American cowboys in history.

watch the movie about lane's life

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"sure, i got time"

"sure, i got time"