[{"id":81789812805,"handle":"all-products","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":137536045125,"handle":"best-sellers","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2019-08-09T14:15:54-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":""},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2026-03-18T10:08:37-05:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":260958126266,"handle":"bully-hats","title":"Bully Hats","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2021-03-02T21:16:49-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691092154,"handle":"buy-3-hats-get-a-free-hat","title":"Buy 3 Hats, Get a FREE Hat","updated_at":"2026-03-18T06:05:12-05:00","body_html":"\u003cp\u003eAdd 3 hats to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T13:51:15-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2026-03-18T06:05:12-05:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":319485280442,"handle":"lfclearance","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2025-07-09T12:07:29-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Clearance","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor a limited time, score Lane Frost gear at \u003cstrong data-start=\"74\" data-end=\"85\"\u003e50% off\u003c\/strong\u003e. Whether you're chasing daylight or just need a fresh lid, now's the time to gear up—while supplies last. \u003cstrong\u003eDiscounts auto applied in cart.\u003c\/strong\u003e\u003c\/p\u003e"},{"id":81952538693,"handle":"flat-brimmed-hats","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2018-10-09T08:59:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Flat Bill Hats","body_html":"","image":{"created_at":"2021-03-31T17:50:55-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Flat_Bill_Hats.jpg?v=1617231056"}},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":313414647994,"handle":"gifts-under-25","title":"Gifts Under $25","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2024-12-10T15:33:13-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"25.01"},{"column":"variant_inventory","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"title","relation":"not_contains","condition":"Shipping"}],"published_scope":"web"},{"id":313414713530,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2024-12-10T15:38:29-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"variant_inventory","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"variant_price","relation":"greater_than","condition":"10.99"}],"published_scope":"web"},{"id":326788219066,"handle":"lane-frost-18-outlet-collection","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2026-02-10T15:07:13-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Lane Frost $18 Outlet Collection","body_html":"\u003cp\u003eSave BIG on certain Lane Frost items. These items will not last so shop before they are gone. \u003c\/p\u003e","image":{"created_at":"2026-02-13T15:35:29-06:00","alt":null,"width":2048,"height":1365,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/DSC07779.jpg?v=1771018529"}},{"id":311280533690,"handle":"lane-frost-hats","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2024-09-27T10:19:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"LANE FROST HATS","body_html":"","image":{"created_at":"2024-09-27T11:02:47-05:00","alt":null,"width":2333,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/DSC05001.jpg?v=1727452968"}},{"id":81789878341,"handle":"hats","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Lane Frost Inspired Hats","body_html":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003eShop our best-selling hats!\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","image":{"created_at":"2021-03-30T10:26:04-05:00","alt":"Lane Frost Hats","width":1570,"height":2000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Hats_Collections.jpg?v=1756138686"}},{"id":160742768709,"handle":"marked-down-hats","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2020-06-30T16:17:29-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Marked Down Hats","body_html":""},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":325027692730,"handle":"not-gift-cards","title":"NOT gift cards","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2025-12-22T16:13:42-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Gift Card"}],"published_scope":"web"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2026-03-18T06:05:12-05:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":277275541690,"handle":"retro-aztec-collection","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2021-08-24T14:54:43-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Retro Aztec Collection","body_html":""},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":297367568570,"handle":"valentine-favorites","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2023-01-31T13:22:19-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Valentine Gift Favorites","body_html":"\u003cp\u003eThis is your last chance to get a gift for your special person in time for Valentine's Day! We made it easy for you by curating the most popular Lane Frost Valentine's gifts into one collection.\u003c\/p\u003e"},{"id":290308653242,"handle":"wholesale-hat-products","updated_at":"2026-03-18T06:05:12-05:00","published_at":"2022-06-15T10:56:24-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale Hat Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162324742213,"handle":"womens-hats","title":"Womens Hats","updated_at":"2026-03-18T06:05:12-05:00","body_html":"","published_at":"2020-09-25T10:38:24-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web"}]
Story & Brand Connection: The Gunslinger Hat represents the rugged heart of the West and the fearless spirit Lane Frost Brand honors. Inspired by the legacy of a cowboy who never backed down, this hat lives up to its name with attitude and resilience built right into the design.
Features & Specs: Crafted with a structured crown and durable fabric, the Gunslinger Hat is built for everyday wear. It features a standout embroidered “Gunslinger” patch on the front, a classic curved bill, and an adjustable snapback closure that ensures a secure fit for most head sizes. Breathable mesh panels keep air moving when the sun’s high and the trail’s long.
Fit & Sizing: This hat comes in one size that adjusts easily with the snapback closure, so it fits most heads comfortably without being too tight or too loose. The structured design keeps its shape ride after ride.
Occasion & Styling: Perfect for ranch work, rodeo weekends, and casual days under the wide open sky, the Gunslinger pairs naturally with denim, boots, and a favorite western tee or jacket. Whether you’re headed out for chores or headed into town, it’s got the western soul to match your stride.
Care Instructions: Spot clean with a damp cloth and let air dry to keep the embroidered patch and structured brim looking sharp.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
Diamondback
Justin D.
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
Decal Mystery 3-Pack
David H.
It was great to met you in Mexico. Love the hat you designed.
Neon Patriot Tee
Kinzie E.
My Lane Frost Collection
I absolutely love your guy’s quality in all of your guy’s things! I’ve ordered several things and it’s very comfortable and professional!!
