Get a Free Lane Frost Poster From 1988 Added to Your Order - Click Here For Details.

free collector's item

For a limited time only, we’re including one of Dodge’s original, unreleased promotional posters featuring Lane Frost and Red Rock with every order $65 and over. The 30-year-old antiques have been tucked away in the Frost family barn since 1988 and have only recently been released to the public for the first time in history. Add at least $65 of merchandise to your cart to receive this rare collector’s item with your purchase. Shop now before they’re gone forever.

Posters available for a limited time — while supplies last. Grab your rare poster before they're gone forever.

The Challenge of Champions was an epic battle between Lane Frost and the 1,800-pound ProRodeo Hall of Fame bucking bull Red Rock. After their seven matchups in 1988 (in which Lane was successful in 4 of 7 rides), Dodge contacted Lane to have posters made for the promotion of future events. They would print rodeo times and dates on the left side and display them all over.

After Lane’s tragic passing in 1989, Dodge didn’t feel right using the posters, so they sent them to Clyde and Elsie — Lane’s parents.

These posters are the original prints from Dodge’s promotion in 1988 — meaning they are 30 years old and the only posters to ever be printed and will never be printed again. The bull riding relics have been kept under lock and key in the Frost family barn — until now. They feature one of the most famous snapshots of Lane atop Red Rock, captured at the pinnacle of the two champions’ careers. Receive a piece of history surrounding one of the best bull riders and one of the best bucking bulls of all time. 

The Challenge of Champions was an epic battle between Lane Frost and the 1,800-pound Pro Rodeo Hall of Fame bucking bull Red Rock. After their seven matchups in 1988 (in which Lane was successful in 4 of 7 rides), Dodge contacted Lane to have posters made for the promotion of future events. They would print rodeo times and dates on the left side and display them all over.

After Lane’s tragic passing in 1989, Dodge didn’t feel right using the posters, so they sent them to Clyde and Elsie — Lane’s parents.

These posters are the original prints from Dodge’s promotion in 1988 — meaning they are 30 years old and the only posters to ever be printed and will never be printed again. The bull riding relics have been kept under lock and key in the Frost family barn — until now. They feature one of the most famous snapshots of Lane atop Red Rock, captured at the pinnacle of the two champions’ careers. Receive a piece of history surrounding one of the best bull riders and one of the best bucking bulls of all time. 

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