{"product_id":"true-to-this","title":"True to This","description":"\u003cp data-start=\"678\" data-end=\"1083\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"678\" data-end=\"707\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"707\" data-end=\"710\"\u003eThe True To This Hat isn't about following trends—it's about staying true to who you are. Inspired by the authenticity, grit, and integrity that defined Lane Frost, this hat represents the people who live the western lifestyle because it's part of who they are, not because it's popular. It's for those who remain grounded in their values no matter where life takes them.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1483\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1106\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1106\" data-end=\"1109\"\u003eBuilt with a structured crown and curved bill, the True To This Hat features premium embroidery and durable stitching designed for years of wear. Quality materials help maintain its shape through long days on the ranch, weekends at the rodeo, and everything in between. Breathable construction provides lasting comfort whether you're working outdoors or heading into town.\u003c\/p\u003e\n\u003cp data-start=\"1485\" data-end=\"1692\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1502\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1502\" data-end=\"1505\"\u003eThe adjustable snapback closure offers a secure and comfortable fit for most head sizes. Its structured profile creates a classic western look that pairs effortlessly with any wardrobe.\u003c\/p\u003e\n\u003cp data-start=\"1694\" data-end=\"1958\"\u003e\u003cstrong data-start=\"1694\" data-end=\"1717\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1717\" data-end=\"1720\"\u003ePerfect for ranch work, rodeos, hunting trips, country concerts, road trips, and everyday wear. Pair it with your favorite Lane Frost tee, hoodie, jeans, and boots for a look that reflects authenticity, hard work, and western tradition.\u003c\/p\u003e\n\u003cp data-start=\"1960\" data-end=\"2088\"\u003e\u003cstrong data-start=\"1960\" data-end=\"1982\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1982\" data-end=\"1985\"\u003eSpot clean with a damp cloth and air dry to preserve embroidery quality and maintain the hat's shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":46052124557498,"sku":"LFBSSTTTH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/TrueToThis1.png?v=1782416037","url":"https:\/\/lanefrost.com\/products\/true-to-this","provider":"Lane Frost Brand","version":"1.0","type":"link"}