Now you can smell like a champion, too.
After countless hours spent testing hundreds of different scents, we discovered a fragrance that perfectly embodies the bold spirit that drives the Lane Frost Brand.
Our new Legendary cologne is the first fragrance we've released, made in the USA, and has a fresh, clean, masculine scent — with an underlying hint of leather and cedarwood that any cowboy can appreciate.
All you need is 2-3 sprays to exude the same level of confidence Lane displayed every time he stepped foot in the ring.
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
I bought this cologne for my boyfriend for our anniversary and he loved it. It smells really nice and I love when he wears it!
We absolutely love thos Cologne. The scent and quality are amazing. My son was so thankful for this gift. We love Lane forever.
This is a great every day cologne. This cologne will always be in my husband and sons cabinet.
The cologne smells great, the first time I wore it I received several compliments and people asking what cologne I was wearing. It’s now my favorite cologne 10/10 would recommend
Family Owned & Operated
The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.