Story & Brand Connection:
The Herd Hat brings together Oklahoma State pride and the determination that defines the western way of life. Built for those who keep moving forward, it reflects the grit, independence, and hardworking spirit Lane Frost carried throughout his life and career.

Features & Specs:
Built with a structured gray crown, solid panels, and a curved black bill, the Herd Hat features orange and black embroidery across the front. A cattle graphic sits behind the words “ALL GAS” and “NO BRAKES,” while an embroidered Oklahoma State Cowboy mascot adds detail to the side. Quality materials and durable stitching help the hat maintain its shape through game days, road trips, and everyday wear.

Fit & Sizing:
The adjustable snapback closure offers a secure and comfortable fit for most head sizes. Its structured profile provides a clean western look that pairs naturally with Oklahoma State and Lane Frost apparel.

Occasion & Styling:
Perfect for Oklahoma State games, tailgates, rodeos, ranch work, country concerts, and everyday wear. Pair it with an OSU Collection tee or hoodie, jeans, and boots for a straightforward Cowboy look.

Care Instructions:
Spot clean with a damp cloth and air dry to preserve the embroidery quality and maintain the hat’s structured fit.

Shipping Notes:
Lane Frost Brand is a family-owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from the office and warehouse in Atoka, Oklahoma, and include shipment tracking. Please check your email for tracking information.