Tough Draw founders, Brad Hughes and James Trawick, along with producers Chris Juen and Chad Gundersen of the acclaimed series The Chosen and Out of Order Studios began production on the documentary in March 2020 and secured interviews with Lane’s parents Clyde and Elsie Frost as well as some of the most iconic names in Bull Riding and the rodeo community including Tuff Hedeman, bull riding champion and Lane’s best friend, Don Gay, iconic champion bull rider and rodeo legend and country music star Cody Johnson. Through Tough Draw’s connection to Stetson Frost of the Lane Frost Brand, who introduced them directly to Frost’s parents; Hughes and Trawick were inspired to take the deep dive into Lane’s life and legacy out of their love for the sport of Bull Riding and because of their personal relationship that developed with the Frost family. The duo also believed there had to be more to his life than what was portrayed in the hit film about Frost, 8 Seconds. “One of my earliest memories of experiencing movies at a theater was with the film, 8 Seconds. I was six and a half years old at the time, and it’s one of the earliest movies where I ever remember feeling emotion,” says Hughes. “I cried at the end of the movie. I loved it. I knew about Tuff Hedeman and had heard of Lane Frost, but that really established my passion for not only the sport of bull riding and the riders as athletes, but also began my love of sports films.” Trawick adds, “It was after getting to know Lane's parents and earning their trust that the discussions of doing this documentary came about. From an early age, Lane Frost was a person that I looked up to as a kid competing in the sport of rodeo. Being able to direct this film with Brad, my long-time friend and business partner, is truly a dream come true.”
With full support of the Frost family, Tough Draw and Out of Order Studios have partnered with the Lane Frost Brand and are excited to present a more comprehensive look at the life and legacy of the celebrated cowboy. “We, the Frost family, think it is important to let people see the true story of Lane Frost and how hard a champion works to chase his dreams and ultimately what it means to leave a legacy like he did,” says Stetson on behalf of the family. “This being near and dear to our hearts, we are excited to say we are fully behind this documentary. Brad, James and the team with Tough Draw have shown a passion for this community, a commitment to authenticity and most importantly a heart for the Lord that has led us to this decision to work with them.” Trawick hopes this documentary will shine a more expansive light on Frost, the humanity of his story and the depth of his character for both his legions of fans and individuals just learning about Frost. “I hope every person that watches this film will let these stories wash over them and move them to live a life that is more selfless and giving,” he explains. “If I have learned anything from these first-hand accounts it is that the selfless acts Lane did are still felt by the people that received them today. Lasting impact is possible for all of us, all we have to do is treat each person we meet with dignity and respect, be honest and don't let your ego get in the way of doing what is right.” A message that is as timeless and honorable as Lane himself.
