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$31.00
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Lane Frost is widely considered an icon in the world of rodeo and beyond. His incredible talent and accomplishments as a bull rider are certainly part of his legacy, but it is Frost's character that has truly cemented his status as an icon. He was known for his infectious smile, his unwavering sportsmanship, and his big heart. Frost had a way of making everyone feel welcome, whether they were fellow riders, rodeo fans, or just people he met in his everyday life.

Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.

SHIPPING INFO

Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.

Reviews

Customer Reviews

Based on 43 reviews
91%
(39)
2%
(1)
5%
(2)
0%
(0)
2%
(1)
R
Rejond H.
Exceptional!!

I want thank the Lane Frost brand for first honoring this icons name sake and the exceptional quality and service provided. I received the icon hat with a week of ordering and was blown away when I opened my package. I wear hats daily.. Hooey, Rid Dirt, Ariat etc.. and the Lane Frost quality is the best I've ever seen! It's extremely sturdy and detailed in its stitching. The embroidery is defined and precise and the quality of material top notch. I was most impressed with the fact that the hat itself is manufactured by the Lane Frost brand. Even the discardable internal support was branded with "LF". My hat came with a thank you card from the brand executives and a complimentary bag of jerkey which I ate in a day..👀. All of this and I paid $30 for the product. I sincerely appreciate the customer service and experience I was provided from the LF brand. You've gained a lifetime customer in me. I was so impressed I created a Facebook post about the service I received. Keep up the great work!

S
Steven H.
First Flat Bill

I’ll rock it but would definitely love to see one come out in a curved bill! It’s an iconic hat for sure! I love the design!

J
Jack
Icon Hat

Awesome

A
Alyssa

Loved this hat!!

T
Tim T.
Lukas X-Mas

Great product grandson loves it.

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Family Owned & Operated

The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.