[{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2025-12-05T12:44:04-06:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2025-12-05T12:44:04-06:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":162324971589,"handle":"mens-shirts","title":"All Shirts","updated_at":"2025-12-05T06:05:45-06:00","body_html":"\u003cp\u003eShirts are unisex and will fit both men and women \u003c\/p\u003e","published_at":"2020-09-25T10:54:08-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Shirt"},{"column":"title","relation":"not_contains","condition":"Mystery"}],"published_scope":"web","image":{"created_at":"2021-03-30T11:27:03-05:00","alt":null,"width":2000,"height":3000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Shirts_Collections_0cee4548-fbeb-46e7-a340-a4484635aa5a.jpg?v=1755676799"}},{"id":309609431226,"handle":"back-to-school-sale-4","updated_at":"2025-12-05T06:05:45-06:00","published_at":"2024-08-02T13:01:54-05:00","sort_order":"manual","template_suffix":"new","published_scope":"web","title":"Back To School Sale","body_html":"\u003ch5\u003eSave up to 50% OFF!\u003c\/h5\u003e\n\u003c!----\u003e","image":{"created_at":"2024-08-02T13:34:22-05:00","alt":null,"width":2314,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Aug_Sale_Desktop.jpg?v=1724787514"}},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2025-12-06T05:55:41-06:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":294885458106,"handle":"cowboy-up-tees","updated_at":"2025-12-05T06:05:45-06:00","published_at":"2022-10-13T10:10:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Cowboy Up Tees","body_html":""},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2025-12-05T12:44:04-06:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2025-12-05T12:44:04-06:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2025-12-05T12:44:04-06:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":297726279866,"handle":"restocked-best-sellers","updated_at":"2025-12-05T06:05:45-06:00","published_at":"2023-02-27T17:40:25-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Restocked Best-Sellers!","body_html":"\u003cp\u003eFor a limited time these best-sellers are back!\u003c\/p\u003e"},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2025-12-05T12:44:04-06:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":297367568570,"handle":"valentine-favorites","updated_at":"2025-12-05T06:05:45-06:00","published_at":"2023-01-31T13:22:19-06:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Valentine Gift Favorites","body_html":"\u003cp\u003eThis is your last chance to get a gift for your special person in time for Valentine's Day! We made it easy for you by curating the most popular Lane Frost Valentine's gifts into one collection.\u003c\/p\u003e"},{"id":290308260026,"handle":"wholesale-t-shirt-products","updated_at":"2025-12-05T06:05:45-06:00","published_at":"2022-06-15T10:57:53-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale T-shirt Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2025-12-05T12:44:04-06:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162325037125,"handle":"womens-shirts","title":"Womens Shirts","updated_at":"2025-12-05T06:05:45-06:00","body_html":"","published_at":"2020-09-25T11:02:31-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Womens Shirt"}],"published_scope":"web","image":{"created_at":"2021-03-30T11:26:50-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Shirts_Collections.jpg?v=1617121611"}}]
Black Friday / Cyber Monday Savings are Here - Save 25% Sitewide
The Neon Patriot Tee is a tribute to grit, determination, and the spirit of a true champion. Inspired by Lane Frost’s toughness during the 1987 season — when he battled through a broken collarbone and still claimed the World Championship — this tee represents resilience in the face of adversity. Bold, striking, and built for all-day comfort, the Neon Patriot Tee is a reminder to cowboy up, push through, and never back down from the ride.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
Amazing quality hat!!! I absolutely love every one I’ve gotten! The attention to detail is next level — love the “Lane riding the bull” design under the brim! Thank you for making such awesome gear! 🤠👏
Lane Frost Brand
Justin D.
Perfect product
I have bought 4 hats and a pullover. Dang this is addicting lol. Best quality material and like the fit. Very well made.
Rough
Graylon D.
Great poster
I received my poster and have it on the wall in the family room. I framed it and it goes with my decor. Looks great.
Lane Frost Vs Red Rock Poster
Coleman S.
Love it
I wear this thing all the time I highly recommend it thank you LANE FROST BRAND
Button fell off top of hat and cant figure out how to contact yall!!
I work out of town so I got home a week ago ordered hat maybe 3weeks before I got home ive been in town 6 days and the button on the top already fell off. And I cant figure out how to contact any1 for refund or to just pick a different hat and return that 1
