Shop the NEW Limited Edition 30 Year Memorial Collection


30-Year Memorial

30-year memorial

Celebrating the life and legacy of Lane Frost

Celebrating the life and legacy of Lane Frost

lane frost brand

lane's legacy

Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.

snapshots from frost

featured product

World Champ (Curved Brim)

World Champ (Curved Brim)

You don’t become a world champion by chance. It takes hard work, determination, and sacrifice. Show that you have what it takes to achieve greatness with the new flat-brim World
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frost family
owned and operated!

We give a percentage of all sales to the Cowboy Bible Fund.

His memory is alive today in all the young bull riders that strive to be like him and his fans who carry his champion spirit. With your support, his legacy will live on to be one of the most loved American cowboys in history.

30 year memorial collection

Earn 5 additional entries to the Lane Frost Legacy Giveaway with every purchase from this collection.
New products released every Friday in June and July!

watch the movie about lane's life

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"sure, i got time"

"sure, i got time"