{"title":"Flat Bill Hats","description":"","products":[{"product_id":"roundup","title":"Round-Up","description":"\u003cp data-start=\"861\" data-end=\"1192\"\u003e\u003cstrong data-start=\"861\" data-end=\"890\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eThe Round-Up Hat is a nod to early mornings, dust-covered boots, and the kind of work that speaks for itself. Inspired by the grit and determination of the cowboy lifestyle, this hat represents the spirit of those who show up, work hard, and get the job done. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1215\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1215\" data-end=\"1218\"\u003eCrafted with a structured crown and durable materials, the Round-Up Hat is designed for everyday wear. The bold front patch and classic western styling give it a rugged look that stands out whether you’re at the ranch, rodeo grounds, or out on the town. Breathable mesh back panels help keep you cool through long days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1550\" data-end=\"1750\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1567\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1567\" data-end=\"1570\"\u003eThe hat features an adjustable snapback closure, offering a secure and comfortable fit for most head sizes. The structured design helps the cap keep its shape through daily wear.\u003c\/p\u003e\n\u003cp data-start=\"1752\" data-end=\"1955\"\u003e\u003cstrong data-start=\"1752\" data-end=\"1775\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1775\" data-end=\"1778\"\u003ePerfect for cattle roundups, rodeo weekends, road trips, or casual everyday wear. Pair it with denim, boots, and your favorite western tee or hoodie for a classic cowboy look.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439902474309,"sku":"LFB1000","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/roundup1_1.png?v=1743441193"},{"product_id":"rifle","title":"Rifle","description":"\u003cp data-start=\"863\" data-end=\"1110\"\u003e\u003cstrong data-start=\"863\" data-end=\"892\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"892\" data-end=\"895\"\u003eThe Rifle Hat captures the rugged, outdoors-ready spirit of western life. Lane Frost Brand celebrates the cowboy lifestyle with this bold camo design, perfect for fans who live for the trail, rodeo, or ranch work.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1409\"\u003e\u003cstrong data-start=\"1112\" data-end=\"1133\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1133\" data-end=\"1136\"\u003eCrafted with a structured crown and curved bill, the Rifle Hat features durable embroidered details and green camo panels for standout western flair. Breathable mesh panels keep you cool on long days under the sun, while quality stitching ensures the hat holds its shape.\u003c\/p\u003e\n\u003cp data-start=\"1411\" data-end=\"1614\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1428\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1428\" data-end=\"1431\"\u003eIncludes an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor provides sun protection while riding, working, or exploring the outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1616\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1616\" data-end=\"1639\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1639\" data-end=\"1642\"\u003eIdeal for ranch work, trail rides, hunting trips, or rodeo weekends. Pair it with denim, boots, and flannels for a classic western look that’s ready for anything.\u003c\/p\u003e\n\u003cp data-start=\"1808\" data-end=\"1936\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1830\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1830\" data-end=\"1833\"\u003eSpot clean with a damp cloth and allow to air dry to maintain the camo print and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440203317317,"sku":"LFB2303","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/rifle2_bdad30f5-3e97-4cbe-be8e-a1a2a4d2a331.png?v=1731082714"},{"product_id":"gangster","title":"Gangster","description":"\u003cp data-start=\"1084\" data-end=\"1369\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1113\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1113\" data-end=\"1116\"\u003eThe Gangster Hat captures a bold edge within the western lifestyle — the confident swagger that’s just as at home on the ranch as it is at the arena. Lane Frost Brand honors that fearless attitude in every stitch, and this hat wears it loud and proud.\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1781\"\u003e\u003cstrong data-start=\"1371\" data-end=\"1392\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1392\" data-end=\"1395\"\u003eBuilt with a structured crown and classic curved bill, the Gangster Hat features standout embroidered detail on the front panel that gives it a rugged personality without being over the top. Quality stitching and rugged fabric ensure it holds its shape whether you’re out on the trail, working chores, or heading into town. Breathable paneling adds comfort on long days under the sun.\u003c\/p\u003e\n\u003cp data-start=\"1783\" data-end=\"1982\"\u003e\u003cstrong data-start=\"1783\" data-end=\"1800\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1800\" data-end=\"1803\"\u003eThis hat includes an adjustable snapback closure so you get a secure, comfortable fit without fuss. The curved visor helps shade your eyes from sun and dust throughout your day.\u003c\/p\u003e\n\u003cp data-start=\"1984\" data-end=\"2231\"\u003e\u003cstrong data-start=\"1984\" data-end=\"2007\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2007\" data-end=\"2010\"\u003ePerfect for ranch work, daily wear, trail rides, rodeo weekends, or casual outings — pair it with denim, boots, and your favorite western tees or flannels for an authentic look that carries western grit and personality.\u003c\/p\u003e\n\u003cp data-start=\"2233\" data-end=\"2367\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2255\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2255\" data-end=\"2258\"\u003eSpot clean with a damp cloth and allow to air dry to preserve the embroidered details and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440322199621,"sku":"LFB1300","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/1_6a95b7c9-9d94-4cad-bf3b-81ff97056c06.png?v=1661872271"},{"product_id":"patriot","title":"Patriot","description":"\u003cp data-start=\"1116\" data-end=\"1463\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1145\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1145\" data-end=\"1148\"\u003eThe Patriot Hat celebrates the heart of American cowboy pride — a tribute to those who stand up for their country and the western way of life. Built by Lane Frost Brand, this cap reflects the champion spirit and deep patriotism that fans and riders have carried for generations.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1465\" data-end=\"1896\"\u003e\u003cstrong data-start=\"1465\" data-end=\"1486\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1486\" data-end=\"1489\"\u003eThis cap features a structured crown and curved bill for timeless western silhouette and solid sun protection. The front panel showcases bold embroidered detail inspired by stars and stripes, nodding to America’s classic imagery. Durable stitching, quality materials, and thoughtful design make it a rugged choice for everyday wear — from ranch chores to rodeo weekends.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1898\" data-end=\"2172\"\u003e\u003cstrong data-start=\"1898\" data-end=\"1915\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1915\" data-end=\"1918\"\u003eEquipped with an adjustable snapback closure, the Patriot Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The structured crown holds its shape ride after ride and wear after wear.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2174\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2174\" data-end=\"2197\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2197\" data-end=\"2200\"\u003ePerfect for Fourth of July gatherings, ranch days, trail rides, or casual outings around town, this hat pairs naturally with denim, boots, and your favorite western tee or flannel. It’s a versatile cap that carries both style and meaning wherever you go.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2493\" data-end=\"2643\"\u003e\u003cstrong data-start=\"2493\" data-end=\"2515\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2515\" data-end=\"2518\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidered details crisp and the structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":19354228064325,"sku":"LFB1501","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/patroitflat1_1.png?v=1782405606"},{"product_id":"july","title":"July","description":"\u003cp data-start=\"1133\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1133\" data-end=\"1162\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1162\" data-end=\"1165\"\u003eThe July Hat honors the climactic final month of the historic \u003cem data-start=\"1227\" data-end=\"1251\"\u003eChallenge of Champions\u003c\/em\u003e between Lane Frost and Red Rock — one of the most unforgettable bull riding rivalries ever seen. This cap carries that legacy forward, celebrating grit, glory, and the western way of life. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1870\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1503\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1503\" data-end=\"1506\"\u003eBuilt with a comfortable curved bill and classic structured crown, the July Hat features bold embroidered detailing that speaks to timeless western character. Quality stitching and rugged materials ensure it holds its shape through everyday wear, whether you’re working on the ranch, heading to a rodeo, or out with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1872\" data-end=\"2103\"\u003e\u003cstrong data-start=\"1872\" data-end=\"1889\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1889\" data-end=\"1892\"\u003eDesigned with an adjustable snapback closure, the July Hat fits most head sizes comfortably without being too tight or too loose. The curved visor helps shield your eyes from sun, dust, and open‑sky adventure.\u003c\/p\u003e\n\u003cp data-start=\"2105\" data-end=\"2389\"\u003e\u003cstrong data-start=\"2105\" data-end=\"2128\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2128\" data-end=\"2131\"\u003ePerfect for rodeo weekends, Fourth of July gatherings, ranch days, or everyday casual wear — this hat pairs naturally with denim, boots, and your favorite western tees or flannels. It’s a piece that wears as well in town as it does under big western skies.\u003c\/p\u003e\n\u003cp data-start=\"2391\" data-end=\"2515\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2413\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2413\" data-end=\"2416\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidery and shape looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617193967685,"sku":"LFB0550","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-JULY-side.png?v=1617301394"},{"product_id":"hustler","title":"Hustler","description":"\u003cp data-start=\"1058\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1058\" data-end=\"1087\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eThe Hustler Hat is built for those who put in the work and never give up — a nod to grit, determination, and that cowboy attitude that doesn’t settle for less. It’s part of what the Lane Frost Brand stands for: champion spirit on and off the arena floor. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1384\" data-end=\"1405\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1405\" data-end=\"1408\"\u003eThis cap features a classic curved bill and bold front embroidery that reads “Hustler,” celebrating hard work, drive, and western mindset. Constructed with quality materials and stitching, it’s built to hold its shape through ranch chores, trail rides, rodeo weekends, and everyday wear. Breathable panels provide airflow when the sun’s high, and the structured crown keeps its silhouette sharp. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1843\" data-end=\"2128\"\u003e\u003cstrong data-start=\"1843\" data-end=\"1860\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1860\" data-end=\"1863\"\u003eDesigned with an adjustable snapback closure, the Hustler Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The curved visor helps shield your eyes from sun and dust during long days outside. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2130\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2130\" data-end=\"2153\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2153\" data-end=\"2156\"\u003ePerfect for ranch work, casual outings, trail rides, or weekend rodeo trips, this cap pairs naturally with denim, boots, and your favorite western tees or flannels. It’s the kind of hat you reach for when you’re ready to get after it — no half‑measures, just full throttle. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2469\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2469\" data-end=\"2491\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2491\" data-end=\"2494\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidered design and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617194754117,"sku":"LFB0510","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/hustler2.png?v=1701726109"},{"product_id":"america","title":"America Hat","description":"\u003cp data-start=\"1134\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1163\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1163\" data-end=\"1166\"\u003eThe America Hat was born from the legacy of one of the most loved American cowboys in history — it honors both the western way of life and the stars‑and‑stripes that so many riders and fans hold dear. Lane Frost Brand celebrates this enduring spirit with a design that says “country first” without saying a word.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1519\" data-end=\"1928\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1540\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1540\" data-end=\"1543\"\u003eThis cap is built with a cotton\/nylon blend for durable comfort and everyday wear. It features a flat visor, cotton sweatband, and bold embroidered American‑inspired patch on the front panel, giving you a hat that holds up from ranch chores to rodeo crowds. Flip‑up buckram and a 5 mm rope add signature western character to this timeless design.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1930\" data-end=\"2198\"\u003e\u003cstrong data-start=\"1930\" data-end=\"1947\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1947\" data-end=\"1950\"\u003eThe America Hat comes with an adjustable snapback closure and is labeled one size fits most (OSFM), fitting head sizes approximately 7 – 7 3\/4 with a secure, comfortable feel no matter where the day leads you.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2200\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2200\" data-end=\"2223\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2223\" data-end=\"2226\"\u003eWear it for rodeo weekends, Fourth of July gatherings, ranch work, tailgates, or everyday errands — it pairs naturally with denim, boots, and classic western tees or flannels. Wherever you’re headed, it carries that all‑American, all‑western vibe with confidence.\u003c\/p\u003e\n\u003cp data-start=\"2493\" data-end=\"2623\"\u003e\u003cstrong data-start=\"2493\" data-end=\"2515\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2515\" data-end=\"2518\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured shape looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617324974149,"sku":"LFB0590","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-AMERICA-side.png?v=1617304563"},{"product_id":"captain","title":"Captain","description":"\u003cp data-start=\"1042\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1071\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1071\" data-end=\"1074\"\u003eThe Captain Hat is all about command and confidence — a cap for those who lead their own story and chart their own course. Inspired by the champion spirit Lane Frost Brand stands behind, it brings bold western attitude to everyday wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1696\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1371\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eThis hat features a curved bill and classic embroidered patch that echoes western heritage with a leadership twist. Built with quality stitching and rugged materials, it’s made to hold its shape whether you’re heading to a ranch morning chore or out with friends on a sunny afternoon. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1698\" data-end=\"1975\"\u003e\u003cstrong data-start=\"1698\" data-end=\"1715\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1715\" data-end=\"1718\"\u003eDesigned with an adjustable snapback closure, the Captain Hat fits most head sizes comfortably, so you can get that secure feel without fuss. The structured crown keeps its silhouette crisp and authentic with each wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1977\" data-end=\"2264\"\u003e\u003cstrong data-start=\"1977\" data-end=\"2000\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2000\" data-end=\"2003\"\u003ePerfect for ranch work, rodeo events, weekends on the trail, or everyday casual wear. Pair it with denim, boots, and your favorite western tees or flannels for a timeless western look that reflects confidence and character. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2266\" data-end=\"2401\"\u003e\u003cstrong data-start=\"2266\" data-end=\"2288\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2288\" data-end=\"2291\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered details and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37587334824122,"sku":"LFB3602","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/captain1.png?v=1729799531"},{"product_id":"bullrider-hat","title":"Bullrider","description":"\u003cp data-start=\"1144\" data-end=\"1488\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1173\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1173\" data-end=\"1176\"\u003eThe Bullrider Hat nods to the roots of classic rodeo culture — where grit, courage, and belief in yourself are what define a champion. Lane Frost Brand celebrates those values with every hat, and this Bullrider design honors that fearless spirit with timeless western flair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1490\" data-end=\"1927\"\u003e\u003cstrong data-start=\"1490\" data-end=\"1511\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eBuilt with a structured crown and curved bill, the Bullrider Hat features a standout embroidered patch in bold red and white contrasted tones that bring classic rodeo vibes to life. Breathable mesh panels keep air flowing when the sun’s high, and quality stitching and materials ensure the hat holds its shape through everyday wear and long days on the trail or at the arena. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1929\" data-end=\"2237\"\u003e\u003cstrong data-start=\"1929\" data-end=\"1946\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1946\" data-end=\"1949\"\u003eThis hat comes in one size with an adjustable snapback closure so you can dial in a secure, comfortable fit that stays put from ranch chores to evening hangs. The curved visor helps shade your eyes from sun and dust, making it ready for work or play. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2239\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2239\" data-end=\"2262\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2262\" data-end=\"2265\"\u003ePerfect for ranch work, rodeo weekends, road trips, fire pit nights, or everyday wear, the Bullrider Hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wear it wherever you want a hat that carries classic western energy and heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2570\" data-end=\"2706\"\u003e\u003cstrong data-start=\"2570\" data-end=\"2592\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2592\" data-end=\"2595\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered patch and structured panels looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37587335905466,"sku":"LFB3604","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-14.png?v=1620857054"},{"product_id":"bronc","title":"Bronc","description":"\u003cp data-start=\"1017\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1017\" data-end=\"1046\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eThe Bronc Hat captures the untamed spirit of the rodeo — a tribute to the wild energy and strength found in every bronc ride. Designed by Lane Frost Brand for those who thrive on grit and relentless momentum, this hat reflects the heart of western life and champion mindset. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1365\" data-end=\"1758\"\u003e\u003cstrong data-start=\"1365\" data-end=\"1386\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1386\" data-end=\"1389\"\u003eBuilt with a classic curved bill and structured crown, the Bronc Hat brings rugged style and reliable performance to every outfit. The front’s bold embroidered design stands out with western character, while quality stitching and durable fabric give you a hat that holds its shape through sunup ranch work or weekend trail rides. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"2039\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1777\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1777\" data-end=\"1780\"\u003eThis hat comes with an adjustable snapback closure so you can dial in a custom fit that keeps the cap comfortable throughout the day — whether you’re working the ranch, watching bulls at the rodeo, or heading into town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2041\" data-end=\"2381\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2064\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2064\" data-end=\"2067\"\u003ePerfect for ranch chores, rodeo weekends, trail rides, or casual everyday wear, the Bronc Hat pairs naturally with denim, boots, and your favorite western tees or flannels. It’s the kind of cap you reach for when you want authentic western character with dependable comfort. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2383\" data-end=\"2515\"\u003e\u003cstrong data-start=\"2383\" data-end=\"2405\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2405\" data-end=\"2408\"\u003eSpot clean with a damp cloth and air dry to keep the embroidered design and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39446050275514,"sku":"LFB1004","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-4_0479e81b-37e5-472f-8d70-abee00fe583e.png?v=1644528437"},{"product_id":"shooter","title":"Shooter","description":"\u003cp data-start=\"1029\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1058\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1058\" data-end=\"1061\"\u003eThe Shooter Hat celebrates a life lived with courage and purpose — a nod to one who always went all in and “shot” his shot, even when the odds were tall. It reflects the grit and champion attitude the Lane Frost Brand honors every day. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1359\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1359\" data-end=\"1362\"\u003eThis cap features a curved bill and sturdy structured crown with bold embroidered detail that stands up to daily wear. Built with quality stitching and durable materials, the Shooter Hat holds its shape through sunny days on the ranch, rodeo weekends, or casual everyday wear. Breathable panels and a timeless silhouette make it comfortable and memorable. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1776\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1776\" data-end=\"1779\"\u003eDesigned with an adjustable snapback closure, the Shooter Hat fits most head sizes comfortably and lets you customize how snug it feels. The curved visor helps shade your eyes from sun and dust while you’re out riding or out on the town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2081\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2081\" data-end=\"2084\"\u003ePerfect for ranch work, rodeo events, trail rides, or everyday outings, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wherever you’re headed, it brings classic western character with dependable comfort. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2370\" data-end=\"2497\"\u003e\u003cstrong data-start=\"2370\" data-end=\"2392\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2392\" data-end=\"2395\"\u003eSpot clean with a damp cloth and let air dry to preserve the embroidered details and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39866725695674,"sku":"LFB0093","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Shooter1.png?v=1718378017"},{"product_id":"overdrive","title":"Overdrive","description":"\u003cp data-start=\"1044\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1044\" data-end=\"1073\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1073\" data-end=\"1076\"\u003eThe Overdrive Hat captures the spirit of movement and momentum — the energy Lane Frost brought to every arena. It’s a hat built for cowboys and western enthusiasts who embrace life full throttle, honoring the grit, speed, and determination of a true champion.\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1694\"\u003e\u003cstrong data-start=\"1339\" data-end=\"1360\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1360\" data-end=\"1363\"\u003eThis hat features a curved bill, structured crown, and bold embroidered Overdrive patch on the front. Quality stitching and durable materials ensure it keeps its shape through long days on the ranch, weekend rodeos, or casual outings. Breathable mesh or fabric panels add comfort under the sun, making it ready for any adventure.\u003c\/p\u003e\n\u003cp data-start=\"1696\" data-end=\"1913\"\u003e\u003cstrong data-start=\"1696\" data-end=\"1713\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1713\" data-end=\"1716\"\u003eThe Overdrive Hat includes an adjustable snapback closure for a secure fit. The mid-profile crown and curved visor provide sun protection and maintain shape while being comfortable for long wear.\u003c\/p\u003e\n\u003cp data-start=\"1915\" data-end=\"2159\"\u003e\u003cstrong data-start=\"1915\" data-end=\"1938\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1938\" data-end=\"1941\"\u003ePerfect for ranch work, trail rides, rodeo weekends, or everyday casual wear. Pair it with jeans, boots, and your favorite western tee or flannel for an authentic look that carries the western spirit wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"2161\" data-end=\"2282\"\u003e\u003cstrong data-start=\"2161\" data-end=\"2183\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2183\" data-end=\"2186\"\u003eSpot clean with a damp cloth and air dry to maintain shape and preserve the embroidered patch.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":40149623111866,"sku":"LFB1800","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts--71_1.png?v=1628516414"},{"product_id":"rustler","title":"Rustler","description":"\u003cp data-start=\"1118\" data-end=\"1468\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1147\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1147\" data-end=\"1150\"\u003eThe Rustler Hat carries the same tenacity and grit Lane Frost showed throughout his legendary battles in the arena. Inspired by the unshakable Rustler spirit — the drive to take on life’s challenges and never stop trying — this hat brings that legacy to every ride and every day.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1470\" data-end=\"1964\"\u003e\u003cstrong data-start=\"1470\" data-end=\"1491\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1491\" data-end=\"1494\"\u003eBuilt with a classic curved bill and a structured crown, the Rustler Hat pairs rugged western style with everyday reliability. It features a bold embroidered patch that nods to the heritage of hard work and determination, and quality stitching that stands up to life on the ranch, at the rodeo, or around town. Durable materials and attention to detail make this cap a trusted choice for days under the sun or evenings at the barn.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1966\" data-end=\"2277\"\u003e\u003cstrong data-start=\"1966\" data-end=\"1983\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1983\" data-end=\"1986\"\u003eDesigned with an adjustable snapback closure, the Rustler Hat fits most head sizes comfortably while keeping its shape through regular wear. The curved visor helps shield your eyes from sun and dust — practical for outdoor work and everyday life alike.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2279\" data-end=\"2546\"\u003e\u003cstrong data-start=\"2279\" data-end=\"2302\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2302\" data-end=\"2305\"\u003ePerfect for ranch chores, rodeo weekends, or casual outings, this hat pairs naturally with denim, boots, and your favorite tees or flannels. It’s the kind of cap you reach for when you want timeless western character with reliable comfort.\u003c\/p\u003e\n\u003cp data-start=\"2548\" data-end=\"2682\"\u003e\u003cstrong data-start=\"2548\" data-end=\"2570\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2570\" data-end=\"2573\"\u003eSpot clean with a damp cloth and air dry to keep the embroidered patch and structured panels looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":40652065571002,"sku":"LFB3008","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-Hats-SA-3.jpg?v=1686334124"},{"product_id":"aztec-ii-flat","title":"Aztec II Flat","description":"\u003cp data-start=\"1045\" data-end=\"1377\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1074\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1074\" data-end=\"1077\"\u003eThe Aztec II Flat Hat honors the rich visual traditions of Native American weavings, bringing a vivid southwest‑inspired pattern to a modern western cap. It’s part of Lane Frost Brand’s collection that celebrates heritage and champion spirit with every stitch. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1379\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1379\" data-end=\"1400\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eThis hat features a flat bill and eye‑catching Aztec pattern on the front panel, paired with mesh back panels for breathability and all‑day comfort. Crafted with an adjustable snapback closure, it fits most head sizes and holds its shape through hours in the sun or under the arena lights. Durable embroidery and quality fabric give it the rugged feel you want out on the trail or out with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1843\" data-end=\"2157\"\u003e\u003cstrong data-start=\"1843\" data-end=\"1860\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1860\" data-end=\"1863\"\u003eThe adjustable snapback means one size fits most, so you get a secure, comfortable fit whether you’re working ranch chores, heading to a weekend rodeo, or just out and about. The flat bill gives it a contemporary edge while staying true to western roots. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2159\" data-end=\"2433\"\u003e\u003cstrong data-start=\"2159\" data-end=\"2182\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2182\" data-end=\"2185\"\u003eWear the Aztec II Flat Hat on everyday adventures, ranch work, trail rides, or casual outings. It pairs naturally with denim, boots, and tees or flannels — making it a versatile piece in any western wardrobe. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2435\" data-end=\"2565\"\u003e\u003cstrong data-start=\"2435\" data-end=\"2457\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2457\" data-end=\"2460\"\u003eSpot clean with a damp cloth and let air dry to keep the patterned front and mesh panels looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42171793899706,"sku":"LFB5000","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewLFHatPhotos-9.jpg?v=1675113716"},{"product_id":"icon","title":"Icon","description":"\u003cp data-start=\"991\" data-end=\"1273\"\u003e\u003cstrong data-start=\"991\" data-end=\"1020\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1020\" data-end=\"1023\"\u003eThe Icon Hat honors Lane Frost’s legendary status in the rodeo world — not just for his talent on the bull riding circuit, but for the heart, sportsmanship, and warmth he showed to fans and fellow riders alike. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1720\"\u003e\u003cstrong data-start=\"1275\" data-end=\"1296\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1296\" data-end=\"1299\"\u003eThis cap features a structured crown with a bold embroidered patch that nods to the enduring spirit of the American cowboy. Finished with a curved bill and adjustable snapback closure, it delivers a comfortable fit while holding its shape through long days under the sun or at the rodeo. Quality stitching and rugged fabric ensure it stands up to everyday wear with style and grit. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1722\" data-end=\"1977\"\u003e\u003cstrong data-start=\"1722\" data-end=\"1739\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1739\" data-end=\"1742\"\u003eDesigned as one size with a classic snapback closure, the Icon Hat fits most heads comfortably, giving you that secure feel whether you’re headed out for chores or crowding the rail at the arena. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1979\" data-end=\"2230\"\u003e\u003cstrong data-start=\"1979\" data-end=\"2002\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2002\" data-end=\"2005\"\u003ePerfect for ranch work, casual outings, or rodeo weekends, this hat pairs with denim, boots, and a favorite western tee for a look that feels right at home wherever the trail takes you. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2232\" data-end=\"2360\"\u003e\u003cstrong data-start=\"2232\" data-end=\"2254\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2254\" data-end=\"2257\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured fit looking sharp.\u003c\/p\u003e\n\u003cp data-start=\"2362\" data-end=\"2550\"\u003e\u003cstrong data-start=\"2362\" data-end=\"2381\"\u003eShipping Notes:\u003c\/strong\u003e\u003cbr data-start=\"2381\" data-end=\"2384\"\u003eShips within up to 5 business days from Atoka, Oklahoma via USPS with tracking included — check your email for delivery updates.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42231999201466,"sku":"LFBICNH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Icon-Main.jpg?v=1676581653"},{"product_id":"gunslinger","title":"Gunslinger Hat","description":"\u003cp data-start=\"1118\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1147\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1147\" data-end=\"1150\"\u003eThe Gunslinger Hat represents the rugged heart of the West and the fearless spirit Lane Frost Brand honors. Inspired by the legacy of a cowboy who never backed down, this hat lives up to its name with attitude and resilience built right into the design. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1857\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1464\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1464\" data-end=\"1467\"\u003eCrafted with a structured crown and durable fabric, the Gunslinger Hat is built for everyday wear. It features a standout embroidered “Gunslinger” patch on the front, a classic curved bill, and an adjustable snapback closure that ensures a secure fit for most head sizes. Breathable mesh panels keep air moving when the sun’s high and the trail’s long. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1859\" data-end=\"2117\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1876\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1876\" data-end=\"1879\"\u003eThis hat comes in one size that adjusts easily with the snapback closure, so it fits most heads comfortably without being too tight or too loose. The structured design keeps its shape ride after ride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2119\" data-end=\"2457\"\u003e\u003cstrong data-start=\"2119\" data-end=\"2142\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2142\" data-end=\"2145\"\u003ePerfect for ranch work, rodeo weekends, and casual days under the wide open sky, the Gunslinger pairs naturally with denim, boots, and a favorite western tee or jacket. Whether you’re headed out for chores or headed into town, it’s got the western soul to match your stride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2459\" data-end=\"2593\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2481\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2481\" data-end=\"2484\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered patch and structured brim looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42277323604154,"sku":"LFBGSLH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Gunslinger-Main.jpg?v=1678130768"},{"product_id":"deer","title":"Deer Hat","description":"\u003cp data-start=\"826\" data-end=\"1155\"\u003e\u003cstrong data-start=\"826\" data-end=\"854\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"854\" data-end=\"857\"\u003eThe Deer Hat embodies the rugged connection between the western lifestyle and the great outdoors. Inspired by early mornings in the woods, long days on the ranch, and evenings at the campfire, it pays homage to the land and the pursuit of adventure that draws cowboys and outdoor enthusiasts alike.\u003c\/p\u003e\n\u003cp data-start=\"1157\" data-end=\"1623\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1177\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eCrafted from durable cotton twill, the Deer Hat features a structured crown and firm visor designed to maintain shape through long days in the sun. The front panel showcases a bold embroidered deer graphic that reflects classic western and outdoor heritage. Breathable fabric keeps you comfortable whether you’re tending cattle or heading out for a hunt, and the adjustable snapback closure ensures a secure, customizable fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1625\" data-end=\"1790\"\u003e\u003cstrong data-start=\"1625\" data-end=\"1641\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1641\" data-end=\"1644\"\u003eDesigned as \u003cstrong data-start=\"1656\" data-end=\"1678\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure that delivers comfort and a reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"1993\"\u003e\u003cstrong data-start=\"1792\" data-end=\"1814\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1814\" data-end=\"1817\"\u003ePerfect for ranch work, hunting trips, rodeo weekends, or everyday casual wear. Pair the Deer Hat with denim, boots, and a western tee for a look rooted in rugged outdoor life.\u003c\/p\u003e\n\u003cp data-start=\"1995\" data-end=\"2091\"\u003e\u003cstrong data-start=\"1995\" data-end=\"2016\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2016\" data-end=\"2019\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42663890518202,"sku":"LFBDERH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Deer1.png?v=1700682396"},{"product_id":"apache-hat","title":"Apache","description":"\u003cp data-start=\"877\" data-end=\"1174\"\u003e\u003cstrong data-start=\"877\" data-end=\"905\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"905\" data-end=\"908\"\u003eThe Apache Hat embodies the rugged, independent spirit of the western lifestyle. Inspired by cowboys and ranchers who rise early, tackle long days, and carry themselves with quiet grit, this hat reflects tradition, perseverance, and the authentic cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"1176\" data-end=\"1628\"\u003e\u003cstrong data-start=\"1176\" data-end=\"1196\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eCrafted from durable cotton twill, the Apache Hat features a structured crown and firm visor that holds its shape through long days outdoors. The front panel displays a bold embroidered Apache design that adds timeless western character without overpowering your look. Breathable fabric keeps you comfortable during ranch work, rodeos, or casual outings, and the adjustable snapback closure ensures a secure fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1630\" data-end=\"1793\"\u003e\u003cstrong data-start=\"1630\" data-end=\"1646\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1646\" data-end=\"1649\"\u003eDesigned as \u003cstrong data-start=\"1661\" data-end=\"1683\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure that delivers comfort and reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1795\" data-end=\"2006\"\u003e\u003cstrong data-start=\"1795\" data-end=\"1817\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1817\" data-end=\"1820\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or everyday western wear. Pair the Apache Hat with jeans, boots, and your favorite western tee for an authentic cowboy‑ready look.\u003c\/p\u003e\n\u003cp data-start=\"2008\" data-end=\"2104\"\u003e\u003cstrong data-start=\"2008\" data-end=\"2029\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2029\" data-end=\"2032\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42692174315706,"sku":"LFBAPAH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Apache1.png?v=1700680612"},{"product_id":"rough","title":"Rough","description":"\u003cp data-end=\"1269\" data-start=\"933\"\u003e\u003cstrong data-end=\"961\" data-start=\"933\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-end=\"964\" data-start=\"961\"\u003eThe Rough Hat embodies the untamed spirit of the West and the fearless legacy of cowboys who take life head‑on. Inspired by the bold, unapologetic attitude of the western lifestyle, it reflects the grit and resilience that define both the brand and those who wear it. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1774\" data-start=\"1271\"\u003e\u003cstrong data-end=\"1291\" data-start=\"1271\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-end=\"1294\" data-start=\"1291\"\u003eBuilt with durable cotton twill and a structured crown, the Rough Hat stands up to long days outdoors without losing shape. A standout feature is the striking \u003cstrong data-end=\"1531\" data-start=\"1453\"\u003eblack and white graphic of Lane Frost printed on the underside of the bill\u003c\/strong\u003e — a subtle nod to legacy that sets it apart. Breathable fabric keeps you comfortable whether you’re on the ranch or out on the road, and the adjustable snapback closure ensures a secure, customizable fit. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1932\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003eThis snapback hat is designed as \u003cstrong data-end=\"1850\" data-start=\"1828\"\u003eone size fits most\u003c\/strong\u003e, with the adjustable closure allowing flexibility for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-end=\"2179\" data-start=\"1934\"\u003e\u003cstrong data-end=\"1956\" data-start=\"1934\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-end=\"1959\" data-start=\"1956\"\u003eIdeal for rodeo weekends, ranch work, or casual western outings. Pair the Rough Hat with jeans, boots, and your favorite western tee for an authentic look rooted in western heritage. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2274\" data-start=\"2181\"\u003e\u003cstrong data-end=\"2202\" data-start=\"2181\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-end=\"2205\" data-start=\"2202\"\u003eSpot clean only to preserve the hat’s structure and graphic detail.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":43143030407354,"sku":"LFBRUFH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Rough1.png?v=1708358231"},{"product_id":"sunrise-hat","title":"Sunrise Hat","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003e\u003cstrong data-start=\"677\" data-end=\"705\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"705\" data-end=\"708\"\u003eThe Sunrise Hat captures the spirit of early mornings on the ranch and the resilience of those who rise with the sun. Inspired by cowboys and western enthusiasts who greet the day with hard work and determination, it represents grit, dedication, and the western way of life.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1393\"\u003e\u003cstrong data-start=\"986\" data-end=\"1006\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eConstructed from durable cotton twill, the Sunrise Hat features a structured crown and firm visor that keeps its shape through long days on the ranch or casual outings. The front panel displays a bold embroidered “Sunrise” graphic, merging western style with practicality. Breathable fabric ensures comfort, while the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1411\" data-end=\"1414\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1532\" data-end=\"1706\"\u003e\u003cstrong data-start=\"1532\" data-end=\"1554\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1554\" data-end=\"1557\"\u003ePerfect for ranch work, rodeos, or casual western outings. Pair it with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1708\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1708\" data-end=\"1729\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1729\" data-end=\"1732\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44118833987770,"sku":"LFBSUNRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/sunrise1.jpg?v=1724417671"},{"product_id":"bolo","title":"Bolo","description":"\u003cp data-start=\"670\" data-end=\"909\"\u003e\u003cstrong data-start=\"670\" data-end=\"698\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"698\" data-end=\"701\"\u003eThe Bolo Hat reflects the rugged, independent spirit of the western lifestyle. Inspired by cowboys and ranchers who work hard and ride proud, it embodies durability, practicality, and timeless western grit.\u003c\/p\u003e\n\u003cp data-start=\"911\" data-end=\"1313\"\u003e\u003cstrong data-start=\"911\" data-end=\"931\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"931\" data-end=\"934\"\u003eMade from durable cotton twill, the Bolo Hat features a structured crown and firm visor that maintains shape through long days on the ranch or casual wear. The front panel is adorned with an embroidered Bolo graphic, combining western style with everyday functionality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1331\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1331\" data-end=\"1334\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1474\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1474\" data-end=\"1477\"\u003eIdeal for rodeo weekends, ranch work, or casual western outings. Pair with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1631\" data-end=\"1729\"\u003e\u003cstrong data-start=\"1631\" data-end=\"1652\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44309401272506,"sku":"LFBBOLOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/BOLO4.png?v=1729865634"},{"product_id":"rodeo-clown","title":"Rodeo Clown","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem data-start=\"0\" data-end=\"21\" data-is-only-node=\"\"\u003eThe Rodeo Clown Hat\u003c\/em\u003e is a bold tribute to one of the most fearless men in the arena—Matt Merritt. This special collab blends humor, heart, and grit, just like the man himself. Designed to stand out, built to perform, and made for those who don’t just play the game—they entertain the whole damn show. Wear it loud, wear it proud, and never take life too seriously.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44339980599482,"sku":"LFBROCH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/RodeoClown2.png?v=1730836279"},{"product_id":"rodeo-mom","title":"Dune","description":"\u003cp data-start=\"755\" data-end=\"992\"\u003e\u003cstrong data-start=\"755\" data-end=\"783\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"783\" data-end=\"786\"\u003eThe Dune Mom Hat captures the adventurous, resilient spirit of the modern cowgirl. Designed for women who embrace the western lifestyle, it represents durability, practicality, and timeless western style.\u003c\/p\u003e\n\u003cp data-start=\"994\" data-end=\"1413\"\u003e\u003cstrong data-start=\"994\" data-end=\"1014\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1014\" data-end=\"1017\"\u003eConstructed from soft yet sturdy cotton twill, the Dune Mom Hat features a slightly relaxed, low-profile crown and a gently curved visor for a flattering fit. The front panel showcases a bold embroidered Dune graphic, blending rugged western flair with a feminine-friendly silhouette. Breathable fabric keeps you comfortable, and the adjustable strap closure ensures a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1415\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1431\" data-end=\"1434\"\u003eDesigned as one size fits most, the mom hat style fits comfortably on a wide range of head sizes while offering a relaxed, feminine shape.\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1775\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1598\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1598\" data-end=\"1601\"\u003ePerfect for ranch days, rodeo weekends, casual outings, or weekend adventures. Pair it with your favorite jeans, boots, and a western tee for a stylish, cowgirl-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1777\" data-end=\"1875\"\u003e\u003cstrong data-start=\"1777\" data-end=\"1798\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1798\" data-end=\"1801\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44370144395450,"sku":"LFBRMOMH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/RodeoMom2.png?v=1731685510"},{"product_id":"marco","title":"Marco Hat","description":"\u003cp data-start=\"673\" data-end=\"927\"\u003e\u003cstrong data-start=\"673\" data-end=\"701\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"701\" data-end=\"704\"\u003eThe Marco Hat embodies the grit and resilience of the western lifestyle. Inspired by cowboys who spend long days on the ranch and in the saddle, it represents toughness, authenticity, and a commitment to the work at hand.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"1301\"\u003e\u003cstrong data-start=\"929\" data-end=\"949\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eConstructed from durable cotton twill, the Marco Hat features a structured crown and firm visor that maintains shape through all-day wear. The front panel displays a bold embroidered Marco graphic, reflecting rugged western style. Breathable fabric ensures comfort outdoors, and the adjustable snapback closure delivers a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1436\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1319\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1319\" data-end=\"1322\"\u003eOne size fits most with the adjustable snapback, providing comfort and stability for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1606\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1460\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003ePerfect for rodeo weekends, ranch work, or casual western outings. Pair it with jeans, boots, and a western tee for an authentic cowboy look.\u003c\/p\u003e\n\u003cp data-start=\"1608\" data-end=\"1703\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1629\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1629\" data-end=\"1632\"\u003eSpot clean only to preserve the embroidered design and hat structure.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44370169233594,"sku":"LFBMARCOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Marco2.png?v=1731686368"},{"product_id":"warpath","title":"Warpath","description":"\u003cp data-start=\"725\" data-end=\"996\"\u003e\u003cstrong data-start=\"725\" data-end=\"753\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"753\" data-end=\"756\"\u003eThe Warpath Hat captures the bold, relentless spirit of the Stilly Boys Collection. Inspired by cowboys who charge forward with purpose, this hat embodies courage, grit, and the determination to blaze your own trail no matter the challenge.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1460\"\u003e\u003cstrong data-start=\"998\" data-end=\"1018\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eConstructed from durable cotton twill, the Warpath Hat features a structured crown and firm visor that keeps its shape through long days on the ranch or at the rodeo. The front panel showcases a bold embroidered Warpath design, reflecting the fearless western style of the Stilly Boys Collection. The breathable yet sturdy fabric ensures comfort and durability, while the adjustable snapback closure provides a secure fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1462\" data-end=\"1602\"\u003e\u003cstrong data-start=\"1462\" data-end=\"1478\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1478\" data-end=\"1481\"\u003eOne size fits most with the adjustable snapback closure, delivering comfort and stability for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1604\" data-end=\"1799\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1626\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1626\" data-end=\"1629\"\u003ePerfect for rodeo weekends, long ranch shifts, or casual western outings. Pair it with jeans, boots, and your favorite Stilly Boys tee for a bold, authentic western look.\u003c\/p\u003e\n\u003cp data-start=\"1801\" data-end=\"1898\"\u003e\u003cstrong data-start=\"1801\" data-end=\"1822\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1822\" data-end=\"1825\"\u003eSpot clean only to maintain the hat’s structure and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44696993661114,"sku":"LFBCHWAPAH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/warpath1.png?v=1741123563"},{"product_id":"bandit","title":"Bandit","description":"\u003cp data-start=\"721\" data-end=\"996\"\u003e\u003cstrong data-start=\"721\" data-end=\"749\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"749\" data-end=\"752\"\u003eThe Bandit Hat embodies the fearless, relentless spirit of the Cowboy Hustle Collection. Inspired by cowboys who take on the toughest rides, long ranch days, and gritty challenges, this hat represents strength, grit, and a no-nonsense attitude.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1505\"\u003e\u003cstrong data-start=\"998\" data-end=\"1018\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eConstructed from high-quality cotton twill, the Bandit Hat features a structured crown and firm visor that keeps its shape through long days outdoors. The front panel displays a bold embroidered Bandit design, reflecting the rugged western aesthetic of the Cowboy Hustle Collection. Its durable fabric is breathable yet sturdy, and the adjustable snapback closure ensures a secure, all-day fit whether you’re working the ranch, riding at the rodeo, or enjoying casual western outings.\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1523\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1523\" data-end=\"1526\"\u003eDesigned with a one-size-fits-most adjustable snapback, the Bandit Hat delivers comfort and stability for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1661\" data-end=\"1859\"\u003e\u003cstrong data-start=\"1661\" data-end=\"1683\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1683\" data-end=\"1686\"\u003ePerfect for rodeo weekends, long ranch shifts, or casual western wear. Pair it with your favorite Cowboy Hustle tee, jeans, and boots to complete the authentic western look.\u003c\/p\u003e\n\u003cp data-start=\"1861\" data-end=\"1954\"\u003e\u003cstrong data-start=\"1861\" data-end=\"1882\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1882\" data-end=\"1885\"\u003eSpot clean only to maintain the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44698281509050,"sku":"LFBCHBANH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/bandit1_1.png?v=1741192192"},{"product_id":"maverick-1","title":"Maverick","description":"\u003cp data-start=\"698\" data-end=\"972\"\u003e\u003cstrong data-start=\"698\" data-end=\"726\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"726\" data-end=\"729\"\u003eThe Maverick Hat represents the independent spirit at the heart of the western lifestyle. Inspired by cowboys who ride their own path, face challenges head-on, and stand apart from the herd, this hat embodies freedom, grit, and perseverance.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"1480\"\u003e\u003cstrong data-start=\"974\" data-end=\"994\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"994\" data-end=\"997\"\u003eCrafted from durable cotton twill, the Maverick Hat features a structured crown and firm visor that maintains its shape through long days on the ranch or at the rodeo. The bold embroidered Maverick design on the front panel adds rugged western character, while the adjustable snapback closure ensures a secure, comfortable fit. Designed to withstand the elements, the fabric is breathable yet tough, making this hat a dependable companion wherever your western lifestyle takes you.\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1626\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1498\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eOne size fits most with the adjustable snapback closure, providing comfort and a stable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1628\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1628\" data-end=\"1650\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1650\" data-end=\"1653\"\u003eIdeal for ranch work, rodeo weekends, or casual outings. Pair it with denim, boots, and your favorite western tee for a look that’s as bold and independent as the wearer.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"1920\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1848\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1848\" data-end=\"1851\"\u003eSpot clean only to preserve the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44698296189114,"sku":"LFBCHMAVH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/maverick1.png?v=1741192297"},{"product_id":"chapel-hill","title":"Chapel Hill","description":"\u003cp data-start=\"598\" data-end=\"890\"\u003e\u003cstrong data-start=\"598\" data-end=\"626\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"626\" data-end=\"629\"\u003eThe Chapel Hill Hat reflects the deep roots of the western lifestyle — where faith, hard work, and tradition all ride together. It represents the quiet strength cowboys carry with them through long days on the ranch and the values that guide them along the way.\u003c\/p\u003e\n\u003cp data-start=\"892\" data-end=\"1381\"\u003e\u003cstrong data-start=\"892\" data-end=\"912\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"912\" data-end=\"915\"\u003eBuilt for durability and everyday comfort, the Chapel Hill Hat features a structured crown and sturdy visor that keeps its shape through work and travel. The front panel displays a bold embroidered Chapel Hill design that stands out while staying true to classic western style. Quality fabric construction provides long-lasting wear, while the adjustable snapback closure ensures a secure, comfortable fit whether you're in the saddle, in the stands, or on the road.\u003c\/p\u003e\n\u003cp data-start=\"1383\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1383\" data-end=\"1399\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eThe adjustable snapback design offers a one-size-fits-most fit, making it comfortable for most head sizes while allowing easy adjustment.\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1767\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1563\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1563\" data-end=\"1566\"\u003eThis hat fits right in anywhere the western lifestyle takes you — from ranch work and rodeo weekends to everyday casual wear. Pair it with denim, boots, and a Lane Frost tee for a timeless cowboy look.\u003c\/p\u003e\n\u003cp data-start=\"1769\" data-end=\"1864\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1790\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1790\" data-end=\"1793\"\u003eSpot clean only to maintain the hat’s structure and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44733917692090,"sku":"LFBCHAPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/ChapHill1.png?v=1742916720"},{"product_id":"stampede","title":"Stampede","description":"\u003cp data-start=\"578\" data-end=\"850\"\u003e\u003cstrong data-start=\"578\" data-end=\"606\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"606\" data-end=\"609\"\u003eThe Stampede Hat draws its inspiration from the raw energy of the western way of life. A stampede represents power, movement, and the kind of momentum that cowboys understand well — when things start moving, you stay focused and ride it out.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"1361\"\u003e\u003cstrong data-start=\"852\" data-end=\"872\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003eThe Stampede Hat is built with durable fabric construction and a structured crown that holds its shape through long days outdoors. The front panel features a bold embroidered Stampede design that reflects the strength and fast-paced spirit of the western lifestyle. A sturdy visor provides dependable sun coverage while maintaining its form, and the adjustable snapback closure allows you to dial in a secure, comfortable fit whether you're working on the ranch or heading to the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1363\" data-end=\"1501\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1379\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1379\" data-end=\"1382\"\u003eThe adjustable snapback design provides a one-size-fits-most fit, offering comfort and flexibility for most head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1503\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1503\" data-end=\"1525\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003ePerfect for rodeo weekends, long ranch days, country concerts, or everyday casual wear. Pair the Stampede Hat with boots, denim, and your favorite western tee for a look that carries the grit and energy of cowboy life.\u003c\/p\u003e\n\u003cp data-start=\"1748\" data-end=\"1839\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1748\" data-end=\"1769\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1769\" data-end=\"1772\"\u003eSpot clean only to preserve the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734046929082,"sku":"LFBSTMH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Stampede1.png?v=1742917251"},{"product_id":"roughshod","title":"Roughshod","description":"\u003cp data-start=\"777\" data-end=\"1065\"\u003e\u003cstrong data-start=\"777\" data-end=\"805\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"805\" data-end=\"808\"\u003eThe Roughshod Hat represents the toughness and grit that define the western way of life. In cowboy terms, “roughshod” means doing things the hard way when that’s what the job demands — pushing through dust, long hours, and tough ground without backing down.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1596\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eBuilt for durability and everyday wear, the Roughshod Hat features a structured crown with a sturdy visor that holds its shape through long days outdoors. The front panel displays a bold embroidered Roughshod design that reflects the hard-working spirit of the cowboy lifestyle. Quality fabric construction keeps the hat comfortable while maintaining its rugged structure, and the adjustable snapback closure allows for a secure fit whether you're working cattle, traveling the road, or watching the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1598\" data-end=\"1751\"\u003e\u003cstrong data-start=\"1598\" data-end=\"1614\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1614\" data-end=\"1617\"\u003eDesigned with a one-size-fits-most adjustable snapback, the Roughshod Hat provides a comfortable and reliable fit for most head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1753\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1753\" data-end=\"1775\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1775\" data-end=\"1778\"\u003eThis hat fits naturally anywhere the western lifestyle takes you — ranch work, rodeo weekends, country concerts, or everyday casual wear. Pair it with jeans, boots, and your favorite Lane Frost tee for a look that stays true to the cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2052\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2052\" data-end=\"2055\"\u003eSpot clean only to maintain the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734072062138,"sku":"LFBRSH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/roughshod1.png?v=1742917378"},{"product_id":"gunsmoke","title":"Gunsmoke","description":"\u003cp data-start=\"804\" data-end=\"1062\"\u003e\u003cstrong data-start=\"804\" data-end=\"832\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"832\" data-end=\"835\"\u003eThe Gunsmoke Hat embodies the grit, toughness, and bold western spirit of the cowboy lifestyle. Lane Frost Brand designed it for those who demand durability, style, and character in every adventure, from the ranch to the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1064\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1064\" data-end=\"1084\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1084\" data-end=\"1087\"\u003eCrafted from high-quality cotton twill, the Gunsmoke Hat features a structured mid-profile crown and flat visor for sun protection and modern western styling. Adjustable snapback closure ensures a secure, all-day fit, while the embroidered “Gunsmoke” design adds authentic western character. Available in rugged, versatile colors built to withstand everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1575\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1468\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eOne size fits most with an adjustable snapback, providing a secure and comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1577\" data-end=\"1785\"\u003e\u003cstrong data-start=\"1577\" data-end=\"1599\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1599\" data-end=\"1602\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for an authentic cowboy-ready look with a flat bill edge.\u003c\/p\u003e\n\u003cp data-start=\"1787\" data-end=\"1870\"\u003e\u003cstrong data-start=\"1787\" data-end=\"1808\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1808\" data-end=\"1811\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734097653946,"sku":"LFBGSMH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/GunSmoke1.png?v=1742917479"},{"product_id":"blaze","title":"Blaze","description":"\u003cp data-start=\"788\" data-end=\"1065\"\u003e\u003cstrong data-start=\"788\" data-end=\"816\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"816\" data-end=\"819\"\u003eThe Blaze Hat embodies bold western spirit and the drive to stand out while staying true to the cowboy way. Lane Frost Brand designed it for cowboys, ranchers, and western enthusiasts who value durability, style, and character in every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eThis flat bill snapback is crafted from high-quality cotton twill with a structured mid-profile crown. The flat visor provides sun protection and a sharp, modern western look. Adjustable snapback closure ensures a secure, all-day fit, while the embroidered “Blaze” design adds bold western character. Available in rugged, versatile colors built to last through everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1586\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eOne size fits most with an adjustable snapback, offering a secure, comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1588\" data-end=\"1807\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1610\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1610\" data-end=\"1613\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic cowboy-ready style with a modern flat bill silhouette.\u003c\/p\u003e\n\u003cp data-start=\"1809\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1809\" data-end=\"1830\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1830\" data-end=\"1833\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734114922682,"sku":"LFBBLZH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Blaze1.png?v=1742917555"},{"product_id":"tradition","title":"Tradition","description":"\u003cp data-start=\"810\" data-end=\"1111\"\u003e\u003cstrong data-start=\"810\" data-end=\"838\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"838\" data-end=\"841\"\u003eThe Tradition Hat honors the western values that built the cowboy way of life—hard work, respect, and steadfast character. Lane Frost Brand crafted this hat for those who carry that heritage every day, whether on the ranch, at the rodeo, or out exploring the open range.\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1515\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1133\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1133\" data-end=\"1136\"\u003eThis flat bill western hat is made from high-quality cotton twill with a structured mid-profile crown. The flat visor provides sun protection and a modern western silhouette. Adjustable snapback closure ensures a perfect fit for all-day comfort, while the embroidered “Tradition” design adds bold, authentic western character. Available in rugged, versatile colors built to last.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1647\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1533\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1533\" data-end=\"1536\"\u003eOne size fits most with an adjustable snapback, delivering a secure, comfortable fit suitable for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1862\"\u003e\u003cstrong data-start=\"1649\" data-end=\"1671\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1671\" data-end=\"1674\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic cowboy-ready style with a modern flat bill edge.\u003c\/p\u003e\n\u003cp data-start=\"1864\" data-end=\"1947\"\u003e\u003cstrong data-start=\"1864\" data-end=\"1885\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1885\" data-end=\"1888\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734134059194,"sku":"LFBTRADH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Tradition1.png?v=1742917654"},{"product_id":"endurance","title":"Endurance","description":"\u003cp data-start=\"778\" data-end=\"1062\"\u003e\u003cstrong data-start=\"778\" data-end=\"806\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"806\" data-end=\"809\"\u003eThe Endurance Hat embodies the grit, perseverance, and steadfast spirit of the western lifestyle. Lane Frost Brand designed it for those who work hard, ride hard, and never back down—whether on the ranch, in the arena, or out exploring the open country.\u003c\/p\u003e\n\u003cp data-start=\"1064\" data-end=\"1487\"\u003e\u003cstrong data-start=\"1064\" data-end=\"1084\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1084\" data-end=\"1087\"\u003eThis flat bill western hat is made with high-quality cotton twill and a structured mid-profile crown. The flat visor provides sun protection while giving a clean, modern western edge. An adjustable snapback closure ensures a custom fit, and the bold embroidered “Endurance” design adds timeless western character. Available in versatile, rugged colors, it’s built to last through all your adventures.\u003c\/p\u003e\n\u003cp data-start=\"1489\" data-end=\"1612\"\u003e\u003cstrong data-start=\"1489\" data-end=\"1505\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1505\" data-end=\"1508\"\u003eOne size fits most with an adjustable snapback, providing a secure and comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1614\" data-end=\"1834\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1636\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1636\" data-end=\"1639\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic western-ready style with a modern flat bill silhouette.\u003c\/p\u003e\n\u003cp data-start=\"1836\" data-end=\"1919\"\u003e\u003cstrong data-start=\"1836\" data-end=\"1857\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1857\" data-end=\"1860\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734152671418,"sku":"LFBENDH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/endurance1.png?v=1742917747"},{"product_id":"fast-lane","title":"Fast Lane","description":"\u003cp data-start=\"781\" data-end=\"1042\"\u003e\u003cstrong data-start=\"781\" data-end=\"809\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"809\" data-end=\"812\"\u003eThe Fast Lane Hat embodies the spirit of speed, grit, and western lifestyle. Lane Frost Brand designed it for cowboys and western enthusiasts who live life full throttle—whether in the arena, on the ranch, or out on the open road.\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1463\"\u003e\u003cstrong data-start=\"1044\" data-end=\"1064\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1064\" data-end=\"1067\"\u003eThis flat bill western hat is crafted from high-quality cotton twill with a structured mid-profile crown. The flat visor provides sun protection and a sharp, modern western look. Its adjustable snapback closure ensures a custom fit, and the bold embroidered “Fast Lane” design delivers classic western character. Available in rugged, versatile colors, it’s built for durability and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1465\" data-end=\"1588\"\u003e\u003cstrong data-start=\"1465\" data-end=\"1481\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1481\" data-end=\"1484\"\u003eOne size fits most with an adjustable snapback, providing a secure and comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1590\" data-end=\"1804\"\u003e\u003cstrong data-start=\"1590\" data-end=\"1612\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1612\" data-end=\"1615\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic western-ready style with a modern flat bill edge.\u003c\/p\u003e\n\u003cp data-start=\"1806\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1827\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1827\" data-end=\"1830\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734185013434,"sku":"LFBFLH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/fastlane1.png?v=1742917948"},{"product_id":"godspeed","title":"Godspeed","description":"\u003cp data-start=\"734\" data-end=\"991\"\u003e\u003cstrong data-start=\"734\" data-end=\"762\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"762\" data-end=\"765\"\u003eThe Godspeed Hat embodies the spirit of determination and grit that defines western living. Lane Frost Brand created this hat for those who work hard, ride hard, and embrace the freedom and character of the cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1365\"\u003e\u003cstrong data-start=\"993\" data-end=\"1013\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eMade with high-quality cotton twill and a structured mid-profile crown, the Godspeed Hat includes a pre-curved visor for sun protection. The adjustable snapback closure ensures a custom fit, and the bold embroidered “Godspeed” design adds classic western character. Available in rugged, versatile colors, it’s built for durability and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1383\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1383\" data-end=\"1386\"\u003eOne size fits most with an adjustable snapback, giving a secure, comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1685\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1508\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1508\" data-end=\"1511\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and your favorite western shirt for an authentic western-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1687\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1687\" data-end=\"1708\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1708\" data-end=\"1711\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44741246648506,"sku":"LFBCHGDSH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Godspeed1.png?v=1743188435"},{"product_id":"crusader","title":"Crusader","description":"\u003cp data-start=\"734\" data-end=\"992\"\u003e\u003cstrong data-start=\"734\" data-end=\"762\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"762\" data-end=\"765\"\u003eThe Crusader Hat reflects the spirit of determination and grit that defines the western lifestyle. Lane Frost Brand designed it for cowboys, ranchers, and western enthusiasts who value function, durability, and authentic style.\u003c\/p\u003e\n\u003cp data-start=\"994\" data-end=\"1382\"\u003e\u003cstrong data-start=\"994\" data-end=\"1014\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1014\" data-end=\"1017\"\u003eCrafted with high-quality cotton twill and structured mid-profile crown, the Crusader Hat offers a pre-curved visor for reliable sun protection. Adjustable snapback closure ensures a custom fit, and the bold embroidered front design adds classic western character. Available in versatile western-inspired colors, it combines rugged durability with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1384\" data-end=\"1400\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eOne size fits most with an adjustable snapback, providing a secure and comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1694\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1531\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1531\" data-end=\"1534\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic western-ready style.\u003c\/p\u003e\n\u003cp data-start=\"1696\" data-end=\"1779\"\u003e\u003cstrong data-start=\"1696\" data-end=\"1717\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1717\" data-end=\"1720\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44741251334330,"sku":"LFBCHCRUH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/crusader1.png?v=1743189065"},{"product_id":"caliber","title":"Caliber","description":"\u003cp data-start=\"827\" data-end=\"1145\"\u003e\u003cstrong data-start=\"827\" data-end=\"855\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"855\" data-end=\"858\"\u003eThe Caliber Hat captures the essence of rugged western life — made for folks who value grit, steadfast effort, and reliability out on the range or out on the road. It reflects a mindset rooted in steady work, quiet confidence, and the kind of rugged determination that gets the job done.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1612\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1167\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1167\" data-end=\"1170\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort from day one. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Classic western styling gives it a timeless look that pairs naturally with your favorite gear.\u003c\/p\u003e\n\u003cp data-start=\"1614\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1630\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1630\" data-end=\"1633\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1772\" data-end=\"2014\"\u003e\u003cstrong data-start=\"1772\" data-end=\"1794\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1794\" data-end=\"1797\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready comfort that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2016\" data-end=\"2127\"\u003e\u003cstrong data-start=\"2016\" data-end=\"2037\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2037\" data-end=\"2040\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44951992860858,"sku":"LFBCALH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/caliber1.png?v=1751050950"},{"product_id":"duke","title":"Duke","description":"\u003cp data-start=\"811\" data-end=\"1129\"\u003e\u003cstrong data-start=\"811\" data-end=\"839\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"839\" data-end=\"842\"\u003eThe Duke Hat captures rugged western character and quiet confidence — built for folks who live with purpose, work hard, and respect the long‑hailed traditions of life under open skies. It reflects the grit and steady resolve that come with days spent working, riding, and moving forward.\u003c\/p\u003e\n\u003cp data-start=\"1131\" data-end=\"1600\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1151\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1151\" data-end=\"1154\"\u003eThis curved bill hat features a structured, mid‑profile crown that retains its shape through long hours of wear and a pre‑curved visor that delivers ready‑to‑wear comfort right out of the box. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday tasks. Classic western styling gives it timeless appeal without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1602\" data-end=\"1760\"\u003e\u003cstrong data-start=\"1602\" data-end=\"1618\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1618\" data-end=\"1621\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunup to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1762\" data-end=\"2002\"\u003e\u003cstrong data-start=\"1762\" data-end=\"1784\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1784\" data-end=\"1787\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2004\" data-end=\"2115\"\u003e\u003cstrong data-start=\"2004\" data-end=\"2025\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2025\" data-end=\"2028\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952031887546,"sku":"LFBDUKEH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Duke1.png?v=1751051092"},{"product_id":"fencepost","title":"Fencepost","description":"\u003cp data-start=\"827\" data-end=\"1090\"\u003e\u003cstrong data-start=\"827\" data-end=\"855\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"855\" data-end=\"858\"\u003eThe Fencepost Hat embodies the steady grit of western life — made for folks who put in the work, stay grounded, and appreciate the simple strength of a day well done. It reflects the resilience and authenticity of life on the range.\u003c\/p\u003e\n\u003cp data-start=\"1092\" data-end=\"1521\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1112\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1112\" data-end=\"1115\"\u003eThis curved bill hat features a structured, mid-profile crown that holds its shape through long hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with durable materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday tasks. Classic western styling gives it timeless appeal without being overdone.\u003c\/p\u003e\n\u003cp data-start=\"1523\" data-end=\"1669\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1539\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1539\" data-end=\"1542\"\u003eOne size fits most with an adjustable back closure that allows a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1671\" data-end=\"1861\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1693\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1693\" data-end=\"1696\"\u003ePerfect for ranch work, weekend adventures, casual outings, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western-ready style.\u003c\/p\u003e\n\u003cp data-start=\"1863\" data-end=\"1974\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1884\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1884\" data-end=\"1887\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952057544890,"sku":"LFBFEPOH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Fencepost1.png?v=1751051201"},{"product_id":"rawhide-hat","title":"Rawhide","description":"\u003cp data-start=\"882\" data-end=\"1209\"\u003e\u003cstrong data-start=\"882\" data-end=\"910\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"910\" data-end=\"913\"\u003eThe Rawhide Hat embodies the enduring spirit of western life — made for folks who take pride in honest effort, long days under wide skies, and the kind of grit that shows up even when no one’s looking. It reflects that timeless blend of durability and character woven into every day on the range.\u003c\/p\u003e\n\u003cp data-start=\"1211\" data-end=\"1676\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1231\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort right from day one. Crafted with rugged materials and reinforced stitching, it performs dependably whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Its classic western silhouette keeps the look timeless and versatile without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1678\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1678\" data-end=\"1694\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1694\" data-end=\"1697\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1839\" data-end=\"2074\"\u003e\u003cstrong data-start=\"1839\" data-end=\"1861\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1861\" data-end=\"1864\"\u003ePerfect for ranch work, weekend adventures, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2076\" data-end=\"2187\"\u003e\u003cstrong data-start=\"2076\" data-end=\"2097\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2097\" data-end=\"2100\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952072257722,"sku":"LFBRAWH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Rawhide1.png?v=1751051296"},{"product_id":"trailblazer","title":"Trailblazer","description":"\u003cp data-start=\"860\" data-end=\"1153\"\u003e\u003cstrong data-start=\"860\" data-end=\"888\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"888\" data-end=\"891\"\u003eThe Trailblazer Hat embodies the spirit of exploration and relentless forward motion — built for those who carve their own path, chase wide horizons, and stand steady through every mile. It reflects the grit and quiet confidence of western life under open skies.\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1626\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1175\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1175\" data-end=\"1178\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort straight out of the box. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tackling ranch chores, cruising backroads, or taking on everyday errands. Its classic western styling gives timeless character without overwhelming your look.\u003c\/p\u003e\n\u003cp data-start=\"1628\" data-end=\"1784\"\u003e\u003cstrong data-start=\"1628\" data-end=\"1644\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1644\" data-end=\"1647\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1786\" data-end=\"2021\"\u003e\u003cstrong data-start=\"1786\" data-end=\"1808\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1808\" data-end=\"1811\"\u003ePerfect for ranch work, weekend adventures, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2023\" data-end=\"2134\"\u003e\u003cstrong data-start=\"2023\" data-end=\"2044\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2044\" data-end=\"2047\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952089493690,"sku":"LFBTRBLH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/trailblazer1.png?v=1751051394"},{"product_id":"glory-hat","title":"Glory","description":"\u003cp data-start=\"819\" data-end=\"1093\"\u003e\u003cstrong data-start=\"819\" data-end=\"847\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"847\" data-end=\"850\"\u003eThe Glory Hat captures the pride and quiet resilience that comes from hard work and wide‑open skies. Built for folks who meet the day head‑on and carry a determined spirit from sunrise to sunset, it reflects the authentic grit of western life.\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1115\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1115\" data-end=\"1118\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor that delivers ready‑to‑wear comfort. Crafted from rugged materials with reinforced stitching, it provides dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday tasks. Classic western styling gives it timeless appeal without being overdone.\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1692\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1552\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1552\" data-end=\"1555\"\u003eOne size fits most with an adjustable back closure that allows you to dial in a secure, comfortable fit that stays put from dawn to dusk.\u003c\/p\u003e\n\u003cp data-start=\"1694\" data-end=\"1946\"\u003e\u003cstrong data-start=\"1694\" data-end=\"1716\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1716\" data-end=\"1719\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that holds up day in and day out.\u003c\/p\u003e\n\u003cp data-start=\"1948\" data-end=\"2059\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1969\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1969\" data-end=\"1972\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952109449402,"sku":"LFBGLRYH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Glory1.png?v=1751051473"},{"product_id":"live-fast","title":"Live Fast","description":"\u003cp data-start=\"795\" data-end=\"1069\"\u003e\u003cstrong data-start=\"795\" data-end=\"823\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"823\" data-end=\"826\"\u003eThe Live Fast Hat is part of the Western Hustle Collection — built for those who chase big goals, work hard, and live with intention. It reflects a western mindset rooted in grit, confidence, and making every day count under wide-open skies.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1482\"\u003e\u003cstrong data-start=\"1071\" data-end=\"1091\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1091\" data-end=\"1094\"\u003eThis curved bill hat features a structured, mid-profile crown that keeps its shape through long hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with durable materials and reinforced stitching, it’s designed to perform whether you’re on the ranch, in the arena, or out on the road. Bold western styling gives it standout character without sacrificing versatility.\u003c\/p\u003e\n\u003cp data-start=\"1484\" data-end=\"1624\"\u003e\u003cstrong data-start=\"1484\" data-end=\"1500\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1500\" data-end=\"1503\"\u003eOne size fits most with an adjustable back closure for a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1626\" data-end=\"1834\"\u003e\u003cstrong data-start=\"1626\" data-end=\"1648\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1648\" data-end=\"1651\"\u003ePerfect for ranch work, rodeo weekends, road trips, and everyday wear. Pair it with denim, boots, and a favorite tee or hoodie for rugged western style that moves as fast as you do.\u003c\/p\u003e\n\u003cp data-start=\"1836\" data-end=\"1949\"\u003e\u003cstrong data-start=\"1836\" data-end=\"1857\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1857\" data-end=\"1860\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952156143802,"sku":"LFBWHLFH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LiveFast1.png?v=1751051701"},{"product_id":"grindstone","title":"Grindstone","description":"\u003cp data-start=\"843\" data-end=\"1129\"\u003e\u003cstrong data-start=\"843\" data-end=\"871\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"871\" data-end=\"874\"\u003eThe Grindstone Hat embodies a relentless work-first mindset — made for folks who put in the long hours, push through the tough patches, and stay consistent no matter what the day throws at them. It reflects the heart of western grit and determined effort.\u003c\/p\u003e\n\u003cp data-start=\"1131\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1151\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1151\" data-end=\"1154\"\u003eThis curved bill hat features a structured, mid-profile crown that holds its shape through extended wear and a pre-curved visor for ready-to-wear comfort. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday life. Classic western styling keeps the design timeless and versatile without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1578\" data-end=\"1734\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1594\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1736\" data-end=\"1962\"\u003e\u003cstrong data-start=\"1736\" data-end=\"1758\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1758\" data-end=\"1761\"\u003ePerfect for ranch work, weekend road trips, casual outings, or rodeo weekends. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western-ready comfort you can count on every day.\u003c\/p\u003e\n\u003cp data-start=\"1964\" data-end=\"2075\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1985\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1985\" data-end=\"1988\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44977532305594,"sku":"LFBGRSTH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/grindstone1.png?v=1752251092"},{"product_id":"eight","title":"Eight Seconds","description":"\u003cp data-start=\"853\" data-end=\"1103\"\u003e\u003cstrong data-start=\"853\" data-end=\"881\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"881\" data-end=\"884\"\u003eThe Eight Seconds Hat captures the relentless spirit of the arena — inspired by the goal every bull rider chases, every time they step into the chute. It stands for grit, focus, and the drive to make every moment count.\u003c\/p\u003e\n\u003cp data-start=\"1105\" data-end=\"1560\"\u003e\u003cstrong data-start=\"1105\" data-end=\"1125\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1125\" data-end=\"1128\"\u003eThis curved bill hat features a structured, mid-profile crown that holds its shape through long hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Classic western styling keeps the look timeless and versatile without compromising rugged appeal.\u003c\/p\u003e\n\u003cp data-start=\"1562\" data-end=\"1718\"\u003e\u003cstrong data-start=\"1562\" data-end=\"1578\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1578\" data-end=\"1581\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1720\" data-end=\"1943\"\u003e\u003cstrong data-start=\"1720\" data-end=\"1742\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1742\" data-end=\"1745\"\u003ePerfect for ranch work, weekend rodeos, early mornings, or casual outings. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western-ready wear you can count on day in and day out.\u003c\/p\u003e\n\u003cp data-start=\"1945\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1945\" data-end=\"1966\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1966\" data-end=\"1969\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44977534468282,"sku":"LFBEHTH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/eight1.png?v=1752251268"},{"product_id":"frost-pro","title":"Frost Pro","description":"\u003cp data-start=\"824\" data-end=\"1124\"\u003e\u003cstrong data-start=\"824\" data-end=\"852\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eThe Frost Pro Hat embodies the spirit of quiet confidence and relentless effort that defines the western lifestyle. Built for folks who rise early, work hard, and stay steady through long days under wide-open skies, this hat carries that mindset from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1126\" data-end=\"1567\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1146\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eThis curved bill hat features a structured, mid-profile crown that keeps its shape through hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with rugged materials and reinforced stitching, it’s built to handle everyday use whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Clean, timeless western styling gives it versatile appeal without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1569\" data-end=\"1720\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1585\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1585\" data-end=\"1588\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from dawn to dusk.\u003c\/p\u003e\n\u003cp data-start=\"1722\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1722\" data-end=\"1744\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1744\" data-end=\"1747\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings, or rodeo weekends. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western-ready comfort that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"1973\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1973\" data-end=\"1994\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1994\" data-end=\"1997\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44977565991098,"sku":"LFBFPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/frostpro1.png?v=1752255143"},{"product_id":"beware","title":"Beware","description":"\u003cp data-start=\"775\" data-end=\"1036\"\u003e\u003cstrong data-start=\"775\" data-end=\"803\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"803\" data-end=\"806\"\u003eThe Beware Hat is part of the Cowboy Hustle Collection, built for those who move through life with confidence and grit. It reflects the rugged spirit of the west and a mindset that’s always alert, steady, and ready for anything.\u003c\/p\u003e\n\u003cp data-start=\"1038\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1038\" data-end=\"1058\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1058\" data-end=\"1061\"\u003eThis curved bill hat features a structured, mid-profile crown that holds its shape through long days and a pre-curved visor for immediate comfort. Crafted with durable materials and reinforced stitching, it performs reliably whether you’re working on the ranch, cruising backroads, or heading into town. Classic western styling and bold design details make it versatile and eye-catching.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1468\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eOne size fits most with an adjustable back closure, allowing for a secure, comfortable fit from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1589\" data-end=\"1781\"\u003e\u003cstrong data-start=\"1589\" data-end=\"1611\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1611\" data-end=\"1614\"\u003ePerfect for ranch work, weekend adventures, casual outings, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western-ready style.\u003c\/p\u003e\n\u003cp data-start=\"1783\" data-end=\"1896\"\u003e\u003cstrong data-start=\"1783\" data-end=\"1804\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1804\" data-end=\"1807\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44998075318458,"sku":"LFBCHBEH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/beware1.png?v=1753201567"},{"product_id":"soldier","title":"Soldier","description":"\u003cp data-start=\"823\" data-end=\"1068\"\u003e\u003cstrong data-start=\"823\" data-end=\"851\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"851\" data-end=\"854\"\u003eThe Soldier Hat is part of the Cowboy Hustle Collection, built for those who live boldly and work hard. It embodies grit, determination, and the steadfast spirit of the west — for anyone who tackles life head-on.\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1476\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1090\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1090\" data-end=\"1093\"\u003eThis curved bill hat features a structured, mid-profile crown that keeps its shape through long hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with durable materials and reinforced stitching, it performs dependably whether you’re on the ranch, road-tripping, or heading into town. Classic western styling gives it timeless character and rugged versatility.\u003c\/p\u003e\n\u003cp data-start=\"1478\" data-end=\"1628\"\u003e\u003cstrong data-start=\"1478\" data-end=\"1494\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1494\" data-end=\"1497\"\u003eOne size fits most with an adjustable back closure, allowing for a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1630\" data-end=\"1838\"\u003e\u003cstrong data-start=\"1630\" data-end=\"1652\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003ePerfect for ranch work, weekend adventures, casual outings, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western-ready style wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"1840\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1840\" data-end=\"1861\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1861\" data-end=\"1864\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44998078267578,"sku":"LFBCHSH","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Soldier2.png?v=1753201670"},{"product_id":"cattleman","title":"Cattleman","description":"\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4d388d64-e5b8-4f83-9687-302e1de7d792\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark\"\u003e\n\u003cp data-start=\"985\" data-end=\"1287\"\u003e\u003cstrong data-start=\"985\" data-end=\"1013\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eThe Cattleman Hat is part of the Oklahoma State Cowboy Collection — built for folks who respect the land, the livestock, and the long days it takes to make a living out here. It reflects the quiet confidence and hard‑working spirit that comes from living the western way.\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1772\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1309\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1309\" data-end=\"1312\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort straight out of the box. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the herd, cruising backroads, or heading into town. Classic western styling and Oklahoma State Cowboy details give it timeless character and versatile appeal.\u003c\/p\u003e\n\u003cp data-start=\"1774\" data-end=\"1933\"\u003e\u003cstrong data-start=\"1774\" data-end=\"1790\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1790\" data-end=\"1793\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1935\" data-end=\"2170\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1957\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1957\" data-end=\"1960\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2283\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2193\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2193\" data-end=\"2196\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45015384621242,"sku":"LFBOSUCMH","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Cattleman1.png?v=1753984353"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/collections\/Lane_Frost_Brand_Buy_Lane_Frost_Flat_Bill_Hats.jpg?v=1617231056","url":"https:\/\/lanefrost.com\/collections\/flat-brimmed-hats.oembed?page=4","provider":"Lane Frost Brand","version":"1.0","type":"link"}