Lane Frost

America's Favorite Cowboy

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Lane Frost Lane Frost

Limited Edition LF BUCKLE

Limited Edition LF  Buckle

Limited Edition LF Buckle

$250.00

A custom handmade limited edition buckle that is hand cut using traditional methods. Only 300 made! Made in honor of the 1987 World Champion Lane Frost.
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Lane

LIFE | LEGEND | LEGACY

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Lane Lane

Lane

LIFE | LEGEND | LEGACY

LEARN MORE
Lane Lane

Lane

LIFE | LEGEND | LEGACY

LEARN MORE
Lane Lane

Lane

LIFE | LEGEND | LEGACY

LEARN MORE
Lane Lane

Warehouse Sale

We update this collection weekly with new discounted items. Take advantage now before prices go back up (see new additions below)!

Frost family owned and operated!

The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.

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Learn Everything About Lane's Life

1963 – 1989

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Lane's Legacy

Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.

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8 SECONDS : THE MOVIE

8 Seconds is a 1994 American biographical drama film directed by John G. Avildsen.

Its title refers to the length of time a bull rider is required to stay on for a ride to be scored.

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