{"title":"Brand New Hats","description":"\u003cp\u003eFirst come, first serve. Limited stock available!\u003c\/p\u003e","products":[{"product_id":"matador","title":"Matador","description":"\u003cp data-start=\"892\" data-end=\"1168\"\u003e\u003cstrong data-start=\"892\" data-end=\"920\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eThe Matador Hat embodies the fearless attitude and timeless grit of the western lifestyle. Inspired by cowboys and riders who enter every challenge with focus and determination, this hat reflects the rugged spirit that defines life on the range.\u003c\/p\u003e\n\u003cp data-start=\"1170\" data-end=\"1669\"\u003e\u003cstrong data-start=\"1170\" data-end=\"1190\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1190\" data-end=\"1193\"\u003eCrafted from durable cotton twill, the Matador Hat features a structured crown and firm visor that maintains its shape through long days of ranch work, rodeo weekends, and everyday adventures. The front panel showcases a bold embroidered Matador design that delivers classic western character with understated confidence. Breathable fabric keeps you comfortable outdoors, and an adjustable snapback closure lets you dial in a secure fit that stays put from sunrise to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1671\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1687\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eDesigned as \u003cstrong data-start=\"1702\" data-end=\"1724\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Matador Hat provides a reliable, comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1848\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1848\" data-end=\"1870\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1870\" data-end=\"1873\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or daily wear. Pair it with jeans, boots, and a western tee for an authentic cowboy‑ready look that carries grit and tradition.\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2153\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2079\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2079\" data-end=\"2082\"\u003eSpot clean only to preserve the hat’s structure and embroidered detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42646373826746,"sku":"LFBMATH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-SeptemberNewHats-SA-9.jpg?v=1705089812"},{"product_id":"flank","title":"Flank","description":"\u003cp data-start=\"903\" data-end=\"1238\"\u003e\u003cstrong data-start=\"903\" data-end=\"931\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"931\" data-end=\"934\"\u003eThe Flank Hat embodies the fearless, untamed spirit of the rodeo arena and western way of life. Inspired by cowboys and riders who push through challenges and blaze their own trail, this hat reflects rugged individuality and the legacy of legendary western heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1260\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1260\" data-end=\"1263\"\u003eBuilt with durable cotton twill and a structured crown, the Flank Hat stands up to long days outdoors while keeping its shape. The front panel showcases bold embroidered detailing that captures classic western style with contemporary attitude. Breathable fabric keeps you cool and comfortable whether you’re on the ranch, at the rodeo, or out on the trail, and the adjustable snapback closure lets you dial in a secure fit for all‑day wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1743\" data-end=\"1954\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1759\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1759\" data-end=\"1762\"\u003eDesigned as \u003cstrong data-start=\"1774\" data-end=\"1796\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Flank Hat provides a reliable, comfortable fit for a wide range of head sizes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1956\" data-end=\"2216\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1978\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1978\" data-end=\"1981\"\u003ePerfect for rodeo weekends, ranch work, casual outings, or everyday wear. Pair it with jeans, boots, and your favorite western tee for an authentic cowboy‑ready look that carries grit and heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2218\" data-end=\"2315\"\u003e\u003cstrong data-start=\"2218\" data-end=\"2239\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2239\" data-end=\"2242\"\u003eSpot clean only to preserve the hat’s structure and embroidered detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42646382870714,"sku":"LFBFLCKH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-SeptemberNewHats-SA-6.jpg?v=1695936688"},{"product_id":"sunrise-hat","title":"Sunrise Hat","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003e\u003cstrong data-start=\"677\" data-end=\"705\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"705\" data-end=\"708\"\u003eThe Sunrise Hat captures the spirit of early mornings on the ranch and the resilience of those who rise with the sun. Inspired by cowboys and western enthusiasts who greet the day with hard work and determination, it represents grit, dedication, and the western way of life.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1393\"\u003e\u003cstrong data-start=\"986\" data-end=\"1006\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eConstructed from durable cotton twill, the Sunrise Hat features a structured crown and firm visor that keeps its shape through long days on the ranch or casual outings. The front panel displays a bold embroidered “Sunrise” graphic, merging western style with practicality. Breathable fabric ensures comfort, while the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1411\" data-end=\"1414\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1532\" data-end=\"1706\"\u003e\u003cstrong data-start=\"1532\" data-end=\"1554\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1554\" data-end=\"1557\"\u003ePerfect for ranch work, rodeos, or casual western outings. Pair it with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1708\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1708\" data-end=\"1729\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1729\" data-end=\"1732\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44118833987770,"sku":"LFBSUNRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/sunrise1.jpg?v=1724417671"},{"product_id":"chief-hat","title":"Chief","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"85cbe632-83b7-4036-8ef3-3d7a4959f95b\" dir=\"auto\" class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp data-start=\"682\" data-end=\"934\"\u003e\u003cstrong data-start=\"682\" data-end=\"710\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"710\" data-end=\"713\"\u003eThe Chief Hat embodies the leadership and resilience of the western spirit. Inspired by cowboys and ranchers who take charge and lead by example, it represents strength, grit, and a dedication to the frontier lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"936\" data-end=\"1352\"\u003e\u003cstrong data-start=\"936\" data-end=\"956\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"956\" data-end=\"959\"\u003eConstructed from durable cotton twill, the Chief Hat features a structured crown and firm visor that holds its shape through long days on the ranch or casual outings. The front panel sports a bold embroidered “Chief” graphic, blending rugged western style with everyday practicality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1354\" data-end=\"1489\"\u003e\u003cstrong data-start=\"1354\" data-end=\"1370\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1370\" data-end=\"1373\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1491\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1513\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1513\" data-end=\"1516\"\u003ePerfect for ranch work, rodeos, or casual western outings. Pair with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1685\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1685\" data-end=\"1688\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44171118706874,"sku":"LFBCHIEFH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Chief2.png?v=1725629357"},{"product_id":"branded-hat","title":"Branded Hat","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-id=\"85cbe632-83b7-4036-8ef3-3d7a4959f95b\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"679\" data-end=\"925\"\u003e\u003cstrong data-start=\"679\" data-end=\"707\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"707\" data-end=\"710\"\u003eThe Branded Hat embodies the spirit of the western frontier, honoring cowboys and ranchers who work hard and ride proud. Its design reflects the rugged lifestyle and authenticity of those who blaze their own path.\u003c\/p\u003e\n\u003cp data-start=\"927\" data-end=\"1341\"\u003e\u003cstrong data-start=\"927\" data-end=\"947\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"947\" data-end=\"950\"\u003eConstructed from durable cotton twill, the Branded Hat features a structured crown and firm visor that keeps its shape through long days of ranch work or casual wear. The front panel displays a bold embroidered “Branded” graphic, combining western flair with everyday practicality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1478\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1359\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1359\" data-end=\"1362\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1480\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1480\" data-end=\"1502\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1502\" data-end=\"1505\"\u003ePerfect for rodeo weekends, ranch work, or casual western outings. Pair it with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1685\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1685\" data-end=\"1688\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44214448128186,"sku":"LFBRANDH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Branded1_e6db608c-9c0a-4f7a-8dbf-fd737466c03e.png?v=1726778952"},{"product_id":"bolo","title":"Bolo","description":"\u003cp data-start=\"670\" data-end=\"909\"\u003e\u003cstrong data-start=\"670\" data-end=\"698\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"698\" data-end=\"701\"\u003eThe Bolo Hat reflects the rugged, independent spirit of the western lifestyle. Inspired by cowboys and ranchers who work hard and ride proud, it embodies durability, practicality, and timeless western grit.\u003c\/p\u003e\n\u003cp data-start=\"911\" data-end=\"1313\"\u003e\u003cstrong data-start=\"911\" data-end=\"931\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"931\" data-end=\"934\"\u003eMade from durable cotton twill, the Bolo Hat features a structured crown and firm visor that maintains shape through long days on the ranch or casual wear. The front panel is adorned with an embroidered Bolo graphic, combining western style with everyday functionality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1331\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1331\" data-end=\"1334\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1474\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1474\" data-end=\"1477\"\u003eIdeal for rodeo weekends, ranch work, or casual western outings. Pair with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1631\" data-end=\"1729\"\u003e\u003cstrong data-start=\"1631\" data-end=\"1652\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44309401272506,"sku":"LFBBOLOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/BOLO4.png?v=1729865634"},{"product_id":"rodeo-mom","title":"Dune","description":"\u003cp data-start=\"755\" data-end=\"992\"\u003e\u003cstrong data-start=\"755\" data-end=\"783\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"783\" data-end=\"786\"\u003eThe Dune Mom Hat captures the adventurous, resilient spirit of the modern cowgirl. Designed for women who embrace the western lifestyle, it represents durability, practicality, and timeless western style.\u003c\/p\u003e\n\u003cp data-start=\"994\" data-end=\"1413\"\u003e\u003cstrong data-start=\"994\" data-end=\"1014\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1014\" data-end=\"1017\"\u003eConstructed from soft yet sturdy cotton twill, the Dune Mom Hat features a slightly relaxed, low-profile crown and a gently curved visor for a flattering fit. The front panel showcases a bold embroidered Dune graphic, blending rugged western flair with a feminine-friendly silhouette. Breathable fabric keeps you comfortable, and the adjustable strap closure ensures a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1415\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1431\" data-end=\"1434\"\u003eDesigned as one size fits most, the mom hat style fits comfortably on a wide range of head sizes while offering a relaxed, feminine shape.\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1775\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1598\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1598\" data-end=\"1601\"\u003ePerfect for ranch days, rodeo weekends, casual outings, or weekend adventures. Pair it with your favorite jeans, boots, and a western tee for a stylish, cowgirl-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1777\" data-end=\"1875\"\u003e\u003cstrong data-start=\"1777\" data-end=\"1798\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1798\" data-end=\"1801\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44370144395450,"sku":"LFBRMOMH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/RodeoMom2.png?v=1731685510"},{"product_id":"marco","title":"Marco Hat","description":"\u003cp data-start=\"673\" data-end=\"927\"\u003e\u003cstrong data-start=\"673\" data-end=\"701\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"701\" data-end=\"704\"\u003eThe Marco Hat embodies the grit and resilience of the western lifestyle. Inspired by cowboys who spend long days on the ranch and in the saddle, it represents toughness, authenticity, and a commitment to the work at hand.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"1301\"\u003e\u003cstrong data-start=\"929\" data-end=\"949\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eConstructed from durable cotton twill, the Marco Hat features a structured crown and firm visor that maintains shape through all-day wear. The front panel displays a bold embroidered Marco graphic, reflecting rugged western style. Breathable fabric ensures comfort outdoors, and the adjustable snapback closure delivers a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1436\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1319\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1319\" data-end=\"1322\"\u003eOne size fits most with the adjustable snapback, providing comfort and stability for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1606\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1460\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003ePerfect for rodeo weekends, ranch work, or casual western outings. Pair it with jeans, boots, and a western tee for an authentic cowboy look.\u003c\/p\u003e\n\u003cp data-start=\"1608\" data-end=\"1703\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1629\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1629\" data-end=\"1632\"\u003eSpot clean only to preserve the embroidered design and hat structure.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44370169233594,"sku":"LFBMARCOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Marco2.png?v=1731686368"},{"product_id":"cavalry-beanie","title":"Cavalry Beanie","description":"\u003cp data-start=\"689\" data-end=\"948\"\u003e\u003cstrong data-start=\"689\" data-end=\"717\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"717\" data-end=\"720\"\u003eThe Calvary Beanie captures the enduring, tough spirit of the western lifestyle. Inspired by cowboys and ranchers who face long days outdoors, it embodies warmth, resilience, and practical style that stands up to the elements.\u003c\/p\u003e\n\u003cp data-start=\"950\" data-end=\"1346\"\u003e\u003cstrong data-start=\"950\" data-end=\"970\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"970\" data-end=\"973\"\u003eCrafted from a thick, high-quality knit, the Calvary Beanie keeps you warm while remaining breathable for active days on the ranch or at a rodeo. The folded cuff features a subtle Lane Frost logo patch for an understated western touch. Stretchable fabric provides a snug and comfortable fit that adapts to different head sizes, maintaining durability and shape over time.\u003c\/p\u003e\n\u003cp data-start=\"1348\" data-end=\"1462\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1364\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1364\" data-end=\"1367\"\u003eOne size fits most, with a flexible knit that comfortably adjusts to a variety of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1464\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1464\" data-end=\"1486\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1486\" data-end=\"1489\"\u003ePerfect for chilly mornings on the ranch, weekend rodeos, or casual western outings. Pair it with jeans, boots, and a western hoodie for layered, functional western style.\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"1776\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1685\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1685\" data-end=\"1688\"\u003eHand wash recommended and lay flat to dry to preserve the knit’s shape and durability.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44403055067322,"sku":"LFBCAVB","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/cavalry1_edit.png?v=1732734331"},{"product_id":"homestead-beanie","title":"Homestead Beanie","description":"\u003cp data-start=\"696\" data-end=\"977\"\u003e\u003cstrong data-start=\"696\" data-end=\"724\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"724\" data-end=\"727\"\u003eThe Homestead Beanie embodies the enduring, hardworking spirit of the western lifestyle. Inspired by cowboys and ranchers who spend long days outdoors, it represents warmth, resilience, and practical style that stands up to daily life on the range.\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1329\"\u003e\u003cstrong data-start=\"979\" data-end=\"999\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"999\" data-end=\"1002\"\u003eMade from a thick, high-quality knit, the Homestead Beanie provides cozy warmth while staying breathable for active wear. Its folded cuff features a subtle Lane Frost logo patch, combining rugged functionality with understated western style. The stretchy fabric ensures a snug, comfortable fit without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1331\" data-end=\"1347\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1347\" data-end=\"1350\"\u003eOne size fits most, with a flexible knit that adjusts to different head sizes for all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1474\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1474\" data-end=\"1477\"\u003eIdeal for cold mornings on the ranch, casual western outings, or weekend rodeos. Pair it with your favorite hoodie, jeans, and boots for a layered, authentic western look.\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1759\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1673\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eHand wash recommended and lay flat to dry to maintain shape and fabric integrity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44403062505658,"sku":"LFBHOMEB","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/edit_homestead_1.png?v=1732734643"},{"product_id":"nomad-beanie","title":"Nomad Beanie","description":"\u003cp data-start=\"664\" data-end=\"927\"\u003e\u003cstrong data-start=\"664\" data-end=\"692\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"692\" data-end=\"695\"\u003eThe Namad Beanie captures the rugged, outdoors-ready spirit of the western lifestyle. Designed for cowboys, ranchers, and anyone who spends long days in the elements, it represents warmth, practicality, and timeless western style.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"1289\"\u003e\u003cstrong data-start=\"929\" data-end=\"949\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eConstructed from a thick, durable knit, the Namad Beanie provides warmth without bulk. The simple, clean design features a folded cuff with a subtle Lane Frost logo patch, blending functionality with classic western aesthetics. Its stretchable fabric ensures a snug, comfortable fit while remaining breathable for active days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1291\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1291\" data-end=\"1307\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1307\" data-end=\"1310\"\u003eOne size fits most, with a flexible knit that adapts comfortably to different head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1591\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1425\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1425\" data-end=\"1428\"\u003ePerfect for cold mornings on the ranch, casual western outings, or weekend rodeos. Pair it with a hoodie, jeans, and boots for a layered, authentic western look.\u003c\/p\u003e\n\u003cp data-start=\"1593\" data-end=\"1700\"\u003e\u003cstrong data-start=\"1593\" data-end=\"1614\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1614\" data-end=\"1617\"\u003eHand wash recommended and lay flat to dry to maintain shape and fabric integrity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44403073417402,"sku":"LFBNOB","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/nomad1.png?v=1732734992"},{"product_id":"jackpot","title":"Jackpot","description":"\u003cp data-start=\"707\" data-end=\"976\"\u003e\u003cstrong data-start=\"707\" data-end=\"735\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"735\" data-end=\"738\"\u003eThe Jackpot Hat embodies the bold, take-no-prisoners spirit of the western lifestyle. Inspired by cowboys who chase every opportunity and ride with confidence, it represents grit, risk-taking, and the relentless pursuit of the next win.\u003c\/p\u003e\n\u003cp data-start=\"978\" data-end=\"1368\"\u003e\u003cstrong data-start=\"978\" data-end=\"998\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003eMade from durable cotton twill, the Jackpot Hat features a structured crown and firm visor that keeps its shape through long days outdoors. The front panel displays a bold embroidered Jackpot logo, reflecting rugged western style. Breathable fabric ensures comfort in the saddle or on the ranch, while the adjustable snapback closure provides a secure, all-day fit.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1509\"\u003e\u003cstrong data-start=\"1370\" data-end=\"1386\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1386\" data-end=\"1389\"\u003eDesigned as one size fits most, the adjustable snapback delivers comfort and stability for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1511\" data-end=\"1698\"\u003e\u003cstrong data-start=\"1511\" data-end=\"1533\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1533\" data-end=\"1536\"\u003eIdeal for rodeo weekends, ranch work, or casual western outings. Pair it with jeans, boots, and your favorite western tee for a rugged, ready-for-anything look.\u003c\/p\u003e\n\u003cp data-start=\"1700\" data-end=\"1797\"\u003e\u003cstrong data-start=\"1700\" data-end=\"1721\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1721\" data-end=\"1724\"\u003eSpot clean only to maintain the hat’s structure and embroidered detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44687554511034,"sku":"LFBJPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Jackpot1.png?v=1740772161"},{"product_id":"grit","title":"Grit","description":"\u003cp data-start=\"722\" data-end=\"993\"\u003e\u003cstrong data-start=\"722\" data-end=\"750\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"750\" data-end=\"753\"\u003eThe Grit Hat represents the relentless determination of the Cowboy Hustle Collection. Inspired by cowboys who don’t quit, push through long days, and face every challenge head-on, this hat embodies toughness, resilience, and western spirit.\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1466\"\u003e\u003cstrong data-start=\"995\" data-end=\"1015\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eMade from durable cotton twill, the Grit Hat features a structured crown and firm visor that holds its shape through work and play. The front panel showcases a bold embroidered “Grit” design that reflects the rugged western style of the Cowboy Hustle Collection. The fabric is breathable but tough enough to endure ranch work, rodeo events, and everyday adventures. An adjustable snapback closure ensures a secure, comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1468\" data-end=\"1590\"\u003e\u003cstrong data-start=\"1468\" data-end=\"1484\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1484\" data-end=\"1487\"\u003eThe one-size-fits-most snapback design provides flexibility and comfort for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1592\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1592\" data-end=\"1614\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1614\" data-end=\"1617\"\u003ePerfect for ranch work, rodeo weekends, or casual western outings. Pair it with jeans, boots, and a Cowboy Hustle tee for an authentic western look that matches your grit.\u003c\/p\u003e\n\u003cp data-start=\"1790\" data-end=\"1883\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1811\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1811\" data-end=\"1814\"\u003eSpot clean only to preserve the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44698240352442,"sku":"LFBCHGRITH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/grit1.png?v=1741191818"},{"product_id":"bandit","title":"Bandit","description":"\u003cp data-start=\"721\" data-end=\"996\"\u003e\u003cstrong data-start=\"721\" data-end=\"749\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"749\" data-end=\"752\"\u003eThe Bandit Hat embodies the fearless, relentless spirit of the Cowboy Hustle Collection. Inspired by cowboys who take on the toughest rides, long ranch days, and gritty challenges, this hat represents strength, grit, and a no-nonsense attitude.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1505\"\u003e\u003cstrong data-start=\"998\" data-end=\"1018\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eConstructed from high-quality cotton twill, the Bandit Hat features a structured crown and firm visor that keeps its shape through long days outdoors. The front panel displays a bold embroidered Bandit design, reflecting the rugged western aesthetic of the Cowboy Hustle Collection. Its durable fabric is breathable yet sturdy, and the adjustable snapback closure ensures a secure, all-day fit whether you’re working the ranch, riding at the rodeo, or enjoying casual western outings.\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1523\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1523\" data-end=\"1526\"\u003eDesigned with a one-size-fits-most adjustable snapback, the Bandit Hat delivers comfort and stability for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1661\" data-end=\"1859\"\u003e\u003cstrong data-start=\"1661\" data-end=\"1683\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1683\" data-end=\"1686\"\u003ePerfect for rodeo weekends, long ranch shifts, or casual western wear. Pair it with your favorite Cowboy Hustle tee, jeans, and boots to complete the authentic western look.\u003c\/p\u003e\n\u003cp data-start=\"1861\" data-end=\"1954\"\u003e\u003cstrong data-start=\"1861\" data-end=\"1882\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1882\" data-end=\"1885\"\u003eSpot clean only to maintain the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44698281509050,"sku":"LFBCHBANH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/bandit1_1.png?v=1741192192"},{"product_id":"maverick-1","title":"Maverick","description":"\u003cp data-start=\"698\" data-end=\"972\"\u003e\u003cstrong data-start=\"698\" data-end=\"726\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"726\" data-end=\"729\"\u003eThe Maverick Hat represents the independent spirit at the heart of the western lifestyle. Inspired by cowboys who ride their own path, face challenges head-on, and stand apart from the herd, this hat embodies freedom, grit, and perseverance.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"1480\"\u003e\u003cstrong data-start=\"974\" data-end=\"994\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"994\" data-end=\"997\"\u003eCrafted from durable cotton twill, the Maverick Hat features a structured crown and firm visor that maintains its shape through long days on the ranch or at the rodeo. The bold embroidered Maverick design on the front panel adds rugged western character, while the adjustable snapback closure ensures a secure, comfortable fit. Designed to withstand the elements, the fabric is breathable yet tough, making this hat a dependable companion wherever your western lifestyle takes you.\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1626\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1498\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eOne size fits most with the adjustable snapback closure, providing comfort and a stable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1628\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1628\" data-end=\"1650\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1650\" data-end=\"1653\"\u003eIdeal for ranch work, rodeo weekends, or casual outings. Pair it with denim, boots, and your favorite western tee for a look that’s as bold and independent as the wearer.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"1920\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1848\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1848\" data-end=\"1851\"\u003eSpot clean only to preserve the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44698296189114,"sku":"LFBCHMAVH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/maverick1.png?v=1741192297"},{"product_id":"chapel-hill","title":"Chapel Hill","description":"\u003cp data-start=\"598\" data-end=\"890\"\u003e\u003cstrong data-start=\"598\" data-end=\"626\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"626\" data-end=\"629\"\u003eThe Chapel Hill Hat reflects the deep roots of the western lifestyle — where faith, hard work, and tradition all ride together. It represents the quiet strength cowboys carry with them through long days on the ranch and the values that guide them along the way.\u003c\/p\u003e\n\u003cp data-start=\"892\" data-end=\"1381\"\u003e\u003cstrong data-start=\"892\" data-end=\"912\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"912\" data-end=\"915\"\u003eBuilt for durability and everyday comfort, the Chapel Hill Hat features a structured crown and sturdy visor that keeps its shape through work and travel. The front panel displays a bold embroidered Chapel Hill design that stands out while staying true to classic western style. Quality fabric construction provides long-lasting wear, while the adjustable snapback closure ensures a secure, comfortable fit whether you're in the saddle, in the stands, or on the road.\u003c\/p\u003e\n\u003cp data-start=\"1383\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1383\" data-end=\"1399\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eThe adjustable snapback design offers a one-size-fits-most fit, making it comfortable for most head sizes while allowing easy adjustment.\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1767\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1563\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1563\" data-end=\"1566\"\u003eThis hat fits right in anywhere the western lifestyle takes you — from ranch work and rodeo weekends to everyday casual wear. Pair it with denim, boots, and a Lane Frost tee for a timeless cowboy look.\u003c\/p\u003e\n\u003cp data-start=\"1769\" data-end=\"1864\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1790\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1790\" data-end=\"1793\"\u003eSpot clean only to maintain the hat’s structure and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44733917692090,"sku":"LFBCHAPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/ChapHill1.png?v=1742916720"},{"product_id":"stampede","title":"Stampede","description":"\u003cp data-start=\"578\" data-end=\"850\"\u003e\u003cstrong data-start=\"578\" data-end=\"606\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"606\" data-end=\"609\"\u003eThe Stampede Hat draws its inspiration from the raw energy of the western way of life. A stampede represents power, movement, and the kind of momentum that cowboys understand well — when things start moving, you stay focused and ride it out.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"1361\"\u003e\u003cstrong data-start=\"852\" data-end=\"872\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003eThe Stampede Hat is built with durable fabric construction and a structured crown that holds its shape through long days outdoors. The front panel features a bold embroidered Stampede design that reflects the strength and fast-paced spirit of the western lifestyle. A sturdy visor provides dependable sun coverage while maintaining its form, and the adjustable snapback closure allows you to dial in a secure, comfortable fit whether you're working on the ranch or heading to the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1363\" data-end=\"1501\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1379\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1379\" data-end=\"1382\"\u003eThe adjustable snapback design provides a one-size-fits-most fit, offering comfort and flexibility for most head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1503\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1503\" data-end=\"1525\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003ePerfect for rodeo weekends, long ranch days, country concerts, or everyday casual wear. Pair the Stampede Hat with boots, denim, and your favorite western tee for a look that carries the grit and energy of cowboy life.\u003c\/p\u003e\n\u003cp data-start=\"1748\" data-end=\"1839\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1748\" data-end=\"1769\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1769\" data-end=\"1772\"\u003eSpot clean only to preserve the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734046929082,"sku":"LFBSTMH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Stampede1.png?v=1742917251"},{"product_id":"roughshod","title":"Roughshod","description":"\u003cp data-start=\"777\" data-end=\"1065\"\u003e\u003cstrong data-start=\"777\" data-end=\"805\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"805\" data-end=\"808\"\u003eThe Roughshod Hat represents the toughness and grit that define the western way of life. In cowboy terms, “roughshod” means doing things the hard way when that’s what the job demands — pushing through dust, long hours, and tough ground without backing down.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1596\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eBuilt for durability and everyday wear, the Roughshod Hat features a structured crown with a sturdy visor that holds its shape through long days outdoors. The front panel displays a bold embroidered Roughshod design that reflects the hard-working spirit of the cowboy lifestyle. Quality fabric construction keeps the hat comfortable while maintaining its rugged structure, and the adjustable snapback closure allows for a secure fit whether you're working cattle, traveling the road, or watching the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1598\" data-end=\"1751\"\u003e\u003cstrong data-start=\"1598\" data-end=\"1614\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1614\" data-end=\"1617\"\u003eDesigned with a one-size-fits-most adjustable snapback, the Roughshod Hat provides a comfortable and reliable fit for most head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1753\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1753\" data-end=\"1775\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1775\" data-end=\"1778\"\u003eThis hat fits naturally anywhere the western lifestyle takes you — ranch work, rodeo weekends, country concerts, or everyday casual wear. Pair it with jeans, boots, and your favorite Lane Frost tee for a look that stays true to the cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2052\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2052\" data-end=\"2055\"\u003eSpot clean only to maintain the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734072062138,"sku":"LFBRSH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/roughshod1.png?v=1742917378"},{"product_id":"gunsmoke","title":"Gunsmoke","description":"\u003cp data-start=\"804\" data-end=\"1062\"\u003e\u003cstrong data-start=\"804\" data-end=\"832\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"832\" data-end=\"835\"\u003eThe Gunsmoke Hat embodies the grit, toughness, and bold western spirit of the cowboy lifestyle. Lane Frost Brand designed it for those who demand durability, style, and character in every adventure, from the ranch to the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1064\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1064\" data-end=\"1084\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1084\" data-end=\"1087\"\u003eCrafted from high-quality cotton twill, the Gunsmoke Hat features a structured mid-profile crown and flat visor for sun protection and modern western styling. Adjustable snapback closure ensures a secure, all-day fit, while the embroidered “Gunsmoke” design adds authentic western character. Available in rugged, versatile colors built to withstand everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1575\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1468\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eOne size fits most with an adjustable snapback, providing a secure and comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1577\" data-end=\"1785\"\u003e\u003cstrong data-start=\"1577\" data-end=\"1599\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1599\" data-end=\"1602\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for an authentic cowboy-ready look with a flat bill edge.\u003c\/p\u003e\n\u003cp data-start=\"1787\" data-end=\"1870\"\u003e\u003cstrong data-start=\"1787\" data-end=\"1808\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1808\" data-end=\"1811\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734097653946,"sku":"LFBGSMH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/GunSmoke1.png?v=1742917479"},{"product_id":"blaze","title":"Blaze","description":"\u003cp data-start=\"788\" data-end=\"1065\"\u003e\u003cstrong data-start=\"788\" data-end=\"816\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"816\" data-end=\"819\"\u003eThe Blaze Hat embodies bold western spirit and the drive to stand out while staying true to the cowboy way. Lane Frost Brand designed it for cowboys, ranchers, and western enthusiasts who value durability, style, and character in every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eThis flat bill snapback is crafted from high-quality cotton twill with a structured mid-profile crown. The flat visor provides sun protection and a sharp, modern western look. Adjustable snapback closure ensures a secure, all-day fit, while the embroidered “Blaze” design adds bold western character. Available in rugged, versatile colors built to last through everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1586\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eOne size fits most with an adjustable snapback, offering a secure, comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1588\" data-end=\"1807\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1610\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1610\" data-end=\"1613\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic cowboy-ready style with a modern flat bill silhouette.\u003c\/p\u003e\n\u003cp data-start=\"1809\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1809\" data-end=\"1830\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1830\" data-end=\"1833\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734114922682,"sku":"LFBBLZH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Blaze1.png?v=1742917555"},{"product_id":"tradition","title":"Tradition","description":"\u003cp data-start=\"810\" data-end=\"1111\"\u003e\u003cstrong data-start=\"810\" data-end=\"838\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"838\" data-end=\"841\"\u003eThe Tradition Hat honors the western values that built the cowboy way of life—hard work, respect, and steadfast character. Lane Frost Brand crafted this hat for those who carry that heritage every day, whether on the ranch, at the rodeo, or out exploring the open range.\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1515\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1133\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1133\" data-end=\"1136\"\u003eThis flat bill western hat is made from high-quality cotton twill with a structured mid-profile crown. The flat visor provides sun protection and a modern western silhouette. Adjustable snapback closure ensures a perfect fit for all-day comfort, while the embroidered “Tradition” design adds bold, authentic western character. Available in rugged, versatile colors built to last.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1647\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1533\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1533\" data-end=\"1536\"\u003eOne size fits most with an adjustable snapback, delivering a secure, comfortable fit suitable for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1862\"\u003e\u003cstrong data-start=\"1649\" data-end=\"1671\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1671\" data-end=\"1674\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic cowboy-ready style with a modern flat bill edge.\u003c\/p\u003e\n\u003cp data-start=\"1864\" data-end=\"1947\"\u003e\u003cstrong data-start=\"1864\" data-end=\"1885\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1885\" data-end=\"1888\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734134059194,"sku":"LFBTRADH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Tradition1.png?v=1742917654"},{"product_id":"endurance","title":"Endurance","description":"\u003cp data-start=\"778\" data-end=\"1062\"\u003e\u003cstrong data-start=\"778\" data-end=\"806\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"806\" data-end=\"809\"\u003eThe Endurance Hat embodies the grit, perseverance, and steadfast spirit of the western lifestyle. Lane Frost Brand designed it for those who work hard, ride hard, and never back down—whether on the ranch, in the arena, or out exploring the open country.\u003c\/p\u003e\n\u003cp data-start=\"1064\" data-end=\"1487\"\u003e\u003cstrong data-start=\"1064\" data-end=\"1084\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1084\" data-end=\"1087\"\u003eThis flat bill western hat is made with high-quality cotton twill and a structured mid-profile crown. The flat visor provides sun protection while giving a clean, modern western edge. An adjustable snapback closure ensures a custom fit, and the bold embroidered “Endurance” design adds timeless western character. Available in versatile, rugged colors, it’s built to last through all your adventures.\u003c\/p\u003e\n\u003cp data-start=\"1489\" data-end=\"1612\"\u003e\u003cstrong data-start=\"1489\" data-end=\"1505\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1505\" data-end=\"1508\"\u003eOne size fits most with an adjustable snapback, providing a secure and comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1614\" data-end=\"1834\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1636\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1636\" data-end=\"1639\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic western-ready style with a modern flat bill silhouette.\u003c\/p\u003e\n\u003cp data-start=\"1836\" data-end=\"1919\"\u003e\u003cstrong data-start=\"1836\" data-end=\"1857\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1857\" data-end=\"1860\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734152671418,"sku":"LFBENDH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/endurance1.png?v=1742917747"},{"product_id":"godspeed","title":"Godspeed","description":"\u003cp data-start=\"734\" data-end=\"991\"\u003e\u003cstrong data-start=\"734\" data-end=\"762\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"762\" data-end=\"765\"\u003eThe Godspeed Hat embodies the spirit of determination and grit that defines western living. Lane Frost Brand created this hat for those who work hard, ride hard, and embrace the freedom and character of the cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1365\"\u003e\u003cstrong data-start=\"993\" data-end=\"1013\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eMade with high-quality cotton twill and a structured mid-profile crown, the Godspeed Hat includes a pre-curved visor for sun protection. The adjustable snapback closure ensures a custom fit, and the bold embroidered “Godspeed” design adds classic western character. Available in rugged, versatile colors, it’s built for durability and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1383\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1383\" data-end=\"1386\"\u003eOne size fits most with an adjustable snapback, giving a secure, comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1685\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1508\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1508\" data-end=\"1511\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and your favorite western shirt for an authentic western-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1687\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1687\" data-end=\"1708\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1708\" data-end=\"1711\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44741246648506,"sku":"LFBCHGDSH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Godspeed1.png?v=1743188435"},{"product_id":"crusader","title":"Crusader","description":"\u003cp data-start=\"734\" data-end=\"992\"\u003e\u003cstrong data-start=\"734\" data-end=\"762\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"762\" data-end=\"765\"\u003eThe Crusader Hat reflects the spirit of determination and grit that defines the western lifestyle. Lane Frost Brand designed it for cowboys, ranchers, and western enthusiasts who value function, durability, and authentic style.\u003c\/p\u003e\n\u003cp data-start=\"994\" data-end=\"1382\"\u003e\u003cstrong data-start=\"994\" data-end=\"1014\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1014\" data-end=\"1017\"\u003eCrafted with high-quality cotton twill and structured mid-profile crown, the Crusader Hat offers a pre-curved visor for reliable sun protection. Adjustable snapback closure ensures a custom fit, and the bold embroidered front design adds classic western character. Available in versatile western-inspired colors, it combines rugged durability with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1384\" data-end=\"1400\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eOne size fits most with an adjustable snapback, providing a secure and comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1694\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1531\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1531\" data-end=\"1534\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic western-ready style.\u003c\/p\u003e\n\u003cp data-start=\"1696\" data-end=\"1779\"\u003e\u003cstrong data-start=\"1696\" data-end=\"1717\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1717\" data-end=\"1720\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44741251334330,"sku":"LFBCHCRUH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/crusader1.png?v=1743189065"},{"product_id":"caliber","title":"Caliber","description":"\u003cp data-start=\"827\" data-end=\"1145\"\u003e\u003cstrong data-start=\"827\" data-end=\"855\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"855\" data-end=\"858\"\u003eThe Caliber Hat captures the essence of rugged western life — made for folks who value grit, steadfast effort, and reliability out on the range or out on the road. It reflects a mindset rooted in steady work, quiet confidence, and the kind of rugged determination that gets the job done.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1612\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1167\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1167\" data-end=\"1170\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort from day one. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Classic western styling gives it a timeless look that pairs naturally with your favorite gear.\u003c\/p\u003e\n\u003cp data-start=\"1614\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1630\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1630\" data-end=\"1633\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1772\" data-end=\"2014\"\u003e\u003cstrong data-start=\"1772\" data-end=\"1794\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1794\" data-end=\"1797\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready comfort that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2016\" data-end=\"2127\"\u003e\u003cstrong data-start=\"2016\" data-end=\"2037\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2037\" data-end=\"2040\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44951992860858,"sku":"LFBCALH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/caliber1.png?v=1751050950"},{"product_id":"duke","title":"Duke","description":"\u003cp data-start=\"811\" data-end=\"1129\"\u003e\u003cstrong data-start=\"811\" data-end=\"839\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"839\" data-end=\"842\"\u003eThe Duke Hat captures rugged western character and quiet confidence — built for folks who live with purpose, work hard, and respect the long‑hailed traditions of life under open skies. It reflects the grit and steady resolve that come with days spent working, riding, and moving forward.\u003c\/p\u003e\n\u003cp data-start=\"1131\" data-end=\"1600\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1151\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1151\" data-end=\"1154\"\u003eThis curved bill hat features a structured, mid‑profile crown that retains its shape through long hours of wear and a pre‑curved visor that delivers ready‑to‑wear comfort right out of the box. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday tasks. Classic western styling gives it timeless appeal without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1602\" data-end=\"1760\"\u003e\u003cstrong data-start=\"1602\" data-end=\"1618\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1618\" data-end=\"1621\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunup to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1762\" data-end=\"2002\"\u003e\u003cstrong data-start=\"1762\" data-end=\"1784\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1784\" data-end=\"1787\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2004\" data-end=\"2115\"\u003e\u003cstrong data-start=\"2004\" data-end=\"2025\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2025\" data-end=\"2028\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952031887546,"sku":"LFBDUKEH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Duke1.png?v=1751051092"},{"product_id":"rawhide-hat","title":"Rawhide","description":"\u003cp data-start=\"882\" data-end=\"1209\"\u003e\u003cstrong data-start=\"882\" data-end=\"910\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"910\" data-end=\"913\"\u003eThe Rawhide Hat embodies the enduring spirit of western life — made for folks who take pride in honest effort, long days under wide skies, and the kind of grit that shows up even when no one’s looking. It reflects that timeless blend of durability and character woven into every day on the range.\u003c\/p\u003e\n\u003cp data-start=\"1211\" data-end=\"1676\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1231\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort right from day one. Crafted with rugged materials and reinforced stitching, it performs dependably whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Its classic western silhouette keeps the look timeless and versatile without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1678\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1678\" data-end=\"1694\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1694\" data-end=\"1697\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1839\" data-end=\"2074\"\u003e\u003cstrong data-start=\"1839\" data-end=\"1861\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1861\" data-end=\"1864\"\u003ePerfect for ranch work, weekend adventures, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2076\" data-end=\"2187\"\u003e\u003cstrong data-start=\"2076\" data-end=\"2097\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2097\" data-end=\"2100\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952072257722,"sku":"LFBRAWH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Rawhide1.png?v=1751051296"},{"product_id":"glory-hat","title":"Glory","description":"\u003cp data-start=\"819\" data-end=\"1093\"\u003e\u003cstrong data-start=\"819\" data-end=\"847\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"847\" data-end=\"850\"\u003eThe Glory Hat captures the pride and quiet resilience that comes from hard work and wide‑open skies. Built for folks who meet the day head‑on and carry a determined spirit from sunrise to sunset, it reflects the authentic grit of western life.\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1115\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1115\" data-end=\"1118\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor that delivers ready‑to‑wear comfort. Crafted from rugged materials with reinforced stitching, it provides dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday tasks. Classic western styling gives it timeless appeal without being overdone.\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1692\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1552\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1552\" data-end=\"1555\"\u003eOne size fits most with an adjustable back closure that allows you to dial in a secure, comfortable fit that stays put from dawn to dusk.\u003c\/p\u003e\n\u003cp data-start=\"1694\" data-end=\"1946\"\u003e\u003cstrong data-start=\"1694\" data-end=\"1716\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1716\" data-end=\"1719\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that holds up day in and day out.\u003c\/p\u003e\n\u003cp data-start=\"1948\" data-end=\"2059\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1969\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1969\" data-end=\"1972\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952109449402,"sku":"LFBGLRYH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Glory1.png?v=1751051473"},{"product_id":"grindstone","title":"Grindstone","description":"\u003cp data-start=\"843\" data-end=\"1129\"\u003e\u003cstrong data-start=\"843\" data-end=\"871\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"871\" data-end=\"874\"\u003eThe Grindstone Hat embodies a relentless work-first mindset — made for folks who put in the long hours, push through the tough patches, and stay consistent no matter what the day throws at them. It reflects the heart of western grit and determined effort.\u003c\/p\u003e\n\u003cp data-start=\"1131\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1151\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1151\" data-end=\"1154\"\u003eThis curved bill hat features a structured, mid-profile crown that holds its shape through extended wear and a pre-curved visor for ready-to-wear comfort. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday life. Classic western styling keeps the design timeless and versatile without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1578\" data-end=\"1734\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1594\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1736\" data-end=\"1962\"\u003e\u003cstrong data-start=\"1736\" data-end=\"1758\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1758\" data-end=\"1761\"\u003ePerfect for ranch work, weekend road trips, casual outings, or rodeo weekends. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western-ready comfort you can count on every day.\u003c\/p\u003e\n\u003cp data-start=\"1964\" data-end=\"2075\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1985\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1985\" data-end=\"1988\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44977532305594,"sku":"LFBGRSTH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/grindstone1.png?v=1752251092"},{"product_id":"eight","title":"Eight Seconds","description":"\u003cp data-start=\"853\" data-end=\"1103\"\u003e\u003cstrong data-start=\"853\" data-end=\"881\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"881\" data-end=\"884\"\u003eThe Eight Seconds Hat captures the relentless spirit of the arena — inspired by the goal every bull rider chases, every time they step into the chute. It stands for grit, focus, and the drive to make every moment count.\u003c\/p\u003e\n\u003cp data-start=\"1105\" data-end=\"1560\"\u003e\u003cstrong data-start=\"1105\" data-end=\"1125\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1125\" data-end=\"1128\"\u003eThis curved bill hat features a structured, mid-profile crown that holds its shape through long hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Classic western styling keeps the look timeless and versatile without compromising rugged appeal.\u003c\/p\u003e\n\u003cp data-start=\"1562\" data-end=\"1718\"\u003e\u003cstrong data-start=\"1562\" data-end=\"1578\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1578\" data-end=\"1581\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1720\" data-end=\"1943\"\u003e\u003cstrong data-start=\"1720\" data-end=\"1742\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1742\" data-end=\"1745\"\u003ePerfect for ranch work, weekend rodeos, early mornings, or casual outings. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western-ready wear you can count on day in and day out.\u003c\/p\u003e\n\u003cp data-start=\"1945\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1945\" data-end=\"1966\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1966\" data-end=\"1969\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44977534468282,"sku":"LFBEHTH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/eight1.png?v=1752251268"},{"product_id":"frost-pro","title":"Frost Pro","description":"\u003cp data-start=\"824\" data-end=\"1124\"\u003e\u003cstrong data-start=\"824\" data-end=\"852\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eThe Frost Pro Hat embodies the spirit of quiet confidence and relentless effort that defines the western lifestyle. Built for folks who rise early, work hard, and stay steady through long days under wide-open skies, this hat carries that mindset from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1126\" data-end=\"1567\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1146\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eThis curved bill hat features a structured, mid-profile crown that keeps its shape through hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with rugged materials and reinforced stitching, it’s built to handle everyday use whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Clean, timeless western styling gives it versatile appeal without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1569\" data-end=\"1720\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1585\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1585\" data-end=\"1588\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from dawn to dusk.\u003c\/p\u003e\n\u003cp data-start=\"1722\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1722\" data-end=\"1744\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1744\" data-end=\"1747\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings, or rodeo weekends. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western-ready comfort that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"1973\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1973\" data-end=\"1994\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1994\" data-end=\"1997\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44977565991098,"sku":"LFBFPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/frostpro1.png?v=1752255143"},{"product_id":"beware","title":"Beware","description":"\u003cp data-start=\"775\" data-end=\"1036\"\u003e\u003cstrong data-start=\"775\" data-end=\"803\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"803\" data-end=\"806\"\u003eThe Beware Hat is part of the Cowboy Hustle Collection, built for those who move through life with confidence and grit. It reflects the rugged spirit of the west and a mindset that’s always alert, steady, and ready for anything.\u003c\/p\u003e\n\u003cp data-start=\"1038\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1038\" data-end=\"1058\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1058\" data-end=\"1061\"\u003eThis curved bill hat features a structured, mid-profile crown that holds its shape through long days and a pre-curved visor for immediate comfort. Crafted with durable materials and reinforced stitching, it performs reliably whether you’re working on the ranch, cruising backroads, or heading into town. Classic western styling and bold design details make it versatile and eye-catching.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1468\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eOne size fits most with an adjustable back closure, allowing for a secure, comfortable fit from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1589\" data-end=\"1781\"\u003e\u003cstrong data-start=\"1589\" data-end=\"1611\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1611\" data-end=\"1614\"\u003ePerfect for ranch work, weekend adventures, casual outings, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western-ready style.\u003c\/p\u003e\n\u003cp data-start=\"1783\" data-end=\"1896\"\u003e\u003cstrong data-start=\"1783\" data-end=\"1804\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1804\" data-end=\"1807\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44998075318458,"sku":"LFBCHBEH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/beware1.png?v=1753201567"},{"product_id":"longshot","title":"Longshot","description":"\u003cp data-start=\"937\" data-end=\"1256\"\u003e\u003cstrong data-start=\"937\" data-end=\"965\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"965\" data-end=\"968\"\u003eThe Longshot Hat comes from the Oklahoma State Cowboy Collection — built for those who bet on effort, embrace the journey, and stay steady when the odds stretch wide. It reflects the spirit of long days under open skies and the quiet confidence that comes from showing up again and again.\u003c\/p\u003e\n\u003cp data-start=\"1258\" data-end=\"1743\"\u003e\u003cstrong data-start=\"1258\" data-end=\"1278\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1278\" data-end=\"1281\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort right from day one. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday life. Classic western styling and Oklahoma State Cowboy details give it timeless character and versatile wearability.\u003c\/p\u003e\n\u003cp data-start=\"1745\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1745\" data-end=\"1761\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1761\" data-end=\"1764\"\u003eOne size fits most with an adjustable back closure for a secure, customizable fit that stays comfortable from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"2129\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1916\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1916\" data-end=\"1919\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2242\"\u003e\u003cstrong data-start=\"2131\" data-end=\"2152\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2152\" data-end=\"2155\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015344611514,"sku":"LFBOSULSH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Longshot1.png?v=1753981391"},{"product_id":"breaker","title":"Breaker","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4d388d64-e5b8-4f83-9687-302e1de7d792\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark\"\u003e\n\u003cp data-start=\"846\" data-end=\"1139\"\u003e\u003cstrong data-start=\"846\" data-end=\"874\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"874\" data-end=\"877\"\u003eThe Breaker Hat from the OSU Collection salutes those who don’t just ride — they redefine the ride. Inspired by classic cowboy energy with a modern edge, it celebrates the fearless few who push limits and lead their own path.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1141\" data-end=\"1569\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1161\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1161\" data-end=\"1164\"\u003eThis hat features a structured, mid-profile crown with a pre-curved bill that holds its shape ride after ride. Built to handle long days under sun and saddle alike, the durable fabric and reinforced stitching offer dependable wear. The OSU Collection branding gives a bold western look rooted in Oklahoma State tradition — a hat that stands up visually and physically.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1571\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1571\" data-end=\"1587\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1587\" data-end=\"1590\"\u003eDesigned as one size fits most, the hat includes an adjustable snapback closure so you can dial in a secure, comfortable fit without fuss.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1767\" data-end=\"2003\"\u003e\u003cstrong data-start=\"1767\" data-end=\"1789\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1789\" data-end=\"1792\"\u003ePerfect for rodeo weekends, game days in Stillwater, ranch chores, or everyday runs around town, the Breaker pairs naturally with denim, boots, and a favorite tee or flannel.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2005\" data-end=\"2228\"\u003e\u003cstrong data-start=\"2005\" data-end=\"2026\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2026\" data-end=\"2029\"\u003eSpot clean with mild soap and cool water to maintain shape and structure. (Shipping: Allow up to 5 business days to ship from Atoka, Oklahoma with USPS tracking.)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015351460026,"sku":"LFBOSUBRH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/breaker1_27dd1d64-5737-45ce-9aaf-d7b0e9467612.png?v=1753984172"},{"product_id":"cattleman","title":"Cattleman","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4d388d64-e5b8-4f83-9687-302e1de7d792\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark\"\u003e\n\u003cp data-start=\"985\" data-end=\"1287\"\u003e\u003cstrong data-start=\"985\" data-end=\"1013\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eThe Cattleman Hat is part of the Oklahoma State Cowboy Collection — built for folks who respect the land, the livestock, and the long days it takes to make a living out here. It reflects the quiet confidence and hard‑working spirit that comes from living the western way.\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1772\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1309\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1309\" data-end=\"1312\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort straight out of the box. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the herd, cruising backroads, or heading into town. Classic western styling and Oklahoma State Cowboy details give it timeless character and versatile appeal.\u003c\/p\u003e\n\u003cp data-start=\"1774\" data-end=\"1933\"\u003e\u003cstrong data-start=\"1774\" data-end=\"1790\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1790\" data-end=\"1793\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1935\" data-end=\"2170\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1957\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1957\" data-end=\"1960\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2283\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2193\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2193\" data-end=\"2196\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015384621242,"sku":"LFBOSUCMH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Cattleman1.png?v=1753984353"},{"product_id":"pokes","title":"Pokes","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4d388d64-e5b8-4f83-9687-302e1de7d792\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark\"\u003e\n\u003cp data-start=\"913\" data-end=\"1194\"\u003e\u003cstrong data-start=\"913\" data-end=\"941\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"941\" data-end=\"944\"\u003eThe Pokes Hat is part of the Oklahoma State Cowboy Collection — made for folks who carry the rugged spirit of the plains with them every day. It reflects the hardworking, steady mindset of the western lifestyle rooted in wide skies and honest effort.\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1679\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1216\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1216\" data-end=\"1219\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort from day one. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday life. Classic western styling coupled with Oklahoma State Cowboy details gives it versatile appeal and lasting character.\u003c\/p\u003e\n\u003cp data-start=\"1681\" data-end=\"1834\"\u003e\u003cstrong data-start=\"1681\" data-end=\"1697\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1697\" data-end=\"1700\"\u003eOne size fits most with an adjustable back closure so you can dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1836\" data-end=\"2065\"\u003e\u003cstrong data-start=\"1836\" data-end=\"1858\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1858\" data-end=\"1861\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style wherever the day takes you.\u003c\/p\u003e\n\u003cp data-start=\"2067\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2067\" data-end=\"2088\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2088\" data-end=\"2091\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015391994042,"sku":"LFBOSUPOH","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Pokes1.png?v=1753984714"},{"product_id":"saddle-up","title":"Saddle Up","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-4o\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-id=\"4d388d64-e5b8-4f83-9687-302e1de7d792\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark\"\u003e\n\u003cp data-start=\"939\" data-end=\"1216\"\u003e\u003cstrong data-start=\"939\" data-end=\"967\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"967\" data-end=\"970\"\u003eThe Saddle Up Hat is part of the Oklahoma State Cowboy Collection — made for folks who rise with purpose, saddle up, and take on the day. It reflects the hardworking spirit of the plains and the quiet confidence of those who live the western way.\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1704\"\u003e\u003cstrong data-start=\"1218\" data-end=\"1238\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1238\" data-end=\"1241\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort straight out of the box. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising dirt roads, or heading into town. Classic western styling and Oklahoma State Cowboy details give it timeless character and versatile wearability.\u003c\/p\u003e\n\u003cp data-start=\"1706\" data-end=\"1844\"\u003e\u003cstrong data-start=\"1706\" data-end=\"1722\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1722\" data-end=\"1725\"\u003eOne size fits most with an adjustable back closure for a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1846\" data-end=\"2066\"\u003e\u003cstrong data-start=\"1846\" data-end=\"1868\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1868\" data-end=\"1871\"\u003ePerfect for ranch work, weekend road trips, casual outings, or rodeo nights. Pair it with denim, boots, and your favorite tee or hoodie for rugged, western‑ready style wherever the day takes you.\u003c\/p\u003e\n\u003cp data-start=\"2068\" data-end=\"2179\"\u003e\u003cstrong data-start=\"2068\" data-end=\"2089\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2089\" data-end=\"2092\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015393927354,"sku":"LFBOSUSUH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/SaddleUp1.png?v=1753984789"},{"product_id":"stillwater","title":"Stillwater","description":"\u003cp data-start=\"938\" data-end=\"1243\"\u003e\u003cstrong data-start=\"938\" data-end=\"966\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"966\" data-end=\"969\"\u003eThe Stillwater Hat is part of the Oklahoma State Cowboy Collection — made for folks who carry their roots proudly wherever they go. Inspired by the hard‑working spirit of Oklahoma and the steady rhythm of western life, it reflects quiet confidence and dependable durability.\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1734\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1265\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1265\" data-end=\"1268\"\u003eThis curved bill hat features a structured, mid‑profile crown that keeps its shape through long days of wear and a pre‑curved visor for ready‑to‑wear comfort straight out of the box. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or enjoying everyday life. Classic western styling and Oklahoma State Cowboy details give it timeless character and versatile wearability.\u003c\/p\u003e\n\u003cp data-start=\"1736\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1736\" data-end=\"1752\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1752\" data-end=\"1755\"\u003eOne size fits most with an adjustable back closure for a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1876\" data-end=\"2103\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1898\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1898\" data-end=\"1901\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with denim, boots, and your favorite tee or hoodie for rugged, western‑ready style you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"2105\" data-end=\"2216\"\u003e\u003cstrong data-start=\"2105\" data-end=\"2126\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2126\" data-end=\"2129\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015395270842,"sku":"LFBOSUSTH","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Stillwater1.png?v=1753985075"},{"product_id":"takedown","title":"Takedown","description":"\u003cp data-start=\"926\" data-end=\"1243\"\u003e\u003cstrong data-start=\"926\" data-end=\"954\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"954\" data-end=\"957\"\u003eThe Takedown Hat is part of the Oklahoma State Cowboy Collection — built for folks who know what it means to stay steady when the work gets tough. Inspired by wide open plains and long days under big skies, it reflects the quiet confidence that comes from showing up and doing the work.\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1265\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1265\" data-end=\"1268\"\u003eThis curved bill hat features a structured, mid‑profile crown that keeps its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort right out of the box. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, hitting backroads, or heading into town. Classic western styling and Oklahoma State Cowboy details give it timeless character and versatile wearability.\u003c\/p\u003e\n\u003cp data-start=\"1728\" data-end=\"1875\"\u003e\u003cstrong data-start=\"1728\" data-end=\"1744\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1744\" data-end=\"1747\"\u003eOne size fits most with an adjustable back closure for a secure, customizable fit that stays comfortable from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1877\" data-end=\"2089\"\u003e\u003cstrong data-start=\"1877\" data-end=\"1899\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1899\" data-end=\"1902\"\u003ePerfect for ranch work, weekend road trips, casual outings, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"2091\" data-end=\"2202\"\u003e\u003cstrong data-start=\"2091\" data-end=\"2112\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2112\" data-end=\"2115\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015395631290,"sku":"LFBOSUTDH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Takedown1.png?v=1753985206"},{"product_id":"tornado","title":"Tornado","description":"\u003cp data-start=\"925\" data-end=\"1211\"\u003e\u003cstrong data-start=\"925\" data-end=\"953\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"953\" data-end=\"956\"\u003eThe Tornado Hat comes from the Oklahoma State Cowboy Collection — made for folks with deep roots under wide skies and a hardworking mindset. It reflects the spirit of open plains, driven days, and quiet confidence that comes from living the western way.\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1701\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1233\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1233\" data-end=\"1236\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort. Built with rugged materials and reinforced stitching, it delivers dependable performance whether you’re on the ranch, cruising backroads, or headed to the rodeo. Classic western styling keeps the look timeless and versatile, while Oklahoma State Cowboy details give it character you can wear with pride.\u003c\/p\u003e\n\u003cp data-start=\"1703\" data-end=\"1864\"\u003e\u003cstrong data-start=\"1703\" data-end=\"1719\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1719\" data-end=\"1722\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1866\" data-end=\"2103\"\u003e\u003cstrong data-start=\"1866\" data-end=\"1888\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1888\" data-end=\"1891\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or evenings by the fire. Pair it with denim, boots, and your favorite tee or hoodie for rugged, western‑ready style you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"2105\" data-end=\"2216\"\u003e\u003cstrong data-start=\"2105\" data-end=\"2126\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2126\" data-end=\"2129\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015397859514,"sku":"LFBOSUTORH","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Tornado1.png?v=1753985313"},{"product_id":"shortround","title":"Shortround","description":"\u003cp data-start=\"875\" data-end=\"1143\"\u003e\u003cstrong data-start=\"875\" data-end=\"903\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eThe ShortRound Hat is built for folks who keep moving — from early mornings on the range to late nights by the fire. It captures that reliable western spirit that stands up to every season and every task, no matter how long the day runs.\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1603\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1165\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1165\" data-end=\"1168\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of use and a pre‑curved visor for ready‑to‑wear comfort right from the start. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday life. Its classic western silhouette stays versatile and timeless without being loud.\u003c\/p\u003e\n\u003cp data-start=\"1605\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1605\" data-end=\"1621\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1621\" data-end=\"1624\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1766\" data-end=\"2005\"\u003e\u003cstrong data-start=\"1766\" data-end=\"1788\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1788\" data-end=\"1791\"\u003ePerfect for ranch work, weekend road trips, casual hangouts, or evenings under the stars. Pair it with denim, boots, and your favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2007\" data-end=\"2118\"\u003e\u003cstrong data-start=\"2007\" data-end=\"2028\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2028\" data-end=\"2031\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050810958010,"sku":"LFBSRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Shortround1.png?v=1755120797"},{"product_id":"blacktop","title":"Blacktop","description":"\u003cp data-start=\"743\" data-end=\"1023\"\u003e\u003cstrong data-start=\"743\" data-end=\"771\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"771\" data-end=\"774\"\u003eThe Blacktop Hat comes from the Cowboy Hustle Collection — made for those who live life in the fast lane and embrace the western grind. It represents the mindset of persistent effort, fearless movement, and staying rugged on the roads less traveled.\u003c\/p\u003e\n\u003cp data-start=\"1025\" data-end=\"1442\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1045\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1045\" data-end=\"1048\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape and a classic pre‑curved visor ready to wear right out of the box. Built with durable materials and rugged construction, it offers dependable wear whether you’re at the rodeo, on the ranch, or cruising the open road. A bold LF patch on the front adds western character and clean design lines for everyday style.\u003c\/p\u003e\n\u003cp data-start=\"1444\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1444\" data-end=\"1460\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003eOne size fits most with an adjustable back closure so you can dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1621\" data-end=\"1624\"\u003ePerfect for early mornings, weekend road trips, long days at the ranch, or casual outings around town. Pair it with denim, boots, and a favorite tee or hoodie for rugged western flair every day.\u003c\/p\u003e\n\u003cp data-start=\"1820\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1820\" data-end=\"1841\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1841\" data-end=\"1844\"\u003eSpot clean with mild soap and water and air dry to maintain shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45186898657466,"sku":"LFBCHBTH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Blacktop1.png?v=1758902731"},{"product_id":"backwoods","title":"Backwoods","description":"\u003cp data-start=\"944\" data-end=\"1250\"\u003e\u003cstrong data-start=\"944\" data-end=\"972\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"972\" data-end=\"975\"\u003eThe Backwoods Hat comes from the Cowboy Hustle Collection — crafted for those who chase the horizon, put in the hard miles, and take pride in the work they do along the way. It represents that grit‑driven mindset that gets you up at dawn and keeps you moving under big skies.\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1721\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1272\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1272\" data-end=\"1275\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long days of trail, work, or play. Built with rugged construction and reinforced stitching, it’s made to handle tough use without losing form or comfort. The pre‑curved visor offers reliable sun protection while maintaining a classic western silhouette. Clean, purposeful styling makes it versatile enough for ranch work, backwoods runs, or everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1723\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1723\" data-end=\"1739\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1739\" data-end=\"1742\"\u003eOne size fits most with an adjustable back closure so you can dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1878\" data-end=\"2139\"\u003e\u003cstrong data-start=\"1878\" data-end=\"1900\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1900\" data-end=\"1903\"\u003ePerfect for early mornings on the trail, weekend road trips, campfires with friends, or daily errands around town. Pair it with denim, boots, and your favorite tee or hoodie for rugged, western‑ready style whenever the day calls for it.\u003c\/p\u003e\n\u003cp data-start=\"2141\" data-end=\"2242\"\u003e\u003cstrong data-start=\"2141\" data-end=\"2162\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2162\" data-end=\"2165\"\u003eSpot clean with mild soap and water and air dry to maintain shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45186900590778,"sku":"LFBCHBWH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Backwoods1.png?v=1758902807"},{"product_id":"delta","title":"Delta","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cem data-start=\"110\" data-end=\"121\"\u003eDelta Hat\u003c\/em\u003e is built for those who blaze their own trail. A bold piece in the Cowboy Hustle collection, it combines rugged western style with everyday wearability. Featuring a striking LF patch and structured fit, this hat is ready for the rodeo, the ranch, or any adventure where hustle meets heritage.\u003cbr\u003e\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45186928607418,"sku":"LFBCHDLTH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Delta1.png?v=1758902864"},{"product_id":"be-kind","title":"Be Kind","description":"\u003cp data-start=\"815\" data-end=\"1052\"\u003e\u003cstrong data-start=\"815\" data-end=\"843\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"843\" data-end=\"846\"\u003eThe Be Kind Hat carries a simple yet powerful message — kindness matters even out where the work is hard and the days are long. It reflects the western belief that strength and generosity ride side by side.\u003c\/p\u003e\n\u003cp data-start=\"1054\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1054\" data-end=\"1074\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1074\" data-end=\"1077\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long days of work or play and a pre‑curved visor that’s ready to wear. Durable construction and reinforced stitching make it dependable for everyday use. The classic western silhouette and thoughtful Be Kind design give it a timeless look that pairs naturally with denim, boots, and everyday gear.\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1605\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eOne size fits most with an adjustable back closure for a comfortable, secure fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1832\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1629\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1629\" data-end=\"1632\"\u003ePerfect for ranch chores, weekend rodeo events, casual outings, or everyday errands. Wear it with your favorite tee or flannel and trusted boots for effortless western style with a meaningful message.\u003c\/p\u003e\n\u003cp data-start=\"1834\" data-end=\"1935\"\u003e\u003cstrong data-start=\"1834\" data-end=\"1855\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1855\" data-end=\"1858\"\u003eSpot clean with mild soap and water and air dry to maintain shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45350084378810,"sku":"LFBCHBKH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/bekind1_f69980a8-9eaa-4481-8fa5-ba41fb1e17d9.png?v=1763757660"},{"product_id":"people-person","title":"People Person","description":"\u003cp data-start=\"807\" data-end=\"1118\"\u003e\u003cstrong data-start=\"807\" data-end=\"835\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003eThe People Person Hat, a Matt Merritt exclusive, celebrates authenticity, approachability, and the quiet confidence of folks who lead with action, not words. It embodies the western lifestyle with grit, character, and a touch of personality only an exclusive design can deliver.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1545\"\u003e\u003cstrong data-start=\"1120\" data-end=\"1140\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1140\" data-end=\"1143\"\u003eThis curved bill hat features a structured, mid-profile crown that holds its shape through long days, paired with a pre-curved visor for ready-to-wear comfort. Durable fabrics and reinforced stitching make it ideal for ranch work, road trips, or casual outings. Clean, simple western styling and the Matt Merritt exclusive design make it a standout while remaining versatile enough for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1547\" data-end=\"1687\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1563\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1563\" data-end=\"1566\"\u003eOne size fits most with an adjustable back closure for a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1689\" data-end=\"1896\"\u003e\u003cstrong data-start=\"1689\" data-end=\"1711\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1711\" data-end=\"1714\"\u003ePerfect for ranch chores, rodeo events, weekend adventures, or everyday outings. Pair with denim, boots, and your favorite tee or hoodie for a rugged western look with personality.\u003c\/p\u003e\n\u003cp data-start=\"1898\" data-end=\"2001\"\u003e\u003cstrong data-start=\"1898\" data-end=\"1919\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1919\" data-end=\"1922\"\u003eSpot clean with mild soap and water and air dry to maintain shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45350085525690,"sku":"LFBPPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/peopleperson1.png?v=1763757764"},{"product_id":"control","title":"Control","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4d388d64-e5b8-4f83-9687-302e1de7d792\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark\"\u003e\n\u003cp data-start=\"653\" data-end=\"901\"\u003e\u003cstrong\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"681\" data-end=\"684\"\u003eThe Control Hat stands for keeping your line steady when the pressure’s on. Rooted in Oklahoma pride and rodeo tradition, this one reflects the mindset Lane lived by — grit, focus, and respect for where you come from.\u003c\/p\u003e\n\u003cp data-start=\"903\" data-end=\"1422\"\u003e\u003cstrong data-start=\"903\" data-end=\"923\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"923\" data-end=\"926\"\u003eThis curved bill hat is built with a structured, mid-profile crown that holds its shape and a pre-curved visor that’s ready to wear from day one. Designed for dependable, everyday use, it delivers a balanced fit that sits secure without feeling stiff. The Oklahoma State Collection detailing gives it a clean western look that pairs just as easy with a pearl snap as it does a plain tee. Durable construction means it handles long days outside, road trips to the rodeo, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"1424\" data-end=\"1608\"\u003e\u003cstrong data-start=\"1424\" data-end=\"1440\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1440\" data-end=\"1443\"\u003eOne size fits most with an adjustable back closure for a secure, customizable fit. The structured crown keeps its form while still breaking in comfortably over time.\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1809\"\u003e\u003cstrong data-start=\"1610\" data-end=\"1632\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1632\" data-end=\"1635\"\u003eBuilt for rodeo weekends, ranch work, game days, or everyday wear around town. Throw it on with denim and boots or keep it simple with a hoodie — it holds its own either way.\u003c\/p\u003e\n\u003cp data-start=\"1811\" data-end=\"1895\"\u003e\u003cstrong data-start=\"1811\" data-end=\"1832\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1832\" data-end=\"1835\"\u003eSpot clean only and air dry to maintain shape and structure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45515063853242,"sku":"LFBOSUCOH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Control2-1.png?v=1786030085"},{"product_id":"legend-1","title":"Legend 1","description":"\u003cp data-start=\"725\" data-end=\"986\"\u003e\u003cstrong data-start=\"725\" data-end=\"753\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"753\" data-end=\"756\"\u003eThe Legend 1 Hat represents more than a name—it stands for a way of life rooted in grit, character, and purpose. Inspired by the legacy Lane Frost left behind, this hat is built for those who don’t just talk about it—they live it.\u003c\/p\u003e\n\u003cp data-start=\"988\" data-end=\"1442\"\u003e\u003cstrong data-start=\"988\" data-end=\"1008\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1008\" data-end=\"1011\"\u003eCrafted from durable cotton twill, the Legend 1 Hat features a structured crown and firm visor designed to hold its shape through long days outdoors. The front showcases a clean, bold western-inspired design that reflects timeless style without overdoing it. Breathable construction keeps you comfortable in the heat, while the adjustable snapback closure allows for a secure, customizable fit that stays put from sunup to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1444\" data-end=\"1603\"\u003e\u003cstrong data-start=\"1444\" data-end=\"1460\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003eDesigned as one size fits most with an adjustable snapback closure, providing a reliable and comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1605\" data-end=\"1786\"\u003e\u003cstrong data-start=\"1605\" data-end=\"1627\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1627\" data-end=\"1630\"\u003ePerfect for rodeo weekends, ranch work, or everyday wear. Pair it with denim, boots, and a trusted tee for a look that carries western grit wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1788\" data-end=\"1877\"\u003e\u003cstrong data-start=\"1788\" data-end=\"1809\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1809\" data-end=\"1812\"\u003eSpot clean only to maintain the hat’s structure and overall look.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45801557262522,"sku":"LFBLE1H","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LEgend1.1.png?v=1776982544"},{"product_id":"fowl","title":"Fowl","description":"\u003cp data-start=\"730\" data-end=\"986\"\u003e\u003cstrong data-start=\"730\" data-end=\"758\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"758\" data-end=\"761\"\u003eThe Fowl Hat is part of the Cowboy Hustle Collection—built for those who don’t wait around for opportunities, they go get them. It reflects a mindset rooted in grit, long days, and doing whatever it takes to get the job done.\u003c\/p\u003e\n\u003cp data-start=\"988\" data-end=\"1437\"\u003e\u003cstrong data-start=\"988\" data-end=\"1008\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1008\" data-end=\"1011\"\u003eCrafted from durable cotton twill, the Fowl Hat features a structured crown and firm visor that holds its shape through hard use and long days outdoors. The front showcases a bold, western-inspired Fowl design that brings a little edge to a classic look. Breathable construction helps keep you cool when the work heats up, and the adjustable snapback closure provides a secure, customizable fit that stays comfortable all day.\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1584\"\u003e\u003cstrong data-start=\"1439\" data-end=\"1455\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1455\" data-end=\"1458\"\u003eDesigned as one size fits most with an adjustable snapback closure, offering a reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1586\" data-end=\"1808\"\u003e\u003cstrong data-start=\"1586\" data-end=\"1608\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1608\" data-end=\"1611\"\u003ePerfect for early mornings, long days on the ranch, hunting trips, or everyday wear. Pair it with denim, boots, and your go-to tee for a look that’s built around grit and the Cowboy Hustle mindset.\u003c\/p\u003e\n\u003cp data-start=\"1810\" data-end=\"1908\"\u003e\u003cstrong data-start=\"1810\" data-end=\"1831\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1831\" data-end=\"1834\"\u003eSpot clean only to maintain the hat’s structure and keep it looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45801559523514,"sku":"LFBCHFOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Fowl2.png?v=1776982735"},{"product_id":"striker","title":"Striker","description":"\u003cp data-start=\"711\" data-end=\"990\"\u003e\u003cstrong data-start=\"711\" data-end=\"739\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"739\" data-end=\"742\"\u003eThe Striker Hat is part of the OSU Collection, where western grit meets Oklahoma State pride. It’s built for those who carry that same toughness from the arena to the stands—showing up with loyalty, work ethic, and a mindset that doesn’t back down.\u003c\/p\u003e\n\u003cp data-start=\"992\" data-end=\"1468\"\u003e\u003cstrong data-start=\"992\" data-end=\"1012\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1012\" data-end=\"1015\"\u003eCrafted from durable cotton twill, the Striker Hat features a structured crown and firm visor designed to hold its shape through long days outdoors or packed game day crowds. The front showcases a bold OSU-inspired design that blends western roots with team pride in a clean, wearable way. Breathable construction helps keep you comfortable in the heat, while the adjustable snapback closure allows for a secure, customizable fit that stays put all day.\u003c\/p\u003e\n\u003cp data-start=\"1470\" data-end=\"1631\"\u003e\u003cstrong data-start=\"1470\" data-end=\"1486\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1486\" data-end=\"1489\"\u003eDesigned as one size fits most with an adjustable snapback closure, offering a reliable and comfortable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1633\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1633\" data-end=\"1655\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1655\" data-end=\"1658\"\u003ePerfect for game days, tailgates, rodeos, ranch work, or everyday wear. Pair it with denim, boots, and your favorite tee or hoodie to carry that OSU grit wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1830\" data-end=\"1919\"\u003e\u003cstrong data-start=\"1830\" data-end=\"1851\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1851\" data-end=\"1854\"\u003eSpot clean only to maintain the hat’s structure and overall look.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45801562079418,"sku":"LFBOSUSRH","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Striker3.png?v=1776982959"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/collections\/2U8A2551_bd0b3740-e5ed-4af6-9c3b-305377a66fd8.jpg?v=1755676664","url":"https:\/\/lanefrost.com\/collections\/new-arrivals.oembed?page=4","provider":"Lane Frost Brand","version":"1.0","type":"link"}