[{"id":81789812805,"handle":"all-products","updated_at":"2024-12-21T19:40:23-06:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":137536045125,"handle":"best-sellers","updated_at":"2024-12-21T19:05:20-06:00","published_at":"2019-08-09T14:15:54-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":""},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2024-12-21T19:40:23-06:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":260958126266,"handle":"bully-hats","title":"Bully Hats","updated_at":"2024-12-21T19:05:20-06:00","body_html":"","published_at":"2021-03-02T21:16:49-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691092154,"handle":"buy-3-hats-get-a-free-hat","title":"Buy 3 Hats, Get a FREE Hat","updated_at":"2024-12-21T19:05:20-06:00","body_html":"\u003cp\u003eAdd 3 hats to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T13:51:15-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2024-12-21T19:40:23-06:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":296133099706,"handle":"black-friday-discount","title":"Cyber Monday Sale","updated_at":"2024-12-21T19:40:23-06:00","body_html":"\u003cp\u003eSave 15% off sitewide!\u003c\/p\u003e","published_at":"2022-11-22T18:33:30-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Buckle"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Action Figure"},{"column":"title","relation":"not_contains","condition":"Card"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"Bible"},{"column":"title","relation":"not_contains","condition":"Lil Bucker"},{"column":"title","relation":"not_contains","condition":"Cooler"},{"column":"title","relation":"not_equals","condition":"Legendary Cologne-Frosted ($40 Value)"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":81952538693,"handle":"flat-brimmed-hats","updated_at":"2024-12-21T19:05:20-06:00","published_at":"2018-10-09T08:59:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Flat Bill Hats","body_html":"","image":{"created_at":"2021-03-31T17:50:55-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Flat_Bill_Hats.jpg?v=1617231056"}},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2024-12-21T19:40:23-06:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":313414713530,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2024-12-21T19:40:23-06:00","body_html":"","published_at":"2024-12-10T15:38:29-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"variant_inventory","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"variant_price","relation":"greater_than","condition":"10.99"}],"published_scope":"web"},{"id":81789878341,"handle":"hats","updated_at":"2024-12-21T19:05:20-06:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Lane Frost Inspired Hats","body_html":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003eShop our best-selling hats!\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","image":{"created_at":"2021-03-30T10:26:04-05:00","alt":"Lane Frost Hats","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Hats_Collections.jpg?v=1655909110"}},{"id":160742768709,"handle":"marked-down-hats","updated_at":"2024-12-21T19:05:20-06:00","published_at":"2020-06-30T16:17:29-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Marked Down Hats","body_html":""},{"id":308539293882,"handle":"memorial-sale","title":"Memorial Sale","updated_at":"2024-12-21T19:05:20-06:00","body_html":"\u003c!----\u003e","published_at":"2024-07-01T10:27:41-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"title","relation":"not_contains","condition":"american icon"},{"column":"title","relation":"not_contains","condition":"rodeo icon"},{"column":"title","relation":"not_contains","condition":"patch"},{"column":"title","relation":"not_contains","condition":"twisted steel"},{"column":"title","relation":"not_contains","condition":"vaquero"},{"column":"title","relation":"not_contains","condition":"Sundown Hat"},{"column":"title","relation":"not_contains","condition":"Bull Talk Hat"},{"column":"title","relation":"not_contains","condition":"Lone Star"},{"column":"title","relation":"not_contains","condition":"Frosty"},{"column":"title","relation":"not_contains","condition":"Freedom"}],"published_scope":"web"},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2024-12-21T19:40:23-06:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2024-12-21T19:40:23-06:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":262013583546,"handle":"hats-15-off","updated_at":"2024-12-21T19:05:20-06:00","published_at":"2021-03-12T14:53:28-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Spring Cleaning Hats","body_html":"Save 15% Off!"},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2024-12-21T19:05:20-06:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295874986170,"handle":"warehouse-sale-gifts","title":"Warehouse Sale","updated_at":"2024-12-21T19:40:23-06:00","body_html":"\u003cp\u003eSave up to 35% off!\u003c\/p\u003e","published_at":"2022-11-16T10:53:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_compare_at_price","relation":"greater_than","condition":"29"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_equals","condition":"NEW"},{"column":"title","relation":"not_equals","condition":"FREE Sample Hat"},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2024-12-21T19:40:23-06:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162324742213,"handle":"womens-hats","title":"Womens Hats","updated_at":"2024-12-21T19:05:20-06:00","body_html":"","published_at":"2020-09-25T10:38:24-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web"}]
Showcase your passion for the wild, wild West. Step into the arena with confidence, with a hat that embodies the spirit of Lane – bold, unapologetic, and always ready for the next ride. Its's the unexpected detail that truly makes this hat a standout – a striking black and white graphic of Lane on the underside of the bill, capturing the spirit and legacy of the legend. Saddle up and embrace the rough.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Good quality hat. Bill feels sturdy not soft. Fits me perfectly. Also the bottom of the bill is nice also came in a good secure box no problems. If your gonna buy a hat but from lane frost brand.
P
Peyton M.
Super good look nic e and fits really good
Top tear hat will buy again
C
C.H.
LOVE THIS!!!
This hat is amazing! It fits great I am absolutely in love with this hat! I will recommend this hat to all my friends!!!!! Thank you and Long Live Lane! (Sorry I think one of the pictures duplicated)
M
Melanie K.
Great product
My son loves his new hat and the story behind the brand.
B
Brian V.
One the best hats I’ve had so far fits good feels good makes me look good!! 👍
The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.