Free Lucky Hat + Frosty Shades On Orders of $75 or More

free collector's set

While supplies last, get an antique poster and limited edition postcard automatically added to your order for FREE when you spend $75 or more.

free collector's set

While supplies last, get an antique poster and limited edition postcard automatically added to your order for FREE when you spend $75 or more.

the poster & postcard

These 30-year-old antique posters are the original prints from Dodge’s promotion in 1988 — meaning they are the only posters to ever be printed and will never be printed again. The bull riding relics have been kept under lock and key in the Frost family barn and have only recently been released to the public with a limited number left. They feature one of the most iconic snapshots of Lane atop Red Rock, captured at the pinnacle of the two champions’ careers during the Challenge of Champions.


The postcard is a never-before-seen 5x7 image of Lane that was shot by one of Lane’s photographers and only recently released to the public.


Both of these bull riding relics can be yours when you purchase $75 worth of Lane Frost gear. No code needed — they will simply be added to your cart at checkout.

best-selling bundles

Lane Frost Starter Bundle-XL
$80.00$75.00
American Cowboy Bundle-3X
$67.00

frost family
owned and operated!

We give a percentage of all sales to the Cowboy Bible Fund.

His memory is alive today in all the young bull riders that strive to be like him and his fans who carry his champion spirit. With your support, his legacy will live on to be one of the most loved American cowboys in history.

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