[{"id":81789812805,"handle":"all-products","updated_at":"2026-07-09T13:45:15-05:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2026-07-09T13:45:42-05:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":269910540474,"handle":"new-arrivals","updated_at":"2026-07-09T13:45:15-05:00","published_at":"2021-06-11T12:49:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Brand New Hats","body_html":"\u003cp\u003eFirst come, first serve. Limited stock available!\u003c\/p\u003e","image":{"created_at":"2025-08-20T02:57:44-05:00","alt":null,"width":1570,"height":2000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/2U8A2551_bd0b3740-e5ed-4af6-9c3b-305377a66fd8.jpg?v=1755676664"}},{"id":260958126266,"handle":"bully-hats","title":"Bully Hats","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2021-03-02T21:16:49-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691092154,"handle":"buy-3-hats-get-a-free-hat","title":"Buy 3 Hats, Get a FREE Hat","updated_at":"2026-07-09T13:45:15-05:00","body_html":"\u003cp\u003eAdd 3 hats to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T13:51:15-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2026-07-09T13:45:15-05:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":81952538693,"handle":"flat-brimmed-hats","updated_at":"2026-07-09T13:45:15-05:00","published_at":"2018-10-09T08:59:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Flat Bill Hats","body_html":"","image":{"created_at":"2021-03-31T17:50:55-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Flat_Bill_Hats.jpg?v=1617231056"}},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":313415237818,"handle":"gifts-for-her","updated_at":"2026-07-09T13:45:15-05:00","published_at":"2024-12-10T15:50:35-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Gifts For Her","body_html":""},{"id":313414713530,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-07-09T13:45:42-05:00","body_html":"","published_at":"2024-12-10T15:38:29-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"variant_inventory","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"variant_price","relation":"greater_than","condition":"10.99"}],"published_scope":"web"},{"id":311280533690,"handle":"lane-frost-hats","updated_at":"2026-07-09T13:45:15-05:00","published_at":"2024-09-27T10:19:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"LANE FROST HATS","body_html":"","image":{"created_at":"2024-09-27T11:02:47-05:00","alt":null,"width":2333,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/DSC05001.jpg?v=1727452968"}},{"id":81789878341,"handle":"hats","updated_at":"2026-07-09T13:45:15-05:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Lane Frost Inspired Hats","body_html":"","image":{"created_at":"2021-03-30T10:26:04-05:00","alt":"Lane Frost Hats","width":1570,"height":2000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Hats_Collections.jpg?v=1756138686"}},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":294214238394,"handle":"new-arrivals-1","updated_at":"2026-07-09T13:45:15-05:00","published_at":"2022-09-23T08:14:50-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":316423209146,"handle":"new-hats-drop","updated_at":"2026-07-09T06:04:48-05:00","published_at":"2025-03-27T06:49:23-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"New Hats Drop","body_html":""},{"id":325027692730,"handle":"not-gift-cards","title":"NOT gift cards","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2025-12-22T16:13:42-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Gift Card"}],"published_scope":"web"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2026-07-09T13:45:15-05:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":290308653242,"handle":"wholesale-hat-products","updated_at":"2026-07-09T13:42:03-05:00","published_at":"2022-06-15T10:56:24-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale Hat Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162324742213,"handle":"womens-hats","title":"Womens Hats","updated_at":"2026-07-09T13:45:15-05:00","body_html":"","published_at":"2020-09-25T10:38:24-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web"}]
Story / Brand Connection The Eight Seconds Hat captures the relentless spirit of the arena — inspired by the goal every bull rider chases, every time they step into the chute. It stands for grit, focus, and the drive to make every moment count.
Features & Specs This curved bill hat features a structured, mid-profile crown that holds its shape through long hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Classic western styling keeps the look timeless and versatile without compromising rugged appeal.
Fit & Sizing One size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.
Occasion & Styling Perfect for ranch work, weekend rodeos, early mornings, or casual outings. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western-ready wear you can count on day in and day out.
Care Instructions Spot clean with mild soap and water and air dry to maintain the hat’s shape and finish.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma and includes shipment tracking. Please check your email for tracking info.
Love the hats just wish they came in bigger sizes. None of the hats fits me.
D
Dusty
Great
M
Michelle
My hisband will love his hats!!
J
Jim G.
Quality
I’m always pleased with the quality of the items that I buy especially the shirts are high quality and true to size you can’t go wrong with the price and quality of the products you buy
This is by far the most comfortable hoodie I've ever owned. The design is also very cool.
Reaper Hoodie
Lane M.
Love the Hats and named after him
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
America Hat
RJAGarage
Stands the test
This hat has been my favorite I’ve owned it for a little over a year and I’m a mechanic so it’s been through the wringer. My fiancé knew it was my favorite hat so she went and bought me another to wear not just to work. Great quality!
Lane Frost Brand
David P.
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
Love them they are so amazing I have bought so many hats from them it’s amazing and where ever I go it’s always with me I love the hats and business it’s amazing and I’m a cowboy at heart and they are so awesome there so durable to it’s absolutely amazing how good they are
