{"title":"All products","description":"","products":[{"product_id":"limited-edition-lf-buckle-only-300-made","title":"Limited Edition LF Buckle 2026","description":"\u003cp data-start=\"805\" data-end=\"1149\"\u003e\u003cstrong data-start=\"805\" data-end=\"824\"\u003eStory \u0026amp; Legacy:\u003c\/strong\u003e\u003cbr data-start=\"824\" data-end=\"827\"\u003eThe Limited Edition LF Buckle 2026 celebrates the lasting legacy of Lane Frost, the 1987 World Champion bull rider whose courage and character continue to inspire the rodeo world. Designed for fans, collectors, and western enthusiasts, this buckle represents the grit and determination that defined Lane’s life and career.\u003c\/p\u003e\n\u003cp data-start=\"1151\" data-end=\"1444\"\u003e\u003cstrong data-start=\"1151\" data-end=\"1180\"\u003eFeatures \u0026amp; Craftsmanship:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eEach buckle is handmade using traditional buckle-making techniques, giving every piece a unique and authentic western feel. With only \u003cstrong data-start=\"1317\" data-end=\"1341\"\u003e300 buckles produced\u003c\/strong\u003e, this limited run makes it a rare collectible for those who want to own a piece of Lane Frost history.\u003c\/p\u003e\n\u003cp data-start=\"1446\" data-end=\"1467\"\u003e\u003cstrong data-start=\"1446\" data-end=\"1465\"\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1468\" data-end=\"1626\"\u003e\n\u003cli data-section-id=\"1hjs41\" data-start=\"1468\" data-end=\"1507\"\u003e\n\u003cp data-start=\"1470\" data-end=\"1507\"\u003eLimited Edition \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vns2jy\" data-start=\"1508\" data-end=\"1551\"\u003e\n\u003cp data-start=\"1510\" data-end=\"1551\"\u003eHandmade with traditional craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"kpkbqm\" data-start=\"1552\" data-end=\"1587\"\u003e\n\u003cp data-start=\"1554\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1554\" data-end=\"1585\"\u003eDimensions: 4.5 in x 3.5 in\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lxiuhf\" data-start=\"1588\" data-end=\"1626\"\u003e\n\u003cp data-start=\"1590\" data-end=\"1626\"\u003eCollector buckle honoring Lane Frost\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1628\" data-end=\"1843\"\u003e\u003cstrong data-start=\"1628\" data-end=\"1651\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1651\" data-end=\"1654\"\u003ePerfect for rodeos, western events, or everyday cowboy style. Wear it proudly on your favorite belt or display it as a collector’s piece celebrating one of rodeo’s most legendary champions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Adult","offer_id":15439890939973,"sku":"LFBBCKL","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/IMG_7555.heic?v=1769633735"},{"product_id":"roundup","title":"Round-Up","description":"\u003cp data-start=\"861\" data-end=\"1192\"\u003e\u003cstrong data-start=\"861\" data-end=\"890\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eThe Round-Up Hat is a nod to early mornings, dust-covered boots, and the kind of work that speaks for itself. Inspired by the grit and determination of the cowboy lifestyle, this hat represents the spirit of those who show up, work hard, and get the job done. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1215\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1215\" data-end=\"1218\"\u003eCrafted with a structured crown and durable materials, the Round-Up Hat is designed for everyday wear. The bold front patch and classic western styling give it a rugged look that stands out whether you’re at the ranch, rodeo grounds, or out on the town. Breathable mesh back panels help keep you cool through long days outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1550\" data-end=\"1750\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1567\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1567\" data-end=\"1570\"\u003eThe hat features an adjustable snapback closure, offering a secure and comfortable fit for most head sizes. The structured design helps the cap keep its shape through daily wear.\u003c\/p\u003e\n\u003cp data-start=\"1752\" data-end=\"1955\"\u003e\u003cstrong data-start=\"1752\" data-end=\"1775\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1775\" data-end=\"1778\"\u003ePerfect for cattle roundups, rodeo weekends, road trips, or casual everyday wear. Pair it with denim, boots, and your favorite western tee or hoodie for a classic cowboy look.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439902474309,"sku":"LFB1000","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/roundup1_1.png?v=1743441193"},{"product_id":"drive","title":"Drive","description":"\u003cp data-start=\"873\" data-end=\"1152\"\u003e\u003cstrong data-start=\"873\" data-end=\"902\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"902\" data-end=\"905\"\u003eThe Drive Hat embodies the determination, focus, and persistence that define the cowboy lifestyle. Lane Frost Brand honors the spirit of cowboys who tackle every challenge with grit and resolve, making this hat a true symbol of western attitude.\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1175\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1175\" data-end=\"1178\"\u003eCrafted with a structured crown and classic curved bill, the Drive Hat features high-quality embroidery and durable stitching. Breathable mesh panels keep you cool during long days on the ranch or at the rodeo, while the sturdy construction ensures it maintains its shape through rugged use.\u003c\/p\u003e\n\u003cp data-start=\"1473\" data-end=\"1664\"\u003e\u003cstrong data-start=\"1473\" data-end=\"1490\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1490\" data-end=\"1493\"\u003eIncludes an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor offers reliable sun protection during outdoor work and rides.\u003c\/p\u003e\n\u003cp data-start=\"1666\" data-end=\"1840\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1689\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1689\" data-end=\"1692\"\u003ePerfect for ranch work, trail rides, rodeos, or casual outings. Pair with denim, boots, and flannels for authentic cowboy style and western flair.\u003c\/p\u003e\n\u003cp data-start=\"1842\" data-end=\"1972\"\u003e\u003cstrong data-start=\"1842\" data-end=\"1864\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1864\" data-end=\"1867\"\u003eSpot clean with a damp cloth and allow to air dry to maintain embroidered details and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439913910341,"sku":"LFB2603","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-HatCutouts-DRIVE-side2.png?v=1731013406"},{"product_id":"courage","title":"Courage","description":"\u003cp data-start=\"879\" data-end=\"1123\"\u003e\u003cstrong data-start=\"879\" data-end=\"908\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"908\" data-end=\"911\"\u003eThe Courage Hat embodies the bravery and determination that define the western lifestyle. Lane Frost Brand honors the spirit of cowboys who face challenges head-on with grit, resilience, and unwavering courage.\u003c\/p\u003e\n\u003cp data-start=\"1125\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1146\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eThis hat features a structured crown and curved bill with standout embroidered detailing that represents strength and determination. Durable stitching and high-quality fabric keep it in shape through long days on the ranch or at the arena, while breathable panels ensure comfort in the sun.\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1460\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003eIncludes an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor protects your eyes from sun and dust during outdoor activities.\u003c\/p\u003e\n\u003cp data-start=\"1638\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1661\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1661\" data-end=\"1664\"\u003ePerfect for ranch work, trail rides, rodeos, or casual outings. Pair it with denim, boots, and flannels for an authentic western look with a bold statement.\u003c\/p\u003e\n\u003cp data-start=\"1824\" data-end=\"1964\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1846\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1846\" data-end=\"1849\"\u003eSpot clean with a damp cloth and allow to air dry to maintain embroidered details and the hat’s structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15439971319877,"sku":"LFB1500","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-COURAGE-side.png?v=1644528131"},{"product_id":"lane-frost-cowboy-bible","title":"Lane Frost Cowboy Bible-Case","description":"\u003cp data-start=\"874\" data-end=\"1182\"\u003e\u003cstrong data-start=\"874\" data-end=\"903\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eThe Cowboy Bible Case carries the spirit of Lane Frost Brand into everyday life, protecting one of your most treasured western collectibles. Inspired by Lane’s dedication to faith and the cowboy lifestyle, this case keeps your Lane Frost Bible safe wherever the trail leads.\u003c\/p\u003e\n\u003cp data-start=\"1184\" data-end=\"1451\"\u003e\u003cstrong data-start=\"1184\" data-end=\"1205\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1205\" data-end=\"1208\"\u003eMade from durable fabric with reinforced stitching, the case features a full zip closure to protect your Bible from wear, dust, and the elements. Western-inspired design accents add authentic style while remaining practical for everyday use.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"1664\"\u003e\u003cstrong data-start=\"1453\" data-end=\"1470\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1470\" data-end=\"1473\"\u003eSized to fit the Lane Frost Cowboy Bible perfectly, the case holds the book securely without being bulky. Lightweight and portable, it’s easy to carry on trail rides, rodeos, or daily life.\u003c\/p\u003e\n\u003cp data-start=\"1666\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1689\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1689\" data-end=\"1692\"\u003eIdeal for preserving your Lane Frost Bible at home, on the ranch, or on the go. It pairs perfectly with other Lane Frost Brand items, keeping your collection organized while adding western flair.\u003c\/p\u003e\n\u003cp data-start=\"1891\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1891\" data-end=\"1913\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1913\" data-end=\"1916\"\u003eWipe clean with a damp cloth; avoid harsh chemicals to maintain durability and appearance.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Case of Bibles 44","offer_id":29483244683333,"sku":"LFBBIBCS","price":88.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Bible1.png?v=1570283343"},{"product_id":"wreck","title":"Wreck","description":"\u003cp data-start=\"864\" data-end=\"1106\"\u003e\u003cstrong data-start=\"864\" data-end=\"893\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"893\" data-end=\"896\"\u003eThe Wreck Hat embodies the fearless, go-all-in attitude of rodeo life. Lane Frost Brand crafted this hat to honor the grit and determination it takes to step into the arena and tackle every challenge head-on.\u003c\/p\u003e\n\u003cp data-start=\"1108\" data-end=\"1427\"\u003e\u003cstrong data-start=\"1108\" data-end=\"1129\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1129\" data-end=\"1132\"\u003eWith a structured crown and classic curved bill, the Wreck Hat showcases standout embroidered detail that pops without being over the top. Durable stitching and high-quality fabric ensure it holds its shape, while breathable panels keep you cool through long days on the ranch or at the rodeo.\u003c\/p\u003e\n\u003cp data-start=\"1429\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1429\" data-end=\"1446\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1446\" data-end=\"1449\"\u003eThis hat features an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor provides reliable sun protection during outdoor activities.\u003c\/p\u003e\n\u003cp data-start=\"1629\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1652\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003ePerfect for ranch work, trail rides, casual outings, or rodeo weekends. Pair with denim, boots, and your favorite western shirts or flannels for authentic cowboy style.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"1961\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1849\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1849\" data-end=\"1852\"\u003eSpot clean with a damp cloth and air dry to preserve embroidered details and maintain the structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440181133381,"sku":"LFB0402","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-HatCutouts-WRECK-side2.png?v=1731013267"},{"product_id":"rifle","title":"Rifle","description":"\u003cp data-start=\"863\" data-end=\"1110\"\u003e\u003cstrong data-start=\"863\" data-end=\"892\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"892\" data-end=\"895\"\u003eThe Rifle Hat captures the rugged, outdoors-ready spirit of western life. Lane Frost Brand celebrates the cowboy lifestyle with this bold camo design, perfect for fans who live for the trail, rodeo, or ranch work.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1409\"\u003e\u003cstrong data-start=\"1112\" data-end=\"1133\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1133\" data-end=\"1136\"\u003eCrafted with a structured crown and curved bill, the Rifle Hat features durable embroidered details and green camo panels for standout western flair. Breathable mesh panels keep you cool on long days under the sun, while quality stitching ensures the hat holds its shape.\u003c\/p\u003e\n\u003cp data-start=\"1411\" data-end=\"1614\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1428\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1428\" data-end=\"1431\"\u003eIncludes an adjustable snapback closure for a secure, comfortable fit for most head sizes. The curved visor provides sun protection while riding, working, or exploring the outdoors.\u003c\/p\u003e\n\u003cp data-start=\"1616\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1616\" data-end=\"1639\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1639\" data-end=\"1642\"\u003eIdeal for ranch work, trail rides, hunting trips, or rodeo weekends. Pair it with denim, boots, and flannels for a classic western look that’s ready for anything.\u003c\/p\u003e\n\u003cp data-start=\"1808\" data-end=\"1936\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1830\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1830\" data-end=\"1833\"\u003eSpot clean with a damp cloth and allow to air dry to maintain the camo print and embroidered details.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440203317317,"sku":"LFB2303","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/rifle2_bdad30f5-3e97-4cbe-be8e-a1a2a4d2a331.png?v=1731082714"},{"product_id":"bull-talk-dvd","title":"Bull Talk DVD","description":"\u003cp data-start=\"864\" data-end=\"1229\"\u003e\u003cstrong data-start=\"864\" data-end=\"893\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"893\" data-end=\"896\"\u003eLane Frost’s legacy as a legendary bull rider isn’t just about wins—it’s about the skills, discipline, and mindset that made him one of the sport’s all-time greats. The Bull Talk DVD captures Lane teaching his techniques, insights, and personal stories, giving fans and aspiring riders a chance to learn directly from the champion.\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1572\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1252\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1252\" data-end=\"1255\"\u003eThis DVD features step-by-step demonstrations of bull riding fundamentals, advanced techniques, and training exercises. Lane shares his approach to balance, timing, and handling the toughest bulls, paired with highlights from his career. The disc runs in standard DVD format, making it compatible with most players.\u003c\/p\u003e\n\u003cp data-start=\"1574\" data-end=\"1732\"\u003e\u003cstrong data-start=\"1574\" data-end=\"1591\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1591\" data-end=\"1594\"\u003eStandard DVD size; runs approximately 90 minutes. Suitable for aspiring riders, rodeo enthusiasts, or collectors of western memorabilia.\u003c\/p\u003e\n\u003cp data-start=\"1734\" data-end=\"1915\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1757\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1757\" data-end=\"1760\"\u003ePerfect for home study, coaching sessions, or as a gift for rodeo fans. Watch, learn, and practice the skills that made Lane Frost a legend in the arena.\u003c\/p\u003e\n\u003cp data-start=\"1917\" data-end=\"2061\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1939\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1939\" data-end=\"1942\"\u003eKeep the DVD disc free from scratches, store in its case when not in use, and clean with a soft, dry cloth if needed.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440204496965,"sku":"LFBDVDBT","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/image_ed772ed0-bac9-4ed5-8c4d-ef716906a7ac.jpg?v=1627412810"},{"product_id":"the-ride-sticker","title":"The Ride Sticker","description":"\u003cp data-start=\"859\" data-end=\"1151\"\u003e\u003cstrong data-start=\"859\" data-end=\"888\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"888\" data-end=\"891\"\u003e“The Ride” represents the grit, courage, and cowboy spirit of rodeo life, honoring Lane Frost Brand’s commitment to western heritage. Every sticker carries the energy and legacy of the arena, letting fans display their connection to authentic cowboy culture.\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"1396\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1174\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1174\" data-end=\"1177\"\u003eMade from high-quality vinyl with fade-resistant inks, this sticker withstands sun, rain, and everyday wear. Its bold design pops on metal, plastic, glass, and other surfaces, making it a durable, eye-catching accent.\u003c\/p\u003e\n\u003cp data-start=\"1398\" data-end=\"1578\"\u003e\u003cstrong data-start=\"1398\" data-end=\"1415\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1415\" data-end=\"1418\"\u003eSized to fit most surfaces, it adheres smoothly to water bottles, laptops, coolers, helmets, or truck windows. Peels off cleanly if you need to reposition it.\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"1794\"\u003e\u003cstrong data-start=\"1580\" data-end=\"1603\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1603\" data-end=\"1606\"\u003ePerfect for rodeo weekends, ranch life, or adding a western touch to your everyday gear. Layer it with other Lane Frost stickers to build a custom collection that showcases cowboy pride.\u003c\/p\u003e\n\u003cp data-start=\"1796\" data-end=\"1896\"\u003e\u003cstrong data-start=\"1796\" data-end=\"1818\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1818\" data-end=\"1821\"\u003eClean with a damp cloth; avoid harsh chemicals to maintain print quality.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440211214405,"sku":"LFBSTK14","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-StickersandDecals-32.png?v=1651783440"},{"product_id":"rodeo-patch","title":"Rodeo Patch","description":"\u003cp data-start=\"860\" data-end=\"1118\"\u003e\u003cstrong data-start=\"860\" data-end=\"889\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"889\" data-end=\"892\"\u003eThe Rodeo Patch embodies the grit and tradition of western rodeo life, honoring Lane Frost Brand’s dedication to authentic cowboy culture. Every patch carries the spirit of competition, courage, and the enduring western way.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1400\"\u003e\u003cstrong data-start=\"1120\" data-end=\"1141\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1141\" data-end=\"1144\"\u003eCrafted from high-quality embroidered fabric, this 3\"x3\" patch is durable and designed to stand up to wear while keeping its bold design crisp. Perfect for jackets, hats, backpacks, or other gear, it adds an authentic touch to your everyday western look.\u003c\/p\u003e\n\u003cp data-start=\"1402\" data-end=\"1596\"\u003e\u003cstrong data-start=\"1402\" data-end=\"1419\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1419\" data-end=\"1422\"\u003eMeasuring 3 inches by 3 inches, this patch is versatile enough to fit most apparel and accessories. Sew it on or use adhesive backing for a secure, long-lasting attachment.\u003c\/p\u003e\n\u003cp data-start=\"1598\" data-end=\"1796\"\u003e\u003cstrong data-start=\"1598\" data-end=\"1621\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1621\" data-end=\"1624\"\u003ePerfect for rodeo weekends, trail rides, ranch work, or adding western flair to your everyday gear. Layer it with other Lane Frost patches for a custom cowboy collection.\u003c\/p\u003e\n\u003cp data-start=\"1798\" data-end=\"1899\"\u003e\u003cstrong data-start=\"1798\" data-end=\"1820\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1820\" data-end=\"1823\"\u003eSpot clean or hand wash to maintain embroidery quality and vibrant colors.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440317972549,"sku":"LFBPTCHROD","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/patch4.png?v=1706035273"},{"product_id":"gangster","title":"Gangster","description":"\u003cp data-start=\"1084\" data-end=\"1369\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1113\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1113\" data-end=\"1116\"\u003eThe Gangster Hat captures a bold edge within the western lifestyle — the confident swagger that’s just as at home on the ranch as it is at the arena. Lane Frost Brand honors that fearless attitude in every stitch, and this hat wears it loud and proud.\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1781\"\u003e\u003cstrong data-start=\"1371\" data-end=\"1392\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1392\" data-end=\"1395\"\u003eBuilt with a structured crown and classic curved bill, the Gangster Hat features standout embroidered detail on the front panel that gives it a rugged personality without being over the top. Quality stitching and rugged fabric ensure it holds its shape whether you’re out on the trail, working chores, or heading into town. Breathable paneling adds comfort on long days under the sun.\u003c\/p\u003e\n\u003cp data-start=\"1783\" data-end=\"1982\"\u003e\u003cstrong data-start=\"1783\" data-end=\"1800\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1800\" data-end=\"1803\"\u003eThis hat includes an adjustable snapback closure so you get a secure, comfortable fit without fuss. The curved visor helps shade your eyes from sun and dust throughout your day.\u003c\/p\u003e\n\u003cp data-start=\"1984\" data-end=\"2231\"\u003e\u003cstrong data-start=\"1984\" data-end=\"2007\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2007\" data-end=\"2010\"\u003ePerfect for ranch work, daily wear, trail rides, rodeo weekends, or casual outings — pair it with denim, boots, and your favorite western tees or flannels for an authentic look that carries western grit and personality.\u003c\/p\u003e\n\u003cp data-start=\"2233\" data-end=\"2367\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2255\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2255\" data-end=\"2258\"\u003eSpot clean with a damp cloth and allow to air dry to preserve the embroidered details and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440322199621,"sku":"LFB1300","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/1_6a95b7c9-9d94-4cad-bf3b-81ff97056c06.png?v=1661872271"},{"product_id":"lane-frost-vs-red-rock-poster","title":"Lane Frost Vs Red Rock Vintage Poster","description":"\u003cp data-start=\"929\" data-end=\"1242\"\u003e\u003cstrong data-start=\"929\" data-end=\"958\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"958\" data-end=\"961\"\u003eRelive one of rodeo’s most iconic moments with this Lane Frost vs Red Rock Vintage Poster. Lane Frost’s legendary ride against the undefeated bull Red Rock remains a symbol of courage, skill, and western spirit — now captured in a striking poster that celebrates cowboy heritage.\u003c\/p\u003e\n\u003cp data-start=\"1244\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1244\" data-end=\"1265\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1265\" data-end=\"1268\"\u003ePrinted on high-quality poster paper with rich, fade-resistant inks, this 22\"x14\" print showcases vintage artwork that pops on any wall. The bold imagery captures the energy and drama of that legendary ride, making it a standout collectible for rodeo enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"1535\" data-end=\"1728\"\u003e\u003cstrong data-start=\"1535\" data-end=\"1552\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1552\" data-end=\"1555\"\u003eMeasuring 22 inches by 14 inches, this poster is perfect for framing or displaying as-is. Its size makes it versatile for bedrooms, offices, living spaces, or ranch décor.\u003c\/p\u003e\n\u003cp data-start=\"1730\" data-end=\"1955\"\u003e\u003cstrong data-start=\"1730\" data-end=\"1753\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1753\" data-end=\"1756\"\u003eIdeal for rodeo fans, collectors, or anyone looking to add authentic western character to their home or workspace. Display it solo or pair with other Lane Frost memorabilia for a full tribute wall.\u003c\/p\u003e\n\u003cp data-start=\"1957\" data-end=\"2085\"\u003e\u003cstrong data-start=\"1957\" data-end=\"1979\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1979\" data-end=\"1982\"\u003eKeep out of direct sunlight and handle with clean hands to preserve print quality and color vibrancy.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Lane Frost Red Rock Poster","offer_id":15440376135749,"sku":"LFBRRPST","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/IMG-0670.jpg?v=1695756506"},{"product_id":"circle-hat-patch","title":"Circle Hat Patch-White","description":"\u003cp data-start=\"888\" data-end=\"1125\"\u003e\u003cstrong data-start=\"888\" data-end=\"917\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eThe White Circle Patch embodies simplicity and western authenticity, honoring Lane Frost Brand’s focus on rugged, timeless cowboy style. Every patch carries the spirit of rodeo grit and western heritage.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1387\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1148\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1148\" data-end=\"1151\"\u003eCrafted from high-quality embroidered fabric, this patch withstands wear and tear while keeping its shape. The crisp white circle design pops on jackets, hats, backpacks, or any surface that could use a subtle yet bold western accent.\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1591\"\u003e\u003cstrong data-start=\"1389\" data-end=\"1406\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1406\" data-end=\"1409\"\u003eSized to fit most apparel and gear, the patch can be sewn or ironed on for a secure hold. Its versatile shape makes it easy to pair with other Lane Frost patches for a custom look.\u003c\/p\u003e\n\u003cp data-start=\"1593\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1593\" data-end=\"1616\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003ePerfect for rodeo weekends, ranch life, or adding a personal touch to everyday gear. Layer it with other patches to show off your western pride.\u003c\/p\u003e\n\u003cp data-start=\"1767\" data-end=\"1872\"\u003e\u003cstrong data-start=\"1767\" data-end=\"1789\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1789\" data-end=\"1792\"\u003eSpot clean or hand wash; avoid harsh chemicals to maintain embroidery quality.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"White","offer_id":15440390225989,"sku":"LFBPTCHCW","price":5.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":15440390258757,"sku":"LFBPTCHCB","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/patch1.png?v=1706035394"},{"product_id":"iron-cowboy","title":"Iron Cowboy","description":"\u003cp data-start=\"1155\" data-end=\"1540\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1184\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eYou have to be as tough as iron to mount a bucking bull, and the Iron Cowboy Hat is a proud nod to that never‑quit attitude. Part of Lane Frost Brand’s heritage collection, it channels the guts and grit it takes to step into the arena again and again — a reminder of that champion mindset every time you pull it on. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1542\" data-end=\"1978\"\u003e\u003cstrong data-start=\"1542\" data-end=\"1563\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1563\" data-end=\"1566\"\u003eCrafted with a heather grey front panel and contrasting black mesh back, this western cap pairs standout 3D embroidery with breathable comfort. The front showcases a bold circle bull rider logo, and Lane Frost’s signature logo sits on the side panel for authentic detail. Durable stitching and quality materials give you a hat that holds its shape through long days outside. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1980\" data-end=\"2252\"\u003e\u003cstrong data-start=\"1980\" data-end=\"1997\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1997\" data-end=\"2000\"\u003eThe structured crown keeps its silhouette sharp, while the adjustable snapback closure lets you tailor the fit for most head sizes — comfortable and secure whether you’re riding, working, or gathering with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2254\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2254\" data-end=\"2277\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2277\" data-end=\"2280\"\u003ePerfect for ranch work, trail rides, rodeo weekends, and everyday western wear. Pair it with denim, boots, and layered tees for true cowboy character any day of the week. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2490\" data-end=\"2620\"\u003e\u003cstrong data-start=\"2490\" data-end=\"2512\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2512\" data-end=\"2515\"\u003eSpot clean with a damp cloth and allow to air dry to preserve the embroidered details and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440405528645,"sku":"LFB0701","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-HatCutouts-IRONCOWBOY-side-_2.png?v=1731013048"},{"product_id":"lane-frost-brand","title":"Lane Frost Brand Sticker","description":"\u003cp data-start=\"857\" data-end=\"1090\"\u003e\u003cstrong data-start=\"857\" data-end=\"886\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"886\" data-end=\"889\"\u003eThe Lane Frost Brand Sticker represents the spirit and legacy of rodeo champion Lane Frost. Display it proudly to show your connection to western lifestyle, cowboy grit, and authentic ranch heritage.\u003c\/p\u003e\n\u003cp data-start=\"1092\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1113\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1113\" data-end=\"1116\"\u003ePrinted on high-quality vinyl with fade-resistant inks, this sticker holds up against sun, water, and everyday wear. The bold Lane Frost Brand logo stands out on metal, plastic, glass, or any surface, adding instant western flair.\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1367\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1367\" data-end=\"1370\"\u003eSized for versatile application, this decal fits water bottles, laptops, coolers, helmets, or truck windows. It sticks firmly yet removes cleanly if you need to reposition it.\u003c\/p\u003e\n\u003cp data-start=\"1549\" data-end=\"1756\"\u003e\u003cstrong data-start=\"1549\" data-end=\"1572\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1572\" data-end=\"1575\"\u003ePerfect for rodeo weekends, ranch days, or simply personalizing your gear with authentic western style. Combine with other Lane Frost stickers to build a custom cowboy collection.\u003c\/p\u003e\n\u003cp data-start=\"1758\" data-end=\"1873\"\u003e\u003cstrong data-start=\"1758\" data-end=\"1780\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1780\" data-end=\"1783\"\u003eClean with a damp cloth and avoid harsh chemicals to maintain the vinyl’s vibrant print.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"LOGO","offer_id":15440411328581,"sku":"LFBSTK10","price":5.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-StickersandDecals-18.png?v=1652985280"},{"product_id":"lane-frost-signature","title":"Lane Frost Signature Sticker","description":"\u003cp data-start=\"914\" data-end=\"1167\"\u003e\u003cstrong data-start=\"914\" data-end=\"943\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"943\" data-end=\"946\"\u003eThe Lane Frost Signature Sticker honors the legacy of rodeo champion Lane Frost. Every sticker carries the spirit of grit, determination, and western pride, letting fans display their connection to a true cowboy legend.\u003c\/p\u003e\n\u003cp data-start=\"1169\" data-end=\"1420\"\u003e\u003cstrong data-start=\"1169\" data-end=\"1190\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1190\" data-end=\"1193\"\u003eMade from high-quality vinyl with fade-resistant inks, this sticker withstands sun, rain, and everyday wear. Its crisp signature design pops on metal, plastic, glass, or any surface, making it a standout accent for your gear.\u003c\/p\u003e\n\u003cp data-start=\"1422\" data-end=\"1620\"\u003e\u003cstrong data-start=\"1422\" data-end=\"1439\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1439\" data-end=\"1442\"\u003eSized to fit most personal items, the sticker adheres smoothly to water bottles, laptops, coolers, helmets, or truck windows. It peels off cleanly if you need to reposition it.\u003c\/p\u003e\n\u003cp data-start=\"1622\" data-end=\"1845\"\u003e\u003cstrong data-start=\"1622\" data-end=\"1645\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1645\" data-end=\"1648\"\u003ePerfect for rodeo weekends, ranch life, or adding authentic western flair to everyday gear. Combine it with other Lane Frost stickers to create a custom collection that celebrates cowboy culture.\u003c\/p\u003e\n\u003cp data-start=\"1847\" data-end=\"1955\"\u003e\u003cstrong data-start=\"1847\" data-end=\"1869\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1869\" data-end=\"1872\"\u003eWipe with a damp cloth to clean; avoid harsh chemicals to maintain print quality.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"White","offer_id":15440414277701,"sku":"LFBSTK11","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/4a5fb3517dcd869b90870c114e28f135_1024x1024_2x_69eb5eb1-eafb-4a8b-bb00-a4ce1308889f.png?v=1578343790"},{"product_id":"lane-frost-red-rock-action-figure","title":"Lane Frost \u0026 Red Rock Action Figure","description":"\u003cp data-start=\"1156\" data-end=\"1524\"\u003e\u003cstrong data-start=\"1156\" data-end=\"1185\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1185\" data-end=\"1188\"\u003eKids and rodeo fans can relive one of the most famous matchups in bull riding history with this Lane Frost \u0026amp; Red Rock Action Figure toy. Inspired by the legendary \u003cem data-start=\"1351\" data-end=\"1375\"\u003eChallenge of Champions\u003c\/em\u003e when Lane took on Red Rock, this set celebrates grit, skill, and western heritage in a hands‑on collectible. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1526\" data-end=\"1932\"\u003e\u003cstrong data-start=\"1526\" data-end=\"1547\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1547\" data-end=\"1550\"\u003eThis 1:20 scale toy includes a removable Lane Frost figure and the iconic Red Rock bull on a stand with story‑telling packaging. Both the rider and bull come off their bases so kids can recreate legendary bull riding action at home. Designed with sturdy plastic and detailed sculpting, it also doubles as a great display piece for collectors.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":15440431349829,"sku":"LFBRRACT","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/ScreenShot2024-02-16at8.41.43AM.png?v=1708094674"},{"product_id":"aztec","title":"Aztec","description":"\u003cp data-start=\"1038\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1038\" data-end=\"1067\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003eThe Aztec Hat honors the rich visual tradition of traditional Native American weavings, especially those popular in the Southwest where bold colors and intricate patterns became prized for their ceremonial and cultural significance. Lane Frost Brand celebrates that heritage with this standout design. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1413\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1413\" data-end=\"1434\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1434\" data-end=\"1437\"\u003eThis western cap features a curved bill and a structured crown with vivid Aztec‑inspired embroidery that pops from afar. Crafted from quality materials with attention to rugged detail, it’s built to hold its shape through everyday wear — from ranch chores to rodeo weekends. Breathable paneling and sturdy stitching help ensure this hat stands up to daily use. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1839\" data-end=\"2136\"\u003e\u003cstrong data-start=\"1839\" data-end=\"1856\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1856\" data-end=\"1859\"\u003eDesigned with an adjustable snapback closure, the Aztec Hat fits most head sizes comfortably, giving you a secure fit without fuss. The curved visor helps shade your eyes from sun and dust while you’re out riding or tackling daily tasks. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2138\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2138\" data-end=\"2161\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2161\" data-end=\"2164\"\u003ePerfect for ranch work, trail rides, casual outings, or rodeo trips, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Its bold graphic nods to western and Southwest heritage while keeping everyday comfort in mind. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2458\" data-end=\"2580\"\u003e\u003cstrong data-start=\"2458\" data-end=\"2480\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2480\" data-end=\"2483\"\u003eSpot clean with a damp cloth and air dry to preserve the embroidered design and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":18859860787269,"sku":"LFB1003","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Aztec2.png?v=1701811611"},{"product_id":"aztec-sticker","title":"Aztec Sticker","description":"\u003cp data-start=\"854\" data-end=\"1115\"\u003e\u003cstrong data-start=\"854\" data-end=\"883\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"883\" data-end=\"886\"\u003eThe Aztec Sticker draws inspiration from timeless southwestern patterns and western heritage, capturing Lane Frost Brand’s love for bold, authentic design. Every sticker carries a touch of cowboy spirit wherever it’s displayed.\u003c\/p\u003e\n\u003cp data-start=\"1117\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1117\" data-end=\"1138\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1138\" data-end=\"1141\"\u003eCrafted from premium vinyl with fade-resistant inks, this sticker withstands sun, rain, and everyday wear. Its intricate Aztec design stands out on metal, plastic, glass, and other surfaces, making it a durable, eye-catching accent.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Aztec","offer_id":19080657961029,"sku":"LFBSTK06","price":5.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/IMG_7399_1024x1024_2x_7412b021-26fa-4dcc-8c90-65402838a0d9.png?v=1578344081"},{"product_id":"flagsticker","title":"Flag Sticker","description":"\u003cp data-start=\"839\" data-end=\"1093\"\u003e\u003cstrong data-start=\"839\" data-end=\"868\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"868\" data-end=\"871\"\u003eThe Flag Sticker embodies western pride and cowboy spirit, inspired by Lane Frost Brand’s dedication to rodeo life and authentic western style. Place it on your favorite surfaces to carry that spirit with you everywhere.\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1371\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1116\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMade from premium vinyl with fade-resistant inks, this sticker is built to withstand sun, rain, and everyday wear. Its striking flag design stands out on metal, plastic, glass, and other surfaces, adding a bold western accent wherever it’s displayed.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Flag","offer_id":19080706916421,"sku":"LFBSTK09","price":5.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/IMG_7397_1024x1024_2x_e6a81845-0e40-4d8a-974e-06567a001027.png?v=1578344280"},{"product_id":"patriot","title":"Patriot","description":"\u003cp data-start=\"1116\" data-end=\"1463\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1145\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1145\" data-end=\"1148\"\u003eThe Patriot Hat celebrates the heart of American cowboy pride — a tribute to those who stand up for their country and the western way of life. Built by Lane Frost Brand, this cap reflects the champion spirit and deep patriotism that fans and riders have carried for generations.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1465\" data-end=\"1896\"\u003e\u003cstrong data-start=\"1465\" data-end=\"1486\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1486\" data-end=\"1489\"\u003eThis cap features a structured crown and curved bill for timeless western silhouette and solid sun protection. The front panel showcases bold embroidered detail inspired by stars and stripes, nodding to America’s classic imagery. Durable stitching, quality materials, and thoughtful design make it a rugged choice for everyday wear — from ranch chores to rodeo weekends.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1898\" data-end=\"2172\"\u003e\u003cstrong data-start=\"1898\" data-end=\"1915\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1915\" data-end=\"1918\"\u003eEquipped with an adjustable snapback closure, the Patriot Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The structured crown holds its shape ride after ride and wear after wear.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2174\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2174\" data-end=\"2197\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2197\" data-end=\"2200\"\u003ePerfect for Fourth of July gatherings, ranch days, trail rides, or casual outings around town, this hat pairs naturally with denim, boots, and your favorite western tee or flannel. It’s a versatile cap that carries both style and meaning wherever you go.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2493\" data-end=\"2643\"\u003e\u003cstrong data-start=\"2493\" data-end=\"2515\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2515\" data-end=\"2518\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidered details crisp and the structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":19354228064325,"sku":"LFB1501","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-PATRIOT-side.png?v=1652281223"},{"product_id":"bucker","title":"Bucker","description":"\u003cp data-start=\"1073\" data-end=\"1406\"\u003e\u003cstrong data-start=\"1073\" data-end=\"1102\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1102\" data-end=\"1105\"\u003eThe Bucker Hat honors the raw power and relentless motion of the rodeo arena — where only the toughest riders stay aboard. Designed by Lane Frost Brand for those who live and breathe western culture, this cap celebrates grit, determination, and that fearless attitude you find where dust meets dirt.\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1408\" data-end=\"1429\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1429\" data-end=\"1432\"\u003eThis western cap features a structured crown and curved bill that holds its shape through long days on the ranch or at the rodeo. The front panel’s bold embroidered bucking‑animal graphic speaks to classic rodeo heritage without being overdone, and quality stitching ensures durability ride after ride. Breathable panels and rugged materials give you comfort and resilience in equal measure.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"2100\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1844\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1844\" data-end=\"1847\"\u003eEquipped with an adjustable snapback closure, the Bucker Hat fits most head sizes comfortably — secure without being tight and easy to adjust as needed. The curved visor helps shade eyes from sun and dust while you’re out on the trail or in the arena.\u003c\/p\u003e\n\u003cp data-start=\"2102\" data-end=\"2336\"\u003e\u003cstrong data-start=\"2102\" data-end=\"2125\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2125\" data-end=\"2128\"\u003ePerfect for ranch work, trail rides, rodeo weekends, or everyday casual wear. Pair it with denim, boots, and your favorite western tees or flannels for a look that feels right at home under wide open skies.\u003c\/p\u003e\n\u003cp data-start=\"2338\" data-end=\"2461\"\u003e\u003cstrong data-start=\"2338\" data-end=\"2360\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2360\" data-end=\"2363\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structure looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":19525566627909,"sku":"LFB1303","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-BUCKER-side.png?v=1617301974"},{"product_id":"white-buck-out-sticker","title":"White Buck-Out Sticker","description":"\u003cp data-start=\"892\" data-end=\"1142\"\u003e\u003cstrong data-start=\"892\" data-end=\"921\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"921\" data-end=\"924\"\u003eThe White Buck‑Out Sticker embodies the fearless cowboy spirit, inspired by Lane Frost Brand’s dedication to rodeo life and western culture. Every sticker carries a little of that champion grit wherever you place it.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1399\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1165\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1165\" data-end=\"1168\"\u003eMade from premium vinyl with fade‑resistant inks, this sticker is designed to withstand sun, rain, and everyday wear. Its crisp white Buck‑Out design pops on metal, plastic, glass, and other surfaces, making it a standout accent.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"White Buck-Out Sticker","offer_id":19613318971461,"sku":"LFBSTK04","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-StickersandDecals-46.png?v=1651779318"},{"product_id":"discounted-mystery-sticker-pack","title":"Decal Mystery 3-Pack","description":"\u003cp data-start=\"933\" data-end=\"1181\"\u003e\u003cstrong data-start=\"933\" data-end=\"962\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"962\" data-end=\"965\"\u003eThe Decal Mystery 3‑Pack brings the spirit of the rodeo and western lifestyle straight to your gear. Each sticker is a surprise, designed by Lane Frost Brand to capture the grit, pride, and heart of cowboy culture.\u003c\/p\u003e\n\u003cp data-start=\"1183\" data-end=\"1474\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1204\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1204\" data-end=\"1207\"\u003eThis pack includes three premium vinyl stickers, each printed with fade‑resistant inks and made to withstand sun, water, and everyday wear. Each decal varies in size and design, so every pack is a unique collection that adds western flair to your favorite surfaces.\u003c\/p\u003e\n\u003cp data-start=\"1476\" data-end=\"1703\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1493\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1493\" data-end=\"1496\"\u003eStickers come in assorted sizes suitable for water bottles, laptops, coolers, tailgates, or helmets. Compact enough to layer or display individually, each one sticks firmly and peels off cleanly if needed.\u003c\/p\u003e\n\u003cp data-start=\"1705\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1705\" data-end=\"1728\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1728\" data-end=\"1731\"\u003ePerfect for rodeo weekends, ranch days, or adding personality to everyday gear. Use them solo or combine with other Lane Frost stickers to create a custom collection that tells your story.\u003c\/p\u003e\n\u003cp data-start=\"1923\" data-end=\"2031\"\u003e\u003cstrong data-start=\"1923\" data-end=\"1945\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"1945\" data-end=\"1948\"\u003eWipe with a damp cloth to clean; avoid harsh chemicals to maintain print quality.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Mystery Sticker Pack","offer_id":19631136243781,"sku":"LFBMYS3P","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/stickerpack.png?v=1570282933"},{"product_id":"eagle","title":"Eagle","description":"\u003cp data-start=\"1101\" data-end=\"1434\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1130\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1130\" data-end=\"1133\"\u003eThe Eagle Hat draws its inspiration from the strength, wisdom, and courage eagles are known for — traits that mirror the champion mindset Lane Frost Brand celebrates. Every time you pull on this cap, it’s a reminder you’ve got what it takes to fly with the best.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1436\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1457\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1457\" data-end=\"1460\"\u003eThis hat features a classic curved bill with bold embroidery on the front panel set against a heather grey and white colorway. Constructed with quality materials and stitching, it combines rugged western style with everyday reliability. The structured crown holds its shape whether you’re under the rodeo lights or out on the ranch.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"2112\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1850\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eEquipped with an adjustable snapback closure, the Eagle Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The rounded brim adds timeless Western silhouette and shade where you need it.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2114\" data-end=\"2383\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2137\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2137\" data-end=\"2140\"\u003ePerfect for ranch work, rodeo weekends, outdoor days, or casual errands around town. Pair it with denim, boots, and your favorite eastern or western tees for a look that honors heritage and everyday grit.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2385\" data-end=\"2511\"\u003e\u003cstrong data-start=\"2385\" data-end=\"2407\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2407\" data-end=\"2410\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":29180776874053,"sku":"LFB1106","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Eagle_1080x1080_8e7fdceb-9f2f-4562-b458-3a428805a820.png?v=1731083985"},{"product_id":"gift-card","title":"Gift Card","description":"\u003cp data-start=\"1052\" data-end=\"1373\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1081\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003eThe Lane Frost Gift Card lets you share western lifestyle spirit with friends and family — whether they’re seasoned riders or casual fans of cowboy culture. Built around the champion mindset Lane Frost Brand celebrates, it gives them the freedom to choose gear that fits their own trail.\u003c\/p\u003e\n\u003cp data-start=\"1375\" data-end=\"1700\"\u003e\u003cstrong data-start=\"1375\" data-end=\"1396\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1396\" data-end=\"1399\"\u003eThis digital gift card can be purchased in a range of values and redeemed online at LaneFrost.com toward any product — from hats and tees to accessories and decor. Delivered by email, it includes simple instructions for redemption at checkout and makes gifting easy without shipping a physical item.\u003c\/p\u003e\n\u003cp data-start=\"2392\" data-end=\"2575\"\u003e\u003cstrong data-start=\"2392\" data-end=\"2411\"\u003eShipping Notes:\u003c\/strong\u003e\u003cbr data-start=\"2411\" data-end=\"2414\"\u003eThis is a \u003cstrong data-start=\"2424\" data-end=\"2445\"\u003edigital gift card\u003c\/strong\u003e — no physical shipping required. After purchase, the code is delivered by email within minutes so it’s ready to use right away.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"$25.00 USD","offer_id":40752933470394,"sku":"GC","price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50.00 USD","offer_id":29373748871237,"sku":"GC","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$75.00 USD","offer_id":29373748904005,"sku":"GC","price":75.0,"currency_code":"USD","in_stock":true},{"title":"$100.00 USD","offer_id":40749799735482,"sku":"GC","price":100.0,"currency_code":"USD","in_stock":true},{"title":"$150.00 USD","offer_id":29373748969541,"sku":"GC","price":150.0,"currency_code":"USD","in_stock":true},{"title":"$200.00 USD","offer_id":29373749002309,"sku":"GC","price":200.0,"currency_code":"USD","in_stock":true},{"title":"$250.00 USD","offer_id":40735631900858,"sku":"GC","price":250.0,"currency_code":"USD","in_stock":true},{"title":"$300.00 USD","offer_id":40735633998010,"sku":"GC","price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-GiftCard-25.png?v=1637341435"},{"product_id":"legendary","title":"Legendary Cologne","description":"\u003cp data-start=\"1060\" data-end=\"1412\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1089\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1089\" data-end=\"1092\"\u003eLegendary Cologne captures the spirit of grit and confidence that Lane Frost Brand celebrates — a nod to a cowboy legend whose presence commanded attention every time he stepped into the arena. This scent is made for the man who carries that same fearless energy into everyday life. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1414\" data-end=\"1890\"\u003e\u003cstrong data-start=\"1414\" data-end=\"1435\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1435\" data-end=\"1438\"\u003eCrafted in the USA, Legendary Cologne comes in a 3.4 oz (100 ml) spray bottle with a fresh, clean masculine profile. It opens with invigorating citrus top notes like grapefruit, bergamot, and cashmere woods, supported by herbal mid notes such as lavender and cardamom, and settles into a rugged base of cedarwood, sandalwood, oakmoss, and white musk — a balanced blend built to feel confident without overpowering. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1892\" data-end=\"2215\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1909\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1909\" data-end=\"1912\"\u003eThe 3.4 oz size is a standard cologne volume that fits easily in a grooming kit or travel bag, letting you freshen up before work, weekends, dates, and nights out. Two to three sprays on pulse points deliver a lasting impression that stays with you through the day. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2217\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2240\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2240\" data-end=\"2243\"\u003ePerfect for ranch days, rodeo weekends, office wear, or casual nights under the stars. Legendary pairs naturally with leather belts, denim, and boots — the same way a cowboy pairs confidence with every step. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2490\" data-end=\"2622\"\u003e\u003cstrong data-start=\"2490\" data-end=\"2512\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2512\" data-end=\"2515\"\u003eStore upright in a cool, dry place away from direct sunlight to preserve fragrance quality and longevity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":29471740133445,"sku":"LFBCOLOGN","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Cologne.png?v=1655069771"},{"product_id":"reride","title":"Re-Ride","description":"\u003cp data-start=\"1109\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1138\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1138\" data-end=\"1141\"\u003eThe Re‑Ride Hat pays tribute to a legendary moment in rodeo history — when Lane Frost turned things around in the \u003cem data-start=\"1255\" data-end=\"1279\"\u003eChallenge of Champions\u003c\/em\u003e and fought back for victory. It’s a hat made for folks who believe in second chances and finishing strong, just like a true cowboy riding into the wind.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1473\" data-end=\"1915\"\u003e\u003cstrong data-start=\"1473\" data-end=\"1494\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1494\" data-end=\"1497\"\u003eThis western cap features a structured crown with a curved bill that holds its shape on long days under the sun or around campfires. A bold embroidered patch on the front celebrates the Re‑Ride spirit — resilience, grit, and that unshakeable western heart. Crafted with quality stitching and sturdy materials, it’s built to stand up to ranch work, rodeo weekends, or casual wear.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1917\" data-end=\"2194\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1934\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1934\" data-end=\"1937\"\u003eEquipped with an adjustable snapback closure, the Re‑Ride Hat fits most head sizes comfortably and lets you dial in the perfect feel. The curved visor helps shield your eyes from sun and dust during outdoor adventures.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2196\" data-end=\"2514\"\u003e\u003cstrong data-start=\"2196\" data-end=\"2219\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2219\" data-end=\"2222\"\u003ePerfect for ranch days, rodeo trips, trail rides, Fourth of July celebrations, or everyday outings around town. Pair it with denim, boots, and your favorite western tees or flannels for a timeless look that carries meaning and character wherever you go.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2516\" data-end=\"2652\"\u003e\u003cstrong data-start=\"2516\" data-end=\"2538\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2538\" data-end=\"2541\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered detail and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31204919083077,"sku":"LFB1301","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/reride3_0c2a236f-5a62-4663-a4d1-11a74310f2d7.png?v=1731082349"},{"product_id":"july","title":"July","description":"\u003cp data-start=\"1133\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1133\" data-end=\"1162\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1162\" data-end=\"1165\"\u003eThe July Hat honors the climactic final month of the historic \u003cem data-start=\"1227\" data-end=\"1251\"\u003eChallenge of Champions\u003c\/em\u003e between Lane Frost and Red Rock — one of the most unforgettable bull riding rivalries ever seen. This cap carries that legacy forward, celebrating grit, glory, and the western way of life. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1870\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1503\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1503\" data-end=\"1506\"\u003eBuilt with a comfortable curved bill and classic structured crown, the July Hat features bold embroidered detailing that speaks to timeless western character. Quality stitching and rugged materials ensure it holds its shape through everyday wear, whether you’re working on the ranch, heading to a rodeo, or out with friends. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1872\" data-end=\"2103\"\u003e\u003cstrong data-start=\"1872\" data-end=\"1889\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1889\" data-end=\"1892\"\u003eDesigned with an adjustable snapback closure, the July Hat fits most head sizes comfortably without being too tight or too loose. The curved visor helps shield your eyes from sun, dust, and open‑sky adventure.\u003c\/p\u003e\n\u003cp data-start=\"2105\" data-end=\"2389\"\u003e\u003cstrong data-start=\"2105\" data-end=\"2128\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2128\" data-end=\"2131\"\u003ePerfect for rodeo weekends, Fourth of July gatherings, ranch days, or everyday casual wear — this hat pairs naturally with denim, boots, and your favorite western tees or flannels. It’s a piece that wears as well in town as it does under big western skies.\u003c\/p\u003e\n\u003cp data-start=\"2391\" data-end=\"2515\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2413\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2413\" data-end=\"2416\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidery and shape looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617193967685,"sku":"LFB0550","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-JULY-side.png?v=1617301394"},{"product_id":"hustler","title":"Hustler","description":"\u003cp data-start=\"1058\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1058\" data-end=\"1087\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1087\" data-end=\"1090\"\u003eThe Hustler Hat is built for those who put in the work and never give up — a nod to grit, determination, and that cowboy attitude that doesn’t settle for less. It’s part of what the Lane Frost Brand stands for: champion spirit on and off the arena floor. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1384\" data-end=\"1405\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1405\" data-end=\"1408\"\u003eThis cap features a classic curved bill and bold front embroidery that reads “Hustler,” celebrating hard work, drive, and western mindset. Constructed with quality materials and stitching, it’s built to hold its shape through ranch chores, trail rides, rodeo weekends, and everyday wear. Breathable panels provide airflow when the sun’s high, and the structured crown keeps its silhouette sharp. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1843\" data-end=\"2128\"\u003e\u003cstrong data-start=\"1843\" data-end=\"1860\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1860\" data-end=\"1863\"\u003eDesigned with an adjustable snapback closure, the Hustler Hat fits most head sizes comfortably and lets you dial in a secure feel without fuss. The curved visor helps shield your eyes from sun and dust during long days outside. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2130\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2130\" data-end=\"2153\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2153\" data-end=\"2156\"\u003ePerfect for ranch work, casual outings, trail rides, or weekend rodeo trips, this cap pairs naturally with denim, boots, and your favorite western tees or flannels. It’s the kind of hat you reach for when you’re ready to get after it — no half‑measures, just full throttle. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2469\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2469\" data-end=\"2491\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2491\" data-end=\"2494\"\u003eSpot clean with a damp cloth and allow to air dry to keep the embroidered design and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617194754117,"sku":"LFB0510","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/hustler2.png?v=1701726109"},{"product_id":"america","title":"America Hat","description":"\u003cp data-start=\"1134\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1163\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1163\" data-end=\"1166\"\u003eThe America Hat was born from the legacy of one of the most loved American cowboys in history — it honors both the western way of life and the stars‑and‑stripes that so many riders and fans hold dear. Lane Frost Brand celebrates this enduring spirit with a design that says “country first” without saying a word.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1519\" data-end=\"1928\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1540\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1540\" data-end=\"1543\"\u003eThis cap is built with a cotton\/nylon blend for durable comfort and everyday wear. It features a flat visor, cotton sweatband, and bold embroidered American‑inspired patch on the front panel, giving you a hat that holds up from ranch chores to rodeo crowds. Flip‑up buckram and a 5 mm rope add signature western character to this timeless design.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1930\" data-end=\"2198\"\u003e\u003cstrong data-start=\"1930\" data-end=\"1947\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1947\" data-end=\"1950\"\u003eThe America Hat comes with an adjustable snapback closure and is labeled one size fits most (OSFM), fitting head sizes approximately 7 – 7 3\/4 with a secure, comfortable feel no matter where the day leads you.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2200\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2200\" data-end=\"2223\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2223\" data-end=\"2226\"\u003eWear it for rodeo weekends, Fourth of July gatherings, ranch work, tailgates, or everyday errands — it pairs naturally with denim, boots, and classic western tees or flannels. Wherever you’re headed, it carries that all‑American, all‑western vibe with confidence.\u003c\/p\u003e\n\u003cp data-start=\"2493\" data-end=\"2623\"\u003e\u003cstrong data-start=\"2493\" data-end=\"2515\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2515\" data-end=\"2518\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidery and structured shape looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":31617324974149,"sku":"LFB0590","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-AMERICA-side.png?v=1617304563"},{"product_id":"feather-sticker-black","title":"Black Feather Sticker","description":"\u003cp data-start=\"860\" data-end=\"1200\"\u003e\u003cstrong data-start=\"860\" data-end=\"889\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"889\" data-end=\"892\"\u003eThe Black Feather Sticker captures the quiet strength and timeless symbolism of the feather — something carried by riders, wanderers, and those who carry the western spirit. Designed by Lane Frost Brand, this decal brings meaning and style to gear used on the ranch, at the rodeo, or just out on the trail.\u003c\/p\u003e\n\u003cp data-start=\"1202\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1202\" data-end=\"1223\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1223\" data-end=\"1226\"\u003eThis 3″×1″ sticker is made from premium weather‑resistant vinyl that stands up to sun, rain, and everyday wear. Its bold black‑on‑clear feather graphic is printed with fade‑resistant inks, so it stays crisp on metal, plastic, glass, or gear bags. Lightweight yet rugged, it’s ready for wherever you stick it.\u003c\/p\u003e\n\u003cp data-start=\"1538\" data-end=\"1753\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1555\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eAt 3 inches long by 1 inch wide, the Black Feather Sticker offers a compact but noticeable accent. It adheres smoothly to flat surfaces and peels off easily if you ever decide to reposition it.\u003c\/p\u003e\n\u003cp data-start=\"1755\" data-end=\"2028\"\u003e\u003cstrong data-start=\"1755\" data-end=\"1778\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1778\" data-end=\"1781\"\u003ePerfect for personalizing water bottles, coolers, laptop lids, truck tailgates, helmets, and more — this decal brings a touch of western character to everyday gear. Pair it with other Lane Frost stickers for a layered look that tells your story.\u003c\/p\u003e\n\u003cp data-start=\"2030\" data-end=\"2136\"\u003e\u003cstrong data-start=\"2030\" data-end=\"2052\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2052\" data-end=\"2055\"\u003eWipe clean with a damp cloth; avoid harsh chemicals so the vinyl stays vibrant.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37278671110330,"sku":"LFBSTK15","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-StickersandDecals-10.png?v=1651780412"},{"product_id":"legendary-for-her-perfume","title":"Legendary For Her Perfume","description":"\u003cp data-start=\"1066\" data-end=\"1392\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1095\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1095\" data-end=\"1098\"\u003eLegendary For Her Perfume captures the fearless confidence and timeless western spirit that Lane Frost Brand honors. Inspired by the heart and grit of true cowgirls who ride, compete, and live boldly, this signature scent makes a statement wherever you go. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1394\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1415\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1415\" data-end=\"1418\"\u003eThis perfume comes in a 1.7 fl oz (50 ml) glass spray bottle designed for everyday wear. The scent opens with juicy plum nectar and zesty grapefruit, unfolds into soft floral notes of vanilla orchid and jasmine, and settles into a warm, earthy sandalwood base. The balanced fragrance profile feels feminine and spirited—perfect for both casual days and special nights out. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1830\" data-end=\"2149\"\u003e\u003cstrong data-start=\"1830\" data-end=\"1847\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1847\" data-end=\"1850\"\u003eThe 1.7 fl oz size makes Legendary For Her easy to carry in your bag or bedside drawer, so you can refresh your scent throughout the day. Fine mist spray lets you control the intensity, with just 2–3 sprays recommended on neck and wrists for lasting confidence. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2151\" data-end=\"2474\"\u003e\u003cstrong data-start=\"2151\" data-end=\"2174\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2174\" data-end=\"2177\"\u003ePerfect for everyday wear, date nights, rodeo weekends, or nights out under the stars, this fragrance pairs beautifully with leather belts, denim, and your favorite western‑inspired outfits. Wear it when you want to feel bold, unforgettable, and uniquely you. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2476\" data-end=\"2659\"\u003e\u003cstrong data-start=\"2476\" data-end=\"2498\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2498\" data-end=\"2501\"\u003eStore upright in a cool, dry place away from direct sunlight to preserve the fragrance and extend the life of the scent.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37518481227962,"sku":"LFBPERFUME","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/Perfume_2.png?v=1605907833"},{"product_id":"bully","title":"Bully","description":"\u003cp data-start=\"1119\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1119\" data-end=\"1148\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1148\" data-end=\"1151\"\u003eThe Bully Hat stands for stepping up and standing tall — whether you’re in the arena, on the ranch, or out under open skies. Inspired by the fearless attitude it takes to face hard days head‑on, this cap reflects the champion mindset Lane Frost Brand celebrates in every piece.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1922\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1488\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003eThis hat features a structured crown and classic curved bill built with quality materials to hold its shape through everyday wear. The standout embroidered bull‑head graphic — complete with an LF ear and Lane’s signature on the side — gives it bold western character that turns heads without being loud. Durable stitching and breathable panels help balance rugged style with dependable comfort.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1924\" data-end=\"2217\"\u003e\u003cstrong data-start=\"1924\" data-end=\"1941\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1941\" data-end=\"1944\"\u003eDesigned with an adjustable snapback closure, the Bully Hat fits most head sizes comfortably and lets you dial in the perfect feel. The curved visor helps shield your eyes from sun and dust during long days on the trail or at the arena.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2219\" data-end=\"2527\"\u003e\u003cstrong data-start=\"2219\" data-end=\"2242\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2242\" data-end=\"2245\"\u003ePerfect for ranch chores, rodeo weekends, trail rides, or casual days around town, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wear it anywhere you want authentic western character and confident style.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2529\" data-end=\"2653\"\u003e\u003cstrong data-start=\"2529\" data-end=\"2551\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2551\" data-end=\"2554\"\u003eSpot clean with a damp cloth and air dry to preserve the embroidered design and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37545392439482,"sku":"LFB0417","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-BULLY-side.png?v=1654790972"},{"product_id":"desperado","title":"Desperado","description":"\u003cp data-start=\"1181\" data-end=\"1518\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1210\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1210\" data-end=\"1213\"\u003eThe Desperado Hat is made for those who tackle life head‑on — when living gets tough, you take that bull by the horns. The Lane Frost Brand celebrates grit, champion spirit, and bold western style, and this hat carries that legacy with you wherever the trail leads. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1520\" data-end=\"1983\"\u003e\u003cstrong data-start=\"1520\" data-end=\"1541\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1541\" data-end=\"1544\"\u003eBuilt with a curved bill and classic snapback silhouette, the Desperado Hat features a standout embroidered bull head with the Lane Frost signature on the side. The khaki and brown colorway gives it rugged western character that pairs naturally with denim and boots. Quality stitching and dependable materials hold up through everyday wear, whether you’re headed to the ranch, rodeo, or around town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1985\" data-end=\"2233\"\u003e\u003cstrong data-start=\"1985\" data-end=\"2002\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"2002\" data-end=\"2005\"\u003eThis hat comes in one size with an adjustable snapback closure, so you get a secure, comfortable fit for most head sizes without fuss. The structured crown keeps its shape ride after ride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2235\" data-end=\"2537\"\u003e\u003cstrong data-start=\"2235\" data-end=\"2258\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2258\" data-end=\"2261\"\u003ePerfect for ranch days, rodeo weekends, trail rides, or casual outings, the Desperado Hat pairs with your favorite western tees, flannels, and boots. Work it into your everyday rotation for a rugged look that speaks to western heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2539\" data-end=\"2661\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2561\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2561\" data-end=\"2564\"\u003eSpot clean with a damp cloth and air dry to preserve the embroidered design and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37545392472250,"sku":"LFB0418","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts-DESPERADO-side.png?v=1644528267"},{"product_id":"captain","title":"Captain","description":"\u003cp data-start=\"1042\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1071\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1071\" data-end=\"1074\"\u003eThe Captain Hat is all about command and confidence — a cap for those who lead their own story and chart their own course. Inspired by the champion spirit Lane Frost Brand stands behind, it brings bold western attitude to everyday wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1696\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1371\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eThis hat features a curved bill and classic embroidered patch that echoes western heritage with a leadership twist. Built with quality stitching and rugged materials, it’s made to hold its shape whether you’re heading to a ranch morning chore or out with friends on a sunny afternoon. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1698\" data-end=\"1975\"\u003e\u003cstrong data-start=\"1698\" data-end=\"1715\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1715\" data-end=\"1718\"\u003eDesigned with an adjustable snapback closure, the Captain Hat fits most head sizes comfortably, so you can get that secure feel without fuss. The structured crown keeps its silhouette crisp and authentic with each wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1977\" data-end=\"2264\"\u003e\u003cstrong data-start=\"1977\" data-end=\"2000\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2000\" data-end=\"2003\"\u003ePerfect for ranch work, rodeo events, weekends on the trail, or everyday casual wear. Pair it with denim, boots, and your favorite western tees or flannels for a timeless western look that reflects confidence and character. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2266\" data-end=\"2401\"\u003e\u003cstrong data-start=\"2266\" data-end=\"2288\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2288\" data-end=\"2291\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered details and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37587334824122,"sku":"LFB3602","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/captain1.png?v=1729799531"},{"product_id":"bullrider-hat","title":"Bullrider","description":"\u003cp data-start=\"1144\" data-end=\"1488\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1173\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1173\" data-end=\"1176\"\u003eThe Bullrider Hat nods to the roots of classic rodeo culture — where grit, courage, and belief in yourself are what define a champion. Lane Frost Brand celebrates those values with every hat, and this Bullrider design honors that fearless spirit with timeless western flair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1490\" data-end=\"1927\"\u003e\u003cstrong data-start=\"1490\" data-end=\"1511\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eBuilt with a structured crown and curved bill, the Bullrider Hat features a standout embroidered patch in bold red and white contrasted tones that bring classic rodeo vibes to life. Breathable mesh panels keep air flowing when the sun’s high, and quality stitching and materials ensure the hat holds its shape through everyday wear and long days on the trail or at the arena. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1929\" data-end=\"2237\"\u003e\u003cstrong data-start=\"1929\" data-end=\"1946\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1946\" data-end=\"1949\"\u003eThis hat comes in one size with an adjustable snapback closure so you can dial in a secure, comfortable fit that stays put from ranch chores to evening hangs. The curved visor helps shade your eyes from sun and dust, making it ready for work or play. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2239\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2239\" data-end=\"2262\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2262\" data-end=\"2265\"\u003ePerfect for ranch work, rodeo weekends, road trips, fire pit nights, or everyday wear, the Bullrider Hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wear it wherever you want a hat that carries classic western energy and heritage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2570\" data-end=\"2706\"\u003e\u003cstrong data-start=\"2570\" data-end=\"2592\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2592\" data-end=\"2595\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered patch and structured panels looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37587335905466,"sku":"LFB3604","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-14.png?v=1620857054"},{"product_id":"lone-star","title":"Lone Star","description":"\u003cp data-start=\"1153\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1182\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1182\" data-end=\"1185\"\u003eThe Lone Star Hat celebrates the “go‑it‑alone” spirit embodied by Texas and the western way of life — the kind of confidence that bull riders, ranch hands, and real cowboys carry with them wherever they go. Just like the Lone Star flag symbolizes independence and grit, this hat stands for rugged determination.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1535\" data-end=\"1944\"\u003e\u003cstrong data-start=\"1535\" data-end=\"1556\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1556\" data-end=\"1559\"\u003eThis western curved bill hat features quality embroidered detail across the front that nods to classic cowboy heritage. Built with durable stitching and materials meant to hold up through everyday wear, it brings rugged style and real western character to your wardrobe. The structured crown keeps its shape from sunup ranch chores to rodeo nights.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1946\" data-end=\"2250\"\u003e\u003cstrong data-start=\"1946\" data-end=\"1963\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1963\" data-end=\"1966\"\u003eEquipped with an adjustable snapback closure, the Lone Star Hat fits most head sizes comfortably without being too tight or loose. The curved visor helps shield your eyes from sun and dust — practical for outdoor work and weekend adventures alike.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2252\" data-end=\"2571\"\u003e\u003cstrong data-start=\"2252\" data-end=\"2275\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2275\" data-end=\"2278\"\u003ePerfect for ranch work, rodeo weekends, or casual days around town, this hat pairs naturally with denim, boots, and western tees or flannels. Whether you’re headed out to the plains or just out the door, it carries the western spirit with quiet confidence.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2573\" data-end=\"2706\"\u003e\u003cstrong data-start=\"2573\" data-end=\"2595\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2595\" data-end=\"2598\"\u003eSpot clean with a damp cloth and allow to air dry to preserve the embroidered design and structured shape.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":37587369722042,"sku":"LFB3600","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-20.png?v=1620856847"},{"product_id":"bronc","title":"Bronc","description":"\u003cp data-start=\"1017\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1017\" data-end=\"1046\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eThe Bronc Hat captures the untamed spirit of the rodeo — a tribute to the wild energy and strength found in every bronc ride. Designed by Lane Frost Brand for those who thrive on grit and relentless momentum, this hat reflects the heart of western life and champion mindset. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1365\" data-end=\"1758\"\u003e\u003cstrong data-start=\"1365\" data-end=\"1386\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1386\" data-end=\"1389\"\u003eBuilt with a classic curved bill and structured crown, the Bronc Hat brings rugged style and reliable performance to every outfit. The front’s bold embroidered design stands out with western character, while quality stitching and durable fabric give you a hat that holds its shape through sunup ranch work or weekend trail rides. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"2039\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1777\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1777\" data-end=\"1780\"\u003eThis hat comes with an adjustable snapback closure so you can dial in a custom fit that keeps the cap comfortable throughout the day — whether you’re working the ranch, watching bulls at the rodeo, or heading into town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2041\" data-end=\"2381\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2064\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2064\" data-end=\"2067\"\u003ePerfect for ranch chores, rodeo weekends, trail rides, or casual everyday wear, the Bronc Hat pairs naturally with denim, boots, and your favorite western tees or flannels. It’s the kind of cap you reach for when you want authentic western character with dependable comfort. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2383\" data-end=\"2515\"\u003e\u003cstrong data-start=\"2383\" data-end=\"2405\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2405\" data-end=\"2408\"\u003eSpot clean with a damp cloth and air dry to keep the embroidered design and structured fit looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39446050275514,"sku":"LFB1004","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-4_0479e81b-37e5-472f-8d70-abee00fe583e.png?v=1644528437"},{"product_id":"shooter","title":"Shooter","description":"\u003cp data-start=\"1029\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1058\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1058\" data-end=\"1061\"\u003eThe Shooter Hat celebrates a life lived with courage and purpose — a nod to one who always went all in and “shot” his shot, even when the odds were tall. It reflects the grit and champion attitude the Lane Frost Brand honors every day. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1359\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1359\" data-end=\"1362\"\u003eThis cap features a curved bill and sturdy structured crown with bold embroidered detail that stands up to daily wear. Built with quality stitching and durable materials, the Shooter Hat holds its shape through sunny days on the ranch, rodeo weekends, or casual everyday wear. Breathable panels and a timeless silhouette make it comfortable and memorable. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1776\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1776\" data-end=\"1779\"\u003eDesigned with an adjustable snapback closure, the Shooter Hat fits most head sizes comfortably and lets you customize how snug it feels. The curved visor helps shade your eyes from sun and dust while you’re out riding or out on the town. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2081\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2081\" data-end=\"2084\"\u003ePerfect for ranch work, rodeo events, trail rides, or everyday outings, this hat pairs naturally with denim, boots, and your favorite western tees or flannels. Wherever you’re headed, it brings classic western character with dependable comfort. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2370\" data-end=\"2497\"\u003e\u003cstrong data-start=\"2370\" data-end=\"2392\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2392\" data-end=\"2395\"\u003eSpot clean with a damp cloth and let air dry to preserve the embroidered details and structured fit.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39866725695674,"sku":"LFB0093","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/Shooter1.png?v=1718378017"},{"product_id":"outlaw","title":"Outlaw","description":"\u003cp data-start=\"1103\" data-end=\"1432\"\u003e\u003cstrong data-start=\"1103\" data-end=\"1132\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1132\" data-end=\"1135\"\u003eThe Outlaw Hat captures the spirit of those who carve their own path and refuse to be fenced in — rugged, bold, and proudly unapologetic. It reflects the western way of living with grit, independence, and a champion mindset that Lane Frost Brand stands behind.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1434\" data-end=\"1815\"\u003e\u003cstrong data-start=\"1434\" data-end=\"1455\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1455\" data-end=\"1458\"\u003eThis hat features a classic curved bill and strong embroidered design that balances grit with style. Built with quality stitching and rugged materials, it’s made to hold its shape through ranch chores, trail rides, and rodeo weekends alike. Breathable panels and durable construction make it dependable for everyday use.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1817\" data-end=\"2112\"\u003e\u003cstrong data-start=\"1817\" data-end=\"1834\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1834\" data-end=\"1837\"\u003eDesigned with an adjustable snapback closure, the Outlaw Hat fits most head sizes comfortably and lets you dial in the fit you want. The structured crown and curved visor help protect your eyes from sun and dust during long days outdoors.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2114\" data-end=\"2433\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2137\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2137\" data-end=\"2140\"\u003ePerfect for ranch work, casual days in town, or weekends at the arena, this hat pairs naturally with denim, boots, and your favorite western tee or flannel. It’s the kind of cap you reach for when you want authentic western character with everyday comfort.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2435\" data-end=\"2546\"\u003e\u003cstrong data-start=\"2435\" data-end=\"2457\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2457\" data-end=\"2460\"\u003eSpot clean with a damp cloth and let air dry to preserve the embroidery and structure.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39938396946618,"sku":"LFB3630","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/outlaw1.png?v=1701810440"},{"product_id":"diamondback","title":"Diamondback","description":"\u003cp data-start=\"1154\" data-end=\"1429\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1183\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1183\" data-end=\"1186\"\u003eThe Diamondback Hat draws inspiration from Lane Frost’s bold style and fierce competitive drive, honoring the legacy of a western icon with design cues that speak to strength, grit, and lasting character.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1431\" data-end=\"1823\"\u003e\u003cstrong data-start=\"1431\" data-end=\"1452\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1452\" data-end=\"1455\"\u003eBuilt with a curved bill and quality stitched panels, this hat features bold embroidery that reflects a western attitude without being overstated. Its structured crown holds its shape through long days under open skies, and durable materials make it a reliable choice for everyday wear on the ranch, at the rodeo, or around town.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1825\" data-end=\"2112\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1842\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1842\" data-end=\"1845\"\u003eDesigned with an adjustable snapback closure, the Diamondback Hat fits most head sizes comfortably while giving you control over how snug you want it. The curved visor helps shade your eyes from sun and dust during work or play.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2114\" data-end=\"2386\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2137\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2137\" data-end=\"2140\"\u003ePerfect for everyday western wear, ranch chores, trail rides, rodeo weekends, or casual outings. Pair it with denim, boots, and your favorite tees or flannels for a look that’s rugged but ready for anything.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2388\" data-end=\"2531\"\u003e\u003cstrong data-start=\"2388\" data-end=\"2410\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2410\" data-end=\"2413\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered design and structured shape looking their best.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":39938489123002,"sku":"LFB3660","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-NewHatPDPPhotos-August-1.png?v=1644528580"},{"product_id":"overdrive","title":"Overdrive","description":"\u003cp data-start=\"1044\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1044\" data-end=\"1073\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1073\" data-end=\"1076\"\u003eThe Overdrive Hat captures the spirit of movement and momentum — the energy Lane Frost brought to every arena. It’s a hat built for cowboys and western enthusiasts who embrace life full throttle, honoring the grit, speed, and determination of a true champion.\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1694\"\u003e\u003cstrong data-start=\"1339\" data-end=\"1360\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1360\" data-end=\"1363\"\u003eThis hat features a curved bill, structured crown, and bold embroidered Overdrive patch on the front. Quality stitching and durable materials ensure it keeps its shape through long days on the ranch, weekend rodeos, or casual outings. Breathable mesh or fabric panels add comfort under the sun, making it ready for any adventure.\u003c\/p\u003e\n\u003cp data-start=\"1696\" data-end=\"1913\"\u003e\u003cstrong data-start=\"1696\" data-end=\"1713\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1713\" data-end=\"1716\"\u003eThe Overdrive Hat includes an adjustable snapback closure for a secure fit. The mid-profile crown and curved visor provide sun protection and maintain shape while being comfortable for long wear.\u003c\/p\u003e\n\u003cp data-start=\"1915\" data-end=\"2159\"\u003e\u003cstrong data-start=\"1915\" data-end=\"1938\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1938\" data-end=\"1941\"\u003ePerfect for ranch work, trail rides, rodeo weekends, or everyday casual wear. Pair it with jeans, boots, and your favorite western tee or flannel for an authentic look that carries the western spirit wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"2161\" data-end=\"2282\"\u003e\u003cstrong data-start=\"2161\" data-end=\"2183\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2183\" data-end=\"2186\"\u003eSpot clean with a damp cloth and air dry to maintain shape and preserve the embroidered patch.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":40149623111866,"sku":"LFB1800","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-HatCutouts--71_1.png?v=1628516414"},{"product_id":"silver-dollar-tee","title":"Silver Dollar Tee","description":"\u003cp data-start=\"1071\" data-end=\"1444\"\u003e\u003cstrong data-start=\"1071\" data-end=\"1100\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1100\" data-end=\"1103\"\u003eThe Silver Dollar Tee nods to a piece of western tradition: the beloved silver dollar. Just like the stories passed down around the campfire, silver dollars have been collected, admired, and kept as keepsakes for generations — and now that heritage lives on in this iconic shirt from Lane Frost Brand. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1446\" data-end=\"1923\"\u003e\u003cstrong data-start=\"1446\" data-end=\"1467\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1467\" data-end=\"1470\"\u003eMade from a soft, breathable cotton blend, the Silver Dollar Tee feels comfortable all day while standing up to real‑world wear. Its graphic pays tribute to the classic silver dollar — a symbol of history, adventure, and western roots — without over‑complicating the design. The classic crew neck and short sleeve build make it easy to pair with denim, boots, and your favorite hat for an authentic everyday look. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1925\" data-end=\"2245\"\u003e\u003cstrong data-start=\"1925\" data-end=\"1942\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1942\" data-end=\"1945\"\u003eThis is a unisex tee available in a full range of sizes (Small through 3XL on the product page), offering a relaxed, true‑to‑size fit that works for both men and women. Lightweight and versatile, it layers well under jackets or flannels when the weather cools. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2247\" data-end=\"2599\"\u003e\u003cstrong data-start=\"2247\" data-end=\"2270\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2270\" data-end=\"2273\"\u003eWhether you’re headed out for ranch chores, a weekend rodeo, a casual night with friends, or just everyday wear, the Silver Dollar Tee brings western character to any outfit. Pair it with worn‑in jeans, leather boots, and a snapback for a look that feels right at home under open skies. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2601\" data-end=\"2788\"\u003e\u003cstrong data-start=\"2601\" data-end=\"2623\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2623\" data-end=\"2626\"\u003eMachine wash cold with like colors, tumble dry low or hang dry to keep the fabric soft and maintain the graphic’s clarity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"2XLarge","offer_id":40257891238074,"sku":"LFBSLVRDRT2XL","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3XLarge","offer_id":40257891270842,"sku":"LFBSLVRDRT3XL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":40257891303610,"sku":"LFBSLVRDRTL","price":32.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":40257891336378,"sku":"LFBSLVRDRTM","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":40257891369146,"sku":"LFBSLVRDRTS","price":32.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":40257891434682,"sku":"LFBSLVRDRTXL","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/image001.png?v=1635867178"},{"product_id":"cowboy-up-tee","title":"Cowboy Up Tee","description":"\u003cp data-start=\"1060\" data-end=\"1391\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1089\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1089\" data-end=\"1092\"\u003eThe Cowboy Up Tee captures the essence of western determination — rising to challenges, taking your shot, and embracing the grit of everyday life. Inspired by Lane Frost’s champion spirit, this tee is a nod to cowboys, rodeo fans, and anyone who lives the western lifestyle with courage and heart.\u003c\/p\u003e\n\u003cp data-start=\"1393\" data-end=\"1695\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1414\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1414\" data-end=\"1417\"\u003eMade from a soft, breathable cotton blend, the Cowboy Up Tee is comfortable for all‑day wear while remaining durable through rugged use. The bold “Cowboy Up” graphic across the chest makes a statement, while a classic crew neck and short sleeves ensure timeless fit and style.\u003c\/p\u003e\n\u003cp data-start=\"1697\" data-end=\"1925\"\u003e\u003cstrong data-start=\"1697\" data-end=\"1714\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1714\" data-end=\"1717\"\u003eAvailable in unisex sizes from Small to 3XL, the tee offers a relaxed, true‑to‑size fit suitable for both men and women. Its soft fabric layers easily under jackets or hoodies for added warmth without bulk.\u003c\/p\u003e\n\u003cp data-start=\"1927\" data-end=\"2190\"\u003e\u003cstrong data-start=\"1927\" data-end=\"1950\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"1950\" data-end=\"1953\"\u003ePerfect for ranch work, rodeo events, casual weekends, or everyday wear, the Cowboy Up Tee pairs naturally with jeans, boots, and your favorite hat. Wear it for work or play — anywhere you need a reminder to ride strong and keep going.\u003c\/p\u003e\n\u003cp data-start=\"2192\" data-end=\"2313\"\u003e\u003cstrong data-start=\"2192\" data-end=\"2214\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2214\" data-end=\"2217\"\u003eMachine wash cold with like colors, tumble dry low to maintain softness and graphic integrity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"2XLarge","offer_id":40322776694970,"sku":"LFBCBUT2XL","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3XLarge","offer_id":40322776727738,"sku":"LFBCBUT3XL","price":32.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":40322776760506,"sku":"LFBCBUTL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40322776793274,"sku":"LFBCBUTM","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":40322776826042,"sku":"LFBCBUTS","price":32.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":40322776858810,"sku":"LFBCBUTXL","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/CowboyUp.png?v=1633711428"},{"product_id":"neon-patriot-tee","title":"Neon Patriot Tee","description":"\u003cp data-start=\"1147\" data-end=\"1448\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1176\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1176\" data-end=\"1179\"\u003eThe Neon Patriot Tee shines with bold energy and unmistakable American pride. Inspired by the western way of life — where grit, freedom, and confidence meet — this shirt reflects the enduring spirit of champions and cowboys alike.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1450\" data-end=\"1849\"\u003e\u003cstrong data-start=\"1450\" data-end=\"1471\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1471\" data-end=\"1474\"\u003eMade from a soft, durable cotton‑polyester blend, the Neon Patriot Tee feels comfortable all day long while holding up through wear and wash after wash. Its striking neon‑inspired graphic brings a modern edge to a timeless symbol of freedom, and the classic crew neck and short sleeves make it easy to wear with jeans, boots, and a hat.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1851\" data-end=\"2145\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1868\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1868\" data-end=\"1871\"\u003eThis unisex tee is designed to fit both men and women comfortably. Available in a range of sizes from Small through 3XL (check size availability on the product page), it offers a relaxed, true‑to‑size feel that works for everyday wear.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2147\" data-end=\"2458\"\u003e\u003cstrong data-start=\"2147\" data-end=\"2170\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2170\" data-end=\"2173\"\u003ePerfect for rodeo weekends, ranch days, Fourth of July BBQs, or everyday casual wear, the Neon Patriot Tee pairs naturally with denim, boots, and your favorite jacket for a look that never feels out of place. Wear it wherever the trail takes you.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2460\" data-end=\"2626\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2482\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2482\" data-end=\"2485\"\u003eMachine wash cold with like colors and tumble dry low to keep the fabric soft and the graphic vibrant.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"2XLarge","offer_id":40322828042426,"sku":"LFBNPT2XL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"3XLarge","offer_id":40322828075194,"sku":"LFBNPT3XL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":40322828107962,"sku":"LFBNPTL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40322828140730,"sku":"LFBNPTM","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":40322828173498,"sku":"LFBNPTS","price":32.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":40322828206266,"sku":"LFBNPTXL","price":32.0,"currency_code":"USD","in_stock":true},{"title":"4XLarge","offer_id":42537299280058,"sku":"LFBNPT4XL","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/image002.png?v=1635867118"},{"product_id":"rustler","title":"Rustler","description":"\u003cp data-start=\"1118\" data-end=\"1468\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1147\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1147\" data-end=\"1150\"\u003eThe Rustler Hat carries the same tenacity and grit Lane Frost showed throughout his legendary battles in the arena. Inspired by the unshakable Rustler spirit — the drive to take on life’s challenges and never stop trying — this hat brings that legacy to every ride and every day.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1470\" data-end=\"1964\"\u003e\u003cstrong data-start=\"1470\" data-end=\"1491\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1491\" data-end=\"1494\"\u003eBuilt with a classic curved bill and a structured crown, the Rustler Hat pairs rugged western style with everyday reliability. It features a bold embroidered patch that nods to the heritage of hard work and determination, and quality stitching that stands up to life on the ranch, at the rodeo, or around town. Durable materials and attention to detail make this cap a trusted choice for days under the sun or evenings at the barn.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1966\" data-end=\"2277\"\u003e\u003cstrong data-start=\"1966\" data-end=\"1983\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1983\" data-end=\"1986\"\u003eDesigned with an adjustable snapback closure, the Rustler Hat fits most head sizes comfortably while keeping its shape through regular wear. The curved visor helps shield your eyes from sun and dust — practical for outdoor work and everyday life alike.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2279\" data-end=\"2546\"\u003e\u003cstrong data-start=\"2279\" data-end=\"2302\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2302\" data-end=\"2305\"\u003ePerfect for ranch chores, rodeo weekends, or casual outings, this hat pairs naturally with denim, boots, and your favorite tees or flannels. It’s the kind of cap you reach for when you want timeless western character with reliable comfort.\u003c\/p\u003e\n\u003cp data-start=\"2548\" data-end=\"2682\"\u003e\u003cstrong data-start=\"2548\" data-end=\"2570\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2570\" data-end=\"2573\"\u003eSpot clean with a damp cloth and air dry to keep the embroidered patch and structured panels looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":40652065571002,"sku":"LFB3008","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/files\/LF-Hats-SA-3.jpg?v=1686334124"},{"product_id":"rambler","title":"Rambler","description":"\u003cp data-start=\"1047\" data-end=\"1459\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1076\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1076\" data-end=\"1079\"\u003eThe Rambler Hat draws straight from the early rodeo roots of a champion. Back when Lane Frost was winning young bull riding titles and making memories, the term “Rambler” came to mean someone who competes hard and enjoys every minute of the ride. This hat celebrates that spirited mindset — work hard, have fun, and wear your grit with pride. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1461\" data-end=\"1863\"\u003e\u003cstrong data-start=\"1461\" data-end=\"1482\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1482\" data-end=\"1485\"\u003eBuilt with a classic curved bill and an embroidered Rambler patch on the front, this cap brings bold western style to everyday wear. The structured crown holds its shape through sunup chores, weekend trail rides, or casual days around town. Breathable panels and quality stitching ensure durability that stands up to life outside the arena. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1865\" data-end=\"2125\"\u003e\u003cstrong data-start=\"1865\" data-end=\"1882\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1882\" data-end=\"1885\"\u003eDesigned to fit most with an adjustable snapback closure, the Rambler Hat gives you a secure, customizable feel without fuss. The curved bill helps shield your eyes and adds a timeless silhouette that pairs naturally with denim and boots.\u003c\/p\u003e\n\u003cp data-start=\"2127\" data-end=\"2407\"\u003e\u003cstrong data-start=\"2127\" data-end=\"2150\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2150\" data-end=\"2153\"\u003ePerfect for ranch days, rodeo weekends, or casual wear, this cap layers well with your favorite tees, flannels, or hoodies. Whether you’re headed out to the barn or hanging with friends under wide western skies, it carries the champion spirit with you.\u003c\/p\u003e\n\u003cp data-start=\"2409\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2409\" data-end=\"2431\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2431\" data-end=\"2434\"\u003eSpot clean with a damp cloth and let air dry to keep the embroidered patch and structured brim looking sharp.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":40652776833210,"sku":"LFB3010","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-Hats-PDP-NewWrangler-side.png?v=1644605672"},{"product_id":"frost-rosin-frost-rosin-16oz","title":"Frost Rosin : Frost Rosin-16oz","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"comp-kyvt1ua6\" class=\"_1Q9if\" data-testid=\"richTextElement\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1515\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1177\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eBuilt on the same champion mindset Lane Frost Brand stands for, Frost Rosin brings practical performance to riders who depend on reliable grip when it matters most. The brand’s promise is consistency — so every can feels as sticky as the last and helps you stay focused on the ride, not the setup. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1991\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1538\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1538\" data-end=\"1541\"\u003eThis 16 oz rosin comes premixed and ready to use straight from the can — no need to fuss with saddle soap or loose powder. Simply scoop the rosin and apply it to your rope or glove. You can use friction to help it adhere or heat it briefly with a lighter for a more secure bond. Because it’s premixed, every application delivers a dependable, uniform hold that stays consistent through practices and competition. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1993\" data-end=\"2312\"\u003e\u003cstrong data-start=\"1993\" data-end=\"2010\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"2010\" data-end=\"2013\"\u003eThe 16 oz size makes this one of the larger rosin cans available, so you’ll have plenty of grip on hand for extended training sessions or multiple events without needing to restock frequently. It fits easily in most gear bags alongside boots, gloves, and ropes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2314\" data-end=\"2662\"\u003e\u003cstrong data-start=\"2314\" data-end=\"2337\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2337\" data-end=\"2340\"\u003eWhether you’re gearing up for rodeo weekends, daily practice runs, or ranch chores that call for confident hold and control, Frost Rosin gives you the grip you want without the mess. It’s a must‑have for bull riders, team ropers, and competitors who value consistency and performance. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2664\" data-end=\"2851\"\u003e\u003cstrong data-start=\"2664\" data-end=\"2686\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2686\" data-end=\"2689\"\u003eKeep the can upright in your gear bag; avoid excessive heat so the rosin doesn’t soften in the lid. Scoop and use as needed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":41197490766010,"sku":"LFBJFR16","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/image_f518395a-47a0-4313-b428-e9d45e98886f.png?v=1649173685"},{"product_id":"legendary-cologne-frosted","title":"Legendary Cologne-Frosted","description":"\u003cp data-start=\"1073\" data-end=\"1408\"\u003e\u003cstrong data-start=\"1073\" data-end=\"1102\"\u003eStory \u0026amp; Brand Connection:\u003c\/strong\u003e\u003cbr data-start=\"1102\" data-end=\"1105\"\u003eThe Legendary Frosted Cologne draws inspiration from the rugged spirit and champion attitude Lane Frost Brand celebrates. Designed as a fresh twist on the line’s signature Legendary scent, it captures the essence of open skies, dusty arenas, and quiet confidence. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1410\" data-end=\"1863\"\u003e\u003cstrong data-start=\"1410\" data-end=\"1431\"\u003eFeatures \u0026amp; Specs:\u003c\/strong\u003e\u003cbr data-start=\"1431\" data-end=\"1434\"\u003eThis cologne comes in a 3.4 oz (100 ml) spray bottle and is made in the USA with a fresh, invigorating scent profile. Top notes provide a crisp, clean first impression, while leather and cedarwood carry through to a subtle, masculine base. The aromatic blend balances cool freshness with a touch of warmth that feels right at home on any cowboy — or anyone who lives the western lifestyle. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1865\" data-end=\"2155\"\u003e\u003cstrong data-start=\"1865\" data-end=\"1882\"\u003eFit \u0026amp; Sizing:\u003c\/strong\u003e\u003cbr data-start=\"1882\" data-end=\"1885\"\u003ePackaged in a standard 3.4 oz glass bottle with fine mist spray, this fragrance is sized for daily wear — easy to carry with you for morning routines, evening outings, or special moments when you want a signature scent that lasts. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2157\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2157\" data-end=\"2180\"\u003eOccasion \u0026amp; Styling:\u003c\/strong\u003e\u003cbr data-start=\"2180\" data-end=\"2183\"\u003ePerfect for everyday wear, date nights, rodeo weekends, or casual evenings out, Legendary Frosted pairs well with leather belts, denim, and boots. Wear 2–3 sprays on pulse points for a lasting impression that speaks to confidence and character. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2469\" data-end=\"2592\"\u003e\u003cstrong data-start=\"2469\" data-end=\"2491\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"2491\" data-end=\"2494\"\u003eStore in a cool, dry place out of direct sunlight to maintain fragrance integrity and longevity.\u003c\/p\u003e","brand":"Lane Frost Brand","offers":[{"title":"Default Title","offer_id":41507026665658,"sku":"LFBCOLOGNFRD","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/6420\/5125\/products\/LF-ColognePics4.jpg?v=1655473007"}],"url":"https:\/\/lanefrost.com\/collections\/all-products-2.oembed?page=2","provider":"Lane Frost Brand","version":"1.0","type":"link"}