{"title":"Buck Off Collection","description":"\u003cp data-pm-slice=\"1 1 []\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan\u003eBig Deals. Last Chance. No Looking Back.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eGood things don't stick around forever. The Buck Off Collection is where your favorite Lane Frost Brand gear gets one final ride at some of our best prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eGrab your favorites before they buck off!\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e*Discount will be applied at checkout. \u003cmeta charset=\"utf-8\"\u003eYour cart will automatically find and apply the best discount for your order.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"july","title":"July","description":"\u003cp data-start=\"1133\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1133\" data-end=\"1162\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1162\" data-end=\"1165\"\u003eThe July Hat honors the climactic final month of the historic \u003cem data-start=\"1227\" data-end=\"1251\"\u003eChallenge of Champions\u003c\/em\u003e between Lane Frost and Red Rock — one of the most unforgettable bull riding rivalries ever seen. This cap carries that legacy forward, celebrating grit, glory, and the western way of life. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1870\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1503\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1503\" data-end=\"1506\"\u003eBuilt with a comfortable curved bill and classic structured crown, the July Hat features bold embroidered detailing that speaks to timeless western character. Quality stitching and rugged materials ensure it holds its shape through everyday wear, whether you’re working on the ranch, heading to a rodeo, or out with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1872\" data-end=\"2103\"\u003e\u003cstrong data-start=\"1872\" data-end=\"1889\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1889\" data-end=\"1892\"\u003eDesigned with an adjustable snapback closure, the July Hat fits most head sizes comfortably without being too tight or too loose. The curved visor helps shield your eyes from sun, dust, and open‑sky adventure.\u003c\/p\u003e\n\u003cp data-start=\"2105\" data-end=\"2389\"\u003e\u003cstrong data-start=\"2105\" data-end=\"2128\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2128\" data-end=\"2131\"\u003ePerfect for rodeo weekends, Fourth of July gatherings, ranch days, or everyday casual wear — this hat pairs naturally with denim, boots, and your favorite western tees or flannels. It’s a piece that wears as well in town as it does under big western skies.\u003c\/p\u003e\n\u003cp data-start=\"2391\" data-end=\"2515\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2413\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2413\" data-end=\"2416\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidery and shape looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617193967685,"sku":"LFB0550","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-JULY-side.png?v=1617301394"},{"product_id":"hustler","title":"Hustler","description":"\u003cp data-start=\"1058\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1058\" data-end=\"1087\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eThe Hustler Hat is built for those who put in the work and never give up — a nod to grit, determination, and that cowboy attitude that doesn’t settle for less. It’s part of what the Lane Frost Brand stands for: champion spirit on and off the arena floor. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1384\" data-end=\"1405\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1405\" data-end=\"1408\"\u003eThis cap features a classic curved bill and bold front embroidery that reads “Hustler,” celebrating hard work, drive, and western mindset. Constructed with quality materials and stitching, it’s built to hold its shape through ranch chores, trail rides, rodeo weekends, and everyday wear. Breathable panels provide airflow when the sun’s high, and the structured crown keeps its silhouette sharp. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1843\" data-end=\"2128\"\u003e\u003cstrong data-start=\"1843\" data-end=\"1860\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1860\" data-end=\"1863\"\u003eDesigned with an adjustable snapback closure, the Hustler Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The curved visor helps shield your eyes from sun and dust during long days outside. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2130\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2130\" data-end=\"2153\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2153\" data-end=\"2156\"\u003ePerfect for ranch work, casual outings, trail rides, or weekend rodeo trips, this cap pairs naturally with denim, boots, and your favorite western tees or flannels. It’s the kind of hat you reach for when you’re ready to get after it — no half‑measures, just full throttle. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2469\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2469\" data-end=\"2491\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2491\" data-end=\"2494\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidered design and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617194754117,"sku":"LFB0510","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/hustler2.png?v=1701726109"},{"product_id":"shooter","title":"Shooter","description":"\u003cp data-start=\"1029\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1058\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1058\" data-end=\"1061\"\u003eThe Shooter Hat celebrates a life lived with courage and purpose — a nod to one who always went all in and “shot” his shot, even when the odds were tall. It reflects the grit and champion attitude the Lane Frost Brand honors every day. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1359\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1359\" data-end=\"1362\"\u003eThis cap features a curved bill and sturdy structured crown with bold embroidered detail that stands up to daily wear. Built with quality stitching and durable materials, the Shooter Hat holds its shape through sunny days on the ranch, rodeo weekends, or casual everyday wear. Breathable panels and a timeless silhouette make it comfortable and memorable. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1776\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1776\" data-end=\"1779\"\u003eDesigned with an adjustable snapback closure, the Shooter Hat fits most head sizes comfortably and lets you customize how snug it feels. The curved visor helps shade your eyes from sun and dust while you’re out riding or out on the town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2081\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2081\" data-end=\"2084\"\u003ePerfect for ranch work, rodeo events, trail rides, or everyday outings, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wherever you’re headed, it brings classic western character with dependable comfort. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2370\" data-end=\"2497\"\u003e\u003cstrong data-start=\"2370\" data-end=\"2392\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2392\" data-end=\"2395\"\u003eSpot clean with a damp cloth and let air dry to preserve the embroidered details and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39866725695674,"sku":"LFB0093","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Shooter1.png?v=1718378017"},{"product_id":"rancher","title":"Rancher Hat","description":"\u003cdiv class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"1141\" data-start=\"868\"\u003e\u003cstrong data-end=\"896\" data-start=\"868\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-end=\"899\" data-start=\"896\"\u003eThe Rancher Hat celebrates the hardworking spirit at the heart of the western lifestyle. Inspired by cowboys and ranch hands who rise with the sun and tackle long days on the range, it represents grit, resilience, and a legacy of honest work.\u003c\/p\u003e\n\u003cp data-end=\"1658\" data-start=\"1143\"\u003e\u003cstrong data-end=\"1163\" data-start=\"1143\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-end=\"1166\" data-start=\"1163\"\u003eMade from durable cotton twill, the Rancher Hat features a structured crown and firm visor that holds its shape through ranch work and long days outdoors. The front panel displays a distinctive embroidered Rancher design that adds timeless western character without overpowering your look. Breathable fabric keeps you comfortable whether you’re tending cattle, heading to a rodeo, or out for a casual day in town. An adjustable snapback closure lets you dial in a secure fit for all‑day wear.\u003c\/p\u003e\n\u003cp data-end=\"1834\" data-start=\"1660\"\u003e\u003cstrong data-end=\"1676\" data-start=\"1660\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-end=\"1679\" data-start=\"1676\"\u003eDesigned as one size fits most with an adjustable snapback closure, the Rancher Hat offers a stable and comfortable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-end=\"2068\" data-start=\"1836\"\u003e\u003cstrong data-end=\"1858\" data-start=\"1836\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-end=\"1861\" data-start=\"1858\"\u003ePerfect for ranch work, rodeo weekends, trail rides, or casual western outings. Pair it with jeans, boots, and a western tee for an authentic cowboy‑ready look that’s built to handle whatever the day brings.\u003c\/p\u003e\n\u003cp data-end=\"2168\" data-start=\"2070\"\u003e\u003cstrong data-end=\"2091\" data-start=\"2070\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-end=\"2094\" data-start=\"2091\"\u003eSpot clean only to preserve the hat’s structure and embroidered detailing.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42577146380474,"sku":"LFBRCHRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/8.01-1080x1080-Boomn-CMJ-177169.png?v=1692974072"},{"product_id":"lane-black-sunglasses","title":"Lane in Black - Sunglasses","description":"\u003cp data-start=\"922\" data-end=\"1204\"\u003e\u003cstrong data-start=\"922\" data-end=\"950\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"950\" data-end=\"953\"\u003eThe Lane Black Sunglasses capture the bold, rugged spirit of the western lifestyle. Inspired by long days on the ranch and under open skies, these shades combine classic cowboy attitude with practical performance that rides with you from dawn to dusk.\u003c\/p\u003e\n\u003cp data-start=\"1206\" data-end=\"1669\"\u003e\u003cstrong data-start=\"1206\" data-end=\"1226\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eBuilt with a sturdy black frame and quality lenses, Lane Black Sunglasses offer dependable UV protection to shield your eyes from harsh sunlight when working the ranch, riding, or watching the rodeo. The precision‑cut lenses reduce glare and deliver crisp vision, while the durable frame balances toughness and lightweight comfort for all‑day wear. Western‑inspired design details pair effortlessly with hats, boots, and other western gear.\u003c\/p\u003e\n\u003cp data-start=\"1671\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1687\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eDesigned as one size fits most, these sunglasses provide a secure and comfortable fit for a variety of adult face shapes. The frame sits evenly without pinching, making them ideal for extended outdoor use in bright conditions.\u003c\/p\u003e\n\u003cp data-start=\"1918\" data-end=\"2139\"\u003e\u003cstrong data-start=\"1918\" data-end=\"1940\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1940\" data-end=\"1943\"\u003ePerfect for ranch work, rodeo weekends, trail rides, road trips, or any sunny day. Pair them with your favorite western hat and outfit for a complete rugged look that performs under western skies.\u003c\/p\u003e\n\u003cp data-start=\"2141\" data-end=\"2260\"\u003e\u003cstrong data-start=\"2141\" data-end=\"2162\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2162\" data-end=\"2165\"\u003eClean lenses with a soft cloth and mild lens cleaner to maintain clarity and prevent scratches.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42590742544570,"sku":"LFBLBA","price":75.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/417fe5633418bf558468640c5d9462aa.jpg?v=1693577376"},{"product_id":"lane-brown-sunglasses","title":"Lane in Brown - Sunglasses","description":"\u003cp data-start=\"920\" data-end=\"1213\"\u003e\u003cstrong data-start=\"920\" data-end=\"948\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"948\" data-end=\"951\"\u003eThe Lane Brown Sunglasses capture the timeless grit and wide‑open spirit of the western lifestyle. Inspired by days spent under big skies, on the ranch, or at a rodeo, these shades bring dependable performance and classic western attitude to everyday sunny days.\u003c\/p\u003e\n\u003cp data-start=\"1215\" data-end=\"1706\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1235\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1235\" data-end=\"1238\"\u003eBuilt with a durable brown frame and quality lenses that deliver reliable UV protection, the Lane Brown Sunglasses shield your eyes from harsh sunlight whether you’re riding, working, or spectating. The warm brown tones offer a rugged look that pairs naturally with western‑inspired gear, and the precision‑cut lenses reduce glare while providing crisp clarity. Designed with comfort in mind, the frame balances sturdiness and lightweight performance for all‑day wear.\u003c\/p\u003e\n\u003cp data-start=\"1708\" data-end=\"1915\"\u003e\u003cstrong data-start=\"1708\" data-end=\"1724\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1724\" data-end=\"1727\"\u003eOne size fits most with a secure, comfortable grip that accommodates most adult face shapes. The shape sits evenly without pinching, making these sunglasses ideal for extended outdoor use.\u003c\/p\u003e\n\u003cp data-start=\"1917\" data-end=\"2138\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1939\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1939\" data-end=\"1942\"\u003ePerfect for ranch work, rodeo weekends, trail rides, road trips, or any sunny day. Pair them with your favorite western hat, boots, and tees for a complete rugged look that works in every setting.\u003c\/p\u003e\n\u003cp data-start=\"2140\" data-end=\"2259\"\u003e\u003cstrong data-start=\"2140\" data-end=\"2161\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2161\" data-end=\"2164\"\u003eClean lenses with a soft cloth and mild lens cleaner to maintain clarity and prevent scratches.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42590743265466,"sku":"LFBLBRA","price":75.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/deff7518926bcd9fd22df3d61fab9541.jpg?v=1693577424"},{"product_id":"ranch-hand","title":"Ranch Hand","description":"\u003cp data-start=\"910\" data-end=\"1215\"\u003e\u003cstrong data-start=\"910\" data-end=\"938\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"938\" data-end=\"941\"\u003eThe Ranch Hand Hat embodies the hardworking western spirit of those who rise early, hit the dirt, and stay late on the ranch. Inspired by generations of hands‑on cowboys and ranch crews, it stands for grit, resilience, and the everyday hustle that defines life on the range.\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1668\"\u003e\u003cstrong data-start=\"1217\" data-end=\"1237\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1237\" data-end=\"1240\"\u003eCrafted from durable cotton twill, the Ranch Hand Hat features a structured crown and firm visor that holds its shape through long days under the sun. The front panel displays a bold embroidered Ranch Hand design that reflects timeless western styling without overpowering the look. Breathable fabric ensures comfort in various weather conditions, and the adjustable snapback closure allows you to dial in a secure, all‑day fit.\u003c\/p\u003e\n\u003cp data-start=\"1670\" data-end=\"1854\"\u003e\u003cstrong data-start=\"1670\" data-end=\"1686\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1686\" data-end=\"1689\"\u003eDesigned as \u003cstrong data-start=\"1701\" data-end=\"1723\"\u003eone size fits most\u003c\/strong\u003e with an adjustable snapback closure, the Ranch Hand Hat delivers a comfortable and reliable fit across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1856\" data-end=\"2080\"\u003e\u003cstrong data-start=\"1856\" data-end=\"1878\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1878\" data-end=\"1881\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or everyday wear. Pair the Ranch Hand Hat with jeans, boots, and a western tee for an authentic cowboy‑ready look that works as hard as you do.\u003c\/p\u003e\n\u003cp data-start=\"2082\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2082\" data-end=\"2103\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2103\" data-end=\"2106\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":42606721138874,"sku":"LFBRCHHH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/1.01-1080x1080-Boomn-BH-177170.png?v=1694180669"},{"product_id":"tough","title":"Tough","description":"\u003cp data-start=\"951\" data-end=\"1293\"\u003e\u003cstrong data-start=\"951\" data-end=\"979\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"979\" data-end=\"982\"\u003eThe Tough Hat captures the grit and determination of the western lifestyle and rodeo culture. Designed for those who embrace hard work and face life’s challenges head‑on, it carries the spirit of resilience that defined legendary cowboy Lane Frost and the brand’s heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1295\" data-end=\"1813\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1315\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eBuilt with a lightweight foam front and classic trucker mesh back, the Tough Hat delivers breathable comfort and a rugged look that suits long days outdoors. A structured crown maintains its shape, while the firm visor shields from the sun. What sets it apart is the \u003cstrong data-start=\"1585\" data-end=\"1693\"\u003estriking black‑and‑white graphic of Lane Frost riding a fierce bull printed on the underside of the bill\u003c\/strong\u003e — a subtle but meaningful detail that honors championship spirit and cowboy grit. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1815\" data-end=\"2031\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1831\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1831\" data-end=\"1834\"\u003eThis hat features an adjustable snapback closure, designed as \u003cstrong data-start=\"1896\" data-end=\"1918\"\u003eone size fits most\u003c\/strong\u003e so you get a secure and comfortable fit across a wide range of head sizes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2033\" data-end=\"2309\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2055\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"2055\" data-end=\"2058\"\u003ePerfect for ranch work, rodeo weekends, and everyday wear, the Tough Hat pairs naturally with denim, boots, and western tees. Whether you’re in the stands or in the saddle, it’s a cap that works as hard as you do. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2311\" data-end=\"2420\"\u003e\u003cstrong data-start=\"2311\" data-end=\"2332\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2332\" data-end=\"2335\"\u003eSpot clean only to preserve the hat’s structure, mesh backing, and graphic details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":43139202777274,"sku":"LFBTUFH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Tough1.png?v=1706823171"},{"product_id":"sunrise-hat","title":"Sunrise Hat","description":"\u003cp data-start=\"677\" data-end=\"984\"\u003e\u003cstrong data-start=\"677\" data-end=\"705\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"705\" data-end=\"708\"\u003eThe Sunrise Hat captures the spirit of early mornings on the ranch and the resilience of those who rise with the sun. Inspired by cowboys and western enthusiasts who greet the day with hard work and determination, it represents grit, dedication, and the western way of life.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1393\"\u003e\u003cstrong data-start=\"986\" data-end=\"1006\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eConstructed from durable cotton twill, the Sunrise Hat features a structured crown and firm visor that keeps its shape through long days on the ranch or casual outings. The front panel displays a bold embroidered “Sunrise” graphic, merging western style with practicality. Breathable fabric ensures comfort, while the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1411\" data-end=\"1414\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1532\" data-end=\"1706\"\u003e\u003cstrong data-start=\"1532\" data-end=\"1554\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1554\" data-end=\"1557\"\u003ePerfect for ranch work, rodeos, or casual western outings. Pair it with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1708\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1708\" data-end=\"1729\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1729\" data-end=\"1732\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44118833987770,"sku":"LFBSUNRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/sunrise1.jpg?v=1724417671"},{"product_id":"branded-hat","title":"Branded Hat","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-id=\"85cbe632-83b7-4036-8ef3-3d7a4959f95b\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"679\" data-end=\"925\"\u003e\u003cstrong data-start=\"679\" data-end=\"707\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"707\" data-end=\"710\"\u003eThe Branded Hat embodies the spirit of the western frontier, honoring cowboys and ranchers who work hard and ride proud. Its design reflects the rugged lifestyle and authenticity of those who blaze their own path.\u003c\/p\u003e\n\u003cp data-start=\"927\" data-end=\"1341\"\u003e\u003cstrong data-start=\"927\" data-end=\"947\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"947\" data-end=\"950\"\u003eConstructed from durable cotton twill, the Branded Hat features a structured crown and firm visor that keeps its shape through long days of ranch work or casual wear. The front panel displays a bold embroidered “Branded” graphic, combining western flair with everyday practicality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1478\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1359\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1359\" data-end=\"1362\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1480\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1480\" data-end=\"1502\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1502\" data-end=\"1505\"\u003ePerfect for rodeo weekends, ranch work, or casual western outings. Pair it with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1685\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1685\" data-end=\"1688\"\u003eSpot clean only to maintain the hat’s structure and embroidered details.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44214448128186,"sku":"LFBRANDH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Branded1_e6db608c-9c0a-4f7a-8dbf-fd737466c03e.png?v=1726778952"},{"product_id":"bolo","title":"Bolo","description":"\u003cp data-start=\"670\" data-end=\"909\"\u003e\u003cstrong data-start=\"670\" data-end=\"698\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"698\" data-end=\"701\"\u003eThe Bolo Hat reflects the rugged, independent spirit of the western lifestyle. Inspired by cowboys and ranchers who work hard and ride proud, it embodies durability, practicality, and timeless western grit.\u003c\/p\u003e\n\u003cp data-start=\"911\" data-end=\"1313\"\u003e\u003cstrong data-start=\"911\" data-end=\"931\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"931\" data-end=\"934\"\u003eMade from durable cotton twill, the Bolo Hat features a structured crown and firm visor that maintains shape through long days on the ranch or casual wear. The front panel is adorned with an embroidered Bolo graphic, combining western style with everyday functionality. Breathable fabric ensures comfort, and the adjustable snapback closure provides a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1331\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1331\" data-end=\"1334\"\u003eOne size fits most with the adjustable snapback, offering comfort and stability across a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1474\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1474\" data-end=\"1477\"\u003eIdeal for rodeo weekends, ranch work, or casual western outings. Pair with jeans, boots, and a western tee for a complete authentic cowboy-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1631\" data-end=\"1729\"\u003e\u003cstrong data-start=\"1631\" data-end=\"1652\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44309401272506,"sku":"LFBBOLOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/BOLO4.png?v=1729865634"},{"product_id":"varsity-jacket-military","title":"Varsity Jacket (Military)","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"791\" data-end=\"1136\"\u003e\u003cstrong data-start=\"791\" data-end=\"819\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"819\" data-end=\"822\"\u003eThe Varsity Military Jacket merges classic western style with military-inspired durability, honoring the grit and resilience of those who live life on the frontier. As a limited edition release with only 100 pieces available, it’s designed for collectors and cowboys who value quality, heritage, and exclusivity.\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1138\" data-end=\"1158\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1158\" data-end=\"1161\"\u003eCrafted from a heavyweight cotton-poly blend, the jacket is built to last through ranch work, rodeo weekends, or daily wear. It features a structured fit with reinforced shoulders, durable snap closures, and multiple utility pockets for practicality. Ribbed cuffs and waistband add comfort and mobility, while the olive and earth-tone colorway keeps it classic and versatile.\u003c\/p\u003e\n\u003cp data-start=\"1540\" data-end=\"1725\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1556\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1556\" data-end=\"1559\"\u003eThe jacket offers a tailored, mid-fit style in sizes S through XL, allowing layering over tees or flannels. Adjustable snaps at the cuffs ensure a customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1727\" data-end=\"1909\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1749\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1749\" data-end=\"1752\"\u003ePerfect for ranch work, casual outings, or riding into town. Pair it with jeans, boots, and your favorite western hat for a rugged, authentic western look.\u003c\/p\u003e\n\u003cp data-start=\"1911\" data-end=\"2014\"\u003e\u003cstrong data-start=\"1911\" data-end=\"1932\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1932\" data-end=\"1935\"\u003eMachine wash cold on gentle cycle, hang dry to preserve structure and finish.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Small","offer_id":44328779284666,"sku":"LFBVARMGJS","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":44328779317434,"sku":"LFBVARMGJM","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":44328779350202,"sku":"LFBVARMGJL","price":95.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":44328779382970,"sku":"LFBVARMGjXL","price":95.0,"currency_code":"USD","in_stock":true},{"title":"2XLarge","offer_id":44328779415738,"sku":"LFBVARMGj2XL","price":95.0,"currency_code":"USD","in_stock":true},{"title":"3XLarge","offer_id":44328779448506,"sku":"LFBVARMGj3XL","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/varsityjacket.png?v=1730467875"},{"product_id":"rodeo-mom","title":"Dune","description":"\u003cp data-start=\"755\" data-end=\"992\"\u003e\u003cstrong data-start=\"755\" data-end=\"783\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"783\" data-end=\"786\"\u003eThe Dune Mom Hat captures the adventurous, resilient spirit of the modern cowgirl. Designed for women who embrace the western lifestyle, it represents durability, practicality, and timeless western style.\u003c\/p\u003e\n\u003cp data-start=\"994\" data-end=\"1413\"\u003e\u003cstrong data-start=\"994\" data-end=\"1014\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1014\" data-end=\"1017\"\u003eConstructed from soft yet sturdy cotton twill, the Dune Mom Hat features a slightly relaxed, low-profile crown and a gently curved visor for a flattering fit. The front panel showcases a bold embroidered Dune graphic, blending rugged western flair with a feminine-friendly silhouette. Breathable fabric keeps you comfortable, and the adjustable strap closure ensures a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1415\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1431\" data-end=\"1434\"\u003eDesigned as one size fits most, the mom hat style fits comfortably on a wide range of head sizes while offering a relaxed, feminine shape.\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1775\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1598\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1598\" data-end=\"1601\"\u003ePerfect for ranch days, rodeo weekends, casual outings, or weekend adventures. Pair it with your favorite jeans, boots, and a western tee for a stylish, cowgirl-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1777\" data-end=\"1875\"\u003e\u003cstrong data-start=\"1777\" data-end=\"1798\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1798\" data-end=\"1801\"\u003eSpot clean only to preserve the hat’s structure and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44370144395450,"sku":"LFBRMOMH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/RodeoMom2.png?v=1731685510"},{"product_id":"marco","title":"Marco Hat","description":"\u003cp data-start=\"673\" data-end=\"927\"\u003e\u003cstrong data-start=\"673\" data-end=\"701\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"701\" data-end=\"704\"\u003eThe Marco Hat embodies the grit and resilience of the western lifestyle. Inspired by cowboys who spend long days on the ranch and in the saddle, it represents toughness, authenticity, and a commitment to the work at hand.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"1301\"\u003e\u003cstrong data-start=\"929\" data-end=\"949\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eConstructed from durable cotton twill, the Marco Hat features a structured crown and firm visor that maintains shape through all-day wear. The front panel displays a bold embroidered Marco graphic, reflecting rugged western style. Breathable fabric ensures comfort outdoors, and the adjustable snapback closure delivers a secure, customizable fit.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1436\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1319\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1319\" data-end=\"1322\"\u003eOne size fits most with the adjustable snapback, providing comfort and stability for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1606\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1460\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003ePerfect for rodeo weekends, ranch work, or casual western outings. Pair it with jeans, boots, and a western tee for an authentic cowboy look.\u003c\/p\u003e\n\u003cp data-start=\"1608\" data-end=\"1703\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1629\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1629\" data-end=\"1632\"\u003eSpot clean only to preserve the embroidered design and hat structure.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44370169233594,"sku":"LFBMARCOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Marco2.png?v=1731686368"},{"product_id":"bandit","title":"Bandit","description":"\u003cp data-start=\"721\" data-end=\"996\"\u003e\u003cstrong data-start=\"721\" data-end=\"749\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"749\" data-end=\"752\"\u003eThe Bandit Hat embodies the fearless, relentless spirit of the Cowboy Hustle Collection. Inspired by cowboys who take on the toughest rides, long ranch days, and gritty challenges, this hat represents strength, grit, and a no-nonsense attitude.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1505\"\u003e\u003cstrong data-start=\"998\" data-end=\"1018\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eConstructed from high-quality cotton twill, the Bandit Hat features a structured crown and firm visor that keeps its shape through long days outdoors. The front panel displays a bold embroidered Bandit design, reflecting the rugged western aesthetic of the Cowboy Hustle Collection. Its durable fabric is breathable yet sturdy, and the adjustable snapback closure ensures a secure, all-day fit whether you’re working the ranch, riding at the rodeo, or enjoying casual western outings.\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1523\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1523\" data-end=\"1526\"\u003eDesigned with a one-size-fits-most adjustable snapback, the Bandit Hat delivers comfort and stability for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1661\" data-end=\"1859\"\u003e\u003cstrong data-start=\"1661\" data-end=\"1683\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1683\" data-end=\"1686\"\u003ePerfect for rodeo weekends, long ranch shifts, or casual western wear. Pair it with your favorite Cowboy Hustle tee, jeans, and boots to complete the authentic western look.\u003c\/p\u003e\n\u003cp data-start=\"1861\" data-end=\"1954\"\u003e\u003cstrong data-start=\"1861\" data-end=\"1882\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1882\" data-end=\"1885\"\u003eSpot clean only to maintain the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44698281509050,"sku":"LFBCHBANH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/bandit1_1.png?v=1741192192"},{"product_id":"maverick-1","title":"Maverick","description":"\u003cp data-start=\"698\" data-end=\"972\"\u003e\u003cstrong data-start=\"698\" data-end=\"726\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"726\" data-end=\"729\"\u003eThe Maverick Hat represents the independent spirit at the heart of the western lifestyle. Inspired by cowboys who ride their own path, face challenges head-on, and stand apart from the herd, this hat embodies freedom, grit, and perseverance.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"1480\"\u003e\u003cstrong data-start=\"974\" data-end=\"994\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"994\" data-end=\"997\"\u003eCrafted from durable cotton twill, the Maverick Hat features a structured crown and firm visor that maintains its shape through long days on the ranch or at the rodeo. The bold embroidered Maverick design on the front panel adds rugged western character, while the adjustable snapback closure ensures a secure, comfortable fit. Designed to withstand the elements, the fabric is breathable yet tough, making this hat a dependable companion wherever your western lifestyle takes you.\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1626\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1498\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eOne size fits most with the adjustable snapback closure, providing comfort and a stable fit for a wide range of head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1628\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1628\" data-end=\"1650\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1650\" data-end=\"1653\"\u003eIdeal for ranch work, rodeo weekends, or casual outings. Pair it with denim, boots, and your favorite western tee for a look that’s as bold and independent as the wearer.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"1920\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1848\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1848\" data-end=\"1851\"\u003eSpot clean only to preserve the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44698296189114,"sku":"LFBCHMAVH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/maverick1.png?v=1741192297"},{"product_id":"chapel-hill","title":"Chapel Hill","description":"\u003cp data-start=\"598\" data-end=\"890\"\u003e\u003cstrong data-start=\"598\" data-end=\"626\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"626\" data-end=\"629\"\u003eThe Chapel Hill Hat reflects the deep roots of the western lifestyle — where faith, hard work, and tradition all ride together. It represents the quiet strength cowboys carry with them through long days on the ranch and the values that guide them along the way.\u003c\/p\u003e\n\u003cp data-start=\"892\" data-end=\"1381\"\u003e\u003cstrong data-start=\"892\" data-end=\"912\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"912\" data-end=\"915\"\u003eBuilt for durability and everyday comfort, the Chapel Hill Hat features a structured crown and sturdy visor that keeps its shape through work and travel. The front panel displays a bold embroidered Chapel Hill design that stands out while staying true to classic western style. Quality fabric construction provides long-lasting wear, while the adjustable snapback closure ensures a secure, comfortable fit whether you're in the saddle, in the stands, or on the road.\u003c\/p\u003e\n\u003cp data-start=\"1383\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1383\" data-end=\"1399\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eThe adjustable snapback design offers a one-size-fits-most fit, making it comfortable for most head sizes while allowing easy adjustment.\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1767\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1563\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1563\" data-end=\"1566\"\u003eThis hat fits right in anywhere the western lifestyle takes you — from ranch work and rodeo weekends to everyday casual wear. Pair it with denim, boots, and a Lane Frost tee for a timeless cowboy look.\u003c\/p\u003e\n\u003cp data-start=\"1769\" data-end=\"1864\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1790\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1790\" data-end=\"1793\"\u003eSpot clean only to maintain the hat’s structure and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44733917692090,"sku":"LFBCHAPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/ChapHill1.png?v=1742916720"},{"product_id":"stampede","title":"Stampede","description":"\u003cp data-start=\"578\" data-end=\"850\"\u003e\u003cstrong data-start=\"578\" data-end=\"606\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"606\" data-end=\"609\"\u003eThe Stampede Hat draws its inspiration from the raw energy of the western way of life. A stampede represents power, movement, and the kind of momentum that cowboys understand well — when things start moving, you stay focused and ride it out.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"1361\"\u003e\u003cstrong data-start=\"852\" data-end=\"872\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003eThe Stampede Hat is built with durable fabric construction and a structured crown that holds its shape through long days outdoors. The front panel features a bold embroidered Stampede design that reflects the strength and fast-paced spirit of the western lifestyle. A sturdy visor provides dependable sun coverage while maintaining its form, and the adjustable snapback closure allows you to dial in a secure, comfortable fit whether you're working on the ranch or heading to the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1363\" data-end=\"1501\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1379\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1379\" data-end=\"1382\"\u003eThe adjustable snapback design provides a one-size-fits-most fit, offering comfort and flexibility for most head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1503\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1503\" data-end=\"1525\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003ePerfect for rodeo weekends, long ranch days, country concerts, or everyday casual wear. Pair the Stampede Hat with boots, denim, and your favorite western tee for a look that carries the grit and energy of cowboy life.\u003c\/p\u003e\n\u003cp data-start=\"1748\" data-end=\"1839\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1748\" data-end=\"1769\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1769\" data-end=\"1772\"\u003eSpot clean only to preserve the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734046929082,"sku":"LFBSTMH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Stampede1.png?v=1742917251"},{"product_id":"roughshod","title":"Roughshod","description":"\u003cp data-start=\"777\" data-end=\"1065\"\u003e\u003cstrong data-start=\"777\" data-end=\"805\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"805\" data-end=\"808\"\u003eThe Roughshod Hat represents the toughness and grit that define the western way of life. In cowboy terms, “roughshod” means doing things the hard way when that’s what the job demands — pushing through dust, long hours, and tough ground without backing down.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1596\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eBuilt for durability and everyday wear, the Roughshod Hat features a structured crown with a sturdy visor that holds its shape through long days outdoors. The front panel displays a bold embroidered Roughshod design that reflects the hard-working spirit of the cowboy lifestyle. Quality fabric construction keeps the hat comfortable while maintaining its rugged structure, and the adjustable snapback closure allows for a secure fit whether you're working cattle, traveling the road, or watching the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1598\" data-end=\"1751\"\u003e\u003cstrong data-start=\"1598\" data-end=\"1614\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1614\" data-end=\"1617\"\u003eDesigned with a one-size-fits-most adjustable snapback, the Roughshod Hat provides a comfortable and reliable fit for most head sizes.\u003c\/p\u003e\n\u003cp data-start=\"1753\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1753\" data-end=\"1775\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1775\" data-end=\"1778\"\u003eThis hat fits naturally anywhere the western lifestyle takes you — ranch work, rodeo weekends, country concerts, or everyday casual wear. Pair it with jeans, boots, and your favorite Lane Frost tee for a look that stays true to the cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2052\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2052\" data-end=\"2055\"\u003eSpot clean only to maintain the hat’s shape and embroidered design.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734072062138,"sku":"LFBRSH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/roughshod1.png?v=1742917378"},{"product_id":"blaze","title":"Blaze","description":"\u003cp data-start=\"788\" data-end=\"1065\"\u003e\u003cstrong data-start=\"788\" data-end=\"816\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"816\" data-end=\"819\"\u003eThe Blaze Hat embodies bold western spirit and the drive to stand out while staying true to the cowboy way. Lane Frost Brand designed it for cowboys, ranchers, and western enthusiasts who value durability, style, and character in every adventure.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eThis flat bill snapback is crafted from high-quality cotton twill with a structured mid-profile crown. The flat visor provides sun protection and a sharp, modern western look. Adjustable snapback closure ensures a secure, all-day fit, while the embroidered “Blaze” design adds bold western character. Available in rugged, versatile colors built to last through everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1586\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eOne size fits most with an adjustable snapback, offering a secure, comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1588\" data-end=\"1807\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1610\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1610\" data-end=\"1613\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic cowboy-ready style with a modern flat bill silhouette.\u003c\/p\u003e\n\u003cp data-start=\"1809\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1809\" data-end=\"1830\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1830\" data-end=\"1833\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44734114922682,"sku":"LFBBLZH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Blaze1.png?v=1742917555"},{"product_id":"godspeed","title":"Godspeed","description":"\u003cp data-start=\"734\" data-end=\"991\"\u003e\u003cstrong data-start=\"734\" data-end=\"762\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"762\" data-end=\"765\"\u003eThe Godspeed Hat embodies the spirit of determination and grit that defines western living. Lane Frost Brand created this hat for those who work hard, ride hard, and embrace the freedom and character of the cowboy way of life.\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1365\"\u003e\u003cstrong data-start=\"993\" data-end=\"1013\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eMade with high-quality cotton twill and a structured mid-profile crown, the Godspeed Hat includes a pre-curved visor for sun protection. The adjustable snapback closure ensures a custom fit, and the bold embroidered “Godspeed” design adds classic western character. Available in rugged, versatile colors, it’s built for durability and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1383\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1383\" data-end=\"1386\"\u003eOne size fits most with an adjustable snapback, giving a secure, comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1685\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1508\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1508\" data-end=\"1511\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and your favorite western shirt for an authentic western-ready look.\u003c\/p\u003e\n\u003cp data-start=\"1687\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1687\" data-end=\"1708\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1708\" data-end=\"1711\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44741246648506,"sku":"LFBCHGDSH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Godspeed1.png?v=1743188435"},{"product_id":"crusader","title":"Crusader","description":"\u003cp data-start=\"734\" data-end=\"992\"\u003e\u003cstrong data-start=\"734\" data-end=\"762\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"762\" data-end=\"765\"\u003eThe Crusader Hat reflects the spirit of determination and grit that defines the western lifestyle. Lane Frost Brand designed it for cowboys, ranchers, and western enthusiasts who value function, durability, and authentic style.\u003c\/p\u003e\n\u003cp data-start=\"994\" data-end=\"1382\"\u003e\u003cstrong data-start=\"994\" data-end=\"1014\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1014\" data-end=\"1017\"\u003eCrafted with high-quality cotton twill and structured mid-profile crown, the Crusader Hat offers a pre-curved visor for reliable sun protection. Adjustable snapback closure ensures a custom fit, and the bold embroidered front design adds classic western character. Available in versatile western-inspired colors, it combines rugged durability with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1384\" data-end=\"1400\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eOne size fits most with an adjustable snapback, providing a secure and comfortable fit for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1694\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1531\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1531\" data-end=\"1534\"\u003ePerfect for ranch work, rodeo weekends, casual outings, or outdoor adventures. Pair it with jeans, boots, and a western shirt for authentic western-ready style.\u003c\/p\u003e\n\u003cp data-start=\"1696\" data-end=\"1779\"\u003e\u003cstrong data-start=\"1696\" data-end=\"1717\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1717\" data-end=\"1720\"\u003eSpot clean only to maintain shape, embroidery, and color.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44741251334330,"sku":"LFBCHCRUH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/crusader1.png?v=1743189065"},{"product_id":"duke","title":"Duke","description":"\u003cp data-start=\"811\" data-end=\"1129\"\u003e\u003cstrong data-start=\"811\" data-end=\"839\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"839\" data-end=\"842\"\u003eThe Duke Hat captures rugged western character and quiet confidence — built for folks who live with purpose, work hard, and respect the long‑hailed traditions of life under open skies. It reflects the grit and steady resolve that come with days spent working, riding, and moving forward.\u003c\/p\u003e\n\u003cp data-start=\"1131\" data-end=\"1600\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1151\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1151\" data-end=\"1154\"\u003eThis curved bill hat features a structured, mid‑profile crown that retains its shape through long hours of wear and a pre‑curved visor that delivers ready‑to‑wear comfort right out of the box. Crafted with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday tasks. Classic western styling gives it timeless appeal without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1602\" data-end=\"1760\"\u003e\u003cstrong data-start=\"1602\" data-end=\"1618\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1618\" data-end=\"1621\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunup to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1762\" data-end=\"2002\"\u003e\u003cstrong data-start=\"1762\" data-end=\"1784\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1784\" data-end=\"1787\"\u003ePerfect for ranch work, weekend road trips, casual outings around town, or rodeo nights. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2004\" data-end=\"2115\"\u003e\u003cstrong data-start=\"2004\" data-end=\"2025\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2025\" data-end=\"2028\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952031887546,"sku":"LFBDUKEH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Duke1.png?v=1751051092"},{"product_id":"rawhide-hat","title":"Rawhide","description":"\u003cp data-start=\"882\" data-end=\"1209\"\u003e\u003cstrong data-start=\"882\" data-end=\"910\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"910\" data-end=\"913\"\u003eThe Rawhide Hat embodies the enduring spirit of western life — made for folks who take pride in honest effort, long days under wide skies, and the kind of grit that shows up even when no one’s looking. It reflects that timeless blend of durability and character woven into every day on the range.\u003c\/p\u003e\n\u003cp data-start=\"1211\" data-end=\"1676\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1231\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort right from day one. Crafted with rugged materials and reinforced stitching, it performs dependably whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Its classic western silhouette keeps the look timeless and versatile without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1678\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1678\" data-end=\"1694\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1694\" data-end=\"1697\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1839\" data-end=\"2074\"\u003e\u003cstrong data-start=\"1839\" data-end=\"1861\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1861\" data-end=\"1864\"\u003ePerfect for ranch work, weekend adventures, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2076\" data-end=\"2187\"\u003e\u003cstrong data-start=\"2076\" data-end=\"2097\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2097\" data-end=\"2100\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952072257722,"sku":"LFBRAWH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Rawhide1.png?v=1751051296"},{"product_id":"glory-hat","title":"Glory","description":"\u003cp data-start=\"819\" data-end=\"1093\"\u003e\u003cstrong data-start=\"819\" data-end=\"847\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"847\" data-end=\"850\"\u003eThe Glory Hat captures the pride and quiet resilience that comes from hard work and wide‑open skies. Built for folks who meet the day head‑on and carry a determined spirit from sunrise to sunset, it reflects the authentic grit of western life.\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1115\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1115\" data-end=\"1118\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor that delivers ready‑to‑wear comfort. Crafted from rugged materials with reinforced stitching, it provides dependable performance whether you’re tending the ranch, cruising backroads, or handling everyday tasks. Classic western styling gives it timeless appeal without being overdone.\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1692\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1552\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1552\" data-end=\"1555\"\u003eOne size fits most with an adjustable back closure that allows you to dial in a secure, comfortable fit that stays put from dawn to dusk.\u003c\/p\u003e\n\u003cp data-start=\"1694\" data-end=\"1946\"\u003e\u003cstrong data-start=\"1694\" data-end=\"1716\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1716\" data-end=\"1719\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings around town, or rodeo nights. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that holds up day in and day out.\u003c\/p\u003e\n\u003cp data-start=\"1948\" data-end=\"2059\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1969\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1969\" data-end=\"1972\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44952109449402,"sku":"LFBGLRYH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Glory1.png?v=1751051473"},{"product_id":"frost-pro","title":"Frost Pro","description":"\u003cp data-start=\"824\" data-end=\"1124\"\u003e\u003cstrong data-start=\"824\" data-end=\"852\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eThe Frost Pro Hat embodies the spirit of quiet confidence and relentless effort that defines the western lifestyle. Built for folks who rise early, work hard, and stay steady through long days under wide-open skies, this hat carries that mindset from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1126\" data-end=\"1567\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1146\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eThis curved bill hat features a structured, mid-profile crown that keeps its shape through hours of wear and a pre-curved visor for ready-to-wear comfort. Crafted with rugged materials and reinforced stitching, it’s built to handle everyday use whether you’re tending the ranch, cruising backroads, or tackling everyday errands. Clean, timeless western styling gives it versatile appeal without being loud or overdone.\u003c\/p\u003e\n\u003cp data-start=\"1569\" data-end=\"1720\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1585\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1585\" data-end=\"1588\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from dawn to dusk.\u003c\/p\u003e\n\u003cp data-start=\"1722\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1722\" data-end=\"1744\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1744\" data-end=\"1747\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings, or rodeo weekends. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western-ready comfort that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"1973\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1973\" data-end=\"1994\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1994\" data-end=\"1997\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":44977565991098,"sku":"LFBFPH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/frostpro1.png?v=1752255143"},{"product_id":"spur-hat","title":"Spur","description":"\u003cp data-start=\"843\" data-end=\"1102\"\u003e\u003cstrong data-start=\"843\" data-end=\"871\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"871\" data-end=\"874\"\u003eThe Spur Hat draws inspiration from the quiet grit of days in the saddle, dusty trails, and the rhythmic pulse of western life. It’s built for folks who greet the dawn with purpose and carry that steady drive throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1104\" data-end=\"1124\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1124\" data-end=\"1127\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of wear and a pre‑curved visor for ready‑to‑wear comfort right from the first day. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or headed to a weekend rodeo. Its classic western silhouette keeps the look timeless and versatile without being loud.\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1581\" data-end=\"1597\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1597\" data-end=\"1600\"\u003eOne size fits most with an adjustable back closure, allowing you to dial in a secure, comfortable fit that stays put from sunrise to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1743\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1765\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1765\" data-end=\"1768\"\u003ePerfect for ranch work, weekend road trips, casual outings, or evenings by the fire. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready comfort that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"1983\" data-end=\"2094\"\u003e\u003cstrong data-start=\"1983\" data-end=\"2004\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2004\" data-end=\"2007\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050814857402,"sku":"LFBSPRH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/spur1.png?v=1755121325"},{"product_id":"sundance-hat","title":"Sundance","description":"\u003cp data-start=\"912\" data-end=\"1221\"\u003e\u003cstrong data-start=\"912\" data-end=\"940\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"940\" data-end=\"943\"\u003eThe Sundance Hat embodies wide skies, long rides, and that timeless western rhythm — built for folks who greet the sun early and let the day unfold with steady grit. It reflects a life lived with purpose, where every sunrise under open skies marks another chapter worth wearing.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1688\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1243\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long hours of use and a pre‑curved visor for ready‑to‑wear comfort right from the first day. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or riding into town. Its classic western silhouette keeps the look timeless and versatile without being loud.\u003c\/p\u003e\n\u003cp data-start=\"1690\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1690\" data-end=\"1706\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1706\" data-end=\"1709\"\u003eOne size fits most with an adjustable back closure that lets you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1848\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1848\" data-end=\"1870\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1870\" data-end=\"1873\"\u003ePerfect for ranch work, weekend road trips, casual outings, or evenings by the fire. Pair it with worn denim, boots, and a favorite tee or hoodie for rugged, western‑ready style that carries you through the day.\u003c\/p\u003e\n\u003cp data-start=\"2086\" data-end=\"2197\"\u003e\u003cstrong data-start=\"2086\" data-end=\"2107\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"2107\" data-end=\"2110\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050816135354,"sku":"LFBSNDAH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/subndance2_5d385c89-9ed1-47f9-92dd-fb0326319af5.png?v=1755121949"},{"product_id":"drifter","title":"Drifter","description":"\u003cp data-start=\"818\" data-end=\"1093\"\u003e\u003cstrong data-start=\"818\" data-end=\"846\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"846\" data-end=\"849\"\u003eThe Drifter Hat reflects a life lived on the move — built for folks who chase wide horizons, dusty roads, and steady rhythms under open skies. It embodies the quiet confidence of those who find meaning somewhere between work and the road ahead.\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1528\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1115\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1115\" data-end=\"1118\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long days of work or play and a pre‑curved visor for ready‑to‑wear comfort. Constructed with rugged materials and reinforced stitching, it delivers dependable performance whether you’re tending the ranch, cruising backroads, or tackling everyday life. Classic western styling ensures timeless appeal and versatile wear.\u003c\/p\u003e\n\u003cp data-start=\"1530\" data-end=\"1685\"\u003e\u003cstrong data-start=\"1530\" data-end=\"1546\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1546\" data-end=\"1549\"\u003eOne size fits most with an adjustable back closure, letting you dial in a secure, comfortable fit that stays put from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1687\" data-end=\"1938\"\u003e\u003cstrong data-start=\"1687\" data-end=\"1709\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1709\" data-end=\"1712\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings around town, or evenings by the fire. Pair it with denim, boots, and a favorite tee or hoodie for rugged, western‑ready comfort from sunup to sundown.\u003c\/p\u003e\n\u003cp data-start=\"1940\" data-end=\"2041\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1961\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1961\" data-end=\"1964\"\u003eSpot clean with mild soap and water and air dry to maintain shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45050833535162,"sku":"LFBDRFTH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Drifter1_8928bb8b-120e-4b20-ada2-b9ce0916f961.png?v=1755122340"},{"product_id":"westward","title":"Westward","description":"\u003cp data-start=\"854\" data-end=\"1127\"\u003e\u003cstrong data-start=\"854\" data-end=\"882\"\u003eStory \/ Brand Connection\u003c\/strong\u003e\u003cbr data-start=\"882\" data-end=\"885\"\u003eThe Westward Hat embodies the spirit of moving forward with purpose — built for folks who chase wide horizons and steady days under open skies. It reflects a mindset rooted in resilience, quiet confidence, and the determination to keep going.\u003c\/p\u003e\n\u003cp data-start=\"1129\" data-end=\"1560\"\u003e\u003cstrong data-start=\"1129\" data-end=\"1149\"\u003eFeatures \u0026amp; Specs\u003c\/strong\u003e\u003cbr data-start=\"1149\" data-end=\"1152\"\u003eThis curved bill hat features a structured, mid‑profile crown that holds its shape through long days of ranch work, road trips, or everyday life. The pre‑curved visor offers dependable sun protection and classic western styling from first wear onward. Constructed with durable materials and reinforced stitching, the Westward Hat stands up to daily adventures and repeated use without losing form or comfort.\u003c\/p\u003e\n\u003cp data-start=\"1562\" data-end=\"1709\"\u003e\u003cstrong data-start=\"1562\" data-end=\"1578\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr data-start=\"1578\" data-end=\"1581\"\u003eOne size fits most with an adjustable back closure for a secure, customizable fit that stays comfortable from sunrise to sunset.\u003c\/p\u003e\n\u003cp data-start=\"1711\" data-end=\"1963\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1733\"\u003eOccasion \u0026amp; Styling\u003c\/strong\u003e\u003cbr data-start=\"1733\" data-end=\"1736\"\u003ePerfect for early mornings on the ranch, weekend road trips, casual outings around town, or evenings by the fire. Wear it with denim, boots, and a trusted tee or hoodie for rugged, western‑ready style that carries you anywhere.\u003c\/p\u003e\n\u003cp data-start=\"1965\" data-end=\"2076\"\u003e\u003cstrong data-start=\"1965\" data-end=\"1986\"\u003eCare Instructions\u003c\/strong\u003e\u003cbr data-start=\"1986\" data-end=\"1989\"\u003eSpot clean with mild soap and water and air dry to maintain the hat’s shape and finish.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45186869133498,"sku":"LFBWWH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Westward1.png?v=1758902228"},{"product_id":"scope","title":"Scope","description":"\u003cp data-start=\"685\" data-end=\"978\"\u003e\u003cstrong data-start=\"685\" data-end=\"714\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"714\" data-end=\"717\"\u003eThe Scope Hat represents focus, discipline, and the mindset it takes to stay locked in when the pressure hits. Inspired by the hardworking cowboy lifestyle, this hat reflects the grit and determination that defines Lane Frost Brand and the people who wear it.\u003c\/p\u003e\n\u003cp data-start=\"980\" data-end=\"1301\"\u003e\u003cstrong data-start=\"980\" data-end=\"1001\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1001\" data-end=\"1004\"\u003eBuilt with a structured crown and curved bill, the Scope Hat features bold embroidered detailing and durable stitching designed for long-lasting wear. Breathable panels help keep airflow moving during hot days outside, while the sturdy construction helps maintain its shape through everyday use.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1546\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1320\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1320\" data-end=\"1323\"\u003eThe adjustable snapback closure provides a secure and comfortable fit for most head sizes. Its structured profile offers a clean look while staying comfortable enough for all-day wear on the ranch, road, or rodeo grounds.\u003c\/p\u003e\n\u003cp data-start=\"1548\" data-end=\"1791\"\u003e\u003cstrong data-start=\"1548\" data-end=\"1571\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1571\" data-end=\"1574\"\u003ePerfect for ranch work, hunting trips, rodeo weekends, or casual everyday wear. Pair it with denim, boots, and your favorite Lane Frost tee or hoodie for a straightforward western look built on grit and consistency.\u003c\/p\u003e\n\u003cp data-start=\"1793\" data-end=\"1907\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1815\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1815\" data-end=\"1818\"\u003eSpot clean with a damp cloth and air dry to preserve the embroidery and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45845254799546,"sku":"LFBSCOH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Scope1_1.png?v=1778857671"},{"product_id":"coyote","title":"Coyote","description":"\u003cp data-start=\"689\" data-end=\"971\"\u003e\u003cstrong data-start=\"689\" data-end=\"718\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"718\" data-end=\"721\"\u003eThe Coyote Hat is inspired by the toughness and adaptability of the western lifestyle. Built for people who stay sharp, work hard, and keep pushing no matter the conditions, this hat reflects the grit and determination that define Lane Frost Brand.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1326\"\u003e\u003cstrong data-start=\"973\" data-end=\"994\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"994\" data-end=\"997\"\u003eDesigned with a structured crown and curved bill, the Coyote Hat features bold embroidered detailing and reinforced stitching built to handle everyday wear. Breathable panels help keep airflow moving during long days outside, while durable construction helps the hat maintain its shape through work, travel, and rodeo weekends.\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1546\"\u003e\u003cstrong data-start=\"1328\" data-end=\"1345\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1345\" data-end=\"1348\"\u003eThe adjustable snapback closure provides a secure and comfortable fit for most head sizes. Its structured profile delivers a clean western look while remaining comfortable enough for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1548\" data-end=\"1790\"\u003e\u003cstrong data-start=\"1548\" data-end=\"1571\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1571\" data-end=\"1574\"\u003ePerfect for ranch work, hunting trips, rodeos, road trips, or casual everyday wear. Pair it with denim, boots, and your favorite Lane Frost tee or hoodie for an authentic western look built on grit and consistency.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"1923\"\u003e\u003cstrong data-start=\"1792\" data-end=\"1814\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1814\" data-end=\"1817\"\u003eSpot clean with a damp cloth and air dry to preserve embroidery quality and maintain the structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":45922069938362,"sku":"LFBCOYH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/coyote1.png?v=1779909655"},{"product_id":"brave","title":"Brave","description":"\u003cp\u003e\u003cstrong\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr\u003eThe Brave Hat is inspired by the courage that defines the cowboy way of life. Whether it's stepping into the arena, tackling a tough day's work, or standing firm when things get difficult, bravery isn't about fearlessness—it's about showing up anyway. Rooted in the legacy of Lane Frost, this hat represents grit, determination, and the strength to keep moving forward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr\u003eCrafted with a structured crown and curved bill, the Brave Hat features quality embroidery and durable stitching designed to withstand everyday wear. Built from rugged materials that hold their shape over time, it delivers dependable performance while maintaining a clean western look. Breathable construction helps keep you comfortable through long days outdoors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr\u003eThe adjustable snapback closure provides a secure and comfortable fit for most head sizes. Its structured profile offers a timeless style that works equally well on the ranch, at the rodeo, or around town.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr\u003ePerfect for rodeo weekends, ranch work, hunting trips, road trips, and everyday wear. Pair it with your favorite Lane Frost tee, hoodie, jeans, and boots for a look built around confidence, hard work, and western tradition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cbr\u003eSpot clean with a damp cloth and air dry to maintain the hat's shape and embroidery quality.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":46031649276090,"sku":"LFBBRVH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Brave1.png?v=1781713516"},{"product_id":"blue-collar","title":"Blue Collar","description":"\u003cp data-start=\"683\" data-end=\"1109\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"683\" data-end=\"712\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"712\" data-end=\"715\"\u003eThe Blue Collar Hat is a tribute to the men and women who keep America moving. From ranchers and welders to oilfield workers, farmers, and tradesmen, this hat represents the grit, dedication, and work ethic that define the blue-collar lifestyle. Rooted in the values that Lane Frost lived by, it's built for those who take pride in hard work and never shy away from getting their hands dirty.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1132\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1132\" data-end=\"1135\"\u003eConstructed with a structured crown and curved bill, the Blue Collar Hat features premium embroidery and durable stitching built to withstand everyday wear. Rugged materials help maintain the hat's shape through long workdays, while breathable construction provides lasting comfort whether you're on the job site, in the field, or on the road.\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1703\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1499\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1499\" data-end=\"1502\"\u003eThe adjustable snapback closure provides a secure and comfortable fit for most head sizes. Its structured profile delivers a clean, timeless look that transitions seamlessly from work to the weekend.\u003c\/p\u003e\n\u003cp data-start=\"1705\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1705\" data-end=\"1728\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1728\" data-end=\"1731\"\u003ePerfect for ranch work, construction sites, rodeos, road trips, and everyday wear. Pair it with your favorite Lane Frost tee, denim, and boots for a look that reflects the hardworking spirit of the American West.\u003c\/p\u003e\n\u003cp data-start=\"1947\" data-end=\"2075\"\u003e\u003cstrong data-start=\"1947\" data-end=\"1969\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1969\" data-end=\"1972\"\u003eSpot clean with a damp cloth and air dry to preserve embroidery quality and maintain the hat's shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":46052113187002,"sku":"LFBBCH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/BlueCollar1.png?v=1782415789"},{"product_id":"horizon","title":"Horizon","description":"\u003cp data-start=\"699\" data-end=\"1089\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"699\" data-end=\"728\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"728\" data-end=\"731\"\u003eThe Horizon Hat is inspired by the endless skies and wide-open landscapes that define the western way of life. Every sunrise brings a new opportunity, and every horizon reminds us there's always another challenge to take on. Rooted in the legacy of Lane Frost, this hat is made for those who keep looking forward while staying true to where they came from.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1449\"\u003e\u003cstrong data-start=\"1091\" data-end=\"1112\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1112\" data-end=\"1115\"\u003eCrafted with a structured crown and curved bill, the Horizon Hat features premium embroidery and durable stitching designed to withstand everyday wear. Rugged materials help maintain its shape through long workdays, road trips, and weekends at the rodeo, while breathable construction keeps you comfortable wherever the trail leads.\u003c\/p\u003e\n\u003cp data-start=\"1451\" data-end=\"1655\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1468\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eThe adjustable snapback closure provides a secure and comfortable fit for most head sizes. Its structured profile offers a clean, timeless western look that's built for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1657\" data-end=\"1910\"\u003e\u003cstrong data-start=\"1657\" data-end=\"1680\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1680\" data-end=\"1683\"\u003ePerfect for ranch work, rodeos, road trips, hunting camps, and everyday wear. Pair it with your favorite Lane Frost tee, hoodie, denim, and boots for a classic western outfit that's ready for whatever lies beyond the horizon.\u003c\/p\u003e\n\u003cp data-start=\"1912\" data-end=\"2040\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1934\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1934\" data-end=\"1937\"\u003eSpot clean with a damp cloth and air dry to preserve embroidery quality and maintain the hat's shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":46073252610234,"sku":"LFBHRZNH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Horizon1.png?v=1782919913"},{"product_id":"hitch","title":"Hitch","description":"\u003cp data-start=\"687\" data-end=\"1052\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"687\" data-end=\"716\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"716\" data-end=\"719\"\u003eThe Hitch Hat is inspired by the cowboy lifestyle where every day starts with a job to do and a destination ahead. Whether you're hitching up a trailer before daylight, heading to the next rodeo, or loading up for a weekend at the ranch, this hat represents the preparedness, grit, and work ethic that define the Lane Frost legacy.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1054\" data-end=\"1410\"\u003e\u003cstrong data-start=\"1054\" data-end=\"1075\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1075\" data-end=\"1078\"\u003eBuilt with a structured crown and curved bill, the Hitch Hat features premium embroidery and durable stitching designed to stand up to everyday wear. Rugged materials help maintain its shape through long days outdoors, while breathable construction keeps you comfortable whether you're working, traveling, or enjoying the weekend.\u003c\/p\u003e\n\u003cp data-start=\"1412\" data-end=\"1623\"\u003e\u003cstrong data-start=\"1412\" data-end=\"1429\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1429\" data-end=\"1432\"\u003eThe adjustable snapback closure provides a secure and comfortable fit for most head sizes. Its structured profile delivers a classic western look that's comfortable enough for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1625\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1625\" data-end=\"1648\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1648\" data-end=\"1651\"\u003ePerfect for ranch work, hauling horses, rodeo weekends, road trips, hunting camps, or casual everyday wear. Pair it with your favorite Lane Frost tee, hoodie, jeans, and boots for a timeless western look built for life on the move.\u003c\/p\u003e\n\u003cp data-start=\"1886\" data-end=\"2014\"\u003e\u003cstrong data-start=\"1886\" data-end=\"1908\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1908\" data-end=\"1911\"\u003eSpot clean with a damp cloth and air dry to preserve embroidery quality and maintain the hat's shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":46129360240826,"sku":"LFBHIH","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Hitch1.png?v=1783622308"}],"url":"https:\/\/lanefrost.com\/collections\/buck-off-collection.oembed?page=2","provider":"Lane Frost Brand","version":"1.0","type":"link"}