[{"id":81789812805,"handle":"all-products","updated_at":"2025-12-04T11:31:34-06:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2025-12-04T11:31:34-06:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2025-12-04T11:31:34-06:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2025-12-04T16:17:21-06:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295691976890,"handle":"buy-2-hoodies-get-a-free-hat","title":"Buy 2 Hoodies, Get a FREE Hat","updated_at":"2025-12-04T06:05:44-06:00","body_html":"\u003cp\u003eAdd 2 hoodies to your cart and your free hat will be automatically added!\u003c\/p\u003e","published_at":"2022-11-09T15:00:46-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2025-12-04T11:31:34-06:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":310990962874,"handle":"cowboy-hustle","updated_at":"2025-12-04T06:05:44-06:00","published_at":"2024-09-17T15:47:23-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Cowboy Hustle","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhether you're out on the ranch or grinding through life's challenges, every piece in the \u003cem data-start=\"354\" data-end=\"369\"\u003eCowboy Hustle\u003c\/em\u003e line is designed to keep up with the relentless pursuit of success. It's more than just gear—it's a lifestyle built on hard work, courage, and the hustle that never quits.\u003c\/p\u003e"},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2025-12-04T11:31:09-06:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":162542420037,"handle":"sweatshirts-1","title":"Lane Frost Hoodies and Jackets","updated_at":"2025-12-04T06:05:44-06:00","body_html":"\u003cp\u003eBundle up for Winter with LF Outerwear!\u003c\/p\u003e","published_at":"2020-10-08T16:55:54-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"sweatshirt"},{"column":"title","relation":"contains","condition":"PULLOVER"},{"column":"title","relation":"contains","condition":"jacket"}],"published_scope":"web","image":{"created_at":"2025-08-20T03:02:02-05:00","alt":null,"width":1080,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Untitled_design_21.png?v=1755676922"}},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2025-12-04T11:31:34-06:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":294214238394,"handle":"new-arrivals-1","updated_at":"2025-12-04T06:05:44-06:00","published_at":"2022-09-23T08:14:50-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2025-12-04T11:31:09-06:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":91962146885,"handle":"sweatshirts","title":"Sweatshirts","updated_at":"2025-12-04T06:05:44-06:00","body_html":"","published_at":"2019-02-13T01:54:42-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"sweatshirt"},{"column":"variant_inventory","relation":"greater_than","condition":"1"}],"published_scope":"web","image":{"created_at":"2021-03-30T11:28:34-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Sweatshirts_Collections_3d0e0356-5501-4063-83e7-1f531bed39af.jpg?v=1617121715"}},{"id":295874822330,"handle":"under-60","title":"Under $60","updated_at":"2025-12-04T06:05:44-06:00","body_html":"","published_at":"2022-11-16T10:49:54-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"60"},{"column":"variant_price","relation":"greater_than","condition":"35"}],"published_scope":"web"},{"id":314398703802,"handle":"winter-collection","updated_at":"2025-12-04T06:05:44-06:00","published_at":"2025-01-15T15:49:22-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Winter Collection","body_html":"\u003cp\u003eGear up for cold weather!\u003c\/p\u003e"},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2025-12-04T11:31:34-06:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}}]
Black Friday / Cyber Monday Savings are Here - Save 25% Sitewide
The Grit Hoodie is made for those who don’t quit, no matter the challenge. Built with durable, soft fabric for all-day comfort, it’s perfect for long days, late nights, or hitting the trail. With a bold, timeless design and rugged style, the Grit Hoodie is a symbol of perseverance, determination, and the unshakable spirit of those who keep pushing forward.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Amazing quality hat!!! I absolutely love every one I’ve gotten! The attention to detail is next level — love the “Lane riding the bull” design under the brim! Thank you for making such awesome gear! 🤠👏
Lane Frost Brand
Justin D.
Perfect product
I have bought 4 hats and a pullover. Dang this is addicting lol. Best quality material and like the fit. Very well made.
Rough
Graylon D.
Great poster
I received my poster and have it on the wall in the family room. I framed it and it goes with my decor. Looks great.
Lane Frost Vs Red Rock Poster
Coleman S.
Love it
I wear this thing all the time I highly recommend it thank you LANE FROST BRAND
Button fell off top of hat and cant figure out how to contact yall!!
I work out of town so I got home a week ago ordered hat maybe 3weeks before I got home ive been in town 6 days and the button on the top already fell off. And I cant figure out how to contact any1 for refund or to just pick a different hat and return that 1
