Story & Brand Connection:

The Starch mixes classic Western style with a clean, everyday look. Denim and corduroy give it a little old-school character, while staying true to Lane Frost Brand’s reputation for resilience, drive, and cowboy culture.

Features & Specs:

The Starch pairs a dark denim structured crown with a brown corduroy curved bill for a mix of texture and color that stands out without trying too hard. The LF logo sits front and center giving this unique hat a bold, clean look.

Fit & Sizing:

Designed with a structured crown and curved bill for a comfortable, classic fit that's easy to wear every day.

Occasion & Styling:

Denim and corduroy make the Starch an easy match for tees, flannels, jackets, and your favorite pair of jeans. It has a laid-back Western look that works just as well around town as it does for rodeos and weekends.

Care Instructions:

Spot clean as needed to help maintain the hat’s shape and protect the denim, corduroy, and embroidery.