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Story & Brand Connection: The Gold Rush Hat is inspired by the relentless pursuit of something greater. Just like the pioneers who chased opportunity with grit and determination, the Cowboy Hustle Collection is built for those who aren't afraid of hard work. This hat represents the mindset of getting up early, staying after it, and earning every success along the way.
Features & Specs: Built with a structured crown and curved bill, the Gold Rush Hat features bold embroidered detailing and durable stitching designed for everyday wear. Quality materials help it maintain its shape through long days on the ranch, road trips, and rodeo weekends, while breathable construction keeps you comfortable wherever the day leads.
Fit & Sizing: The adjustable snapback closure provides a secure and comfortable fit for most head sizes. Its structured profile delivers a clean western look while remaining comfortable enough for all-day wear.
Occasion & Styling: Perfect for ranch work, rodeos, hunting trips, road trips, and everyday wear. Pair it with denim, boots, and your favorite Lane Frost tee or hoodie from the Cowboy Hustle Collection for a look built on grit, ambition, and the cowboy work ethic.
Care Instructions: Spot clean with a damp cloth and air dry to preserve embroidery quality and maintain the hat's structured fit.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
This is by far the most comfortable hoodie I've ever owned. The design is also very cool.
Reaper Hoodie
Lane M.
Love the Hats and named after him
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
America Hat
RJAGarage
Stands the test
This hat has been my favorite I’ve owned it for a little over a year and I’m a mechanic so it’s been through the wringer. My fiancé knew it was my favorite hat so she went and bought me another to wear not just to work. Great quality!
Lane Frost Brand
David P.
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
