{"title":"Mens","description":"","products":[{"product_id":"roundup","title":"Round-Up","description":"\u003cp data-start=\"861\" data-end=\"1192\"\u003e\u003cstrong data-start=\"861\" data-end=\"890\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eThe Round-Up Hat is a nod to early mornings, dust-covered boots, and the kind of work that speaks for itself. Inspired by the grit and determination of the cowboy lifestyle, this hat represents the spirit of those who show up, work hard, and get the job done. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1215\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1215\" data-end=\"1218\"\u003eCrafted with a structured crown and durable materials, the Round-Up Hat is designed for everyday wear. The bold front patch and classic western styling give it a rugged look that stands out whether you’re at the ranch, rodeo grounds, or out on the town. Breathable mesh back panels help keep you cool through long days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1550\" data-end=\"1750\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1567\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1567\" data-end=\"1570\"\u003eThe hat features an adjustable snapback closure, offering a secure and comfortable fit for most head sizes. The structured design helps the cap keep its shape through daily wear.\u003c\/p\u003e\n\u003cp data-start=\"1752\" data-end=\"1955\"\u003e\u003cstrong data-start=\"1752\" data-end=\"1775\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1775\" data-end=\"1778\"\u003ePerfect for cattle roundups, rodeo weekends, road trips, or casual everyday wear. Pair it with denim, boots, and your favorite western tee or hoodie for a classic cowboy look.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439902474309,"sku":"LFB1000","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/roundup1_1.png?v=1743441193"},{"product_id":"drive","title":"Drive","description":"\u003cp data-start=\"873\" data-end=\"1152\"\u003e\u003cstrong data-start=\"873\" data-end=\"902\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"902\" data-end=\"905\"\u003eThe Drive Hat embodies the determination, focus, and persistence that define the cowboy lifestyle. Lane Frost Brand honors the spirit of cowboys who tackle every challenge with grit and resolve, making this hat a true symbol of western attitude.\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1175\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1175\" data-end=\"1178\"\u003eCrafted with a structured crown and classic curved bill, the Drive Hat features high-quality embroidery and durable stitching. Breathable mesh panels keep you cool during long days on the ranch or at the rodeo, while the sturdy construction ensures it maintains its shape through rugged use.\u003c\/p\u003e\n\u003cp data-start=\"1473\" data-end=\"1664\"\u003e\u003cstrong data-start=\"1473\" data-end=\"1490\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1490\" data-end=\"1493\"\u003eIncludes an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor offers reliable sun protection during outdoor work and rides.\u003c\/p\u003e\n\u003cp data-start=\"1666\" data-end=\"1840\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1689\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1689\" data-end=\"1692\"\u003ePerfect for ranch work, trail rides, rodeos, or casual outings. Pair with denim, boots, and flannels for authentic cowboy style and western flair.\u003c\/p\u003e\n\u003cp data-start=\"1842\" data-end=\"1972\"\u003e\u003cstrong data-start=\"1842\" data-end=\"1864\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1864\" data-end=\"1867\"\u003eSpot clean with a damp cloth and allow to air dry to maintain embroidered details and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439913910341,"sku":"LFB2603","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-HatCutouts-DRIVE-side2.png?v=1731013406"},{"product_id":"courage","title":"Courage","description":"\u003cp data-start=\"879\" data-end=\"1123\"\u003e\u003cstrong data-start=\"879\" data-end=\"908\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"908\" data-end=\"911\"\u003eThe Courage Hat embodies the bravery and determination that define the western lifestyle. Lane Frost Brand honors the spirit of cowboys who face challenges head-on with grit, resilience, and unwavering courage.\u003c\/p\u003e\n\u003cp data-start=\"1125\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1146\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eThis hat features a structured crown and curved bill with standout embroidered detailing that represents strength and determination. Durable stitching and high-quality fabric keep it in shape through long days on the ranch or at the arena, while breathable panels ensure comfort in the sun.\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1460\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003eIncludes an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor protects your eyes from sun and dust during outdoor activities.\u003c\/p\u003e\n\u003cp data-start=\"1638\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1661\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1661\" data-end=\"1664\"\u003ePerfect for ranch work, trail rides, rodeos, or casual outings. Pair it with denim, boots, and flannels for an authentic western look with a bold statement.\u003c\/p\u003e\n\u003cp data-start=\"1824\" data-end=\"1964\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1846\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1846\" data-end=\"1849\"\u003eSpot clean with a damp cloth and allow to air dry to maintain embroidered details and the hat’s structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439971319877,"sku":"LFB1500","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-COURAGE-side.png?v=1644528131"},{"product_id":"wreck","title":"Wreck","description":"\u003cp data-start=\"864\" data-end=\"1106\"\u003e\u003cstrong data-start=\"864\" data-end=\"893\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"893\" data-end=\"896\"\u003eThe Wreck Hat embodies the fearless, go-all-in attitude of rodeo life. Lane Frost Brand crafted this hat to honor the grit and determination it takes to step into the arena and tackle every challenge head-on.\u003c\/p\u003e\n\u003cp data-start=\"1108\" data-end=\"1427\"\u003e\u003cstrong data-start=\"1108\" data-end=\"1129\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1129\" data-end=\"1132\"\u003eWith a structured crown and classic curved bill, the Wreck Hat showcases standout embroidered detail that pops without being over the top. Durable stitching and high-quality fabric ensure it holds its shape, while breathable panels keep you cool through long days on the ranch or at the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1429\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1429\" data-end=\"1446\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1446\" data-end=\"1449\"\u003eThis hat features an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor provides reliable sun protection during outdoor activities.\u003c\/p\u003e\n\u003cp data-start=\"1629\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1652\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003ePerfect for ranch work, trail rides, casual outings, or rodeo weekends. Pair with denim, boots, and your favorite western shirts or flannels for authentic cowboy style.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"1961\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1849\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1849\" data-end=\"1852\"\u003eSpot clean with a damp cloth and air dry to preserve embroidered details and maintain the structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440181133381,"sku":"LFB0402","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-HatCutouts-WRECK-side2.png?v=1731013267"},{"product_id":"rifle","title":"Rifle","description":"\u003cp data-start=\"863\" data-end=\"1110\"\u003e\u003cstrong data-start=\"863\" data-end=\"892\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"892\" data-end=\"895\"\u003eThe Rifle Hat captures the rugged, outdoors-ready spirit of western life. Lane Frost Brand celebrates the cowboy lifestyle with this bold camo design, perfect for fans who live for the trail, rodeo, or ranch work.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1409\"\u003e\u003cstrong data-start=\"1112\" data-end=\"1133\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1133\" data-end=\"1136\"\u003eCrafted with a structured crown and curved bill, the Rifle Hat features durable embroidered details and green camo panels for standout western flair. Breathable mesh panels keep you cool on long days under the sun, while quality stitching ensures the hat holds its shape.\u003c\/p\u003e\n\u003cp data-start=\"1411\" data-end=\"1614\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1428\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1428\" data-end=\"1431\"\u003eIncludes an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor provides sun protection while riding, working, or exploring the outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1616\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1616\" data-end=\"1639\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1639\" data-end=\"1642\"\u003eIdeal for ranch work, trail rides, hunting trips, or rodeo weekends. Pair it with denim, boots, and flannels for a classic western look that’s ready for anything.\u003c\/p\u003e\n\u003cp data-start=\"1808\" data-end=\"1936\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1830\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1830\" data-end=\"1833\"\u003eSpot clean with a damp cloth and allow to air dry to maintain the camo print and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440203317317,"sku":"LFB2303","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/rifle2_bdad30f5-3e97-4cbe-be8e-a1a2a4d2a331.png?v=1731082714"},{"product_id":"gangster","title":"Gangster","description":"\u003cp data-start=\"1084\" data-end=\"1369\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1113\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1113\" data-end=\"1116\"\u003eThe Gangster Hat captures a bold edge within the western lifestyle — the confident swagger that’s just as at home on the ranch as it is at the arena. Lane Frost Brand honors that fearless attitude in every stitch, and this hat wears it loud and proud.\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1781\"\u003e\u003cstrong data-start=\"1371\" data-end=\"1392\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1392\" data-end=\"1395\"\u003eBuilt with a structured crown and classic curved bill, the Gangster Hat features standout embroidered detail on the front panel that gives it a rugged personality without being over the top. Quality stitching and rugged fabric ensure it holds its shape whether you’re out on the trail, working chores, or heading into town. Breathable paneling adds comfort on long days under the sun.\u003c\/p\u003e\n\u003cp data-start=\"1783\" data-end=\"1982\"\u003e\u003cstrong data-start=\"1783\" data-end=\"1800\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1800\" data-end=\"1803\"\u003eThis hat includes an adjustable snapback closure so you get a secure, comfortable fit without fuss. The curved visor helps shade your eyes from sun and dust throughout your day.\u003c\/p\u003e\n\u003cp data-start=\"1984\" data-end=\"2231\"\u003e\u003cstrong data-start=\"1984\" data-end=\"2007\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2007\" data-end=\"2010\"\u003ePerfect for ranch work, daily wear, trail rides, rodeo weekends, or casual outings — pair it with denim, boots, and your favorite western tees or flannels for an authentic look that carries western grit and personality.\u003c\/p\u003e\n\u003cp data-start=\"2233\" data-end=\"2367\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2255\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2255\" data-end=\"2258\"\u003eSpot clean with a damp cloth and allow to air dry to preserve the embroidered details and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440322199621,"sku":"LFB1300","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/1_6a95b7c9-9d94-4cad-bf3b-81ff97056c06.png?v=1661872271"},{"product_id":"iron-cowboy","title":"Iron Cowboy","description":"\u003cp data-start=\"1155\" data-end=\"1540\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1184\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eYou have to be as tough as iron to mount a bucking bull, and the Iron Cowboy Hat is a proud nod to that never‑quit attitude. Part of Lane Frost Brand’s heritage collection, it channels the guts and grit it takes to step into the arena again and again — a reminder of that champion mindset every time you pull it on. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1542\" data-end=\"1978\"\u003e\u003cstrong data-start=\"1542\" data-end=\"1563\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1563\" data-end=\"1566\"\u003eCrafted with a heather grey front panel and contrasting black mesh back, this western cap pairs standout 3D embroidery with breathable comfort. The front showcases a bold circle bull rider logo, and Lane Frost’s signature logo sits on the side panel for authentic detail. Durable stitching and quality materials give you a hat that holds its shape through long days outside. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1980\" data-end=\"2252\"\u003e\u003cstrong data-start=\"1980\" data-end=\"1997\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1997\" data-end=\"2000\"\u003eThe structured crown keeps its silhouette sharp, while the adjustable snapback closure lets you tailor the fit for most head sizes — comfortable and secure whether you’re riding, working, or gathering with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2254\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2254\" data-end=\"2277\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2277\" data-end=\"2280\"\u003ePerfect for ranch work, trail rides, rodeo weekends, and everyday western wear. Pair it with denim, boots, and layered tees for true cowboy character any day of the week. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2490\" data-end=\"2620\"\u003e\u003cstrong data-start=\"2490\" data-end=\"2512\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2512\" data-end=\"2515\"\u003eSpot clean with a damp cloth and allow to air dry to preserve the embroidered details and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440405528645,"sku":"LFB0701","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-HatCutouts-IRONCOWBOY-side-_2.png?v=1731013048"},{"product_id":"aztec","title":"Aztec","description":"\u003cp data-start=\"1038\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1038\" data-end=\"1067\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003eThe Aztec Hat honors the rich visual tradition of traditional Native American weavings, especially those popular in the Southwest where bold colors and intricate patterns became prized for their ceremonial and cultural significance. Lane Frost Brand celebrates that heritage with this standout design. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1413\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1413\" data-end=\"1434\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1434\" data-end=\"1437\"\u003eThis western cap features a curved bill and a structured crown with vivid Aztec‑inspired embroidery that pops from afar. Crafted from quality materials with attention to rugged detail, it’s built to hold its shape through everyday wear — from ranch chores to rodeo weekends. Breathable paneling and sturdy stitching help ensure this hat stands up to daily use. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1839\" data-end=\"2136\"\u003e\u003cstrong data-start=\"1839\" data-end=\"1856\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1856\" data-end=\"1859\"\u003eDesigned with an adjustable snapback closure, the Aztec Hat fits most head sizes comfortably, giving you a secure fit without fuss. The curved visor helps shade your eyes from sun and dust while you’re out riding or tackling daily tasks. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2138\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2138\" data-end=\"2161\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2161\" data-end=\"2164\"\u003ePerfect for ranch work, trail rides, casual outings, or rodeo trips, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Its bold graphic nods to western and Southwest heritage while keeping everyday comfort in mind. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2458\" data-end=\"2580\"\u003e\u003cstrong data-start=\"2458\" data-end=\"2480\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2480\" data-end=\"2483\"\u003eSpot clean with a damp cloth and air dry to preserve the embroidered design and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":18859860787269,"sku":"LFB1003","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Aztec2.png?v=1701811611"},{"product_id":"patriot","title":"Patriot","description":"\u003cp data-start=\"1116\" data-end=\"1463\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1145\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1145\" data-end=\"1148\"\u003eThe Patriot Hat celebrates the heart of American cowboy pride — a tribute to those who stand up for their country and the western way of life. Built by Lane Frost Brand, this cap reflects the champion spirit and deep patriotism that fans and riders have carried for generations.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1465\" data-end=\"1896\"\u003e\u003cstrong data-start=\"1465\" data-end=\"1486\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1486\" data-end=\"1489\"\u003eThis cap features a structured crown and curved bill for timeless western silhouette and solid sun protection. The front panel showcases bold embroidered detail inspired by stars and stripes, nodding to America’s classic imagery. Durable stitching, quality materials, and thoughtful design make it a rugged choice for everyday wear — from ranch chores to rodeo weekends.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1898\" data-end=\"2172\"\u003e\u003cstrong data-start=\"1898\" data-end=\"1915\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1915\" data-end=\"1918\"\u003eEquipped with an adjustable snapback closure, the Patriot Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The structured crown holds its shape ride after ride and wear after wear.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2174\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2174\" data-end=\"2197\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2197\" data-end=\"2200\"\u003ePerfect for Fourth of July gatherings, ranch days, trail rides, or casual outings around town, this hat pairs naturally with denim, boots, and your favorite western tee or flannel. It’s a versatile cap that carries both style and meaning wherever you go.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2493\" data-end=\"2643\"\u003e\u003cstrong data-start=\"2493\" data-end=\"2515\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2515\" data-end=\"2518\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidered details crisp and the structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":19354228064325,"sku":"LFB1501","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-PATRIOT-side.png?v=1652281223"},{"product_id":"bucker","title":"Bucker","description":"\u003cp data-start=\"1073\" data-end=\"1406\"\u003e\u003cstrong data-start=\"1073\" data-end=\"1102\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1102\" data-end=\"1105\"\u003eThe Bucker Hat honors the raw power and relentless motion of the rodeo arena — where only the toughest riders stay aboard. Designed by Lane Frost Brand for those who live and breathe western culture, this cap celebrates grit, determination, and that fearless attitude you find where dust meets dirt.\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1408\" data-end=\"1429\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1429\" data-end=\"1432\"\u003eThis western cap features a structured crown and curved bill that holds its shape through long days on the ranch or at the rodeo. The front panel’s bold embroidered bucking‑animal graphic speaks to classic rodeo heritage without being overdone, and quality stitching ensures durability ride after ride. Breathable panels and rugged materials give you comfort and resilience in equal measure.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"2100\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1844\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1844\" data-end=\"1847\"\u003eEquipped with an adjustable snapback closure, the Bucker Hat fits most head sizes comfortably — secure without being tight and easy to adjust as needed. The curved visor helps shade eyes from sun and dust while you’re out on the trail or in the arena.\u003c\/p\u003e\n\u003cp data-start=\"2102\" data-end=\"2336\"\u003e\u003cstrong data-start=\"2102\" data-end=\"2125\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2125\" data-end=\"2128\"\u003ePerfect for ranch work, trail rides, rodeo weekends, or everyday casual wear. Pair it with denim, boots, and your favorite western tees or flannels for a look that feels right at home under wide open skies.\u003c\/p\u003e\n\u003cp data-start=\"2338\" data-end=\"2461\"\u003e\u003cstrong data-start=\"2338\" data-end=\"2360\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2360\" data-end=\"2363\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structure looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":19525566627909,"sku":"LFB1303","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-BUCKER-side.png?v=1617301974"},{"product_id":"eagle","title":"Eagle","description":"\u003cp data-start=\"1101\" data-end=\"1434\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1130\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1130\" data-end=\"1133\"\u003eThe Eagle Hat draws its inspiration from the strength, wisdom, and courage eagles are known for — traits that mirror the champion mindset Lane Frost Brand celebrates. Every time you pull on this cap, it’s a reminder you’ve got what it takes to fly with the best.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1436\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1457\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1457\" data-end=\"1460\"\u003eThis hat features a classic curved bill with bold embroidery on the front panel set against a heather grey and white colorway. Constructed with quality materials and stitching, it combines rugged western style with everyday reliability. The structured crown holds its shape whether you’re under the rodeo lights or out on the ranch.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"2112\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1850\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eEquipped with an adjustable snapback closure, the Eagle Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The rounded brim adds timeless Western silhouette and shade where you need it.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2114\" data-end=\"2383\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2137\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2137\" data-end=\"2140\"\u003ePerfect for ranch work, rodeo weekends, outdoor days, or casual errands around town. Pair it with denim, boots, and your favorite eastern or western tees for a look that honors heritage and everyday grit.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2385\" data-end=\"2511\"\u003e\u003cstrong data-start=\"2385\" data-end=\"2407\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2407\" data-end=\"2410\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":29180776874053,"sku":"LFB1106","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Eagle_1080x1080_8e7fdceb-9f2f-4562-b458-3a428805a820.png?v=1731083985"},{"product_id":"legendary","title":"Legendary Cologne","description":"\u003cp data-start=\"1060\" data-end=\"1412\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1089\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1089\" data-end=\"1092\"\u003eLegendary Cologne captures the spirit of grit and confidence that Lane Frost Brand celebrates — a nod to a cowboy legend whose presence commanded attention every time he stepped into the arena. This scent is made for the man who carries that same fearless energy into everyday life. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1414\" data-end=\"1890\"\u003e\u003cstrong data-start=\"1414\" data-end=\"1435\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1435\" data-end=\"1438\"\u003eCrafted in the USA, Legendary Cologne comes in a 3.4 oz (100 ml) spray bottle with a fresh, clean masculine profile. It opens with invigorating citrus top notes like grapefruit, bergamot, and cashmere woods, supported by herbal mid notes such as lavender and cardamom, and settles into a rugged base of cedarwood, sandalwood, oakmoss, and white musk — a balanced blend built to feel confident without overpowering. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1892\" data-end=\"2215\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1909\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1909\" data-end=\"1912\"\u003eThe 3.4 oz size is a standard cologne volume that fits easily in a grooming kit or travel bag, letting you freshen up before work, weekends, dates, and nights out. Two to three sprays on pulse points deliver a lasting impression that stays with you through the day. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2217\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2240\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2240\" data-end=\"2243\"\u003ePerfect for ranch days, rodeo weekends, office wear, or casual nights under the stars. Legendary pairs naturally with leather belts, denim, and boots — the same way a cowboy pairs confidence with every step. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2490\" data-end=\"2622\"\u003e\u003cstrong data-start=\"2490\" data-end=\"2512\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2512\" data-end=\"2515\"\u003eStore upright in a cool, dry place away from direct sunlight to preserve fragrance quality and longevity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":29471740133445,"sku":"LFBCOLOGN","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Cologne.png?v=1655069771"},{"product_id":"reride","title":"Re-Ride","description":"\u003cp data-start=\"1109\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1138\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1138\" data-end=\"1141\"\u003eThe Re‑Ride Hat pays tribute to a legendary moment in rodeo history — when Lane Frost turned things around in the \u003cem data-start=\"1255\" data-end=\"1279\"\u003eChallenge of Champions\u003c\/em\u003e and fought back for victory. It’s a hat made for folks who believe in second chances and finishing strong, just like a true cowboy riding into the wind.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1473\" data-end=\"1915\"\u003e\u003cstrong data-start=\"1473\" data-end=\"1494\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1494\" data-end=\"1497\"\u003eThis western cap features a structured crown with a curved bill that holds its shape on long days under the sun or around campfires. A bold embroidered patch on the front celebrates the Re‑Ride spirit — resilience, grit, and that unshakeable western heart. Crafted with quality stitching and sturdy materials, it’s built to stand up to ranch work, rodeo weekends, or casual wear.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1917\" data-end=\"2194\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1934\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1934\" data-end=\"1937\"\u003eEquipped with an adjustable snapback closure, the Re‑Ride Hat fits most head sizes comfortably and lets you dial in the perfect feel. The curved visor helps shield your eyes from sun and dust during outdoor adventures.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2196\" data-end=\"2514\"\u003e\u003cstrong data-start=\"2196\" data-end=\"2219\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2219\" data-end=\"2222\"\u003ePerfect for ranch days, rodeo trips, trail rides, Fourth of July celebrations, or everyday outings around town. Pair it with denim, boots, and your favorite western tees or flannels for a timeless look that carries meaning and character wherever you go.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2516\" data-end=\"2652\"\u003e\u003cstrong data-start=\"2516\" data-end=\"2538\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2538\" data-end=\"2541\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered detail and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31204919083077,"sku":"LFB1301","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/reride3_0c2a236f-5a62-4663-a4d1-11a74310f2d7.png?v=1731082349"},{"product_id":"july","title":"July","description":"\u003cp data-start=\"1133\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1133\" data-end=\"1162\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1162\" data-end=\"1165\"\u003eThe July Hat honors the climactic final month of the historic \u003cem data-start=\"1227\" data-end=\"1251\"\u003eChallenge of Champions\u003c\/em\u003e between Lane Frost and Red Rock — one of the most unforgettable bull riding rivalries ever seen. This cap carries that legacy forward, celebrating grit, glory, and the western way of life. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1870\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1503\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1503\" data-end=\"1506\"\u003eBuilt with a comfortable curved bill and classic structured crown, the July Hat features bold embroidered detailing that speaks to timeless western character. Quality stitching and rugged materials ensure it holds its shape through everyday wear, whether you’re working on the ranch, heading to a rodeo, or out with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1872\" data-end=\"2103\"\u003e\u003cstrong data-start=\"1872\" data-end=\"1889\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1889\" data-end=\"1892\"\u003eDesigned with an adjustable snapback closure, the July Hat fits most head sizes comfortably without being too tight or too loose. The curved visor helps shield your eyes from sun, dust, and open‑sky adventure.\u003c\/p\u003e\n\u003cp data-start=\"2105\" data-end=\"2389\"\u003e\u003cstrong data-start=\"2105\" data-end=\"2128\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2128\" data-end=\"2131\"\u003ePerfect for rodeo weekends, Fourth of July gatherings, ranch days, or everyday casual wear — this hat pairs naturally with denim, boots, and your favorite western tees or flannels. It’s a piece that wears as well in town as it does under big western skies.\u003c\/p\u003e\n\u003cp data-start=\"2391\" data-end=\"2515\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2413\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2413\" data-end=\"2416\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidery and shape looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617193967685,"sku":"LFB0550","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-JULY-side.png?v=1617301394"},{"product_id":"hustler","title":"Hustler","description":"\u003cp data-start=\"1058\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1058\" data-end=\"1087\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eThe Hustler Hat is built for those who put in the work and never give up — a nod to grit, determination, and that cowboy attitude that doesn’t settle for less. It’s part of what the Lane Frost Brand stands for: champion spirit on and off the arena floor. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1384\" data-end=\"1405\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1405\" data-end=\"1408\"\u003eThis cap features a classic curved bill and bold front embroidery that reads “Hustler,” celebrating hard work, drive, and western mindset. Constructed with quality materials and stitching, it’s built to hold its shape through ranch chores, trail rides, rodeo weekends, and everyday wear. Breathable panels provide airflow when the sun’s high, and the structured crown keeps its silhouette sharp. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1843\" data-end=\"2128\"\u003e\u003cstrong data-start=\"1843\" data-end=\"1860\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1860\" data-end=\"1863\"\u003eDesigned with an adjustable snapback closure, the Hustler Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The curved visor helps shield your eyes from sun and dust during long days outside. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2130\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2130\" data-end=\"2153\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2153\" data-end=\"2156\"\u003ePerfect for ranch work, casual outings, trail rides, or weekend rodeo trips, this cap pairs naturally with denim, boots, and your favorite western tees or flannels. It’s the kind of hat you reach for when you’re ready to get after it — no half‑measures, just full throttle. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2469\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2469\" data-end=\"2491\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2491\" data-end=\"2494\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidered design and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617194754117,"sku":"LFB0510","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/hustler2.png?v=1701726109"},{"product_id":"america","title":"America Hat","description":"\u003cp data-start=\"1134\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1163\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1163\" data-end=\"1166\"\u003eThe America Hat was born from the legacy of one of the most loved American cowboys in history — it honors both the western way of life and the stars‑and‑stripes that so many riders and fans hold dear. Lane Frost Brand celebrates this enduring spirit with a design that says “country first” without saying a word.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1519\" data-end=\"1928\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1540\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1540\" data-end=\"1543\"\u003eThis cap is built with a cotton\/nylon blend for durable comfort and everyday wear. It features a flat visor, cotton sweatband, and bold embroidered American‑inspired patch on the front panel, giving you a hat that holds up from ranch chores to rodeo crowds. Flip‑up buckram and a 5 mm rope add signature western character to this timeless design.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1930\" data-end=\"2198\"\u003e\u003cstrong data-start=\"1930\" data-end=\"1947\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1947\" data-end=\"1950\"\u003eThe America Hat comes with an adjustable snapback closure and is labeled one size fits most (OSFM), fitting head sizes approximately 7 – 7 3\/4 with a secure, comfortable feel no matter where the day leads you.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2200\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2200\" data-end=\"2223\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2223\" data-end=\"2226\"\u003eWear it for rodeo weekends, Fourth of July gatherings, ranch work, tailgates, or everyday errands — it pairs naturally with denim, boots, and classic western tees or flannels. Wherever you’re headed, it carries that all‑American, all‑western vibe with confidence.\u003c\/p\u003e\n\u003cp data-start=\"2493\" data-end=\"2623\"\u003e\u003cstrong data-start=\"2493\" data-end=\"2515\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2515\" data-end=\"2518\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured shape looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617324974149,"sku":"LFB0590","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-AMERICA-side.png?v=1617304563"},{"product_id":"bully","title":"Bully","description":"\u003cp data-start=\"1119\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1119\" data-end=\"1148\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1148\" data-end=\"1151\"\u003eThe Bully Hat stands for stepping up and standing tall — whether you’re in the arena, on the ranch, or out under open skies. Inspired by the fearless attitude it takes to face hard days head‑on, this cap reflects the champion mindset Lane Frost Brand celebrates in every piece.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1922\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1488\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003eThis hat features a structured crown and classic curved bill built with quality materials to hold its shape through everyday wear. The standout embroidered bull‑head graphic — complete with an LF ear and Lane’s signature on the side — gives it bold western character that turns heads without being loud. Durable stitching and breathable panels help balance rugged style with dependable comfort.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1924\" data-end=\"2217\"\u003e\u003cstrong data-start=\"1924\" data-end=\"1941\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1941\" data-end=\"1944\"\u003eDesigned with an adjustable snapback closure, the Bully Hat fits most head sizes comfortably and lets you dial in the perfect feel. The curved visor helps shield your eyes from sun and dust during long days on the trail or at the arena.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2219\" data-end=\"2527\"\u003e\u003cstrong data-start=\"2219\" data-end=\"2242\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2242\" data-end=\"2245\"\u003ePerfect for ranch chores, rodeo weekends, trail rides, or casual days around town, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wear it anywhere you want authentic western character and confident style.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2529\" data-end=\"2653\"\u003e\u003cstrong data-start=\"2529\" data-end=\"2551\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2551\" data-end=\"2554\"\u003eSpot clean with a damp cloth and air dry to preserve the embroidered design and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37545392439482,"sku":"LFB0417","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-BULLY-side.png?v=1654790972"},{"product_id":"desperado","title":"Desperado","description":"\u003cp data-start=\"1181\" data-end=\"1518\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1210\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1210\" data-end=\"1213\"\u003eThe Desperado Hat is made for those who tackle life head‑on — when living gets tough, you take that bull by the horns. The Lane Frost Brand celebrates grit, champion spirit, and bold western style, and this hat carries that legacy with you wherever the trail leads. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1520\" data-end=\"1983\"\u003e\u003cstrong data-start=\"1520\" data-end=\"1541\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1541\" data-end=\"1544\"\u003eBuilt with a curved bill and classic snapback silhouette, the Desperado Hat features a standout embroidered bull head with the Lane Frost signature on the side. The khaki and brown colorway gives it rugged western character that pairs naturally with denim and boots. Quality stitching and dependable materials hold up through everyday wear, whether you’re headed to the ranch, rodeo, or around town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1985\" data-end=\"2233\"\u003e\u003cstrong data-start=\"1985\" data-end=\"2002\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"2002\" data-end=\"2005\"\u003eThis hat comes in one size with an adjustable snapback closure, so you get a secure, comfortable fit for most head sizes without fuss. The structured crown keeps its shape ride after ride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2235\" data-end=\"2537\"\u003e\u003cstrong data-start=\"2235\" data-end=\"2258\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2258\" data-end=\"2261\"\u003ePerfect for ranch days, rodeo weekends, trail rides, or casual outings, the Desperado Hat pairs with your favorite western tees, flannels, and boots. Work it into your everyday rotation for a rugged look that speaks to western heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2539\" data-end=\"2661\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2561\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2561\" data-end=\"2564\"\u003eSpot clean with a damp cloth and air dry to preserve the embroidered design and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37545392472250,"sku":"LFB0418","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-DESPERADO-side.png?v=1644528267"},{"product_id":"captain","title":"Captain","description":"\u003cp data-start=\"1042\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1071\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1071\" data-end=\"1074\"\u003eThe Captain Hat is all about command and confidence — a cap for those who lead their own story and chart their own course. Inspired by the champion spirit Lane Frost Brand stands behind, it brings bold western attitude to everyday wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1696\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1371\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eThis hat features a curved bill and classic embroidered patch that echoes western heritage with a leadership twist. Built with quality stitching and rugged materials, it’s made to hold its shape whether you’re heading to a ranch morning chore or out with friends on a sunny afternoon. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1698\" data-end=\"1975\"\u003e\u003cstrong data-start=\"1698\" data-end=\"1715\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1715\" data-end=\"1718\"\u003eDesigned with an adjustable snapback closure, the Captain Hat fits most head sizes comfortably, so you can get that secure feel without fuss. The structured crown keeps its silhouette crisp and authentic with each wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1977\" data-end=\"2264\"\u003e\u003cstrong data-start=\"1977\" data-end=\"2000\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2000\" data-end=\"2003\"\u003ePerfect for ranch work, rodeo events, weekends on the trail, or everyday casual wear. Pair it with denim, boots, and your favorite western tees or flannels for a timeless western look that reflects confidence and character. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2266\" data-end=\"2401\"\u003e\u003cstrong data-start=\"2266\" data-end=\"2288\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2288\" data-end=\"2291\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered details and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37587334824122,"sku":"LFB3602","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/captain1.png?v=1729799531"},{"product_id":"bullrider-hat","title":"Bullrider","description":"\u003cp data-start=\"1144\" data-end=\"1488\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1173\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1173\" data-end=\"1176\"\u003eThe Bullrider Hat nods to the roots of classic rodeo culture — where grit, courage, and belief in yourself are what define a champion. Lane Frost Brand celebrates those values with every hat, and this Bullrider design honors that fearless spirit with timeless western flair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1490\" data-end=\"1927\"\u003e\u003cstrong data-start=\"1490\" data-end=\"1511\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eBuilt with a structured crown and curved bill, the Bullrider Hat features a standout embroidered patch in bold red and white contrasted tones that bring classic rodeo vibes to life. Breathable mesh panels keep air flowing when the sun’s high, and quality stitching and materials ensure the hat holds its shape through everyday wear and long days on the trail or at the arena. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1929\" data-end=\"2237\"\u003e\u003cstrong data-start=\"1929\" data-end=\"1946\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1946\" data-end=\"1949\"\u003eThis hat comes in one size with an adjustable snapback closure so you can dial in a secure, comfortable fit that stays put from ranch chores to evening hangs. The curved visor helps shade your eyes from sun and dust, making it ready for work or play. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2239\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2239\" data-end=\"2262\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2262\" data-end=\"2265\"\u003ePerfect for ranch work, rodeo weekends, road trips, fire pit nights, or everyday wear, the Bullrider Hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wear it wherever you want a hat that carries classic western energy and heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2570\" data-end=\"2706\"\u003e\u003cstrong data-start=\"2570\" data-end=\"2592\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2592\" data-end=\"2595\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered patch and structured panels looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37587335905466,"sku":"LFB3604","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-14.png?v=1620857054"},{"product_id":"lone-star","title":"Lone Star","description":"\u003cp data-start=\"1153\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1182\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1182\" data-end=\"1185\"\u003eThe Lone Star Hat celebrates the “go‑it‑alone” spirit embodied by Texas and the western way of life — the kind of confidence that bull riders, ranch hands, and real cowboys carry with them wherever they go. Just like the Lone Star flag symbolizes independence and grit, this hat stands for rugged determination.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1535\" data-end=\"1944\"\u003e\u003cstrong data-start=\"1535\" data-end=\"1556\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1556\" data-end=\"1559\"\u003eThis western curved bill hat features quality embroidered detail across the front that nods to classic cowboy heritage. Built with durable stitching and materials meant to hold up through everyday wear, it brings rugged style and real western character to your wardrobe. The structured crown keeps its shape from sunup ranch chores to rodeo nights.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1946\" data-end=\"2250\"\u003e\u003cstrong data-start=\"1946\" data-end=\"1963\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1963\" data-end=\"1966\"\u003eEquipped with an adjustable snapback closure, the Lone Star Hat fits most head sizes comfortably without being too tight or loose. The curved visor helps shield your eyes from sun and dust — practical for outdoor work and weekend adventures alike.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2252\" data-end=\"2571\"\u003e\u003cstrong data-start=\"2252\" data-end=\"2275\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2275\" data-end=\"2278\"\u003ePerfect for ranch work, rodeo weekends, or casual days around town, this hat pairs naturally with denim, boots, and western tees or flannels. Whether you’re headed out to the plains or just out the door, it carries the western spirit with quiet confidence.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2573\" data-end=\"2706\"\u003e\u003cstrong data-start=\"2573\" data-end=\"2595\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2595\" data-end=\"2598\"\u003eSpot clean with a damp cloth and allow to air dry to preserve the embroidered design and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37587369722042,"sku":"LFB3600","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-20.png?v=1620856847"},{"product_id":"bronc","title":"Bronc","description":"\u003cp data-start=\"1017\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1017\" data-end=\"1046\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eThe Bronc Hat captures the untamed spirit of the rodeo — a tribute to the wild energy and strength found in every bronc ride. Designed by Lane Frost Brand for those who thrive on grit and relentless momentum, this hat reflects the heart of western life and champion mindset. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1365\" data-end=\"1758\"\u003e\u003cstrong data-start=\"1365\" data-end=\"1386\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1386\" data-end=\"1389\"\u003eBuilt with a classic curved bill and structured crown, the Bronc Hat brings rugged style and reliable performance to every outfit. The front’s bold embroidered design stands out with western character, while quality stitching and durable fabric give you a hat that holds its shape through sunup ranch work or weekend trail rides. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"2039\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1777\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1777\" data-end=\"1780\"\u003eThis hat comes with an adjustable snapback closure so you can dial in a custom fit that keeps the cap comfortable throughout the day — whether you’re working the ranch, watching bulls at the rodeo, or heading into town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2041\" data-end=\"2381\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2064\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2064\" data-end=\"2067\"\u003ePerfect for ranch chores, rodeo weekends, trail rides, or casual everyday wear, the Bronc Hat pairs naturally with denim, boots, and your favorite western tees or flannels. It’s the kind of cap you reach for when you want authentic western character with dependable comfort. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2383\" data-end=\"2515\"\u003e\u003cstrong data-start=\"2383\" data-end=\"2405\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2405\" data-end=\"2408\"\u003eSpot clean with a damp cloth and air dry to keep the embroidered design and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39446050275514,"sku":"LFB1004","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-4_0479e81b-37e5-472f-8d70-abee00fe583e.png?v=1644528437"},{"product_id":"shooter","title":"Shooter","description":"\u003cp data-start=\"1029\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1058\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1058\" data-end=\"1061\"\u003eThe Shooter Hat celebrates a life lived with courage and purpose — a nod to one who always went all in and “shot” his shot, even when the odds were tall. It reflects the grit and champion attitude the Lane Frost Brand honors every day. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1359\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1359\" data-end=\"1362\"\u003eThis cap features a curved bill and sturdy structured crown with bold embroidered detail that stands up to daily wear. Built with quality stitching and durable materials, the Shooter Hat holds its shape through sunny days on the ranch, rodeo weekends, or casual everyday wear. Breathable panels and a timeless silhouette make it comfortable and memorable. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1776\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1776\" data-end=\"1779\"\u003eDesigned with an adjustable snapback closure, the Shooter Hat fits most head sizes comfortably and lets you customize how snug it feels. The curved visor helps shade your eyes from sun and dust while you’re out riding or out on the town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2081\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2081\" data-end=\"2084\"\u003ePerfect for ranch work, rodeo events, trail rides, or everyday outings, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wherever you’re headed, it brings classic western character with dependable comfort. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2370\" data-end=\"2497\"\u003e\u003cstrong data-start=\"2370\" data-end=\"2392\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2392\" data-end=\"2395\"\u003eSpot clean with a damp cloth and let air dry to preserve the embroidered details and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39866725695674,"sku":"LFB0093","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Shooter1.png?v=1718378017"},{"product_id":"outlaw","title":"Outlaw","description":"\u003cp data-start=\"1103\" data-end=\"1432\"\u003e\u003cstrong data-start=\"1103\" data-end=\"1132\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1132\" data-end=\"1135\"\u003eThe Outlaw Hat captures the spirit of those who carve their own path and refuse to be fenced in — rugged, bold, and proudly unapologetic. It reflects the western way of living with grit, independence, and a champion mindset that Lane Frost Brand stands behind.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1434\" data-end=\"1815\"\u003e\u003cstrong data-start=\"1434\" data-end=\"1455\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1455\" data-end=\"1458\"\u003eThis hat features a classic curved bill and strong embroidered design that balances grit with style. Built with quality stitching and rugged materials, it’s made to hold its shape through ranch chores, trail rides, and rodeo weekends alike. Breathable panels and durable construction make it dependable for everyday use.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1817\" data-end=\"2112\"\u003e\u003cstrong data-start=\"1817\" data-end=\"1834\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1834\" data-end=\"1837\"\u003eDesigned with an adjustable snapback closure, the Outlaw Hat fits most head sizes comfortably and lets you dial in the fit you want. The structured crown and curved visor help protect your eyes from sun and dust during long days outdoors.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2114\" data-end=\"2433\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2137\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2137\" data-end=\"2140\"\u003ePerfect for ranch work, casual days in town, or weekends at the arena, this hat pairs naturally with denim, boots, and your favorite western tee or flannel. It’s the kind of cap you reach for when you want authentic western character with everyday comfort.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2435\" data-end=\"2546\"\u003e\u003cstrong data-start=\"2435\" data-end=\"2457\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2457\" data-end=\"2460\"\u003eSpot clean with a damp cloth and let air dry to preserve the embroidery and structure.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39938396946618,"sku":"LFB3630","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/outlaw1.png?v=1701810440"},{"product_id":"diamondback","title":"Diamondback","description":"\u003cp data-start=\"1154\" data-end=\"1429\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1183\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1183\" data-end=\"1186\"\u003eThe Diamondback Hat draws inspiration from Lane Frost’s bold style and fierce competitive drive, honoring the legacy of a western icon with design cues that speak to strength, grit, and lasting character.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1431\" data-end=\"1823\"\u003e\u003cstrong data-start=\"1431\" data-end=\"1452\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1452\" data-end=\"1455\"\u003eBuilt with a curved bill and quality stitched panels, this hat features bold embroidery that reflects a western attitude without being overstated. Its structured crown holds its shape through long days under open skies, and durable materials make it a reliable choice for everyday wear on the ranch, at the rodeo, or around town.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1825\" data-end=\"2112\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1842\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1842\" data-end=\"1845\"\u003eDesigned with an adjustable snapback closure, the Diamondback Hat fits most head sizes comfortably while giving you control over how snug you want it. The curved visor helps shade your eyes from sun and dust during work or play.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2114\" data-end=\"2386\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2137\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2137\" data-end=\"2140\"\u003ePerfect for everyday western wear, ranch chores, trail rides, rodeo weekends, or casual outings. Pair it with denim, boots, and your favorite tees or flannels for a look that’s rugged but ready for anything.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2388\" data-end=\"2531\"\u003e\u003cstrong data-start=\"2388\" data-end=\"2410\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2410\" data-end=\"2413\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered design and structured shape looking their best.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39938489123002,"sku":"LFB3660","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-August-1.png?v=1644528580"},{"product_id":"overdrive","title":"Overdrive","description":"\u003cp data-start=\"1044\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1044\" data-end=\"1073\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1073\" data-end=\"1076\"\u003eThe Overdrive Hat captures the spirit of movement and momentum — the energy Lane Frost brought to every arena. It’s a hat built for cowboys and western enthusiasts who embrace life full throttle, honoring the grit, speed, and determination of a true champion.\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1694\"\u003e\u003cstrong data-start=\"1339\" data-end=\"1360\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1360\" data-end=\"1363\"\u003eThis hat features a curved bill, structured crown, and bold embroidered Overdrive patch on the front. Quality stitching and durable materials ensure it keeps its shape through long days on the ranch, weekend rodeos, or casual outings. Breathable mesh or fabric panels add comfort under the sun, making it ready for any adventure.\u003c\/p\u003e\n\u003cp data-start=\"1696\" data-end=\"1913\"\u003e\u003cstrong data-start=\"1696\" data-end=\"1713\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1713\" data-end=\"1716\"\u003eThe Overdrive Hat includes an adjustable snapback closure for a secure fit. The mid-profile crown and curved visor provide sun protection and maintain shape while being comfortable for long wear.\u003c\/p\u003e\n\u003cp data-start=\"1915\" data-end=\"2159\"\u003e\u003cstrong data-start=\"1915\" data-end=\"1938\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1938\" data-end=\"1941\"\u003ePerfect for ranch work, trail rides, rodeo weekends, or everyday casual wear. Pair it with jeans, boots, and your favorite western tee or flannel for an authentic look that carries the western spirit wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"2161\" data-end=\"2282\"\u003e\u003cstrong data-start=\"2161\" data-end=\"2183\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2183\" data-end=\"2186\"\u003eSpot clean with a damp cloth and air dry to maintain shape and preserve the embroidered patch.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":40149623111866,"sku":"LFB1800","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts--71_1.png?v=1628516414"},{"product_id":"silver-dollar-tee","title":"Silver Dollar Tee","description":"\u003cp data-start=\"1071\" data-end=\"1444\"\u003e\u003cstrong data-start=\"1071\" data-end=\"1100\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1100\" data-end=\"1103\"\u003eThe Silver Dollar Tee nods to a piece of western tradition: the beloved silver dollar. Just like the stories passed down around the campfire, silver dollars have been collected, admired, and kept as keepsakes for generations — and now that heritage lives on in this iconic shirt from Lane Frost Brand. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1446\" data-end=\"1923\"\u003e\u003cstrong data-start=\"1446\" data-end=\"1467\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1467\" data-end=\"1470\"\u003eMade from a soft, breathable cotton blend, the Silver Dollar Tee feels comfortable all day while standing up to real‑world wear. Its graphic pays tribute to the classic silver dollar — a symbol of history, adventure, and western roots — without over‑complicating the design. The classic crew neck and short sleeve build make it easy to pair with denim, boots, and your favorite hat for an authentic everyday look. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1925\" data-end=\"2245\"\u003e\u003cstrong data-start=\"1925\" data-end=\"1942\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1942\" data-end=\"1945\"\u003eThis is a unisex tee available in a full range of sizes (Small through 3XL on the product page), offering a relaxed, true‑to‑size fit that works for both men and women. Lightweight and versatile, it layers well under jackets or flannels when the weather cools. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2247\" data-end=\"2599\"\u003e\u003cstrong data-start=\"2247\" data-end=\"2270\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2270\" data-end=\"2273\"\u003eWhether you’re headed out for ranch chores, a weekend rodeo, a casual night with friends, or just everyday wear, the Silver Dollar Tee brings western character to any outfit. Pair it with worn‑in jeans, leather boots, and a snapback for a look that feels right at home under open skies. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2601\" data-end=\"2788\"\u003e\u003cstrong data-start=\"2601\" data-end=\"2623\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2623\" data-end=\"2626\"\u003eMachine wash cold with like colors, tumble dry low or hang dry to keep the fabric soft and maintain the graphic’s clarity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"2XLarge","offer_id":40257891238074,"sku":"LFBSLVRDRT2XL","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3XLarge","offer_id":40257891270842,"sku":"LFBSLVRDRT3XL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":40257891303610,"sku":"LFBSLVRDRTL","price":32.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":40257891336378,"sku":"LFBSLVRDRTM","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":40257891369146,"sku":"LFBSLVRDRTS","price":32.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":40257891434682,"sku":"LFBSLVRDRTXL","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/image001.png?v=1635867178"},{"product_id":"cowboy-up-tee","title":"Cowboy Up Tee","description":"\u003cp data-start=\"1060\" data-end=\"1391\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1089\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1089\" data-end=\"1092\"\u003eThe Cowboy Up Tee captures the essence of western determination — rising to challenges, taking your shot, and embracing the grit of everyday life. Inspired by Lane Frost’s champion spirit, this tee is a nod to cowboys, rodeo fans, and anyone who lives the western lifestyle with courage and heart.\u003c\/p\u003e\n\u003cp data-start=\"1393\" data-end=\"1695\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1414\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1414\" data-end=\"1417\"\u003eMade from a soft, breathable cotton blend, the Cowboy Up Tee is comfortable for all‑day wear while remaining durable through rugged use. The bold “Cowboy Up” graphic across the chest makes a statement, while a classic crew neck and short sleeves ensure timeless fit and style.\u003c\/p\u003e\n\u003cp data-start=\"1697\" data-end=\"1925\"\u003e\u003cstrong data-start=\"1697\" data-end=\"1714\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1714\" data-end=\"1717\"\u003eAvailable in unisex sizes from Small to 3XL, the tee offers a relaxed, true‑to‑size fit suitable for both men and women. Its soft fabric layers easily under jackets or hoodies for added warmth without bulk.\u003c\/p\u003e\n\u003cp data-start=\"1927\" data-end=\"2190\"\u003e\u003cstrong data-start=\"1927\" data-end=\"1950\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1950\" data-end=\"1953\"\u003ePerfect for ranch work, rodeo events, casual weekends, or everyday wear, the Cowboy Up Tee pairs naturally with jeans, boots, and your favorite hat. Wear it for work or play — anywhere you need a reminder to ride strong and keep going.\u003c\/p\u003e\n\u003cp data-start=\"2192\" data-end=\"2313\"\u003e\u003cstrong data-start=\"2192\" data-end=\"2214\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2214\" data-end=\"2217\"\u003eMachine wash cold with like colors, tumble dry low to maintain softness and graphic integrity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"2XLarge","offer_id":40322776694970,"sku":"LFBCBUT2XL","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3XLarge","offer_id":40322776727738,"sku":"LFBCBUT3XL","price":32.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":40322776760506,"sku":"LFBCBUTL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40322776793274,"sku":"LFBCBUTM","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":40322776826042,"sku":"LFBCBUTS","price":32.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":40322776858810,"sku":"LFBCBUTXL","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/CowboyUp.png?v=1633711428"},{"product_id":"neon-patriot-tee","title":"Neon Patriot Tee","description":"\u003cp data-start=\"1147\" data-end=\"1448\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1176\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1176\" data-end=\"1179\"\u003eThe Neon Patriot Tee shines with bold energy and unmistakable American pride. Inspired by the western way of life — where grit, freedom, and confidence meet — this shirt reflects the enduring spirit of champions and cowboys alike.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1450\" data-end=\"1849\"\u003e\u003cstrong data-start=\"1450\" data-end=\"1471\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1471\" data-end=\"1474\"\u003eMade from a soft, durable cotton‑polyester blend, the Neon Patriot Tee feels comfortable all day long while holding up through wear and wash after wash. Its striking neon‑inspired graphic brings a modern edge to a timeless symbol of freedom, and the classic crew neck and short sleeves make it easy to wear with jeans, boots, and a hat.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1851\" data-end=\"2145\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1868\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1868\" data-end=\"1871\"\u003eThis unisex tee is designed to fit both men and women comfortably. Available in a range of sizes from Small through 3XL (check size availability on the product page), it offers a relaxed, true‑to‑size feel that works for everyday wear.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2147\" data-end=\"2458\"\u003e\u003cstrong data-start=\"2147\" data-end=\"2170\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2170\" data-end=\"2173\"\u003ePerfect for rodeo weekends, ranch days, Fourth of July BBQs, or everyday casual wear, the Neon Patriot Tee pairs naturally with denim, boots, and your favorite jacket for a look that never feels out of place. Wear it wherever the trail takes you.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2460\" data-end=\"2626\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2482\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2482\" data-end=\"2485\"\u003eMachine wash cold with like colors and tumble dry low to keep the fabric soft and the graphic vibrant.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"2XLarge","offer_id":40322828042426,"sku":"LFBNPT2XL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"3XLarge","offer_id":40322828075194,"sku":"LFBNPT3XL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":40322828107962,"sku":"LFBNPTL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40322828140730,"sku":"LFBNPTM","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":40322828173498,"sku":"LFBNPTS","price":32.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":40322828206266,"sku":"LFBNPTXL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"4XLarge","offer_id":42537299280058,"sku":"LFBNPT4XL","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/image002.png?v=1635867118"},{"product_id":"rambler","title":"Rambler","description":"\u003cp data-start=\"1047\" data-end=\"1459\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1076\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1076\" data-end=\"1079\"\u003eThe Rambler Hat draws straight from the early rodeo roots of a champion. Back when Lane Frost was winning young bull riding titles and making memories, the term “Rambler” came to mean someone who competes hard and enjoys every minute of the ride. This hat celebrates that spirited mindset — work hard, have fun, and wear your grit with pride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1461\" data-end=\"1863\"\u003e\u003cstrong data-start=\"1461\" data-end=\"1482\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1482\" data-end=\"1485\"\u003eBuilt with a classic curved bill and an embroidered Rambler patch on the front, this cap brings bold western style to everyday wear. The structured crown holds its shape through sunup chores, weekend trail rides, or casual days around town. Breathable panels and quality stitching ensure durability that stands up to life outside the arena. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1865\" data-end=\"2125\"\u003e\u003cstrong data-start=\"1865\" data-end=\"1882\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1882\" data-end=\"1885\"\u003eDesigned to fit most with an adjustable snapback closure, the Rambler Hat gives you a secure, customizable feel without fuss. The curved bill helps shield your eyes and adds a timeless silhouette that pairs naturally with denim and boots.\u003c\/p\u003e\n\u003cp data-start=\"2127\" data-end=\"2407\"\u003e\u003cstrong data-start=\"2127\" data-end=\"2150\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2150\" data-end=\"2153\"\u003ePerfect for ranch days, rodeo weekends, or casual wear, this cap layers well with your favorite tees, flannels, or hoodies. Whether you’re headed out to the barn or hanging with friends under wide western skies, it carries the champion spirit with you.\u003c\/p\u003e\n\u003cp data-start=\"2409\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2409\" data-end=\"2431\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2431\" data-end=\"2434\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered patch and structured brim looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":40652776833210,"sku":"LFB3010","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-Hats-PDP-NewWrangler-side.png?v=1644605672"},{"product_id":"aztec-ii-flat","title":"Aztec II Flat","description":"\u003cp data-start=\"1045\" data-end=\"1377\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1074\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1074\" data-end=\"1077\"\u003eThe Aztec II Flat Hat honors the rich visual traditions of Native American weavings, bringing a vivid southwest‑inspired pattern to a modern western cap. It’s part of Lane Frost Brand’s collection that celebrates heritage and champion spirit with every stitch. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1379\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1379\" data-end=\"1400\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eThis hat features a flat bill and eye‑catching Aztec pattern on the front panel, paired with mesh back panels for breathability and all‑day comfort. Crafted with an adjustable snapback closure, it fits most head sizes and holds its shape through hours in the sun or under the arena lights. Durable embroidery and quality fabric give it the rugged feel you want out on the trail or out with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1843\" data-end=\"2157\"\u003e\u003cstrong data-start=\"1843\" data-end=\"1860\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1860\" data-end=\"1863\"\u003eThe adjustable snapback means one size fits most, so you get a secure, comfortable fit whether you’re working ranch chores, heading to a weekend rodeo, or just out and about. The flat bill gives it a contemporary edge while staying true to western roots. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2159\" data-end=\"2433\"\u003e\u003cstrong data-start=\"2159\" data-end=\"2182\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2182\" data-end=\"2185\"\u003eWear the Aztec II Flat Hat on everyday adventures, ranch work, trail rides, or casual outings. It pairs naturally with denim, boots, and tees or flannels — making it a versatile piece in any western wardrobe. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2435\" data-end=\"2565\"\u003e\u003cstrong data-start=\"2435\" data-end=\"2457\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2457\" data-end=\"2460\"\u003eSpot clean with a damp cloth and let air dry to keep the patterned front and mesh panels looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42171793899706,"sku":"LFB5000","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewLFHatPhotos-9.jpg?v=1675113716"},{"product_id":"icon","title":"Icon","description":"\u003cp data-start=\"991\" data-end=\"1273\"\u003e\u003cstrong data-start=\"991\" data-end=\"1020\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1020\" data-end=\"1023\"\u003eThe Icon Hat honors Lane Frost’s legendary status in the rodeo world — not just for his talent on the bull riding circuit, but for the heart, sportsmanship, and warmth he showed to fans and fellow riders alike. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1720\"\u003e\u003cstrong data-start=\"1275\" data-end=\"1296\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1296\" data-end=\"1299\"\u003eThis cap features a structured crown with a bold embroidered patch that nods to the enduring spirit of the American cowboy. Finished with a curved bill and adjustable snapback closure, it delivers a comfortable fit while holding its shape through long days under the sun or at the rodeo. Quality stitching and rugged fabric ensure it stands up to everyday wear with style and grit. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1722\" data-end=\"1977\"\u003e\u003cstrong data-start=\"1722\" data-end=\"1739\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1739\" data-end=\"1742\"\u003eDesigned as one size with a classic snapback closure, the Icon Hat fits most heads comfortably, giving you that secure feel whether you’re headed out for chores or crowding the rail at the arena. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1979\" data-end=\"2230\"\u003e\u003cstrong data-start=\"1979\" data-end=\"2002\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2002\" data-end=\"2005\"\u003ePerfect for ranch work, casual outings, or rodeo weekends, this hat pairs with denim, boots, and a favorite western tee for a look that feels right at home wherever the trail takes you. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2232\" data-end=\"2360\"\u003e\u003cstrong data-start=\"2232\" data-end=\"2254\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2254\" data-end=\"2257\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured fit looking sharp.\u003c\/p\u003e\n\u003cp data-start=\"2362\" data-end=\"2550\"\u003e\u003cstrong data-start=\"2362\" data-end=\"2381\"\u003eShipping Notes:\u003c\/strong\u003e\u003cbr data-start=\"2381\" data-end=\"2384\"\u003eShips within up to 5 business days from Atoka, Oklahoma via USPS with tracking included — check your email for delivery updates.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42231999201466,"sku":"LFBICNH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Icon-Main.jpg?v=1676581653"},{"product_id":"gunslinger","title":"Gunslinger Hat","description":"\u003cp data-start=\"1118\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1147\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1147\" data-end=\"1150\"\u003eThe Gunslinger Hat represents the rugged heart of the West and the fearless spirit Lane Frost Brand honors. Inspired by the legacy of a cowboy who never backed down, this hat lives up to its name with attitude and resilience built right into the design. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1857\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1464\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1464\" data-end=\"1467\"\u003eCrafted with a structured crown and durable fabric, the Gunslinger Hat is built for everyday wear. It features a standout embroidered “Gunslinger” patch on the front, a classic curved bill, and an adjustable snapback closure that ensures a secure fit for most head sizes. Breathable mesh panels keep air moving when the sun’s high and the trail’s long. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1859\" data-end=\"2117\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1876\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1876\" data-end=\"1879\"\u003eThis hat comes in one size that adjusts easily with the snapback closure, so it fits most heads comfortably without being too tight or too loose. The structured design keeps its shape ride after ride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2119\" data-end=\"2457\"\u003e\u003cstrong data-start=\"2119\" data-end=\"2142\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2142\" data-end=\"2145\"\u003ePerfect for ranch work, rodeo weekends, and casual days under the wide open sky, the Gunslinger pairs naturally with denim, boots, and a favorite western tee or jacket. Whether you’re headed out for chores or headed into town, it’s got the western soul to match your stride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2459\" data-end=\"2593\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2481\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2481\" data-end=\"2484\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered patch and structured brim looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42277323604154,"sku":"LFBGSLH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Gunslinger-Main.jpg?v=1678130768"},{"product_id":"rancher","title":"Rancher Hat","description":"\u003cdiv class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"1141\" data-start=\"868\"\u003e\u003cstrong data-end=\"896\" data-start=\"868\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-end=\"899\" data-start=\"896\"\u003eThe Rancher Hat celebrates the hardworking spirit at the heart of the western lifestyle. Inspired by cowboys and ranch hands who rise with the sun and tackle long days on the range, it represents grit, resilience, and a legacy of honest work.\u003c\/p\u003e\n\u003cp data-end=\"1658\" data-start=\"1143\"\u003e\u003cstrong data-end=\"1163\" data-start=\"1143\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-end=\"1166\" data-start=\"1163\"\u003eMade from durable cotton twill, the Rancher Hat features a structured crown and firm visor that holds its shape through ranch work and long days outdoors. The front panel displays a distinctive embroidered Rancher design that adds timeless western character without overpowering your look. Breathable fabric keeps you comfortable whether you’re tending cattle, heading to a rodeo, or out for a casual day in town. An adjustable snapback closure lets you dial in a secure fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-end=\"1834\" data-start=\"1660\"\u003e\u003cstrong data-end=\"1676\" data-start=\"1660\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-end=\"1679\" data-start=\"1676\"\u003eDesigned as one size fits most with an adjustable snapback closure, the Rancher Hat offers a stable and comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-end=\"2068\" data-start=\"1836\"\u003e\u003cstrong data-end=\"1858\" data-start=\"1836\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-end=\"1861\" data-start=\"1858\"\u003ePerfect for ranch work, rodeo weekends, trail rides, or casual western outings. Pair it with jeans, boots, and a western tee for an authentic cowboy‑ready look that’s built to handle whatever the day brings.\u003c\/p\u003e\n\u003cp data-end=\"2168\" data-start=\"2070\"\u003e\u003cstrong data-end=\"2091\" data-start=\"2070\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-end=\"2094\" data-start=\"2091\"\u003eSpot clean only to preserve the hat’s structure and embroidered detailing.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42577146380474,"sku":"LFBRCHRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/8.01-1080x1080-Boomn-CMJ-177169.png?v=1692974072"},{"product_id":"champ","title":"Champ","description":"\u003cp data-start=\"894\" data-end=\"1197\"\u003e\u003cstrong data-start=\"894\" data-end=\"922\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"922\" data-end=\"925\"\u003eThe Champ Hat embodies the competitive spirit and quiet confidence of the western lifestyle. Inspired by cowboys, rodeo riders, and ranch hands who commit to the work and rise to the challenge, it celebrates the mindset of those who push through obstacles and keep riding.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1199\" data-end=\"1219\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eCrafted from rugged cotton twill, the Champ Hat features a structured crown and firm visor that holds its shape through long days under sun and wind. The front panel showcases a bold embroidered “Champ” design that delivers classic western character without overpowering the look. Breathable fabric keeps you comfortable during ranch work, rodeo weekends, or casual outings, and the adjustable snapback closure allows you to dial in a secure, all‑day fit.\u003c\/p\u003e\n\u003cp data-start=\"1679\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1679\" data-end=\"1695\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1695\" data-end=\"1698\"\u003eDesigned as \u003cstrong data-start=\"1710\" data-end=\"1732\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Champ Hat provides a comfortable and stable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1858\" data-end=\"2100\"\u003e\u003cstrong data-start=\"1858\" data-end=\"1880\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1880\" data-end=\"1883\"\u003ePerfect for ranch work, rodeo weekends, trail rides, or everyday casual wear. Pair the Champ Hat with jeans, boots, and your favorite western tee for an authentic cowboy‑ready look that reflects grit and perseverance.\u003c\/p\u003e\n\u003cp data-start=\"2102\" data-end=\"2198\"\u003e\u003cstrong data-start=\"2102\" data-end=\"2123\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2123\" data-end=\"2126\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42606711931066,"sku":"LFBCHAMPH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/5.01-1080x1080-Boomn-CMJ-177169.png?v=1705089850"},{"product_id":"ranch-hand","title":"Ranch Hand","description":"\u003cp data-start=\"910\" data-end=\"1215\"\u003e\u003cstrong data-start=\"910\" data-end=\"938\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"938\" data-end=\"941\"\u003eThe Ranch Hand Hat embodies the hardworking western spirit of those who rise early, hit the dirt, and stay late on the ranch. Inspired by generations of hands‑on cowboys and ranch crews, it stands for grit, resilience, and the everyday hustle that defines life on the range.\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1668\"\u003e\u003cstrong data-start=\"1217\" data-end=\"1237\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1237\" data-end=\"1240\"\u003eCrafted from durable cotton twill, the Ranch Hand Hat features a structured crown and firm visor that holds its shape through long days under the sun. The front panel displays a bold embroidered Ranch Hand design that reflects timeless western styling without overpowering the look. Breathable fabric ensures comfort in various weather conditions, and the adjustable snapback closure allows you to dial in a secure, all‑day fit.\u003c\/p\u003e\n\u003cp data-start=\"1670\" data-end=\"1854\"\u003e\u003cstrong data-start=\"1670\" data-end=\"1686\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1686\" data-end=\"1689\"\u003eDesigned as \u003cstrong data-start=\"1701\" data-end=\"1723\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Ranch Hand Hat delivers a comfortable and reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1856\" data-end=\"2080\"\u003e\u003cstrong data-start=\"1856\" data-end=\"1878\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1878\" data-end=\"1881\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or everyday wear. Pair the Ranch Hand Hat with jeans, boots, and a western tee for an authentic cowboy‑ready look that works as hard as you do.\u003c\/p\u003e\n\u003cp data-start=\"2082\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2082\" data-end=\"2103\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2103\" data-end=\"2106\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42606721138874,"sku":"LFBRCHHH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/1.01-1080x1080-Boomn-BH-177170.png?v=1694180669"},{"product_id":"rodeo-1","title":"Rodeo","description":"\u003cp data-start=\"886\" data-end=\"1179\"\u003e\u003cstrong data-start=\"886\" data-end=\"914\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"914\" data-end=\"917\"\u003eThe Rodeo Hat captures the heartbeat of the arena and the spirit of the western lifestyle. Inspired by long days at the chutes, dusty stands, and the roar of the crowd, this hat embodies grit, tradition, and the relentless drive of cowboys who live for the ride.\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1655\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1201\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1201\" data-end=\"1204\"\u003eCrafted from durable cotton twill, the Rodeo Hat features a structured crown and firm visor designed to stay shaped through long days on the ranch or at the rodeo grounds. The front panel showcases a bold embroidered Rodeo design that speaks to authentic western heritage without overpowering its look. Breathable fabric keeps you cool and comfortable outdoors, and the adjustable snapback closure delivers a secure, customizable fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1657\" data-end=\"1804\"\u003e\u003cstrong data-start=\"1657\" data-end=\"1673\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eOne size fits most with an adjustable snapback closure, providing a reliable and comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1806\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1828\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1828\" data-end=\"1831\"\u003ePerfect for rodeo weekends, long ranch days, casual outings, or everyday wear. Pair it with jeans, boots, and a favorite western tee for an authentic cowboy‑ready look that honors western tradition.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2127\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2052\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2052\" data-end=\"2055\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42635514380474,"sku":"LFBRODH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/9.01-1080x1080-Boomn-CMJ-177080.png?v=1695395429"},{"product_id":"matador","title":"Matador","description":"\u003cp data-start=\"892\" data-end=\"1168\"\u003e\u003cstrong data-start=\"892\" data-end=\"920\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eThe Matador Hat embodies the fearless attitude and timeless grit of the western lifestyle. Inspired by cowboys and riders who enter every challenge with focus and determination, this hat reflects the rugged spirit that defines life on the range.\u003c\/p\u003e\n\u003cp data-start=\"1170\" data-end=\"1669\"\u003e\u003cstrong data-start=\"1170\" data-end=\"1190\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1190\" data-end=\"1193\"\u003eCrafted from durable cotton twill, the Matador Hat features a structured crown and firm visor that maintains its shape through long days of ranch work, rodeo weekends, and everyday adventures. The front panel showcases a bold embroidered Matador design that delivers classic western character with understated confidence. Breathable fabric keeps you comfortable outdoors, and an adjustable snapback closure lets you dial in a secure fit that stays put from sunrise to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1671\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1687\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eDesigned as \u003cstrong data-start=\"1702\" data-end=\"1724\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Matador Hat provides a reliable, comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1848\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1848\" data-end=\"1870\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1870\" data-end=\"1873\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or daily wear. Pair it with jeans, boots, and a western tee for an authentic cowboy‑ready look that carries grit and tradition.\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2153\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2079\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2079\" data-end=\"2082\"\u003eSpot clean only to preserve the hat’s structure and embroidered detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42646373826746,"sku":"LFBMATH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-SeptemberNewHats-SA-9.jpg?v=1705089812"},{"product_id":"flank","title":"Flank","description":"\u003cp data-start=\"903\" data-end=\"1238\"\u003e\u003cstrong data-start=\"903\" data-end=\"931\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"931\" data-end=\"934\"\u003eThe Flank Hat embodies the fearless, untamed spirit of the rodeo arena and western way of life. Inspired by cowboys and riders who push through challenges and blaze their own trail, this hat reflects rugged individuality and the legacy of legendary western heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1260\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1260\" data-end=\"1263\"\u003eBuilt with durable cotton twill and a structured crown, the Flank Hat stands up to long days outdoors while keeping its shape. The front panel showcases bold embroidered detailing that captures classic western style with contemporary attitude. Breathable fabric keeps you cool and comfortable whether you’re on the ranch, at the rodeo, or out on the trail, and the adjustable snapback closure lets you dial in a secure fit for all‑day wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1743\" data-end=\"1954\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1759\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1759\" data-end=\"1762\"\u003eDesigned as \u003cstrong data-start=\"1774\" data-end=\"1796\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Flank Hat provides a reliable, comfortable fit for a wide range of head sizes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1956\" data-end=\"2216\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1978\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1978\" data-end=\"1981\"\u003ePerfect for rodeo weekends, ranch work, casual outings, or everyday wear. Pair it with jeans, boots, and your favorite western tee for an authentic cowboy‑ready look that carries grit and heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2218\" data-end=\"2315\"\u003e\u003cstrong data-start=\"2218\" data-end=\"2239\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2239\" data-end=\"2242\"\u003eSpot clean only to preserve the hat’s structure and embroidered detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42646382870714,"sku":"LFBFLCKH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-SeptemberNewHats-SA-6.jpg?v=1695936688"},{"product_id":"deer","title":"Deer Hat","description":"\u003cp data-start=\"826\" data-end=\"1155\"\u003e\u003cstrong data-start=\"826\" data-end=\"854\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"854\" data-end=\"857\"\u003eThe Deer Hat embodies the rugged connection between the western lifestyle and the great outdoors. Inspired by early mornings in the woods, long days on the ranch, and evenings at the campfire, it pays homage to the land and the pursuit of adventure that draws cowboys and outdoor enthusiasts alike.\u003c\/p\u003e\n\u003cp data-start=\"1157\" data-end=\"1623\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1177\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eCrafted from durable cotton twill, the Deer Hat features a structured crown and firm visor designed to maintain shape through long days in the sun. The front panel showcases a bold embroidered deer graphic that reflects classic western and outdoor heritage. Breathable fabric keeps you comfortable whether you’re tending cattle or heading out for a hunt, and the adjustable snapback closure ensures a secure, customizable fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1625\" data-end=\"1790\"\u003e\u003cstrong data-start=\"1625\" data-end=\"1641\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1641\" data-end=\"1644\"\u003eDesigned as \u003cstrong data-start=\"1656\" data-end=\"1678\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure that delivers comfort and a reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"1993\"\u003e\u003cstrong data-start=\"1792\" data-end=\"1814\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1814\" data-end=\"1817\"\u003ePerfect for ranch work, hunting trips, rodeo weekends, or everyday casual wear. Pair the Deer Hat with denim, boots, and a western tee for a look rooted in rugged outdoor life.\u003c\/p\u003e\n\u003cp data-start=\"1995\" data-end=\"2091\"\u003e\u003cstrong data-start=\"1995\" data-end=\"2016\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2016\" data-end=\"2019\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42663890518202,"sku":"LFBDERH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Deer1.png?v=1700682396"},{"product_id":"apache-hat","title":"Apache","description":"\u003cp data-start=\"877\" data-end=\"1174\"\u003e\u003cstrong data-start=\"877\" data-end=\"905\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"905\" data-end=\"908\"\u003eThe Apache Hat embodies the rugged, independent spirit of the western lifestyle. Inspired by cowboys and ranchers who rise early, tackle long days, and carry themselves with quiet grit, this hat reflects tradition, perseverance, and the authentic cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"1176\" data-end=\"1628\"\u003e\u003cstrong data-start=\"1176\" data-end=\"1196\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eCrafted from durable cotton twill, the Apache Hat features a structured crown and firm visor that holds its shape through long days outdoors. The front panel displays a bold embroidered Apache design that adds timeless western character without overpowering your look. Breathable fabric keeps you comfortable during ranch work, rodeos, or casual outings, and the adjustable snapback closure ensures a secure fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1630\" data-end=\"1793\"\u003e\u003cstrong data-start=\"1630\" data-end=\"1646\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1646\" data-end=\"1649\"\u003eDesigned as \u003cstrong data-start=\"1661\" data-end=\"1683\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure that delivers comfort and reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1795\" data-end=\"2006\"\u003e\u003cstrong data-start=\"1795\" data-end=\"1817\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1817\" data-end=\"1820\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or everyday western wear. Pair the Apache Hat with jeans, boots, and your favorite western tee for an authentic cowboy‑ready look.\u003c\/p\u003e\n\u003cp data-start=\"2008\" data-end=\"2104\"\u003e\u003cstrong data-start=\"2008\" data-end=\"2029\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2029\" data-end=\"2032\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42692174315706,"sku":"LFBAPAH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Apache1.png?v=1700680612"},{"product_id":"roper","title":"Roper","description":"\u003cp data-start=\"875\" data-end=\"1207\"\u003e\u003cstrong data-start=\"875\" data-end=\"903\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eThe Roper Hat carries the precision and grit that define the western lifestyle and the spirit of rodeo competition. Inspired by cowboys who know that steady hands and hard work win the day, it reflects tradition, resilience, and the legacy of life on the range. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1209\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1209\" data-end=\"1229\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1229\" data-end=\"1232\"\u003eMade with rugged cotton twill, the Roper Hat features a structured crown and a firm visor that holds its shape through long days outdoors. The hat showcases a clean, classic western design that pairs practicality with bold style. Breathable fabric ensures comfort whether you’re tending cattle, heading to the rodeo, or out on the town, and the adjustable snapback closure offers a secure fit for all‑day wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1684\" data-end=\"1891\"\u003e\u003cstrong data-start=\"1684\" data-end=\"1700\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1700\" data-end=\"1703\"\u003eDesigned as \u003cstrong data-start=\"1715\" data-end=\"1737\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Roper Hat provides comfort and stability for a wide range of head sizes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1893\" data-end=\"2148\"\u003e\u003cstrong data-start=\"1893\" data-end=\"1915\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1915\" data-end=\"1918\"\u003ePerfect for ranch work, rodeo weekends, or everyday casual wear, the Roper Hat pairs well with denim, boots, and your favorite western tee for an authentic look that stands the test of time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2150\" data-end=\"2238\"\u003e\u003cstrong data-start=\"2150\" data-end=\"2171\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2171\" data-end=\"2174\"\u003eSpot clean only to maintain the hat’s structure and character.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42692176969914,"sku":"LFBROPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Roper_1080x1080_87036726-9ce1-49f0-a047-def49eb2eaa9.png?v=1731083352"},{"product_id":"tough","title":"Tough","description":"\u003cp data-start=\"951\" data-end=\"1293\"\u003e\u003cstrong data-start=\"951\" data-end=\"979\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"979\" data-end=\"982\"\u003eThe Tough Hat captures the grit and determination of the western lifestyle and rodeo culture. Designed for those who embrace hard work and face life’s challenges head‑on, it carries the spirit of resilience that defined legendary cowboy Lane Frost and the brand’s heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1295\" data-end=\"1813\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1315\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eBuilt with a lightweight foam front and classic trucker mesh back, the Tough Hat delivers breathable comfort and a rugged look that suits long days outdoors. A structured crown maintains its shape, while the firm visor shields from the sun. What sets it apart is the \u003cstrong data-start=\"1585\" data-end=\"1693\"\u003estriking black‑and‑white graphic of Lane Frost riding a fierce bull printed on the underside of the bill\u003c\/strong\u003e — a subtle but meaningful detail that honors championship spirit and cowboy grit. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1815\" data-end=\"2031\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1831\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1831\" data-end=\"1834\"\u003eThis hat features an adjustable snapback closure, designed as \u003cstrong data-start=\"1896\" data-end=\"1918\"\u003eone size fits most\u003c\/strong\u003e so you get a secure and comfortable fit across a wide range of head sizes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2033\" data-end=\"2309\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2055\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"2055\" data-end=\"2058\"\u003ePerfect for ranch work, rodeo weekends, and everyday wear, the Tough Hat pairs naturally with denim, boots, and western tees. Whether you’re in the stands or in the saddle, it’s a cap that works as hard as you do. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2311\" data-end=\"2420\"\u003e\u003cstrong data-start=\"2311\" data-end=\"2332\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2332\" data-end=\"2335\"\u003eSpot clean only to preserve the hat’s structure, mesh backing, and graphic details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":43139202777274,"sku":"LFBTUFH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Tough1.png?v=1706823171"},{"product_id":"rough","title":"Rough","description":"\u003cp data-end=\"1269\" data-start=\"933\"\u003e\u003cstrong data-end=\"961\" data-start=\"933\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-end=\"964\" data-start=\"961\"\u003eThe Rough Hat embodies the untamed spirit of the West and the fearless legacy of cowboys who take life head‑on. Inspired by the bold, unapologetic attitude of the western lifestyle, it reflects the grit and resilience that define both the brand and those who wear it. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1774\" data-start=\"1271\"\u003e\u003cstrong data-end=\"1291\" data-start=\"1271\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-end=\"1294\" data-start=\"1291\"\u003eBuilt with durable cotton twill and a structured crown, the Rough Hat stands up to long days outdoors without losing shape. A standout feature is the striking \u003cstrong data-end=\"1531\" data-start=\"1453\"\u003eblack and white graphic of Lane Frost printed on the underside of the bill\u003c\/strong\u003e — a subtle nod to legacy that sets it apart. Breathable fabric keeps you comfortable whether you’re on the ranch or out on the road, and the adjustable snapback closure ensures a secure, customizable fit. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1932\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003eThis snapback hat is designed as \u003cstrong data-end=\"1850\" data-start=\"1828\"\u003eone size fits most\u003c\/strong\u003e, with the adjustable closure allowing flexibility for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-end=\"2179\" data-start=\"1934\"\u003e\u003cstrong data-end=\"1956\" data-start=\"1934\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-end=\"1959\" data-start=\"1956\"\u003eIdeal for rodeo weekends, ranch work, or casual western outings. Pair the Rough Hat with jeans, boots, and your favorite western tee for an authentic look rooted in western heritage. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2274\" data-start=\"2181\"\u003e\u003cstrong data-end=\"2202\" data-start=\"2181\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-end=\"2205\" data-start=\"2202\"\u003eSpot clean only to preserve the hat’s structure and graphic detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":43143030407354,"sku":"LFBRUFH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Rough1.png?v=1708358231"},{"product_id":"legendary-cologne-chrome","title":"Legendary Chrome Cologne","description":"\u003cp data-start=\"825\" data-end=\"1087\"\u003e\u003cstrong data-start=\"825\" data-end=\"853\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"853\" data-end=\"856\"\u003eLegendary Chrome Men’s Cologne embodies the rugged spirit of the western lifestyle. Inspired by cowboys, ranchers, and men who blaze their own trail, it’s designed to evoke strength, confidence, and a timeless sense of adventure.\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1089\" data-end=\"1109\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eProudly made in the USA, Legendary Chrome delivers a fresh, clean, and distinct masculine scent that works as hard as you do. The fragrance opens with top notes of cashmere woods and chili pepper, flows into heart notes of lavender and orange blossom, and finishes with dry notes of cedarwood, oak-moss, and white musk. Packaged in a sleek, chrome-accented bottle, it balances style and durability for display or travel.\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1552\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1552\" data-end=\"1555\"\u003eAvailable in a 2 oz \/ 60 mL bottle, perfect for daily wear or keeping on hand for touch-ups on the go.\u003c\/p\u003e\n\u003cp data-start=\"1661\" data-end=\"1834\"\u003e\u003cstrong data-start=\"1661\" data-end=\"1683\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1683\" data-end=\"1686\"\u003eIdeal for everyday use, date nights, office wear, or rodeo weekends. Pair with your western wardrobe to complete the rugged, confident impression.\u003c\/p\u003e\n\u003cp data-start=\"1836\" data-end=\"1947\"\u003e\u003cstrong data-start=\"1836\" data-end=\"1857\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1857\" data-end=\"1860\"\u003eStore in a cool, dry place away from direct sunlight to preserve fragrance integrity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":43842286026938,"sku":"LFBCOLOGN","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/chrome1_1x1_91e304ca-db56-49c5-8d5d-15d0d5e61134.jpg?v=1718817838"},{"product_id":"sunrise-hat","title":"Sunrise Hat","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003e\u003cstrong data-start=\"677\" data-end=\"705\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"705\" data-end=\"708\"\u003eThe Sunrise Hat captures the spirit of early mornings on the ranch and the resilience of those who rise with the sun. Inspired by cowboys and western enthusiasts who greet the day with hard work and determination, it represents grit, dedication, and the western way of life.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1393\"\u003e\u003cstrong data-start=\"986\" data-end=\"1006\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eConstructed from durable cotton twill, the Sunrise Hat features a structured crown and firm visor that keeps its shape through long days on the ranch or casual outings. The front panel displays a bold embroidered “Sunrise” graphic, merging western style with practicality. Breathable fabric ensures comfort, while the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1411\" data-end=\"1414\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1532\" data-end=\"1706\"\u003e\u003cstrong data-start=\"1532\" data-end=\"1554\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1554\" data-end=\"1557\"\u003ePerfect for ranch work, rodeos, or casual western outings. Pair it with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1708\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1708\" data-end=\"1729\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1729\" data-end=\"1732\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44118833987770,"sku":"LFBSUNRH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/sunrise1.jpg?v=1724417671"},{"product_id":"chief-hat","title":"Chief Hat","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"85cbe632-83b7-4036-8ef3-3d7a4959f95b\" dir=\"auto\" class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp data-start=\"682\" data-end=\"934\"\u003e\u003cstrong data-start=\"682\" data-end=\"710\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"710\" data-end=\"713\"\u003eThe Chief Hat embodies the leadership and resilience of the western spirit. Inspired by cowboys and ranchers who take charge and lead by example, it represents strength, grit, and a dedication to the frontier lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"936\" data-end=\"1352\"\u003e\u003cstrong data-start=\"936\" data-end=\"956\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"956\" data-end=\"959\"\u003eConstructed from durable cotton twill, the Chief Hat features a structured crown and firm visor that holds its shape through long days on the ranch or casual outings. The front panel sports a bold embroidered “Chief” graphic, blending rugged western style with everyday practicality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1354\" data-end=\"1489\"\u003e\u003cstrong data-start=\"1354\" data-end=\"1370\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1370\" data-end=\"1373\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1491\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1513\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1513\" data-end=\"1516\"\u003ePerfect for ranch work, rodeos, or casual western outings. Pair with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1685\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1685\" data-end=\"1688\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44171118706874,"sku":"LFBCHIEFH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Chief2.png?v=1725629357"},{"product_id":"branded-hat","title":"Branded Hat","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-id=\"85cbe632-83b7-4036-8ef3-3d7a4959f95b\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"679\" data-end=\"925\"\u003e\u003cstrong data-start=\"679\" data-end=\"707\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"707\" data-end=\"710\"\u003eThe Branded Hat embodies the spirit of the western frontier, honoring cowboys and ranchers who work hard and ride proud. Its design reflects the rugged lifestyle and authenticity of those who blaze their own path.\u003c\/p\u003e\n\u003cp data-start=\"927\" data-end=\"1341\"\u003e\u003cstrong data-start=\"927\" data-end=\"947\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"947\" data-end=\"950\"\u003eConstructed from durable cotton twill, the Branded Hat features a structured crown and firm visor that keeps its shape through long days of ranch work or casual wear. The front panel displays a bold embroidered “Branded” graphic, combining western flair with everyday practicality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1478\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1359\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1359\" data-end=\"1362\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1480\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1480\" data-end=\"1502\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1502\" data-end=\"1505\"\u003ePerfect for rodeo weekends, ranch work, or casual western outings. Pair it with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1685\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1685\" data-end=\"1688\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44214448128186,"sku":"LFBRANDH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Branded1_e6db608c-9c0a-4f7a-8dbf-fd737466c03e.png?v=1726778952"},{"product_id":"american-cowboy-tee","title":"American Cowboy Tee","description":"\u003cp data-start=\"722\" data-end=\"1019\"\u003e\u003cstrong data-start=\"722\" data-end=\"750\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"750\" data-end=\"753\"\u003eThe American Cowboy Tee celebrates the spirit of the western lifestyle and the pride of living in the USA. Inspired by cowboys, ranchers, and western enthusiasts who value hard work, freedom, and legacy, this tee represents grit, independence, and patriotic style.\u003c\/p\u003e\n\u003cp data-start=\"1021\" data-end=\"1423\"\u003e\u003cstrong data-start=\"1021\" data-end=\"1041\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1041\" data-end=\"1044\"\u003eCrafted from soft, durable cotton, the American Cowboy Tee ensures all-day comfort while standing up to long days on the ranch or casual wear. The front showcases a bold USA-themed western graphic, blending rugged style with patriotic pride. Breathable fabric keeps you cool and comfortable, while reinforced stitching ensures the tee holds up through repeated wear and washes.\u003c\/p\u003e\n\u003cp data-start=\"1425\" data-end=\"1612\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1441\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1441\" data-end=\"1444\"\u003eAvailable in sizes S through 3XL, the tee offers a classic, relaxed fit that allows for layering over flannels or under jackets while maintaining freedom of movement.\u003c\/p\u003e\n\u003cp data-start=\"1614\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1636\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1636\" data-end=\"1639\"\u003ePerfect for ranch work, rodeos, outdoor adventures, or casual western outings. Pair with jeans, boots, and a Lane Frost hat for a full American western look.\u003c\/p\u003e\n\u003cp data-start=\"1800\" data-end=\"1909\"\u003e\u003cstrong data-start=\"1800\" data-end=\"1821\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1821\" data-end=\"1824\"\u003eMachine wash cold and tumble dry low to preserve fabric quality and graphic detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"3XLarge","offer_id":44291098181818,"sku":"LFBCHACT3XL","price":30.0,"currency_code":"USD","in_stock":false},{"title":"2XLarge","offer_id":44291098214586,"sku":"LFBCHACT2XL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":44291098247354,"sku":"LFBCHACTXL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":44291098280122,"sku":"LFBCHACTL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":44291098312890,"sku":"LFBCHACTM","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":44291098345658,"sku":"LFBCHACTS","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/MACA.png?v=1746125777"},{"product_id":"bolo","title":"Bolo","description":"\u003cp data-start=\"670\" data-end=\"909\"\u003e\u003cstrong data-start=\"670\" data-end=\"698\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"698\" data-end=\"701\"\u003eThe Bolo Hat reflects the rugged, independent spirit of the western lifestyle. Inspired by cowboys and ranchers who work hard and ride proud, it embodies durability, practicality, and timeless western grit.\u003c\/p\u003e\n\u003cp data-start=\"911\" data-end=\"1313\"\u003e\u003cstrong data-start=\"911\" data-end=\"931\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"931\" data-end=\"934\"\u003eMade from durable cotton twill, the Bolo Hat features a structured crown and firm visor that maintains shape through long days on the ranch or casual wear. The front panel is adorned with an embroidered Bolo graphic, combining western style with everyday functionality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1331\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1331\" data-end=\"1334\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1474\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1474\" data-end=\"1477\"\u003eIdeal for rodeo weekends, ranch work, or casual western outings. Pair with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1631\" data-end=\"1729\"\u003e\u003cstrong data-start=\"1631\" data-end=\"1652\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44309401272506,"sku":"LFBBOLOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/BOLO4.png?v=1729865634"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Mens.jpg?v=1617230011","url":"https:\/\/lanefrost.com\/collections\/mens.oembed?page=8","provider":"Lane Frost Brand","version":"1.0","type":"link"}