[{"id":81789812805,"handle":"all-products","updated_at":"2025-03-13T23:30:05-05:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":137536045125,"handle":"best-sellers","updated_at":"2025-03-13T23:30:05-05:00","published_at":"2019-08-09T14:15:54-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":""},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2025-03-14T00:00:12-05:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":269910540474,"handle":"new-arrivals","updated_at":"2025-03-13T23:10:45-05:00","published_at":"2021-06-11T12:49:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Brand New Hats","body_html":"\u003cp\u003eFirst come, first serve. Limited stock available!\u003c\/p\u003e"},{"id":260958126266,"handle":"bully-hats","title":"Bully Hats","updated_at":"2025-03-14T00:00:12-05:00","body_html":"","published_at":"2021-03-02T21:16:49-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691092154,"handle":"buy-3-hats-get-a-free-hat","title":"Buy 3 Hats, Get a FREE Hat","updated_at":"2025-03-14T00:00:12-05:00","body_html":"\u003cp\u003eAdd 3 hats to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T13:51:15-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2025-03-14T00:00:12-05:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":306090574010,"handle":"featured-products","updated_at":"2025-03-12T14:55:27-05:00","published_at":"2024-05-03T10:01:13-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Cinco De Mayo Collection","body_html":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":81951948869,"handle":"bent-brimmed-hats","updated_at":"2025-03-13T23:30:05-05:00","published_at":"2018-10-09T08:48:36-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Curved Bill Hats","body_html":"","image":{"created_at":"2021-03-31T17:50:59-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Curved_Bill_Hats.jpg?v=1617231059"}},{"id":296133099706,"handle":"black-friday-discount","title":"Cyber Monday Sale","updated_at":"2025-03-14T00:00:12-05:00","body_html":"\u003cp\u003eSave 15% off sitewide!\u003c\/p\u003e","published_at":"2022-11-22T18:33:30-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Buckle"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Action Figure"},{"column":"title","relation":"not_contains","condition":"Card"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"Bible"},{"column":"title","relation":"not_contains","condition":"Lil Bucker"},{"column":"title","relation":"not_contains","condition":"Cooler"},{"column":"title","relation":"not_equals","condition":"Legendary Cologne-Frosted ($40 Value)"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":289538212026,"handle":"fathers-day","updated_at":"2025-03-13T23:30:05-05:00","published_at":"2022-05-25T10:39:12-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Father's Day","body_html":"\u003cp\u003eMake this a Father's Day he will always remember!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2025-03-14T00:00:12-05:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":313414713530,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2025-03-14T00:00:12-05:00","body_html":"","published_at":"2024-12-10T15:38:29-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"variant_inventory","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"variant_price","relation":"greater_than","condition":"10.99"}],"published_scope":"web"},{"id":312154489018,"handle":"30-off-sale","updated_at":"2025-03-13T21:25:15-05:00","published_at":"2024-10-29T13:14:53-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Holiday Sale 30% OFF","body_html":""},{"id":311280533690,"handle":"lane-frost-hats","updated_at":"2025-03-14T00:00:12-05:00","published_at":"2024-09-27T10:19:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"LANE FROST HATS","body_html":"","image":{"created_at":"2024-09-27T11:02:47-05:00","alt":null,"width":2333,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/DSC05001.jpg?v=1727452968"}},{"id":81789878341,"handle":"hats","updated_at":"2025-03-14T00:00:12-05:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Lane Frost Inspired Hats","body_html":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003eShop our best-selling hats!\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","image":{"created_at":"2021-03-30T10:26:04-05:00","alt":"Lane Frost Hats","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Hats_Collections.jpg?v=1655909110"}},{"id":160742768709,"handle":"marked-down-hats","updated_at":"2025-03-13T23:05:02-05:00","published_at":"2020-06-30T16:17:29-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Marked Down Hats","body_html":""},{"id":308539293882,"handle":"memorial-sale","title":"Memorial Sale","updated_at":"2025-03-14T00:00:12-05:00","body_html":"\u003c!----\u003e","published_at":"2024-07-01T10:27:41-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"title","relation":"not_contains","condition":"american icon"},{"column":"title","relation":"not_contains","condition":"rodeo icon"},{"column":"title","relation":"not_contains","condition":"patch"},{"column":"title","relation":"not_contains","condition":"twisted steel"},{"column":"title","relation":"not_contains","condition":"vaquero"},{"column":"title","relation":"not_contains","condition":"Sundown Hat"},{"column":"title","relation":"not_contains","condition":"Bull Talk Hat"},{"column":"title","relation":"not_contains","condition":"Lone Star"},{"column":"title","relation":"not_contains","condition":"Frosty"},{"column":"title","relation":"not_contains","condition":"Freedom"}],"published_scope":"web"},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2025-03-14T00:00:12-05:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2025-03-14T00:00:12-05:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":262013583546,"handle":"hats-15-off","updated_at":"2025-03-13T21:40:27-05:00","published_at":"2021-03-12T14:53:28-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Spring Cleaning Hats","body_html":"Save 15% Off!"},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2025-03-14T00:00:12-05:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295874986170,"handle":"warehouse-sale-gifts","title":"Warehouse Sale","updated_at":"2025-03-14T00:00:19-05:00","body_html":"\u003cp\u003eSave up to 35% off!\u003c\/p\u003e","published_at":"2022-11-16T10:53:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_compare_at_price","relation":"greater_than","condition":"29"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_equals","condition":"NEW"},{"column":"title","relation":"not_equals","condition":"FREE Sample Hat"},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":290308653242,"handle":"wholesale-hat-products","updated_at":"2025-03-14T00:00:12-05:00","published_at":"2022-06-15T10:56:24-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale Hat Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2025-03-14T00:00:12-05:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162324742213,"handle":"womens-hats","title":"Womens Hats","updated_at":"2025-03-14T00:00:12-05:00","body_html":"","published_at":"2020-09-25T10:38:24-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web"}]
Introducing the Matador. Designed to embody the rugged determination of the legendary Lane Frost himself, this hoodie is the perfect blend of comfort, durability, and iconic Western flair
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.
