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In the Challenge of Champions, Red Rock bucked Lane off in each of the first 2 matches. After regrouping, Lane would go on to win 4 of the last 5 matchups — winning the overall 1988 event 4-3. The Re-Ride hat was made for those who know it's never too late to turn the tables.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
The Lane Frost Brand never ceases to amaze me! Their service is top notch and very personable. I absolutely adore the complimentary Red Rock poster that was sent with my hat. I would imagine Lane is proud of his legacy and most importantly his family. It was pretty cool to be tagged on their instagram story when I tagged the brand!! Thank you again for keeping Lanes legacy alive for our future cowboys and cowgirls.
C
Courtney B.
Great Customer Service
My experience has been excellent. I did not have any problems when I had to email for a quick question. I was given prompt answers and I was taken care of thank you so much.
F
Frank S.
Re-Ride
A
Anonymous
Hat
Arrived on time real good had, dad loved it for Father’s Day I order hats from here all the time amazing quality and built to last
You took great care in taking care of me, even when I had the wrong shipping address and wasn’t sure what to do, I appreciate you full filling the order! They were Christmas presents and they absolutely loved them! Thank you again! I will always be a customer!
It was packaged rght and not crinkled at all. Loved the product and made from great quality. It took way longer than expected to arrive that was the only down fall
It was great to met you in Mexico. Love the hat you designed.
Neon Patriot Tee
Kinzie E.
My Lane Frost Collection
I absolutely love your guy’s quality in all of your guy’s things! I’ve ordered several things and it’s very comfortable and professional!!
Limited Edition LF Buckle 2026
Robert A.
Awesome
You took great care in taking care of me, even when I had the wrong shipping address and wasn’t sure what to do, I appreciate you full filling the order! They were Christmas presents and they absolutely loved them! Thank you again! I will always be a customer!
Lane Frost Vs Red Rock Vintage Poster
Sarrah L.
Hat
It was packaged rght and not crinkled at all. Loved the product and made from great quality. It took way longer than expected to arrive that was the only down fall
Aztec II Flat
Henry J.
Perfect hoody
Warm, stylish, and everywhere I go I get comments. For a 66 year old man I enjoy the hoodies a lot and stay warm when out on the land.
