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It takes courage to ride, and even more courage to become the most legendary rider in history. The Courage hat blends one of the sport's most legendary logos with the world's most courageous colors. Wear your heart on your hat.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Bought it as a gift for my son in the U.S. Army. He loved it!
J
Joy F.
Exceeded Expectations!!!
I bought the Courage hat for my nephews birthday and he loves it. He is a cowboy and his initials are JF which closely resembles Lane's LF.
Thank you I will be back for more.
C
C.
Camo LF WITH BLACK STRING ACTOSS BILL
I wish yall would bring this hat back. I was wearing it when I flipped my car 3 times. I made it out with 20 stitches in my face and a cpl broke bones. The hate didn’t make it. 💔. All time favorite
B
Brandon K.
Great Hats
I love the quality of the hats I get from the Lane Frost brand. Great design and comfortable to boot! Can’t go wrong with these hats!
R
Reci
I bought this again since my original one had many years of wear and was being getting clean
You took great care in taking care of me, even when I had the wrong shipping address and wasn’t sure what to do, I appreciate you full filling the order! They were Christmas presents and they absolutely loved them! Thank you again! I will always be a customer!
It was packaged rght and not crinkled at all. Loved the product and made from great quality. It took way longer than expected to arrive that was the only down fall
You took great care in taking care of me, even when I had the wrong shipping address and wasn’t sure what to do, I appreciate you full filling the order! They were Christmas presents and they absolutely loved them! Thank you again! I will always be a customer!
Lane Frost Vs Red Rock Vintage Poster
Sarrah L.
Hat
It was packaged rght and not crinkled at all. Loved the product and made from great quality. It took way longer than expected to arrive that was the only down fall
Aztec II Flat
Henry J.
Perfect hoody
Warm, stylish, and everywhere I go I get comments. For a 66 year old man I enjoy the hoodies a lot and stay warm when out on the land.
Wisdom Hoodie
Jeff G.
Christmas joy
Got the Gunsmoke for Christmas and LOVE it
Gunsmoke
Jonathon G.
Matador cap
This is my second time ordering the cap. The design is amazing. And as long as they keep it in stock. It will be my go to every time. It fits perfect.