[{"id":81789812805,"handle":"all-products","updated_at":"2026-06-30T17:00:26-05:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":269910540474,"handle":"new-arrivals","updated_at":"2026-06-30T17:00:26-05:00","published_at":"2021-06-11T12:49:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Brand New Hats","body_html":"\u003cp\u003eFirst come, first serve. Limited stock available!\u003c\/p\u003e","image":{"created_at":"2025-08-20T02:57:44-05:00","alt":null,"width":1570,"height":2000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/2U8A2551_bd0b3740-e5ed-4af6-9c3b-305377a66fd8.jpg?v=1755676664"}},{"id":260958126266,"handle":"bully-hats","title":"Bully Hats","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2021-03-02T21:16:49-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691092154,"handle":"buy-3-hats-get-a-free-hat","title":"Buy 3 Hats, Get a FREE Hat","updated_at":"2026-06-30T17:00:26-05:00","body_html":"\u003cp\u003eAdd 3 hats to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T13:51:15-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2026-06-30T17:00:26-05:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":310990962874,"handle":"cowboy-hustle","updated_at":"2026-06-30T17:00:26-05:00","published_at":"2024-09-17T15:47:23-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Cowboy Hustle","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhether you're out on the ranch or grinding through life's challenges, every piece in the \u003cem data-start=\"354\" data-end=\"369\"\u003eCowboy Hustle\u003c\/em\u003e line is designed to keep up with the relentless pursuit of success. It's more than just gear—it's a lifestyle built on hard work, courage, and the hustle that never quits.\u003c\/p\u003e"},{"id":331274191034,"handle":"wholesale-hat-products-copy","updated_at":"2026-06-30T17:00:26-05:00","published_at":"2026-06-23T10:26:12-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Cowboy Hustle Hat Collection","body_html":""},{"id":81952538693,"handle":"flat-brimmed-hats","updated_at":"2026-06-30T16:33:42-05:00","published_at":"2018-10-09T08:59:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Flat Bill Hats","body_html":"","image":{"created_at":"2021-03-31T17:50:55-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Flat_Bill_Hats.jpg?v=1617231056"}},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":313415237818,"handle":"gifts-for-her","updated_at":"2026-06-30T17:00:26-05:00","published_at":"2024-12-10T15:50:35-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Gifts For Her","body_html":""},{"id":311280533690,"handle":"lane-frost-hats","updated_at":"2026-06-30T17:00:26-05:00","published_at":"2024-09-27T10:19:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"LANE FROST HATS","body_html":"","image":{"created_at":"2024-09-27T11:02:47-05:00","alt":null,"width":2333,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/DSC05001.jpg?v=1727452968"}},{"id":81789878341,"handle":"hats","updated_at":"2026-06-30T17:00:26-05:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Lane Frost Inspired Hats","body_html":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003eBuy One Get One Half Off! Add Any Two Hats to Your Cart and Get 50% Off the Second One\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","image":{"created_at":"2021-03-30T10:26:04-05:00","alt":"Lane Frost Hats","width":1570,"height":2000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Hats_Collections.jpg?v=1756138686"}},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":294214238394,"handle":"new-arrivals-1","updated_at":"2026-06-30T17:00:26-05:00","published_at":"2022-09-23T08:14:50-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":325027692730,"handle":"not-gift-cards","title":"NOT gift cards","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2025-12-22T16:13:42-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Gift Card"}],"published_scope":"web"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2026-06-30T17:00:26-05:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":290308653242,"handle":"wholesale-hat-products","updated_at":"2026-06-30T16:33:42-05:00","published_at":"2022-06-15T10:56:24-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale Hat Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162324742213,"handle":"womens-hats","title":"Womens Hats","updated_at":"2026-06-30T17:00:26-05:00","body_html":"","published_at":"2020-09-25T10:38:24-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web"}]
The Horizon Hat brings a fresh, bold look to classic western style. With its teal-blue/turquoise colorway, it carries the feel of wide-open skies, early mornings on the road, and the kind of steady confidence that comes from knowing who you are. Made for those who keep moving forward, the Horizon reflects grit, freedom, and a Western spirit that does not fade.
Features & Specs
This curved-bill hat features a structured, mid-profile crown that keeps its shape through long hours of wear and a pre-curved visor for a comfortable, ready-to-wear fit from day one. Built with durable materials and reinforced stitching, it is made for everyday use, whether you are working outside, heading to town, spending the day at the rodeo, or driving backroads. The clean front design, bold raised lettering, and signature side detail give it a modern western look with timeless Lane Frost character.
Fit & Sizing
One size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.
Occasion & Styling
Perfect for ranch days, rodeo nights, lake weekends, road trips, or casual everyday wear. Pair it with denim, boots, a western tee, or a hoodie for an easy, standout look that feels both rugged and fresh.
Care Instructions
Spot clean with mild soap and water and air dry to help maintain the hat’s shape, color, and finish.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
This is by far the most comfortable hoodie I've ever owned. The design is also very cool.
Reaper Hoodie
Lane M.
Love the Hats and named after him
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
America Hat
RJAGarage
Stands the test
This hat has been my favorite I’ve owned it for a little over a year and I’m a mechanic so it’s been through the wringer. My fiancé knew it was my favorite hat so she went and bought me another to wear not just to work. Great quality!
Lane Frost Brand
David P.
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are