[{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2026-06-17T16:09:33-05:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2026-06-17T16:09:33-05:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2026-06-17T16:09:33-05:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295691976890,"handle":"buy-2-hoodies-get-a-free-hat","title":"Buy 2 Hoodies, Get a FREE Hat","updated_at":"2026-06-17T06:05:04-05:00","body_html":"\u003cp\u003eAdd 2 hoodies to your cart and your free hat will be automatically added!\u003c\/p\u003e","published_at":"2022-11-09T15:00:46-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2026-06-17T16:09:33-05:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":319485280442,"handle":"lfclearance","updated_at":"2026-06-17T06:05:04-05:00","published_at":"2025-07-09T12:07:29-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Clearance","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor a limited time, score Lane Frost gear at \u003cstrong data-start=\"74\" data-end=\"85\"\u003e50% off\u003c\/strong\u003e. Whether you're chasing daylight or just need a fresh lid, now's the time to gear up—while supplies last. \u003cstrong\u003eDiscounts auto applied in cart.\u003c\/strong\u003e\u003c\/p\u003e"},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2026-06-17T16:09:33-05:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":162542420037,"handle":"sweatshirts-1","title":"Lane Frost Hoodies and Jackets","updated_at":"2026-06-17T06:05:04-05:00","body_html":"\u003cp\u003eBundle up for Winter with LF Outerwear!\u003c\/p\u003e","published_at":"2020-10-08T16:55:54-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"sweatshirt"},{"column":"title","relation":"contains","condition":"PULLOVER"},{"column":"title","relation":"contains","condition":"jacket"}],"published_scope":"web","image":{"created_at":"2025-08-20T03:02:02-05:00","alt":null,"width":1080,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Untitled_design_21.png?v=1755676922"}},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2026-06-17T16:09:33-05:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":294214238394,"handle":"new-arrivals-1","updated_at":"2026-06-17T11:30:45-05:00","published_at":"2022-09-23T08:14:50-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":325027692730,"handle":"not-gift-cards","title":"NOT gift cards","updated_at":"2026-06-17T16:09:33-05:00","body_html":"","published_at":"2025-12-22T16:13:42-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Gift Card"}],"published_scope":"web"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2026-06-17T16:09:33-05:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295874855098,"handle":"under-100","title":"Under $100","updated_at":"2026-06-08T02:28:19-05:00","body_html":"","published_at":"2022-11-16T10:50:44-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_price","relation":"greater_than","condition":"60"}],"published_scope":"web"},{"id":314398703802,"handle":"winter-collection","updated_at":"2026-06-17T06:05:04-05:00","published_at":"2025-01-15T15:49:22-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Winter Collection","body_html":"\u003cp\u003eGear up for cold weather!\u003c\/p\u003e"},{"id":313040109754,"handle":"black-friday-hoodies","updated_at":"2026-06-16T06:30:26-05:00","published_at":"2024-11-27T13:44:17-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Winter Outerwear","body_html":""}]
Story / Brand Connection The Varsity Military Jacket merges classic western style with military-inspired durability, honoring the grit and resilience of those who live life on the frontier. As a limited edition release with only 100 pieces available, it’s designed for collectors and cowboys who value quality, heritage, and exclusivity.
Features & Specs Crafted from a heavyweight cotton-poly blend, the jacket is built to last through ranch work, rodeo weekends, or daily wear. It features a structured fit with reinforced shoulders, durable snap closures, and multiple utility pockets for practicality. Ribbed cuffs and waistband add comfort and mobility, while the olive and earth-tone colorway keeps it classic and versatile.
Fit & Sizing The jacket offers a tailored, mid-fit style in sizes S through XL, allowing layering over tees or flannels. Adjustable snaps at the cuffs ensure a customizable fit.
Occasion & Styling Perfect for ranch work, casual outings, or riding into town. Pair it with jeans, boots, and your favorite western hat for a rugged, authentic western look.
Care Instructions Machine wash cold on gentle cycle, hang dry to preserve structure and finish.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
America Hat
RJAGarage
Stands the test
This hat has been my favorite I’ve owned it for a little over a year and I’m a mechanic so it’s been through the wringer. My fiancé knew it was my favorite hat so she went and bought me another to wear not just to work. Great quality!
Lane Frost Brand
David P.
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
Diamondback
Justin D.
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
