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Story / Brand Connection The People Person Hat, a Matt Merritt exclusive, celebrates authenticity, approachability, and the quiet confidence of folks who lead with action, not words. It embodies the western lifestyle with grit, character, and a touch of personality only an exclusive design can deliver.
Features & Specs This curved bill hat features a structured, mid-profile crown that holds its shape through long days, paired with a pre-curved visor for ready-to-wear comfort. Durable fabrics and reinforced stitching make it ideal for ranch work, road trips, or casual outings. Clean, simple western styling and the Matt Merritt exclusive design make it a standout while remaining versatile enough for everyday wear.
Fit & Sizing One size fits most with an adjustable back closure for a secure, comfortable fit that stays put from sunrise to sunset.
Occasion & Styling Perfect for ranch chores, rodeo events, weekend adventures, or everyday outings. Pair with denim, boots, and your favorite tee or hoodie for a rugged western look with personality.
Care Instructions Spot clean with mild soap and water and air dry to maintain shape and finish.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma and includes shipment tracking. Please check your email for tracking info.
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
This is by far the most comfortable hoodie I've ever owned. The design is also very cool.
Reaper Hoodie
Lane M.
Love the Hats and named after him
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
America Hat
RJAGarage
Stands the test
This hat has been my favorite I’ve owned it for a little over a year and I’m a mechanic so it’s been through the wringer. My fiancé knew it was my favorite hat so she went and bought me another to wear not just to work. Great quality!
Lane Frost Brand
David P.
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
