[{"id":317692674234,"handle":"clearance","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2025-05-12T13:34:50-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"30% Off Select Products","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eDiscounts applied at checkout. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e30% Discount on select Lane Frost products.\u003c\/p\u003e"},{"id":81789812805,"handle":"all-products","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":137536045125,"handle":"best-sellers","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2019-08-09T14:15:54-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":""},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":285329817786,"handle":"black-hats","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2022-02-08T15:22:58-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Black Hats","body_html":""},{"id":260958126266,"handle":"bully-hats","title":"Bully Hats","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2021-03-02T21:16:49-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691092154,"handle":"buy-3-hats-get-a-free-hat","title":"Buy 3 Hats, Get a FREE Hat","updated_at":"2026-01-31T06:03:51-06:00","body_html":"\u003cp\u003eAdd 3 hats to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T13:51:15-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2026-01-31T06:03:51-06:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":81952538693,"handle":"flat-brimmed-hats","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2018-10-09T08:59:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Flat Bill Hats","body_html":"","image":{"created_at":"2021-03-31T17:50:55-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Flat_Bill_Hats.jpg?v=1617231056"}},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":313414713530,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2024-12-10T15:38:29-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"variant_inventory","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"variant_price","relation":"greater_than","condition":"10.99"}],"published_scope":"web"},{"id":310430335162,"handle":"labor-day-weekend","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2024-08-30T09:33:15-05:00","sort_order":"manual","template_suffix":"new","published_scope":"web","title":"LABOR DAY WEEKEND","body_html":"\u003ch3\u003eFLASH SALE\u003c\/h3\u003e","image":{"created_at":"2024-08-30T09:33:14-05:00","alt":null,"width":1992,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/DSC03015.jpg?v=1725040208"}},{"id":311280533690,"handle":"lane-frost-hats","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2024-09-27T10:19:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"LANE FROST HATS","body_html":"","image":{"created_at":"2024-09-27T11:02:47-05:00","alt":null,"width":2333,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/DSC05001.jpg?v=1727452968"}},{"id":81789878341,"handle":"hats","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Lane Frost Inspired Hats","body_html":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003eShop our best-selling hats!\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","image":{"created_at":"2021-03-30T10:26:04-05:00","alt":"Lane Frost Hats","width":1570,"height":2000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Hats_Collections.jpg?v=1756138686"}},{"id":311587766458,"handle":"lanes-birthday-flash-sale","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2024-10-09T14:33:20-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Lane's Birthday Flash Sale","body_html":"\u003cp\u003eShop $19.63 hats to celebrate Lane's Birthday.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*Discount auto-applied in cart. Sale Ends 10\/14\/2024*\u003c\/em\u003e\u003c\/p\u003e"},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":264379007162,"handle":"mothers-day-gift-guide","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2021-04-06T14:34:52-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Mother's Day Gift Guide","body_html":""},{"id":325027692730,"handle":"not-gift-cards","title":"NOT gift cards","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2025-12-22T16:13:42-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Gift Card"}],"published_scope":"web"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2026-01-31T06:03:51-06:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":297726279866,"handle":"restocked-best-sellers","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2023-02-27T17:40:25-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Restocked Best-Sellers!","body_html":"\u003cp\u003eFor a limited time these best-sellers are back!\u003c\/p\u003e"},{"id":304749347002,"handle":"spring-cleaning-sale-1","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2024-03-19T08:54:26-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Spring Cleaning Sale","body_html":"\u003ch4\u003e\u003cspan style=\"color: #732216;\"\u003eSave up to 50% OFF sale items\u003c\/span\u003e\u003c\/h4\u003e"},{"id":304532127930,"handle":"spring-cleaning-sale-hats","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2024-03-11T14:53:01-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Spring Cleaning Sale | Hats","body_html":""},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":290308653242,"handle":"wholesale-hat-products","updated_at":"2026-01-31T06:03:51-06:00","published_at":"2022-06-15T10:56:24-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale Hat Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162324742213,"handle":"womens-hats","title":"Womens Hats","updated_at":"2026-01-31T06:03:51-06:00","body_html":"","published_at":"2020-09-25T10:38:24-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web"}]
If you work hard and never give up, you're a Hustler!
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
You took great care in taking care of me, even when I had the wrong shipping address and wasn’t sure what to do, I appreciate you full filling the order! They were Christmas presents and they absolutely loved them! Thank you again! I will always be a customer!
It was packaged rght and not crinkled at all. Loved the product and made from great quality. It took way longer than expected to arrive that was the only down fall
It was great to met you in Mexico. Love the hat you designed.
Neon Patriot Tee
Kinzie E.
My Lane Frost Collection
I absolutely love your guy’s quality in all of your guy’s things! I’ve ordered several things and it’s very comfortable and professional!!
Limited Edition LF Buckle 2026
Robert A.
Awesome
You took great care in taking care of me, even when I had the wrong shipping address and wasn’t sure what to do, I appreciate you full filling the order! They were Christmas presents and they absolutely loved them! Thank you again! I will always be a customer!
Lane Frost Vs Red Rock Vintage Poster
Sarrah L.
Hat
It was packaged rght and not crinkled at all. Loved the product and made from great quality. It took way longer than expected to arrive that was the only down fall
Aztec II Flat
Henry J.
Perfect hoody
Warm, stylish, and everywhere I go I get comments. For a 66 year old man I enjoy the hoodies a lot and stay warm when out on the land.
