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Story & Brand Connection: The Re‑Ride Hat pays tribute to a legendary moment in rodeo history — when Lane Frost turned things around in the Challenge of Champions and fought back for victory. It’s a hat made for folks who believe in second chances and finishing strong, just like a true cowboy riding into the wind.
Features & Specs: This western cap features a structured crown with a curved bill that holds its shape on long days under the sun or around campfires. A bold embroidered patch on the front celebrates the Re‑Ride spirit — resilience, grit, and that unshakeable western heart. Crafted with quality stitching and sturdy materials, it’s built to stand up to ranch work, rodeo weekends, or casual wear.
Fit & Sizing: Equipped with an adjustable snapback closure, the Re‑Ride Hat fits most head sizes comfortably and lets you dial in the perfect feel. The curved visor helps shield your eyes from sun and dust during outdoor adventures.
Occasion & Styling: Perfect for ranch days, rodeo trips, trail rides, Fourth of July celebrations, or everyday outings around town. Pair it with denim, boots, and your favorite western tees or flannels for a timeless look that carries meaning and character wherever you go.
Care Instructions: Spot clean with a damp cloth and let air dry to keep the embroidered detail and structured fit looking sharp.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
The Lane Frost Brand never ceases to amaze me! Their service is top notch and very personable. I absolutely adore the complimentary Red Rock poster that was sent with my hat. I would imagine Lane is proud of his legacy and most importantly his family. It was pretty cool to be tagged on their instagram story when I tagged the brand!! Thank you again for keeping Lanes legacy alive for our future cowboys and cowgirls.
C
Courtney B.
Great Customer Service
My experience has been excellent. I did not have any problems when I had to email for a quick question. I was given prompt answers and I was taken care of thank you so much.
F
Frank S.
Re-Ride
A
Anonymous
Hat
Arrived on time real good had, dad loved it for Father’s Day I order hats from here all the time amazing quality and built to last
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
Diamondback
Justin D.
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
Decal Mystery 3-Pack
David H.
It was great to met you in Mexico. Love the hat you designed.
Neon Patriot Tee
Kinzie E.
My Lane Frost Collection
I absolutely love your guy’s quality in all of your guy’s things! I’ve ordered several things and it’s very comfortable and professional!!
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
