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Black Friday / Cyber Monday Savings are Here - Save 25% Sitewide
The Sunrise Hat is built for early risers, long days, and chasing horizons. With a classic Western design and rugged durability, it’s perfect for mornings on the ranch, afternoons on the trail, or evenings under open skies. The Sunrise Hat is a reminder that every day is a new chance to ride, work, and live with grit and purpose.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Absolutely love the fit the hat is softer than most like it's already partially broke in and the colors are beautiful! Will definitely be buying more!
N
Noel W.
Sunrise Hat
The hat was shipped and received in a respectable amount of time. I love the fit and feel of the hat and the design is eye catching. I have received several compliments on it! Definitely plan to order more hats in the very near future!
M
Mary L.C.
Sunrise Hat
Amazing Quality!!
M
Matthew V.
First Time Buy
Ordered the Sunrise hat and absolutely love it! Will be ordering more from here.
Amazing quality hat!!! I absolutely love every one I’ve gotten! The attention to detail is next level — love the “Lane riding the bull” design under the brim! Thank you for making such awesome gear! 🤠👏
Lane Frost Brand
Justin D.
Perfect product
I have bought 4 hats and a pullover. Dang this is addicting lol. Best quality material and like the fit. Very well made.
Rough
Graylon D.
Great poster
I received my poster and have it on the wall in the family room. I framed it and it goes with my decor. Looks great.
Lane Frost Vs Red Rock Poster
Coleman S.
Love it
I wear this thing all the time I highly recommend it thank you LANE FROST BRAND
Button fell off top of hat and cant figure out how to contact yall!!
I work out of town so I got home a week ago ordered hat maybe 3weeks before I got home ive been in town 6 days and the button on the top already fell off. And I cant figure out how to contact any1 for refund or to just pick a different hat and return that 1
