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The Chief Hat is built for leaders, trailblazers, and those who set the standard wherever they ride. With a bold Western design and rugged durability, it’s made for long days in the arena, on the range, or anywhere the journey takes you. The Chief Hat is a statement of confidence, grit, and the unwavering spirit of a true cowboy.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
It is a nice hat, this is thr second time we have purchased it. The first time the red letters bled when trying to wash it. And this second, most recent time, it just doesn't fit right like the first one. My husband plans to return it, sadly.
J
Jeremy B.
Lane Frost is the Best Bull Rider EVER
I love my new hat!!
A
Alexy H.
Chief Hat
B
Blake B.
10/10
Amazing hat, one of my favorites on the website and will be buying more hats from here. Great quality and made to last
T
Travis W.
Chief Hat
My Chief hat has become my absolute favorite hat. It was in pristine condition when it arrived, and it is a sharp design. Might buy another, I like it that much.
It was great to met you in Mexico. Love the hat you designed.
Neon Patriot Tee
Kinzie E.
My Lane Frost Collection
I absolutely love your guy’s quality in all of your guy’s things! I’ve ordered several things and it’s very comfortable and professional!!
Limited Edition LF Buckle 2026
Robert A.
Awesome
You took great care in taking care of me, even when I had the wrong shipping address and wasn’t sure what to do, I appreciate you full filling the order! They were Christmas presents and they absolutely loved them! Thank you again! I will always be a customer!
Lane Frost Vs Red Rock Vintage Poster
Sarrah L.
Hat
It was packaged rght and not crinkled at all. Loved the product and made from great quality. It took way longer than expected to arrive that was the only down fall
Aztec II Flat
Henry J.
Perfect hoody
Warm, stylish, and everywhere I go I get comments. For a 66 year old man I enjoy the hoodies a lot and stay warm when out on the land.
You took great care in taking care of me, even when I had the wrong shipping address and wasn’t sure what to do, I appreciate you full filling the order! They were Christmas presents and they absolutely loved them! Thank you again! I will always be a customer!
It was packaged rght and not crinkled at all. Loved the product and made from great quality. It took way longer than expected to arrive that was the only down fall
