[{"id":81789812805,"handle":"all-products","updated_at":"2024-07-26T22:50:09-05:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":137783279685,"handle":"all-products-1","title":"All Products","updated_at":"2024-07-26T22:50:09-05:00","body_html":"\u003ch6\u003eShop Trending Gear!\u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":160666746949,"handle":"patriot-collection","updated_at":"2024-07-26T22:45:17-05:00","published_at":"2020-06-25T15:50:13-05:00","sort_order":"manual","template_suffix":"gem-1593478477-template","published_scope":"web","title":"Americana Collection","body_html":"\u003cp\u003e\u003cb\u003eGear up for July 4th with Lane Frost Brand!\u003c\/b\u003e\u003c\/p\u003e"},{"id":137536045125,"handle":"best-sellers","updated_at":"2024-07-26T22:50:09-05:00","published_at":"2019-08-09T14:15:54-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":""},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2024-07-26T22:50:09-05:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"}],"published_scope":"web"},{"id":260958126266,"handle":"bully-hats","title":"Bully Hats","updated_at":"2024-07-26T22:50:09-05:00","body_html":"","published_at":"2021-03-02T21:16:49-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691092154,"handle":"buy-3-hats-get-a-free-hat","title":"Buy 3 Hats, Get a FREE Hat","updated_at":"2024-07-26T22:50:09-05:00","body_html":"\u003cp\u003eAdd 3 hats to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T13:51:15-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2024-07-26T22:50:09-05:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":159260966981,"handle":"2020-best-sellers","title":"Current Best Sellers","updated_at":"2024-07-26T22:50:09-05:00","body_html":"","published_at":"2020-05-21T11:05:55-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"contains","condition":"hat"},{"column":"type","relation":"contains","condition":"shirt"},{"column":"title","relation":"not_equals","condition":"FREE Sample Hat"},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"FREE"}],"published_scope":"web"},{"id":81951948869,"handle":"bent-brimmed-hats","updated_at":"2024-07-26T22:50:08-05:00","published_at":"2018-10-09T08:48:36-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Curved Bill Hats","body_html":"","image":{"created_at":"2021-03-31T17:50:59-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Curved_Bill_Hats.jpg?v=1617231059"}},{"id":296133099706,"handle":"black-friday-discount","title":"Cyber Monday Sale","updated_at":"2024-07-26T22:50:09-05:00","body_html":"\u003cp\u003eSave 15% off sitewide!\u003c\/p\u003e","published_at":"2022-11-22T18:33:30-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Buckle"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Action Figure"},{"column":"title","relation":"not_contains","condition":"Card"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"Bible"},{"column":"title","relation":"not_contains","condition":"Lil Bucker"},{"column":"title","relation":"not_contains","condition":"Cooler"},{"column":"title","relation":"not_equals","condition":"Legendary Cologne-Frosted ($40 Value)"}],"published_scope":"web"},{"id":289538212026,"handle":"fathers-day","updated_at":"2024-07-26T22:50:08-05:00","published_at":"2022-05-25T10:39:12-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Father's Day","body_html":"\u003cp\u003eMake this a Father's Day he will always remember!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2024-07-26T22:50:09-05:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"}],"published_scope":"web"},{"id":298680058042,"handle":"free-mystery-hat-on-orders-65","title":"Free Mystery Hat On Orders $65+","updated_at":"2024-07-26T22:50:09-05:00","body_html":"\u003cp\u003eAdd $65 or more to your cart to automatically unlock a free mystery hat ($31+ value)\u003c\/p\u003e","published_at":"2023-06-06T10:26:38-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"}],"published_scope":"web"},{"id":269913227450,"handle":"freedom-collection","updated_at":"2024-07-26T22:45:15-05:00","published_at":"2021-06-11T13:36:13-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Freedom Collection","body_html":"\u003cp\u003eService members save 20% off when they checkout with GovX.\u003c\/p\u003e","image":{"created_at":"2021-06-11T13:42:43-05:00","alt":null,"width":1920,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/LF-FreedomCollection-Desktop.jpg?v=1623436964"}},{"id":81789878341,"handle":"hats","updated_at":"2024-07-26T22:50:09-05:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Lane Frost Inspired Hats","body_html":"\u003ch2\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e","image":{"created_at":"2021-03-30T10:26:04-05:00","alt":"Lane Frost Hats","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Hats_Collections.jpg?v=1655909110"}},{"id":160742768709,"handle":"marked-down-hats","updated_at":"2024-07-26T22:50:01-05:00","published_at":"2020-06-30T16:17:29-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Marked Down Hats","body_html":""},{"id":308539293882,"handle":"memorial-sale","title":"Memorial Sale - $20 Hats","updated_at":"2024-07-26T22:50:09-05:00","body_html":"\u003cp\u003e\u003cem\u003e*Discount automatically applied in cart*\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2024-07-01T10:27:41-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"title","relation":"not_contains","condition":"american icon"},{"column":"title","relation":"not_contains","condition":"rodeo icon"},{"column":"title","relation":"not_contains","condition":"patch"},{"column":"title","relation":"not_contains","condition":"twisted steel"},{"column":"title","relation":"not_contains","condition":"vaquero"},{"column":"title","relation":"not_contains","condition":"Sundown Hat"},{"column":"title","relation":"not_contains","condition":"Bull Talk Hat"}],"published_scope":"web"},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2024-07-26T22:50:09-05:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":160727072837,"handle":"patriot-collection-hats","updated_at":"2024-07-26T22:25:09-05:00","published_at":"2020-06-29T20:07:25-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Patriot Collection Hats","body_html":""},{"id":297726279866,"handle":"restocked-best-sellers","updated_at":"2024-07-26T22:05:03-05:00","published_at":"2023-02-27T17:40:25-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Restocked Best-Sellers!","body_html":"\u003cp\u003eFor a limited time these best-sellers are back!\u003c\/p\u003e"},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2024-07-26T22:50:09-05:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"}],"published_scope":"web"},{"id":297367568570,"handle":"valentine-favorites","updated_at":"2024-07-26T22:50:08-05:00","published_at":"2023-01-31T13:22:19-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Valentine Gift Favorites","body_html":"\u003cp\u003eThis is your last chance to get a gift for your special person in time for Valentine's Day! We made it easy for you by curating the most popular Lane Frost Valentine's gifts into one collection.\u003c\/p\u003e"},{"id":295874986170,"handle":"warehouse-sale-gifts","title":"Warehouse Sale","updated_at":"2024-07-26T22:50:09-05:00","body_html":"\u003cp\u003eSave up to 35% off!\u003c\/p\u003e","published_at":"2022-11-16T10:53:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_compare_at_price","relation":"greater_than","condition":"29"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_equals","condition":"NEW"},{"column":"title","relation":"not_equals","condition":"FREE Sample Hat"},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"}],"published_scope":"web"},{"id":290308653242,"handle":"wholesale-hat-products","updated_at":"2024-07-26T22:50:09-05:00","published_at":"2022-06-15T10:56:24-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale Hat Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2024-07-26T22:50:09-05:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162324742213,"handle":"womens-hats","title":"Womens Hats","updated_at":"2024-07-26T22:50:09-05:00","body_html":"","published_at":"2020-09-25T10:38:24-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web"}]
It takes courage to ride, and even more courage to become the most legendary rider in history. The Courage hat blends one of the sport's most legendary logos with the world's most courageous colors. Wear your heart on your hat.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
I wish yall would bring this hat back. I was wearing it when I flipped my car 3 times. I made it out with 20 stitches in my face and a cpl broke bones. The hate didn’t make it. 💔. All time favorite
W
Wayne K.
Courage
Great hat. Got it for the 4th became my go to. Great fit for a larger head too!
J
John
I love the color and fit of this hat!
A
Adam M.
Fantastic and comfortable
Never been someone who likes this style of hat, but boy was I wrong. This hat is so nice to wear, it's almost like there's not even a hat on my head! Will absolutely be back for more! May the legend live on!
E
Erik
Perfect hat
Great hat, fits perfect, and I get support some of my favorite things. Lane Frost and The USA
The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.