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Black Friday / Cyber Monday Savings are Here - Save 25% Sitewide
The Wisdom Hoodie blends comfort, character, and cowboy grit into one everyday essential. Built with a soft, durable fabric and a relaxed fit, it’s made for long drives, late nights, and early mornings at the arena. The bold “Wisdom” design is a reminder of the lessons learned the hard way — through miles, mistakes, and moments that shape who we are.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Button fell off top of hat and cant figure out how to contact yall!!
I work out of town so I got home a week ago ordered hat maybe 3weeks before I got home ive been in town 6 days and the button on the top already fell off. And I cant figure out how to contact any1 for refund or to just pick a different hat and return that 1
Amazing quality hat!!! I absolutely love every one I’ve gotten! The attention to detail is next level — love the “Lane riding the bull” design under the brim! Thank you for making such awesome gear! 🤠👏
Lane Frost Brand
Justin D.
Perfect product
I have bought 4 hats and a pullover. Dang this is addicting lol. Best quality material and like the fit. Very well made.
Rough
Graylon D.
Great poster
I received my poster and have it on the wall in the family room. I framed it and it goes with my decor. Looks great.
Lane Frost Vs Red Rock Poster
Coleman S.
Love it
I wear this thing all the time I highly recommend it thank you LANE FROST BRAND
