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30-year memorial

presented with

Celebrating the life and legacy of Lane Frost

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gone, but never forgotten

From the beginning of his career, Lane Frost had established himself as an accomplished bull rider. He was a National High School Bull Riding Champion in 1981, the 1987 PRCA World Champion Bull Rider, and he conquered the legendary bull, Red Rock, four times. Not only was he a champion bull rider, but a man of character always willing to help. He was known to say, "Sure, I got time" anytime someone asked for help. In 1989, Lane had a tragic accident at Cheyenne Frontier Days, which led to his death.

His memory is alive today in all the young bull riders that strive to be like him and his fans, who carry his champion spirit. To many, Lane is remembered as the epitome of an American cowboy. This year, 30 years after his passing, we want to celebrate his life and legacy with those who love and remember him.

the lane frost legacy giveaway

Lane Frost is teaming up with the PBR for the Lane Frost Legacy Giveaway. One lucky winner will win an all-expense-paid trip for two to the Tulsa PBR event on August 10th and 11th and get to spend the weekend with Clyde and Elsie and PBR bull-riders. Every purchase earns you 5 entries to win!

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shop the 30-year limited-edition collection

New products will be added to the limited edition collection every Friday in June and July. Every time you purchase an item from the collection, you will earn 5 entries to the giveaway!

frost family
owned and operated!

We give a percentage of all sales to the Cowboy Bible Fund.

His memory is alive today in all the young bull riders that strive to be like him and his fans who carry his champion spirit. With your support, his legacy will live on to be one of the most loved American cowboys in history.