[{"id":81789812805,"handle":"all-products","updated_at":"2025-12-06T06:06:20-06:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2025-12-06T06:06:20-06:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2025-12-06T06:06:20-06:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":137536045125,"handle":"best-sellers","updated_at":"2025-12-06T06:06:20-06:00","published_at":"2019-08-09T14:15:54-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":""},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2025-12-06T06:06:20-06:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295691976890,"handle":"buy-2-hoodies-get-a-free-hat","title":"Buy 2 Hoodies, Get a FREE Hat","updated_at":"2025-12-06T06:06:19-06:00","body_html":"\u003cp\u003eAdd 2 hoodies to your cart and your free hat will be automatically added!\u003c\/p\u003e","published_at":"2022-11-09T15:00:46-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2025-12-06T06:06:20-06:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2025-12-06T06:06:20-06:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":162542420037,"handle":"sweatshirts-1","title":"Lane Frost Hoodies and Jackets","updated_at":"2025-12-06T06:06:19-06:00","body_html":"\u003cp\u003eBundle up for Winter with LF Outerwear!\u003c\/p\u003e","published_at":"2020-10-08T16:55:54-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"sweatshirt"},{"column":"title","relation":"contains","condition":"PULLOVER"},{"column":"title","relation":"contains","condition":"jacket"}],"published_scope":"web","image":{"created_at":"2025-08-20T03:02:02-05:00","alt":null,"width":1080,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Untitled_design_21.png?v=1755676922"}},{"id":81789943877,"handle":"lf-gear","updated_at":"2025-12-06T06:06:20-06:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"LF Gear","body_html":"\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2020-09-02T13:56:13-05:00","alt":null,"width":1920,"height":900,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/LF_collections-accessories-desk-min.jpg?v=1599072973"}},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2025-12-06T06:06:20-06:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":294214238394,"handle":"new-arrivals-1","updated_at":"2025-12-06T06:06:20-06:00","published_at":"2022-09-23T08:14:50-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2025-12-06T06:06:20-06:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":315699822778,"handle":"st-patricks-day-collection","updated_at":"2025-12-06T06:06:19-06:00","published_at":"2025-03-03T11:00:56-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"St. Patrick's Day Collection","body_html":"\u003ch2 style=\"text-align: center;\"\u003eUse code LUCKY for 20% Off our St. Patrick's Day Collection\u003c\/h2\u003e"},{"id":91962146885,"handle":"sweatshirts","title":"Sweatshirts","updated_at":"2025-12-06T06:06:19-06:00","body_html":"","published_at":"2019-02-13T01:54:42-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"sweatshirt"},{"column":"variant_inventory","relation":"greater_than","condition":"1"}],"published_scope":"web","image":{"created_at":"2021-03-30T11:28:34-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Sweatshirts_Collections_3d0e0356-5501-4063-83e7-1f531bed39af.jpg?v=1617121715"}},{"id":295874822330,"handle":"under-60","title":"Under $60","updated_at":"2025-12-06T06:06:19-06:00","body_html":"","published_at":"2022-11-16T10:49:54-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"60"},{"column":"variant_price","relation":"greater_than","condition":"35"}],"published_scope":"web"},{"id":301652017338,"handle":"wholesale-adult-hoodie-products","updated_at":"2025-12-06T06:06:19-06:00","published_at":"2023-12-21T10:35:18-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Wholesale Adult Hoodie Products","body_html":""},{"id":314398703802,"handle":"winter-collection","updated_at":"2025-12-06T06:06:20-06:00","published_at":"2025-01-15T15:49:22-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Winter Collection","body_html":"\u003cp\u003eGear up for cold weather!\u003c\/p\u003e"},{"id":313040109754,"handle":"black-friday-hoodies","updated_at":"2025-12-06T06:06:19-06:00","published_at":"2024-11-27T13:44:17-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Winter Outerwear","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2025-12-06T06:06:20-06:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}}]
Black Friday / Cyber Monday Savings are Here - Save 25% Sitewide
NOTE: Slim Fit Hoodie
The Make Your Own Luck Hoodie is built for those who know that success comes from grit, drive, and relentless effort. With a bold design and all-day comfort, it’s perfect for long days on the trail, late-night hustles, or just showing up ready for anything. Wear it as a reminder that fortune favors the fearless—and that real luck is earned, not given.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Button fell off top of hat and cant figure out how to contact yall!!
I work out of town so I got home a week ago ordered hat maybe 3weeks before I got home ive been in town 6 days and the button on the top already fell off. And I cant figure out how to contact any1 for refund or to just pick a different hat and return that 1
Amazing quality hat!!! I absolutely love every one I’ve gotten! The attention to detail is next level — love the “Lane riding the bull” design under the brim! Thank you for making such awesome gear! 🤠👏
Lane Frost Brand
Justin D.
Perfect product
I have bought 4 hats and a pullover. Dang this is addicting lol. Best quality material and like the fit. Very well made.
Rough
Graylon D.
Great poster
I received my poster and have it on the wall in the family room. I framed it and it goes with my decor. Looks great.
Lane Frost Vs Red Rock Poster
Coleman S.
Love it
I wear this thing all the time I highly recommend it thank you LANE FROST BRAND
