Introducing the Fully Custom

LANE FROST-INSPIRED

RAM TRUCK PACKAGE

Ride Like A Champion

Lane frost style In a 2023 Ram Truck

We partnered with Freedom and Duran to bring you the Lane Frost Brand’s most exciting release to date — a fully customized Lane Frost-inspired truck. Available on 1500, 2500, and 3500 RAMs, this package is completely custom and the only one of its kind. Exclusively offered at Freedom and Duran, this RAM Package also comes with a unique, limited-edition custom numbered LF bullring championship belt buckle. Ride like a champion with the fully custom Lane Frost-inspired RAM Package.

always ready to ride

Custom LF Ranch Hand Grill Guard

Despite breaking his collarbone on August 20th at the Elks PRCA Rodeo in Seminole, Oklahoma and being out for three weeks, Lane recovered and won the "Pendleton Round-Up" just weeks later in September of 1987.

ALL TERRAIN TIRES & STEP RAILS

Lane was always ready to ride — in and out of season. He knew that to be the best, you needed to be in riding shape all year round. He always found time to train, even late into the night after work that had to be done first.

Legendary leather & interior

LIMITED-EDITION CUSTOM NUMBERED LF BULL RIDING CHAMPIONSHIP BELT BUCKLE

Champions deserve to show off the trophies they’ve won after everything they’ve sacrificed. For Lane, no trophy was more important than his 1987 PRCA World Champion belt buckle.

Mopar Leather Seats Front and Bag with LF Signature

Lane always knew who he was and always made time for his fans, especially the kids — that was his personal brand. Whenever someone asked for an autograph, even if he was busy, Lane would respond: “I got time.”

grab Life by the horns