[{"id":81789812805,"handle":"all-products","updated_at":"2026-04-08T15:51:46-05:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2026-04-08T15:51:54-05:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2026-04-08T15:51:54-05:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":162324971589,"handle":"mens-shirts","title":"All Shirts","updated_at":"2026-04-08T15:51:47-05:00","body_html":"\u003cp\u003eShirts are unisex and will fit both men and women \u003c\/p\u003e","published_at":"2020-09-25T10:54:08-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Shirt"},{"column":"title","relation":"not_contains","condition":"Mystery"}],"published_scope":"web","image":{"created_at":"2021-03-30T11:27:03-05:00","alt":null,"width":2000,"height":3000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Shirts_Collections_0cee4548-fbeb-46e7-a340-a4484635aa5a.jpg?v=1755676799"}},{"id":297951756474,"handle":"spring-cleaning-sale","title":"BACK TO SCHOOL","updated_at":"2026-04-08T15:51:51-05:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e \u003c\/p\u003e","published_at":"2023-03-13T12:37:31-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"}],"published_scope":"web"},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2026-04-08T15:57:38-05:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":310990962874,"handle":"cowboy-hustle","updated_at":"2026-04-08T15:51:53-05:00","published_at":"2024-09-17T15:47:23-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Cowboy Hustle","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhether you're out on the ranch or grinding through life's challenges, every piece in the \u003cem data-start=\"354\" data-end=\"369\"\u003eCowboy Hustle\u003c\/em\u003e line is designed to keep up with the relentless pursuit of success. It's more than just gear—it's a lifestyle built on hard work, courage, and the hustle that never quits.\u003c\/p\u003e"},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2026-04-08T13:48:24-05:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":313414713530,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-04-08T15:51:53-05:00","body_html":"","published_at":"2024-12-10T15:38:29-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"variant_inventory","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"variant_price","relation":"greater_than","condition":"10.99"}],"published_scope":"web"},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2026-04-08T15:51:47-05:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":294214238394,"handle":"new-arrivals-1","updated_at":"2026-04-08T15:51:50-05:00","published_at":"2022-09-23T08:14:50-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":325027692730,"handle":"not-gift-cards","title":"NOT gift cards","updated_at":"2026-04-08T15:51:54-05:00","body_html":"","published_at":"2025-12-22T16:13:42-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Gift Card"}],"published_scope":"web"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2026-04-08T15:51:48-05:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":81789976645,"handle":"shirts","updated_at":"2026-04-08T15:51:45-05:00","published_at":"2018-10-08T13:52:59-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Shirts","body_html":"","image":{"created_at":"2021-03-30T11:27:12-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Shirts_Collections_b0019aec-0980-4f7e-a59b-04b1cd8ae695.jpg?v=1617121632"}},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2026-04-08T15:51:50-05:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":315348353210,"handle":"wholesale-flash-sale","updated_at":"2026-04-08T15:51:53-05:00","published_at":"2025-02-20T14:04:06-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Wholesale Easter Sale 🐰🐥","body_html":""},{"id":290308260026,"handle":"wholesale-t-shirt-products","updated_at":"2026-04-08T13:48:24-05:00","published_at":"2022-06-15T10:57:53-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale T-shirt Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2026-04-08T15:51:47-05:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162325037125,"handle":"womens-shirts","title":"Womens Shirts","updated_at":"2026-04-08T15:51:47-05:00","body_html":"","published_at":"2020-09-25T11:02:31-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Womens Shirt"}],"published_scope":"web","image":{"created_at":"2021-03-30T11:26:50-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Shirts_Collections.jpg?v=1617121611"}}]
Story / Brand Connection The Proverbs 12:11 Tee reflects the western way of life—honest work, steady hands, and a commitment to seeing the job through. Lane Frost Brand celebrates grit, determination, and the values that shape cowboys and cowgirls alike.
Features & Specs This tee is crafted from soft, breathable cotton-blend fabric that holds up through long days of ranch work, rodeo weekends, or casual wear. Featuring a classic crew neckline and a relaxed fit, the shirt showcases the Proverbs 12:11 graphic with bold yet clean western styling. Reinforced stitching ensures the tee stands up to everyday wear while keeping its shape and comfort.
Fit & Sizing Available in unisex sizes S–3XL, the tee fits true to size with enough room through the shoulders and chest for unrestricted movement and all-day comfort.
Occasion & Styling Perfect for ranch chores, outdoor adventures, rodeos, or casual outings. Pair with worn denim, boots, and your favorite hat for authentic western-ready style.
Care Instructions Machine wash cold with like colors and tumble dry low to maintain softness and preserve the graphic’s detail.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
Diamondback
Justin D.
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
Decal Mystery 3-Pack
David H.
It was great to met you in Mexico. Love the hat you designed.
Neon Patriot Tee
Kinzie E.
My Lane Frost Collection
I absolutely love your guy’s quality in all of your guy’s things! I’ve ordered several things and it’s very comfortable and professional!!
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.