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Lane was a person who always was going to "shoot" his shot. 

In high school, he was offered rodeo scholarships, but he decided to pursue a professional bull riding career.


In 1983, he received full membership in the Professional Rodeo Cowboys Association, (PRCA), at the age of 19. He finished 16th in the standings. The top 15 finishers are qualified to compete in the National Finals Rodeo. The 15th qualifier was Jacky Gibbs, Lane's traveling partner at that time.

Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.

SHIPPING INFO

Lane Frost Brand is a family owned and operated business. Please allow up to 5 business days for your order to ship. All orders ship from our office and warehouse in Atoka, Oklahoma via US Postal Service and come with shipment tracking. Please check your email for tracking info.

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Family Owned & Operated

The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.