{"title":"Marked Down Hats","description":"","products":[{"product_id":"roundup","title":"Round-Up","description":"\u003cp data-start=\"861\" data-end=\"1192\"\u003e\u003cstrong data-start=\"861\" data-end=\"890\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eThe Round-Up Hat is a nod to early mornings, dust-covered boots, and the kind of work that speaks for itself. Inspired by the grit and determination of the cowboy lifestyle, this hat represents the spirit of those who show up, work hard, and get the job done. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1215\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1215\" data-end=\"1218\"\u003eCrafted with a structured crown and durable materials, the Round-Up Hat is designed for everyday wear. The bold front patch and classic western styling give it a rugged look that stands out whether you’re at the ranch, rodeo grounds, or out on the town. Breathable mesh back panels help keep you cool through long days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1550\" data-end=\"1750\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1567\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1567\" data-end=\"1570\"\u003eThe hat features an adjustable snapback closure, offering a secure and comfortable fit for most head sizes. The structured design helps the cap keep its shape through daily wear.\u003c\/p\u003e\n\u003cp data-start=\"1752\" data-end=\"1955\"\u003e\u003cstrong data-start=\"1752\" data-end=\"1775\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1775\" data-end=\"1778\"\u003ePerfect for cattle roundups, rodeo weekends, road trips, or casual everyday wear. Pair it with denim, boots, and your favorite western tee or hoodie for a classic cowboy look.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439902474309,"sku":"LFB1000","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/roundup1_1.png?v=1743441193"},{"product_id":"courage","title":"Courage","description":"\u003cp data-start=\"879\" data-end=\"1123\"\u003e\u003cstrong data-start=\"879\" data-end=\"908\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"908\" data-end=\"911\"\u003eThe Courage Hat embodies the bravery and determination that define the western lifestyle. Lane Frost Brand honors the spirit of cowboys who face challenges head-on with grit, resilience, and unwavering courage.\u003c\/p\u003e\n\u003cp data-start=\"1125\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1146\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eThis hat features a structured crown and curved bill with standout embroidered detailing that represents strength and determination. Durable stitching and high-quality fabric keep it in shape through long days on the ranch or at the arena, while breathable panels ensure comfort in the sun.\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1460\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003eIncludes an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor protects your eyes from sun and dust during outdoor activities.\u003c\/p\u003e\n\u003cp data-start=\"1638\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1661\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1661\" data-end=\"1664\"\u003ePerfect for ranch work, trail rides, rodeos, or casual outings. Pair it with denim, boots, and flannels for an authentic western look with a bold statement.\u003c\/p\u003e\n\u003cp data-start=\"1824\" data-end=\"1964\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1846\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1846\" data-end=\"1849\"\u003eSpot clean with a damp cloth and allow to air dry to maintain embroidered details and the hat’s structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439971319877,"sku":"LFB1500","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-COURAGE-side.png?v=1644528131"},{"product_id":"wreck","title":"Wreck","description":"\u003cp data-start=\"864\" data-end=\"1106\"\u003e\u003cstrong data-start=\"864\" data-end=\"893\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"893\" data-end=\"896\"\u003eThe Wreck Hat embodies the fearless, go-all-in attitude of rodeo life. Lane Frost Brand crafted this hat to honor the grit and determination it takes to step into the arena and tackle every challenge head-on.\u003c\/p\u003e\n\u003cp data-start=\"1108\" data-end=\"1427\"\u003e\u003cstrong data-start=\"1108\" data-end=\"1129\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1129\" data-end=\"1132\"\u003eWith a structured crown and classic curved bill, the Wreck Hat showcases standout embroidered detail that pops without being over the top. Durable stitching and high-quality fabric ensure it holds its shape, while breathable panels keep you cool through long days on the ranch or at the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1429\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1429\" data-end=\"1446\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1446\" data-end=\"1449\"\u003eThis hat features an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor provides reliable sun protection during outdoor activities.\u003c\/p\u003e\n\u003cp data-start=\"1629\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1652\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003ePerfect for ranch work, trail rides, casual outings, or rodeo weekends. Pair with denim, boots, and your favorite western shirts or flannels for authentic cowboy style.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"1961\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1849\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1849\" data-end=\"1852\"\u003eSpot clean with a damp cloth and air dry to preserve embroidered details and maintain the structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440181133381,"sku":"LFB0402","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-HatCutouts-WRECK-side2.png?v=1731013267"},{"product_id":"aztec","title":"Aztec","description":"\u003cp data-start=\"1038\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1038\" data-end=\"1067\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003eThe Aztec Hat honors the rich visual tradition of traditional Native American weavings, especially those popular in the Southwest where bold colors and intricate patterns became prized for their ceremonial and cultural significance. Lane Frost Brand celebrates that heritage with this standout design. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1413\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1413\" data-end=\"1434\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1434\" data-end=\"1437\"\u003eThis western cap features a curved bill and a structured crown with vivid Aztec‑inspired embroidery that pops from afar. Crafted from quality materials with attention to rugged detail, it’s built to hold its shape through everyday wear — from ranch chores to rodeo weekends. Breathable paneling and sturdy stitching help ensure this hat stands up to daily use. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1839\" data-end=\"2136\"\u003e\u003cstrong data-start=\"1839\" data-end=\"1856\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1856\" data-end=\"1859\"\u003eDesigned with an adjustable snapback closure, the Aztec Hat fits most head sizes comfortably, giving you a secure fit without fuss. The curved visor helps shade your eyes from sun and dust while you’re out riding or tackling daily tasks. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2138\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2138\" data-end=\"2161\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2161\" data-end=\"2164\"\u003ePerfect for ranch work, trail rides, casual outings, or rodeo trips, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Its bold graphic nods to western and Southwest heritage while keeping everyday comfort in mind. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2458\" data-end=\"2580\"\u003e\u003cstrong data-start=\"2458\" data-end=\"2480\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2480\" data-end=\"2483\"\u003eSpot clean with a damp cloth and air dry to preserve the embroidered design and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":18859860787269,"sku":"LFB1003","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Aztec2.png?v=1701811611"},{"product_id":"eagle","title":"Eagle","description":"\u003cp data-start=\"1101\" data-end=\"1434\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1130\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1130\" data-end=\"1133\"\u003eThe Eagle Hat draws its inspiration from the strength, wisdom, and courage eagles are known for — traits that mirror the champion mindset Lane Frost Brand celebrates. Every time you pull on this cap, it’s a reminder you’ve got what it takes to fly with the best.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1436\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1457\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1457\" data-end=\"1460\"\u003eThis hat features a classic curved bill with bold embroidery on the front panel set against a heather grey and white colorway. Constructed with quality materials and stitching, it combines rugged western style with everyday reliability. The structured crown holds its shape whether you’re under the rodeo lights or out on the ranch.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"2112\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1850\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eEquipped with an adjustable snapback closure, the Eagle Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The rounded brim adds timeless Western silhouette and shade where you need it.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2114\" data-end=\"2383\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2137\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2137\" data-end=\"2140\"\u003ePerfect for ranch work, rodeo weekends, outdoor days, or casual errands around town. Pair it with denim, boots, and your favorite eastern or western tees for a look that honors heritage and everyday grit.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2385\" data-end=\"2511\"\u003e\u003cstrong data-start=\"2385\" data-end=\"2407\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2407\" data-end=\"2410\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":29180776874053,"sku":"LFB1106","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Eagle_1080x1080_8e7fdceb-9f2f-4562-b458-3a428805a820.png?v=1731083985"},{"product_id":"aztec-ii-flat","title":"Aztec II Flat","description":"\u003cp data-start=\"1045\" data-end=\"1377\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1074\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1074\" data-end=\"1077\"\u003eThe Aztec II Flat Hat honors the rich visual traditions of Native American weavings, bringing a vivid southwest‑inspired pattern to a modern western cap. It’s part of Lane Frost Brand’s collection that celebrates heritage and champion spirit with every stitch. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1379\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1379\" data-end=\"1400\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eThis hat features a flat bill and eye‑catching Aztec pattern on the front panel, paired with mesh back panels for breathability and all‑day comfort. Crafted with an adjustable snapback closure, it fits most head sizes and holds its shape through hours in the sun or under the arena lights. Durable embroidery and quality fabric give it the rugged feel you want out on the trail or out with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1843\" data-end=\"2157\"\u003e\u003cstrong data-start=\"1843\" data-end=\"1860\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1860\" data-end=\"1863\"\u003eThe adjustable snapback means one size fits most, so you get a secure, comfortable fit whether you’re working ranch chores, heading to a weekend rodeo, or just out and about. The flat bill gives it a contemporary edge while staying true to western roots. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2159\" data-end=\"2433\"\u003e\u003cstrong data-start=\"2159\" data-end=\"2182\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2182\" data-end=\"2185\"\u003eWear the Aztec II Flat Hat on everyday adventures, ranch work, trail rides, or casual outings. It pairs naturally with denim, boots, and tees or flannels — making it a versatile piece in any western wardrobe. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2435\" data-end=\"2565\"\u003e\u003cstrong data-start=\"2435\" data-end=\"2457\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2457\" data-end=\"2460\"\u003eSpot clean with a damp cloth and let air dry to keep the patterned front and mesh panels looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42171793899706,"sku":"LFB5000","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewLFHatPhotos-9.jpg?v=1675113716"},{"product_id":"icon","title":"Icon","description":"\u003cp data-start=\"991\" data-end=\"1273\"\u003e\u003cstrong data-start=\"991\" data-end=\"1020\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1020\" data-end=\"1023\"\u003eThe Icon Hat honors Lane Frost’s legendary status in the rodeo world — not just for his talent on the bull riding circuit, but for the heart, sportsmanship, and warmth he showed to fans and fellow riders alike. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1720\"\u003e\u003cstrong data-start=\"1275\" data-end=\"1296\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1296\" data-end=\"1299\"\u003eThis cap features a structured crown with a bold embroidered patch that nods to the enduring spirit of the American cowboy. Finished with a curved bill and adjustable snapback closure, it delivers a comfortable fit while holding its shape through long days under the sun or at the rodeo. Quality stitching and rugged fabric ensure it stands up to everyday wear with style and grit. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1722\" data-end=\"1977\"\u003e\u003cstrong data-start=\"1722\" data-end=\"1739\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1739\" data-end=\"1742\"\u003eDesigned as one size with a classic snapback closure, the Icon Hat fits most heads comfortably, giving you that secure feel whether you’re headed out for chores or crowding the rail at the arena. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1979\" data-end=\"2230\"\u003e\u003cstrong data-start=\"1979\" data-end=\"2002\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2002\" data-end=\"2005\"\u003ePerfect for ranch work, casual outings, or rodeo weekends, this hat pairs with denim, boots, and a favorite western tee for a look that feels right at home wherever the trail takes you. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2232\" data-end=\"2360\"\u003e\u003cstrong data-start=\"2232\" data-end=\"2254\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2254\" data-end=\"2257\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured fit looking sharp.\u003c\/p\u003e\n\u003cp data-start=\"2362\" data-end=\"2550\"\u003e\u003cstrong data-start=\"2362\" data-end=\"2381\"\u003eShipping Notes:\u003c\/strong\u003e\u003cbr data-start=\"2381\" data-end=\"2384\"\u003eShips within up to 5 business days from Atoka, Oklahoma via USPS with tracking included — check your email for delivery updates.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42231999201466,"sku":"LFBICNH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Icon-Main.jpg?v=1676581653"},{"product_id":"gunslinger","title":"Gunslinger Hat","description":"\u003cp data-start=\"1118\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1147\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1147\" data-end=\"1150\"\u003eThe Gunslinger Hat represents the rugged heart of the West and the fearless spirit Lane Frost Brand honors. Inspired by the legacy of a cowboy who never backed down, this hat lives up to its name with attitude and resilience built right into the design. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1857\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1464\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1464\" data-end=\"1467\"\u003eCrafted with a structured crown and durable fabric, the Gunslinger Hat is built for everyday wear. It features a standout embroidered “Gunslinger” patch on the front, a classic curved bill, and an adjustable snapback closure that ensures a secure fit for most head sizes. Breathable mesh panels keep air moving when the sun’s high and the trail’s long. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1859\" data-end=\"2117\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1876\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1876\" data-end=\"1879\"\u003eThis hat comes in one size that adjusts easily with the snapback closure, so it fits most heads comfortably without being too tight or too loose. The structured design keeps its shape ride after ride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2119\" data-end=\"2457\"\u003e\u003cstrong data-start=\"2119\" data-end=\"2142\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2142\" data-end=\"2145\"\u003ePerfect for ranch work, rodeo weekends, and casual days under the wide open sky, the Gunslinger pairs naturally with denim, boots, and a favorite western tee or jacket. Whether you’re headed out for chores or headed into town, it’s got the western soul to match your stride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2459\" data-end=\"2593\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2481\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2481\" data-end=\"2484\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered patch and structured brim looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42277323604154,"sku":"LFBGSLH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Gunslinger-Main.jpg?v=1678130768"},{"product_id":"rancher","title":"Rancher Hat","description":"\u003cdiv class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"1141\" data-start=\"868\"\u003e\u003cstrong data-end=\"896\" data-start=\"868\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-end=\"899\" data-start=\"896\"\u003eThe Rancher Hat celebrates the hardworking spirit at the heart of the western lifestyle. Inspired by cowboys and ranch hands who rise with the sun and tackle long days on the range, it represents grit, resilience, and a legacy of honest work.\u003c\/p\u003e\n\u003cp data-end=\"1658\" data-start=\"1143\"\u003e\u003cstrong data-end=\"1163\" data-start=\"1143\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-end=\"1166\" data-start=\"1163\"\u003eMade from durable cotton twill, the Rancher Hat features a structured crown and firm visor that holds its shape through ranch work and long days outdoors. The front panel displays a distinctive embroidered Rancher design that adds timeless western character without overpowering your look. Breathable fabric keeps you comfortable whether you’re tending cattle, heading to a rodeo, or out for a casual day in town. An adjustable snapback closure lets you dial in a secure fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-end=\"1834\" data-start=\"1660\"\u003e\u003cstrong data-end=\"1676\" data-start=\"1660\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-end=\"1679\" data-start=\"1676\"\u003eDesigned as one size fits most with an adjustable snapback closure, the Rancher Hat offers a stable and comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-end=\"2068\" data-start=\"1836\"\u003e\u003cstrong data-end=\"1858\" data-start=\"1836\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-end=\"1861\" data-start=\"1858\"\u003ePerfect for ranch work, rodeo weekends, trail rides, or casual western outings. Pair it with jeans, boots, and a western tee for an authentic cowboy‑ready look that’s built to handle whatever the day brings.\u003c\/p\u003e\n\u003cp data-end=\"2168\" data-start=\"2070\"\u003e\u003cstrong data-end=\"2091\" data-start=\"2070\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-end=\"2094\" data-start=\"2091\"\u003eSpot clean only to preserve the hat’s structure and embroidered detailing.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42577146380474,"sku":"LFBRCHRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/8.01-1080x1080-Boomn-CMJ-177169.png?v=1692974072"},{"product_id":"champ","title":"Champ","description":"\u003cp data-start=\"894\" data-end=\"1197\"\u003e\u003cstrong data-start=\"894\" data-end=\"922\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"922\" data-end=\"925\"\u003eThe Champ Hat embodies the competitive spirit and quiet confidence of the western lifestyle. Inspired by cowboys, rodeo riders, and ranch hands who commit to the work and rise to the challenge, it celebrates the mindset of those who push through obstacles and keep riding.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1199\" data-end=\"1219\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eCrafted from rugged cotton twill, the Champ Hat features a structured crown and firm visor that holds its shape through long days under sun and wind. The front panel showcases a bold embroidered “Champ” design that delivers classic western character without overpowering the look. Breathable fabric keeps you comfortable during ranch work, rodeo weekends, or casual outings, and the adjustable snapback closure allows you to dial in a secure, all‑day fit.\u003c\/p\u003e\n\u003cp data-start=\"1679\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1679\" data-end=\"1695\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1695\" data-end=\"1698\"\u003eDesigned as \u003cstrong data-start=\"1710\" data-end=\"1732\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Champ Hat provides a comfortable and stable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1858\" data-end=\"2100\"\u003e\u003cstrong data-start=\"1858\" data-end=\"1880\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1880\" data-end=\"1883\"\u003ePerfect for ranch work, rodeo weekends, trail rides, or everyday casual wear. Pair the Champ Hat with jeans, boots, and your favorite western tee for an authentic cowboy‑ready look that reflects grit and perseverance.\u003c\/p\u003e\n\u003cp data-start=\"2102\" data-end=\"2198\"\u003e\u003cstrong data-start=\"2102\" data-end=\"2123\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2123\" data-end=\"2126\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42606711931066,"sku":"LFBCHAMPH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/5.01-1080x1080-Boomn-CMJ-177169.png?v=1705089850"},{"product_id":"ranch-hand","title":"Ranch Hand","description":"\u003cp data-start=\"910\" data-end=\"1215\"\u003e\u003cstrong data-start=\"910\" data-end=\"938\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"938\" data-end=\"941\"\u003eThe Ranch Hand Hat embodies the hardworking western spirit of those who rise early, hit the dirt, and stay late on the ranch. Inspired by generations of hands‑on cowboys and ranch crews, it stands for grit, resilience, and the everyday hustle that defines life on the range.\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1668\"\u003e\u003cstrong data-start=\"1217\" data-end=\"1237\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1237\" data-end=\"1240\"\u003eCrafted from durable cotton twill, the Ranch Hand Hat features a structured crown and firm visor that holds its shape through long days under the sun. The front panel displays a bold embroidered Ranch Hand design that reflects timeless western styling without overpowering the look. Breathable fabric ensures comfort in various weather conditions, and the adjustable snapback closure allows you to dial in a secure, all‑day fit.\u003c\/p\u003e\n\u003cp data-start=\"1670\" data-end=\"1854\"\u003e\u003cstrong data-start=\"1670\" data-end=\"1686\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1686\" data-end=\"1689\"\u003eDesigned as \u003cstrong data-start=\"1701\" data-end=\"1723\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Ranch Hand Hat delivers a comfortable and reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1856\" data-end=\"2080\"\u003e\u003cstrong data-start=\"1856\" data-end=\"1878\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1878\" data-end=\"1881\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or everyday wear. Pair the Ranch Hand Hat with jeans, boots, and a western tee for an authentic cowboy‑ready look that works as hard as you do.\u003c\/p\u003e\n\u003cp data-start=\"2082\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2082\" data-end=\"2103\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2103\" data-end=\"2106\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42606721138874,"sku":"LFBRCHHH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/1.01-1080x1080-Boomn-BH-177170.png?v=1694180669"},{"product_id":"rodeo-1","title":"Rodeo","description":"\u003cp data-start=\"886\" data-end=\"1179\"\u003e\u003cstrong data-start=\"886\" data-end=\"914\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"914\" data-end=\"917\"\u003eThe Rodeo Hat captures the heartbeat of the arena and the spirit of the western lifestyle. Inspired by long days at the chutes, dusty stands, and the roar of the crowd, this hat embodies grit, tradition, and the relentless drive of cowboys who live for the ride.\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1655\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1201\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1201\" data-end=\"1204\"\u003eCrafted from durable cotton twill, the Rodeo Hat features a structured crown and firm visor designed to stay shaped through long days on the ranch or at the rodeo grounds. The front panel showcases a bold embroidered Rodeo design that speaks to authentic western heritage without overpowering its look. Breathable fabric keeps you cool and comfortable outdoors, and the adjustable snapback closure delivers a secure, customizable fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1657\" data-end=\"1804\"\u003e\u003cstrong data-start=\"1657\" data-end=\"1673\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eOne size fits most with an adjustable snapback closure, providing a reliable and comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1806\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1828\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1828\" data-end=\"1831\"\u003ePerfect for rodeo weekends, long ranch days, casual outings, or everyday wear. Pair it with jeans, boots, and a favorite western tee for an authentic cowboy‑ready look that honors western tradition.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2127\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2052\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2052\" data-end=\"2055\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42635514380474,"sku":"LFBRODH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/9.01-1080x1080-Boomn-CMJ-177080.png?v=1695395429"},{"product_id":"matador","title":"Matador","description":"\u003cp data-start=\"892\" data-end=\"1168\"\u003e\u003cstrong data-start=\"892\" data-end=\"920\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eThe Matador Hat embodies the fearless attitude and timeless grit of the western lifestyle. Inspired by cowboys and riders who enter every challenge with focus and determination, this hat reflects the rugged spirit that defines life on the range.\u003c\/p\u003e\n\u003cp data-start=\"1170\" data-end=\"1669\"\u003e\u003cstrong data-start=\"1170\" data-end=\"1190\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1190\" data-end=\"1193\"\u003eCrafted from durable cotton twill, the Matador Hat features a structured crown and firm visor that maintains its shape through long days of ranch work, rodeo weekends, and everyday adventures. The front panel showcases a bold embroidered Matador design that delivers classic western character with understated confidence. Breathable fabric keeps you comfortable outdoors, and an adjustable snapback closure lets you dial in a secure fit that stays put from sunrise to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1671\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1687\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eDesigned as \u003cstrong data-start=\"1702\" data-end=\"1724\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Matador Hat provides a reliable, comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1848\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1848\" data-end=\"1870\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1870\" data-end=\"1873\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or daily wear. Pair it with jeans, boots, and a western tee for an authentic cowboy‑ready look that carries grit and tradition.\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2153\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2079\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2079\" data-end=\"2082\"\u003eSpot clean only to preserve the hat’s structure and embroidered detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42646373826746,"sku":"LFBMATH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-SeptemberNewHats-SA-9.jpg?v=1705089812"},{"product_id":"flank","title":"Flank","description":"\u003cp data-start=\"903\" data-end=\"1238\"\u003e\u003cstrong data-start=\"903\" data-end=\"931\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"931\" data-end=\"934\"\u003eThe Flank Hat embodies the fearless, untamed spirit of the rodeo arena and western way of life. Inspired by cowboys and riders who push through challenges and blaze their own trail, this hat reflects rugged individuality and the legacy of legendary western heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1260\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1260\" data-end=\"1263\"\u003eBuilt with durable cotton twill and a structured crown, the Flank Hat stands up to long days outdoors while keeping its shape. The front panel showcases bold embroidered detailing that captures classic western style with contemporary attitude. Breathable fabric keeps you cool and comfortable whether you’re on the ranch, at the rodeo, or out on the trail, and the adjustable snapback closure lets you dial in a secure fit for all‑day wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1743\" data-end=\"1954\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1759\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1759\" data-end=\"1762\"\u003eDesigned as \u003cstrong data-start=\"1774\" data-end=\"1796\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Flank Hat provides a reliable, comfortable fit for a wide range of head sizes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1956\" data-end=\"2216\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1978\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1978\" data-end=\"1981\"\u003ePerfect for rodeo weekends, ranch work, casual outings, or everyday wear. Pair it with jeans, boots, and your favorite western tee for an authentic cowboy‑ready look that carries grit and heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2218\" data-end=\"2315\"\u003e\u003cstrong data-start=\"2218\" data-end=\"2239\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2239\" data-end=\"2242\"\u003eSpot clean only to preserve the hat’s structure and embroidered detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42646382870714,"sku":"LFBFLCKH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-SeptemberNewHats-SA-6.jpg?v=1695936688"},{"product_id":"deer","title":"Deer Hat","description":"\u003cp data-start=\"826\" data-end=\"1155\"\u003e\u003cstrong data-start=\"826\" data-end=\"854\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"854\" data-end=\"857\"\u003eThe Deer Hat embodies the rugged connection between the western lifestyle and the great outdoors. Inspired by early mornings in the woods, long days on the ranch, and evenings at the campfire, it pays homage to the land and the pursuit of adventure that draws cowboys and outdoor enthusiasts alike.\u003c\/p\u003e\n\u003cp data-start=\"1157\" data-end=\"1623\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1177\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eCrafted from durable cotton twill, the Deer Hat features a structured crown and firm visor designed to maintain shape through long days in the sun. The front panel showcases a bold embroidered deer graphic that reflects classic western and outdoor heritage. Breathable fabric keeps you comfortable whether you’re tending cattle or heading out for a hunt, and the adjustable snapback closure ensures a secure, customizable fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1625\" data-end=\"1790\"\u003e\u003cstrong data-start=\"1625\" data-end=\"1641\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1641\" data-end=\"1644\"\u003eDesigned as \u003cstrong data-start=\"1656\" data-end=\"1678\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure that delivers comfort and a reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"1993\"\u003e\u003cstrong data-start=\"1792\" data-end=\"1814\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1814\" data-end=\"1817\"\u003ePerfect for ranch work, hunting trips, rodeo weekends, or everyday casual wear. Pair the Deer Hat with denim, boots, and a western tee for a look rooted in rugged outdoor life.\u003c\/p\u003e\n\u003cp data-start=\"1995\" data-end=\"2091\"\u003e\u003cstrong data-start=\"1995\" data-end=\"2016\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2016\" data-end=\"2019\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42663890518202,"sku":"LFBDERH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Deer1.png?v=1700682396"},{"product_id":"apache-hat","title":"Apache","description":"\u003cp data-start=\"877\" data-end=\"1174\"\u003e\u003cstrong data-start=\"877\" data-end=\"905\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"905\" data-end=\"908\"\u003eThe Apache Hat embodies the rugged, independent spirit of the western lifestyle. Inspired by cowboys and ranchers who rise early, tackle long days, and carry themselves with quiet grit, this hat reflects tradition, perseverance, and the authentic cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"1176\" data-end=\"1628\"\u003e\u003cstrong data-start=\"1176\" data-end=\"1196\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eCrafted from durable cotton twill, the Apache Hat features a structured crown and firm visor that holds its shape through long days outdoors. The front panel displays a bold embroidered Apache design that adds timeless western character without overpowering your look. Breathable fabric keeps you comfortable during ranch work, rodeos, or casual outings, and the adjustable snapback closure ensures a secure fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1630\" data-end=\"1793\"\u003e\u003cstrong data-start=\"1630\" data-end=\"1646\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1646\" data-end=\"1649\"\u003eDesigned as \u003cstrong data-start=\"1661\" data-end=\"1683\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure that delivers comfort and reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1795\" data-end=\"2006\"\u003e\u003cstrong data-start=\"1795\" data-end=\"1817\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1817\" data-end=\"1820\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or everyday western wear. Pair the Apache Hat with jeans, boots, and your favorite western tee for an authentic cowboy‑ready look.\u003c\/p\u003e\n\u003cp data-start=\"2008\" data-end=\"2104\"\u003e\u003cstrong data-start=\"2008\" data-end=\"2029\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2029\" data-end=\"2032\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42692174315706,"sku":"LFBAPAH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Apache1.png?v=1700680612"},{"product_id":"roper","title":"Roper","description":"\u003cp data-start=\"875\" data-end=\"1207\"\u003e\u003cstrong data-start=\"875\" data-end=\"903\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eThe Roper Hat carries the precision and grit that define the western lifestyle and the spirit of rodeo competition. Inspired by cowboys who know that steady hands and hard work win the day, it reflects tradition, resilience, and the legacy of life on the range. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1209\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1209\" data-end=\"1229\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1229\" data-end=\"1232\"\u003eMade with rugged cotton twill, the Roper Hat features a structured crown and a firm visor that holds its shape through long days outdoors. The hat showcases a clean, classic western design that pairs practicality with bold style. Breathable fabric ensures comfort whether you’re tending cattle, heading to the rodeo, or out on the town, and the adjustable snapback closure offers a secure fit for all‑day wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1684\" data-end=\"1891\"\u003e\u003cstrong data-start=\"1684\" data-end=\"1700\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1700\" data-end=\"1703\"\u003eDesigned as \u003cstrong data-start=\"1715\" data-end=\"1737\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Roper Hat provides comfort and stability for a wide range of head sizes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1893\" data-end=\"2148\"\u003e\u003cstrong data-start=\"1893\" data-end=\"1915\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1915\" data-end=\"1918\"\u003ePerfect for ranch work, rodeo weekends, or everyday casual wear, the Roper Hat pairs well with denim, boots, and your favorite western tee for an authentic look that stands the test of time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2150\" data-end=\"2238\"\u003e\u003cstrong data-start=\"2150\" data-end=\"2171\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2171\" data-end=\"2174\"\u003eSpot clean only to maintain the hat’s structure and character.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42692176969914,"sku":"LFBROPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Roper_1080x1080_87036726-9ce1-49f0-a047-def49eb2eaa9.png?v=1731083352"},{"product_id":"tough","title":"Tough","description":"\u003cp data-start=\"951\" data-end=\"1293\"\u003e\u003cstrong data-start=\"951\" data-end=\"979\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"979\" data-end=\"982\"\u003eThe Tough Hat captures the grit and determination of the western lifestyle and rodeo culture. Designed for those who embrace hard work and face life’s challenges head‑on, it carries the spirit of resilience that defined legendary cowboy Lane Frost and the brand’s heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1295\" data-end=\"1813\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1315\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eBuilt with a lightweight foam front and classic trucker mesh back, the Tough Hat delivers breathable comfort and a rugged look that suits long days outdoors. A structured crown maintains its shape, while the firm visor shields from the sun. What sets it apart is the \u003cstrong data-start=\"1585\" data-end=\"1693\"\u003estriking black‑and‑white graphic of Lane Frost riding a fierce bull printed on the underside of the bill\u003c\/strong\u003e — a subtle but meaningful detail that honors championship spirit and cowboy grit. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1815\" data-end=\"2031\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1831\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1831\" data-end=\"1834\"\u003eThis hat features an adjustable snapback closure, designed as \u003cstrong data-start=\"1896\" data-end=\"1918\"\u003eone size fits most\u003c\/strong\u003e so you get a secure and comfortable fit across a wide range of head sizes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2033\" data-end=\"2309\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2055\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"2055\" data-end=\"2058\"\u003ePerfect for ranch work, rodeo weekends, and everyday wear, the Tough Hat pairs naturally with denim, boots, and western tees. Whether you’re in the stands or in the saddle, it’s a cap that works as hard as you do. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2311\" data-end=\"2420\"\u003e\u003cstrong data-start=\"2311\" data-end=\"2332\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2332\" data-end=\"2335\"\u003eSpot clean only to preserve the hat’s structure, mesh backing, and graphic details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":43139202777274,"sku":"LFBTUFH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Tough1.png?v=1706823171"},{"product_id":"rough","title":"Rough","description":"\u003cp data-end=\"1269\" data-start=\"933\"\u003e\u003cstrong data-end=\"961\" data-start=\"933\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-end=\"964\" data-start=\"961\"\u003eThe Rough Hat embodies the untamed spirit of the West and the fearless legacy of cowboys who take life head‑on. Inspired by the bold, unapologetic attitude of the western lifestyle, it reflects the grit and resilience that define both the brand and those who wear it. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1774\" data-start=\"1271\"\u003e\u003cstrong data-end=\"1291\" data-start=\"1271\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-end=\"1294\" data-start=\"1291\"\u003eBuilt with durable cotton twill and a structured crown, the Rough Hat stands up to long days outdoors without losing shape. A standout feature is the striking \u003cstrong data-end=\"1531\" data-start=\"1453\"\u003eblack and white graphic of Lane Frost printed on the underside of the bill\u003c\/strong\u003e — a subtle nod to legacy that sets it apart. Breathable fabric keeps you comfortable whether you’re on the ranch or out on the road, and the adjustable snapback closure ensures a secure, customizable fit. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1932\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003eThis snapback hat is designed as \u003cstrong data-end=\"1850\" data-start=\"1828\"\u003eone size fits most\u003c\/strong\u003e, with the adjustable closure allowing flexibility for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-end=\"2179\" data-start=\"1934\"\u003e\u003cstrong data-end=\"1956\" data-start=\"1934\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-end=\"1959\" data-start=\"1956\"\u003eIdeal for rodeo weekends, ranch work, or casual western outings. Pair the Rough Hat with jeans, boots, and your favorite western tee for an authentic look rooted in western heritage. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2274\" data-start=\"2181\"\u003e\u003cstrong data-end=\"2202\" data-start=\"2181\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-end=\"2205\" data-start=\"2202\"\u003eSpot clean only to preserve the hat’s structure and graphic detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":43143030407354,"sku":"LFBRUFH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Rough1.png?v=1708358231"},{"product_id":"shortround","title":"Shortround","description":"\u003cp data-start=\"875\" data-end=\"1143\"\u003e\u003cstrong data-start=\"875\" data-end=\"903\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eThe ShortRound Hat is built for folks who keep moving — from early mornings on the range to late nights by the fire. It captures that reliable western spirit that stands up to every season and every task, no matter how long the day runs.\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1603\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1165\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1165\" data-end=\"1168\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of use and a pre‑curved visor for ready‑to‑wear comfort right from the start. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday life. Its classic western silhouette stays versatile and timeless without being loud.\u003c\/p\u003e\n\u003cp data-start=\"1605\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1605\" data-end=\"1621\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1621\" data-end=\"1624\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1766\" data-end=\"2005\"\u003e\u003cstrong data-start=\"1766\" data-end=\"1788\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1788\" data-end=\"1791\"\u003ePerfect for ranch work, weekend road trips, casual hangouts, or evenings under the stars. Pair it with denim, boots, and your favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2007\" data-end=\"2118\"\u003e\u003cstrong data-start=\"2007\" data-end=\"2028\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2028\" data-end=\"2031\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050810958010,"sku":"LFBSRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Shortround1.png?v=1755120797"},{"product_id":"creek","title":"Creek","description":"\u003cp data-start=\"844\" data-end=\"1136\"\u003e\u003cstrong data-start=\"844\" data-end=\"872\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003eThe Creek Hat is built for days spent out where the ground meets water and sun meets sky — made for folks who appreciate steady rhythm, wide open spaces, and quiet grit in their everyday lives. It reflects the spirit of the outdoors and the western way of life.\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1634\"\u003e\u003cstrong data-start=\"1138\" data-end=\"1158\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1158\" data-end=\"1161\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a classic pre‑curved visor for ready‑to‑wear comfort right from the first day. Made with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, casting lines by a creek, cruising backroads, or tackling everyday life. Its timeless western silhouette offers versatile wear without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1636\" data-end=\"1795\"\u003e\u003cstrong data-start=\"1636\" data-end=\"1652\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1797\" data-end=\"2050\"\u003e\u003cstrong data-start=\"1797\" data-end=\"1819\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1819\" data-end=\"1822\"\u003ePerfect for early mornings by the water, ranch work, weekend adventures, or casual outings around town. Pair it with denim, boots, and your favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2052\" data-end=\"2163\"\u003e\u003cstrong data-start=\"2052\" data-end=\"2073\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2073\" data-end=\"2076\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050811547834,"sku":"LFBCRKH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/creek1.png?v=1755121040"},{"product_id":"native","title":"Native","description":"\u003cp data-start=\"854\" data-end=\"1115\"\u003e\u003cstrong data-start=\"854\" data-end=\"882\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"882\" data-end=\"885\"\u003eThe Native Hat is built for those who carry the western way of life with a sense of belonging and quiet pride. It reflects the spirit of open skies, steady days, and the unspoken connection between hard work and memorable moments.\u003c\/p\u003e\n\u003cp data-start=\"1117\" data-end=\"1577\"\u003e\u003cstrong data-start=\"1117\" data-end=\"1137\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of use, paired with a classic pre‑curved visor for ready‑to‑wear comfort. Constructed from rugged materials with reinforced stitching, it delivers dependable performance whether you’re tending the ranch, hitting backroads, or spending time outside. Its timeless western silhouette ensures versatile wear without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1579\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1579\" data-end=\"1595\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1595\" data-end=\"1598\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1740\" data-end=\"1991\"\u003e\u003cstrong data-start=\"1740\" data-end=\"1762\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1762\" data-end=\"1765\"\u003ePerfect for ranch work, weekend adventures, casual outings around town, or early mornings under wide open skies. Pair it with denim, boots, and your favorite tee or hoodie for rugged, western‑ready style you can wear anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1993\" data-end=\"2104\"\u003e\u003cstrong data-start=\"1993\" data-end=\"2014\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2014\" data-end=\"2017\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050812924090,"sku":"LFBNATH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Native1.2.png?v=1757013164"},{"product_id":"spur-hat","title":"Spur","description":"\u003cp data-start=\"843\" data-end=\"1102\"\u003e\u003cstrong data-start=\"843\" data-end=\"871\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"871\" data-end=\"874\"\u003eThe Spur Hat draws inspiration from the quiet grit of days in the saddle, dusty trails, and the rhythmic pulse of western life. It’s built for folks who greet the dawn with purpose and carry that steady drive throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1104\" data-end=\"1124\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1124\" data-end=\"1127\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort right from the first day. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or headed to a weekend rodeo. Its classic western silhouette keeps the look timeless and versatile without being loud.\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1581\" data-end=\"1597\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1597\" data-end=\"1600\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1743\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1765\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1765\" data-end=\"1768\"\u003ePerfect for ranch work, weekend road trips, casual outings, or evenings by the fire. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready comfort that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"1983\" data-end=\"2094\"\u003e\u003cstrong data-start=\"1983\" data-end=\"2004\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2004\" data-end=\"2007\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050814857402,"sku":"LFBSPRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/spur1.png?v=1755121325"},{"product_id":"sundance-hat","title":"Sundance","description":"\u003cp data-start=\"912\" data-end=\"1221\"\u003e\u003cstrong data-start=\"912\" data-end=\"940\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"940\" data-end=\"943\"\u003eThe Sundance Hat embodies wide skies, long rides, and that timeless western rhythm — built for folks who greet the sun early and let the day unfold with steady grit. It reflects a life lived with purpose, where every sunrise under open skies marks another chapter worth wearing.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1688\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1243\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of use and a pre‑curved visor for ready‑to‑wear comfort right from the first day. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or riding into town. Its classic western silhouette keeps the look timeless and versatile without being loud.\u003c\/p\u003e\n\u003cp data-start=\"1690\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1690\" data-end=\"1706\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1706\" data-end=\"1709\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1848\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1848\" data-end=\"1870\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1870\" data-end=\"1873\"\u003ePerfect for ranch work, weekend road trips, casual outings, or evenings by the fire. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2086\" data-end=\"2197\"\u003e\u003cstrong data-start=\"2086\" data-end=\"2107\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2107\" data-end=\"2110\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050816135354,"sku":"LFBSNDAH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/subndance2_5d385c89-9ed1-47f9-92dd-fb0326319af5.png?v=1755121949"},{"product_id":"timber","title":"Timber","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ed5821e6-3e79-45ec-9c59-1cb350410a4f\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-5-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003cp data-start=\"836\" data-end=\"1129\"\u003e\u003cstrong data-start=\"836\" data-end=\"864\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003eThe Timber Hat is built for steady days and wide open trails — made for folks who value hard work as much as quiet moments under the sky. It reflects the kind of dependable confidence that drives someone up before daylight and keeps them going long after sunset.\u003c\/p\u003e\n\u003cp data-start=\"1131\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1151\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1151\" data-end=\"1154\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a classic pre‑curved visor for ready‑to‑wear comfort. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re on ranch duty, cruising backroads, or enjoying everyday life. Timeless western styling keeps the look versatile and rugged without being loud.\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1735\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1592\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1592\" data-end=\"1595\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1737\" data-end=\"1984\"\u003e\u003cstrong data-start=\"1737\" data-end=\"1759\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1759\" data-end=\"1762\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or early mornings under the trees. Pair it with denim, boots, and a favorite tee or hoodie for western‑ready comfort that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"1986\" data-end=\"2087\"\u003e\u003cstrong data-start=\"1986\" data-end=\"2007\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2007\" data-end=\"2010\"\u003eSpot clean with mild soap and water and air dry to maintain shape and finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050831667386,"sku":"LFBTIMBH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Timber1_92f6bcf7-aad1-4f6a-97fa-5b874ba7b1d7.png?v=1755122204"},{"product_id":"drifter","title":"Drifter","description":"\u003cp data-start=\"818\" data-end=\"1093\"\u003e\u003cstrong data-start=\"818\" data-end=\"846\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"846\" data-end=\"849\"\u003eThe Drifter Hat reflects a life lived on the move — built for folks who chase wide horizons, dusty roads, and steady rhythms under open skies. It embodies the quiet confidence of those who find meaning somewhere between work and the road ahead.\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1528\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1115\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1115\" data-end=\"1118\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long days of work or play and a pre‑curved visor for ready‑to‑wear comfort. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday life. Classic western styling ensures timeless appeal and versatile wear.\u003c\/p\u003e\n\u003cp data-start=\"1530\" data-end=\"1685\"\u003e\u003cstrong data-start=\"1530\" data-end=\"1546\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1546\" data-end=\"1549\"\u003eOne size fits most with an adjustable back closure, letting you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1687\" data-end=\"1938\"\u003e\u003cstrong data-start=\"1687\" data-end=\"1709\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1709\" data-end=\"1712\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings around town, or evenings by the fire. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready comfort from sunup to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1940\" data-end=\"2041\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1961\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1961\" data-end=\"1964\"\u003eSpot clean with mild soap and water and air dry to maintain shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050833535162,"sku":"LFBDRFTH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Drifter1_8928bb8b-120e-4b20-ada2-b9ce0916f961.png?v=1755122340"}],"url":"https:\/\/lanefrost.com\/collections\/marked-down-hats.oembed?page=2","provider":"Lane Frost Brand","version":"1.0","type":"link"}