Rough
Rough
Rough
Rough
Rough
Rough
Rough
Rough

Rough

$31.00
+

Showcase your passion for the wild, wild West. Step into the arena with confidence, with a hat that embodies the spirit of Lane – bold, unapologetic, and always ready for the next ride. Its's the unexpected detail that truly makes this hat a standout – a striking black and white graphic of Lane on the underside of the bill, capturing the spirit and legacy of the legend. Saddle up and embrace the rough.

Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.

SHIPPING INFO

Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.

Reviews

Customer Reviews

Based on 19 reviews
95%
(18)
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5%
(1)
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T
Trevor N.
Best hat very sexy. Never seen a hat like it

Good quality hat. Bill feels sturdy not soft. Fits me perfectly. Also the bottom of the bill is nice also came in a good secure box no problems. If your gonna buy a hat but from lane frost brand.

P
Peyton M.
Super good look nic e and fits really good

Top tear hat will buy again

C
C.H.
LOVE THIS!!!

This hat is amazing! It fits great I am absolutely in love with this hat! I will recommend this hat to all my friends!!!!! Thank you and Long Live Lane! (Sorry I think one of the pictures duplicated)

M
Melanie K.
Great product

My son loves his new hat and the story behind the brand.

B
Brian V.

One the best hats I’ve had so far fits good feels good makes me look good!! 👍

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Family Owned & Operated

The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.