[{"id":81789812805,"handle":"all-products","updated_at":"2026-06-04T15:38:49-05:00","published_at":"2018-10-08T13:52:57-05:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"All Products","body_html":"\u003cp\u003e\u003c\/p\u003e"},{"id":317692772538,"handle":"all-products-2","title":"All products","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2025-05-12T13:40:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":323556409530,"handle":"all-products-except-scents-and-bible-cases","title":"All products Except Scents and Bible Cases","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2025-11-05T09:10:43-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NOBF25"}],"published_scope":"web"},{"id":281823871162,"handle":"bfcm-collection","title":"BFCM Collection","updated_at":"2026-06-04T15:38:52-05:00","body_html":"","published_at":"2021-11-22T15:54:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"LANE FROST \u0026 RED ROCK ACTION FIGURE"},{"column":"title","relation":"not_contains","condition":"LIL BUCKER® BULL \u0026 PBR CHUTE"},{"column":"title","relation":"not_contains","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"shipping protection"},{"column":"title","relation":"not_equals","condition":"Lane Frost Vs Red Rock Poster."},{"column":"title","relation":"not_equals","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":269910540474,"handle":"new-arrivals","updated_at":"2026-06-04T15:38:49-05:00","published_at":"2021-06-11T12:49:46-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Brand New Hats","body_html":"\u003cp\u003eFirst come, first serve. Limited stock available!\u003c\/p\u003e","image":{"created_at":"2025-08-20T02:57:44-05:00","alt":null,"width":1570,"height":2000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/2U8A2551_bd0b3740-e5ed-4af6-9c3b-305377a66fd8.jpg?v=1755676664"}},{"id":260958126266,"handle":"bully-hats","title":"Bully Hats","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2021-03-02T21:16:49-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691092154,"handle":"buy-3-hats-get-a-free-hat","title":"Buy 3 Hats, Get a FREE Hat","updated_at":"2026-06-04T15:38:49-05:00","body_html":"\u003cp\u003eAdd 3 hats to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T13:51:15-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"}],"published_scope":"web"},{"id":295691813050,"handle":"buy-a-hoodie-hat-get-a-free-hat","title":"Buy a Hoodie \u0026 Hat, Get a FREE Hat","updated_at":"2026-06-04T15:38:49-05:00","body_html":"\u003cp\u003eAdd a hoodie and hat to your cart and your free hat will automatically be added!\u003c\/p\u003e","published_at":"2022-11-09T14:27:38-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mens Hat"},{"column":"tag","relation":"equals","condition":"hoodie"}],"published_scope":"web"},{"id":81952538693,"handle":"flat-brimmed-hats","updated_at":"2026-06-04T15:38:49-05:00","published_at":"2018-10-09T08:59:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Flat Bill Hats","body_html":"","image":{"created_at":"2021-03-31T17:50:55-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Flat_Bill_Hats.jpg?v=1617231056"}},{"id":292418519226,"handle":"free-gift-eligible","title":"Free Gift Eligible","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2022-08-15T14:00:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Lane Frost Cowboy Bible-Case"},{"column":"title","relation":"not_contains","condition":"mystery box"},{"column":"title","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"free"},{"column":"title","relation":"not_contains","condition":"Lane Frost Mystery Craft Jerky"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":313415237818,"handle":"gifts-for-her","updated_at":"2026-06-04T15:38:49-05:00","published_at":"2024-12-10T15:50:35-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Gifts For Her","body_html":""},{"id":313414713530,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-06-04T15:38:52-05:00","body_html":"","published_at":"2024-12-10T15:38:29-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"variant_inventory","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"variant_price","relation":"greater_than","condition":"10.99"}],"published_scope":"web"},{"id":311280533690,"handle":"lane-frost-hats","updated_at":"2026-06-04T15:38:49-05:00","published_at":"2024-09-27T10:19:39-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"LANE FROST HATS","body_html":"","image":{"created_at":"2024-09-27T11:02:47-05:00","alt":null,"width":2333,"height":1080,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/DSC05001.jpg?v=1727452968"}},{"id":81789878341,"handle":"hats","updated_at":"2026-06-04T15:38:49-05:00","published_at":"2018-10-08T13:52:58-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Lane Frost Inspired Hats","body_html":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003eShop our best-selling hats!\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","image":{"created_at":"2021-03-30T10:26:04-05:00","alt":"Lane Frost Hats","width":1570,"height":2000,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Mens_Hats_Collections.jpg?v=1756138686"}},{"id":162501066821,"handle":"mens","title":"Mens","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2020-10-06T16:54:37-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"men"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:33:31-05:00","alt":null,"width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011"}},{"id":294214238394,"handle":"new-arrivals-1","updated_at":"2026-06-04T15:38:49-05:00","published_at":"2022-09-23T08:14:50-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":325027692730,"handle":"not-gift-cards","title":"NOT gift cards","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2025-12-22T16:13:42-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Gift Card"}],"published_scope":"web"},{"id":137783279685,"handle":"all-products-1","title":"Our Best Selling Products","updated_at":"2026-06-04T15:38:49-05:00","body_html":"\u003ch6\u003eShop Our Trending Gear. \u003c\/h6\u003e","published_at":"2019-09-04T09:44:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1.00"},{"column":"title","relation":"not_equals","condition":"Limited Edition Postcard + Poster Bundle"},{"column":"title","relation":"not_contains","condition":"Sunday"},{"column":"title","relation":"not_contains","condition":"Navidium"},{"column":"title","relation":"not_contains","condition":"FREE"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":295874789562,"handle":"under-35","title":"Under $35","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2022-11-16T10:48:34-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"35.01"},{"column":"variant_price","relation":"greater_than","condition":"10.00"},{"column":"title","relation":"not_contains","condition":"Free"},{"column":"title","relation":"not_contains","condition":"Aztec Hat"}],"published_scope":"web"},{"id":290308653242,"handle":"wholesale-hat-products","updated_at":"2026-06-04T15:38:49-05:00","published_at":"2022-06-15T10:56:24-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Wholesale Hat Products","body_html":""},{"id":162501132357,"handle":"womens","title":"Womens","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2020-10-06T16:55:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web","image":{"created_at":"2021-03-31T17:32:49-05:00","alt":"","width":1200,"height":628,"src":"\/\/lanefrost.com\/cdn\/shop\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Womens.jpg?v=1617230043"}},{"id":162324742213,"handle":"womens-hats","title":"Womens Hats","updated_at":"2026-06-04T15:38:49-05:00","body_html":"","published_at":"2020-09-25T10:38:24-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hat"},{"column":"tag","relation":"equals","condition":"women"}],"published_scope":"web"}]
Story & Brand Connection: The Americana Hat celebrates two things that have always gone hand in hand — the cowboy way of life and the American spirit. Inspired by the values of hard work, freedom, and perseverance, this hat reflects the legacy of Lane Frost and the people who proudly carry those traditions forward.
Features & Specs: Built with a structured crown and curved bill, the Americana Hat features bold detailing and durable stitching designed for everyday wear. Quality materials help maintain its shape through long days outdoors, while breathable construction provides comfort whether you're working, traveling, or spending the day at the rodeo.
Fit & Sizing: The adjustable snapback closure delivers a secure and comfortable fit for most head sizes. Its structured profile creates a clean look that pairs easily with any western wardrobe.
Occasion & Styling: Perfect for Fourth of July celebrations, rodeos, country concerts, ranch work, tailgates, or everyday wear. Pair it with denim, boots, and your favorite Lane Frost tee to showcase both your western roots and American pride.
Care Instructions: Spot clean with a damp cloth and air dry to preserve the hat's shape and detailing.
SHIPPING INFO
Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.
This hat has been my favorite I’ve owned it for a little over a year and I’m a mechanic so it’s been through the wringer. My fiancé knew it was my favorite hat so she went and bought me another to wear not just to work. Great quality!
Lane Frost Brand
David P.
This is an excellent hat. I get compliments on it every time I wear it. The fit is good and the styling is awesome.
Diamondback
Jody S.
Love it
I love the vibrant colors and distinct western style
Diamondback
Justin D.
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
Decal Mystery 3-Pack
David H.
It was great to met you in Mexico. Love the hat you designed.
Always happy with the products I receive from y'all. Completely satisfied.
Thank y'all for always getting back with me if I have a question. And yalls products are always top of the line. I'm trying to collect everything and I will eventually lol. One of my hats is at work so missing one lol.
